Socialvation Live: 28 September 2010

Social:The new religion for marketers?

KATE SPIERS • WISDOM LONDON

twitter.com/wisdomlondon

linkedin.com/in/katespiers

www.wisdomlondon.com

Socialvation Live: 28 September 2010

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Boom!

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Is Social Media the new religion of marketers?

(well, it looks like it)

Socialvation Live: 28 September 2010

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(Broad analogy coming up)

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Religion and social media have plenty in common

(this is good news)

Socialvation Live: 28 September 2010

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Evangelism works

(so how can it work for Social?)

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How?

(think of it as a cycle)

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The principles of social evangelism

(and a commandment)

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Principle 1:Know the vision, share the vision

(we’re lost without it)

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Principle 2:Live it

(“I’m a believer”)

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Principle 3:This is NOT blind faith

(Crises count)

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Principle 4:There will always be detractors

(and the feedback loop)

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Principle 5:Make it personal

(really personal)

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And the commandment:Go forth and evangelise

(couldn’t resist)(sorry)

Socialvation Live: 28 September 2010

kate@wisdomlondon.com

Socialvation Live: 28 September 2010