Kart & KrissSocial Media Marketing Case Study

StickyGarlic Communications is a new age brand consultancy firm

specializing in digital media marketing. We help analyse our clients’

existing digital marketing campaigns and offer strategic consulting

services to help them frame their digital marketing strategy.

Our endeavour is to bring forth clutter breaking communication

strategies, designs and lateral thinking to ensure a deeper and sustainable

impact of your marketing campaigns and efforts.

About Us

Value Proposition

Understand your business thoroughly

Understand your current and

potential customer profile, business

environment along with opportunities

and threats

Understand your business objectives

and goals

Insight driven communication

Services Provided• regular updates and engagement on all the relevant social media

platforms.

• designing and execution of Facebook , YouTube and LinkedIn

advertisements.

• designing and execution of social media driven campaigns.

• designing user friendly applications for facebook, and all the leading

mobile platforms including IOS, Android, Blackberry and Windows.

• online reputation management.

• website development and design.

• we also provide print media artwork solutions.

Business Problem

Kart and Kriss is a fashion

label from the house of

Vintage Clothing Works.

They wanted to increase

their brand awareness and

visibility on the social media

platform and also generate

sales enquiries through

engagement.

Social Media Objectives

• increase brand awareness and visibility.

• drive customer engagement for a profitable and sustainable

relationship.

• influence customer decision making and aid brand recall.

• create genuine brand advocates.

• drive sales.

• building up of a loyal customer base.

Our Approach

Assess Opportunities and

Competition

Define Target Audience

Understand target audience

(better)

Build Social Infrastructure

(Identify channels)

Deploy and engage

Solution

• After a thorough assessment of the

opportunities and business objectives, we

identified the most appropriate channel to

connect and engage with the brands’

target audience and hence started their

brand page on facebook .

• We tailored engagement driven content

and introduced fun-filled features and

contests to create substantial buzz about

the brand.

Off

icia

l Bra

nd

Pag

e

Daily Content

– post about topics related to alternate fashion and style.

– fashion tips, grooming techniques

– promote useful content including resources, contests, deals,

activities etc.

– poll questions.

– post updates about Kart & Kriss apparels with amiable

creatives.

The communication strategies were tailored to promote the culture of bold andprogressive clothing which connects the brands’ youth target market.

Fashion Tips

Grooming Tips

Product Related Updates

General Engagement

Features

Contests

Results

Substantial increase in Fan base

Reached a fan base of more than 9000 in just 4 month period (with a minimal average paid advertisement spend of Rs. 1300/month

Sales enquiry generation

Sales enquiry generation

Average sales enquiries generated per day=3

Increase in Page views

Steep increase in page views from a meagre number of 150/day to 550/day (on an average)

Engagement

Achieved engagement percentages of over 13%, which is 4-5% higher than the industry standards.

Contact Details

Sizzil Islam Choudhury

Email id: sizzil@stickygarlic.com

Phone number: +91 9986642225

Aritra Chatterjee

Email id: aritra@stickygarlic.com

Phone number: +91 9886208597

Website: http://www.stickygarlic.com/