Post on 16-Jan-2015
description
Patient Centricity Summit Canada 2013
Kathy Kastnerblogger, curator, tweeter
Ability4Life.com, BestEndings.com @kathykastner
Who am I?
10 sec MedSchool: YouTube
I am your market
•Woman• Mother•Wife• Friend• Community member
I take your drugs
The goodThe bad The confusingThe ‘learned intermediary’The attitude
The Disconnect
• Access: The Bottom Line
• Better Health Outcomes
Patient Experience
• Expectations• Disappointments• Errors• Harms
Whole Patient Journey
In between doctor’s visits we
• live our lives• have our communities• get advice and input from many
sources:– IRL–Virtually
Going Social: it’s personal
• Twitter 3 billion health tweets• Blogs• Forums
Any of these your patients?symplur.com/healthcare-hashtags
Susannah Fox: 2011 pewinternet.org
“online resources, including advice from peers, are a significant source of health information in the U.S.
As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking.”
Take Away
• Go where patients are• Lurk, listen, follow• Become (long-term) change-agents
Numbers anyone?pewinternet.org