Post on 17-Aug-2015
The Kaleidoscope of Effective Gamification:Deconstructing Gamification in Business Applications
DENNIS L. KAPPEN, LENNART E. NACKELaboratory for Games And Media Entertainment Research (GAMER Lab)University of Ontario Institute of Technology
The Kaleidoscope of Effective Gamification:Deconstructing Gamification in Business Applications
DENNIS L. KAPPEN, LENNART E. NACKELaboratory for Games And Media Entertainment Research (GAMER Lab)University of Ontario Institute of Technology
MeHi guys,I’m a designer. Thanksfor listening to myresearch at Gamification2013. Tweet me yourthoughts @3D_Ideation
Ph.D. Student at UOIT GAMER LabSupervised by Dr. Lennart E. Nacke
Industrial DesignerHumber College: Faculty: Industrial Design
Overview(KALEIDOSCOPE-DESIGN FRAMEWORK)
» Motivation
» Framework :Design & Build
» Business Applications
» Guidelines: How to use it?
» Motivation
» Framework :Design & Build
» Business Applications
» Guidelines: How to use it?
image credit: http://www.entrepreneur.com/article/223039
Motivation
» Challenges of creating playful gamifiedbusiness applications
» Can we create a framework that helpsdesigners make gamification effective?
» Can we define a design process fordesigning effective gamification businessapplications?
» Challenges of creating playful gamifiedbusiness applications
» Can we create a framework that helpsdesigners make gamification effective?
» Can we define a design process fordesigning effective gamification businessapplications?
Framework
Framework
Framework: Design & Build
Framework: Design & Build
Framework
Framework
KALEIDOSCOPE
KALEIDOSCOPETOP VIEW
EFFECTIVE GAMIFICATION
KALEIDOSCOPESIDE VIEW
PLAYERVIEWPOINT
DESIGNERVIEWPOINT
Kaleidoscope: Business Context
BUSINESS
UNIQUE SELLINGPROPOSITION
INNOVATIONSTRATEGY
OPERATIONS
PLAYER DESIGNER
Conclusions» Tiered relation between the ring
layers
» Each layer derives or inspiresthe adjacent layer establishing the threedimensionality of the Kaleidoscope Model
» Guidelines establish a checklist fordesigners, developers and strategies forbusiness innovation
» Tiered relation between the ringlayers
» Each layer derives or inspiresthe adjacent layer establishing the threedimensionality of the Kaleidoscope Model
» Guidelines establish a checklist fordesigners, developers and strategies forbusiness innovation
Questions//Comments//Emotions?THANK YOU#gameit13
https://hcigames.com/researchers/dennis-kappen/Dennis L. Kappen (@3D_Ideation) and
Lennart E. Nacke (@acagamic)
EMAILdennis.kappen@humber.ca
lennart.nacke@acm.org
THANK YOU#gameit13
https://hcigames.com/researchers/dennis-kappen/Dennis L. Kappen (@3D_Ideation) and
Lennart E. Nacke (@acagamic)
EMAILdennis.kappen@humber.ca
lennart.nacke@acm.org