K8 Partner Case Study - Shoutlet

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Partner case study from Shoutlet shared at Kenshoo's K8 Summit on September 9th, 2013.

Transcript of K8 Partner Case Study - Shoutlet

| Kenshoo: Proprietary and Confidential1

Partner Case Study

Shoutlet

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Tracking Social ConsumersHow Shoutlet® & Kenshoo SocialTM

Empowers Lowe’s Home Improvement

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Agenda

About Shoutlet

Shoutlet-Kenshoo Social Integration

Lowe’s Home Improvement Use Case

Questions

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ABOUT SHOUTLET

The leading enterprise social media management platform

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• 100% SaaS Social Platform

• Largest Independent Provider

• Facebook Preferred Developer

• Twitter Certified Products Member

• 24/7 Global Support

• Customers in 50+ Countries

• SOC2 Security Compliant

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About Us

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Listening & Social Intelligence

Campaigns, Contests & Lead Gathering

Management & Moderation

Measurement & Analytics

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SHOUTLET & KENSHOO SOCIAL

Paid, Owned, and Earned Social Media Marketing

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Bridge the Gap Between Paid, Owned, and Earned

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Shoutlet & Kenshoo Social have partnered to provide an end-to-end

solution for integrated social media marketing.

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LOWE’S HOME IMPROVEMENT

Using Shoutlet & Kenshoo Social

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About Lowe’s

Home improvement retailer with 1,754 stores in U.S., Canada and Mexico

Expanding to Australia in the next 3 years

Large Social Media presence

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Lowe’s Use Case

Post content via Shoutlet

Kenshoo Social delivers post data and insights to the Shoutlet platform

Gather data on different type of posts, content, and improve engagement over time

Attribute sales to posts for social ROI

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Value of Shoutlet-Kenshoo Social Integration

Gather customer insights from data

Measure sales and revenue generated by posts

Organization, collaboration in one platform

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Shoutlet & Kenshoo Social enables advertisers and agencies

to identify and attribute successful activity and maximize

ROI of both paid and owned social media campaigns

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Questions

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Connect With Us

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