SEO BacklinkingStrategies that Work!

by Bill Rice, Digital Marketer @ Kaleidico.comand Chris Wechner, SEO Consultant

What We Will Cover Today

● What is SEO?● What are backlinks?● Why are they SO important?● How to get effective backlinks● How to make Google happy● How to avoid the dreaded Google Slap!

What is a Search Engine?

● The way people navigate the Internet● How your customers are looking for you● Google want to be the best guide, so...

○ Google wants to give the best answers○ Google wants to direct you to the best websites

● You want Google to pick your website, for obvious reasons!

SERPs Example

Page 1 Example

Google doesn't like this page...

Google doesn't even like this...

Why SEO your website?

● Over 90% of all people ONLY look at the search results on Page 1

● Top 3 spots get all the traffic...○ Position #1: 42% of search traffic○ Position #2: 12% of search traffic○ Position #3: 8% of search traffic

Over 60% of all traffic goes to the top 3!

What is Google looking for...

● Good content○ Keywords related to the search on website○ Overall content is relevant to the search○ Content is a focused on the search keyword

● Website referrals

○ Just like in sales, a referral is golden○ Other relevant websites recommending you

Pause...What is SEO?

SEO = Search Engine Optimization Definition: Taking steps to optimize your website (on and off-page) to increase your chances of ranking higher in search engines, like Google, Yahoo!, and Bing.

What should your SEO goals be?

● Make a great website○ Create and execute on a keyword and editorial plan

that compels Google (and other search engines) to pick you as the best resource in your niche.

○ The SEO techniques we use are called on-site or on-page SEO by SEO insiders.

● Get others to affirm your great website○ Create and execute campaigns to get other great

website, related to your niche, to confirm that you are the authority on your keyword topics.

○ The SEO techniques we use are called off-site or off-page SEO by SEO insiders.

Now to the MeatBacklinks!

What are backlinks?

● Anything that people can click on to get to a page on your website

● Examples...

Internal backlinks

Ways to Get External Backlinks

Other People (Good)Purchase Them (Bad)BlogsBlog CommentsForumsArticlesPress ReleasesDirectoriesSocial Bookmarks

Social Media SitesClassified AdsImagesVideosGuest PostingBanner AdsBusiness ListingsRSS Feeds

Guest posting

Article directories

Videos

Images

More Internet Marketing Tips?

● Sign-up for Bill's newletter: http://kaleidico.com/newsletter

● Follow us on Twitter:○ Bill Rice: @billrice○ Chris Wechner: @cwechner

● Join us for our next Wednesday's Webinar:http://kaleidico.com/learn