Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Jumping the blog

ANTONIO SOFI

“Adapting and thriving in the new media environment”@ Personal Democracy Forum Europe

Barcelona, 20/21 November 2009

What happens to political communicationwhen the web gets really social

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

MEPS: INTERNETUSAGE

EURO

PEAN

PAR

LIAME

NTIN

TERN

ET U

SAGE

European Parliament Digital Trends.110 MEPs (14% of the EP)responded to questionnaire duringApril 2009. www.epdigitaltrends.eu

75% of MEPs(Member of European Parliament)

use a personalwebsite extensively

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

MEPS: Internet Usage62% of MEPs have either neverheard of Twitter or have no plansto use it.

24% of MEPs use a blogextensively but only 26% who blogcomment on other blogs once aweek or more.

EURO

PEAN

PAR

LIAME

NTIN

TERN

ET U

SAGE

European Parliament Digital Trends110 MEPs (14% of the EP) responded toquestionnaire during April 2009.www.epdigitaltrends.eu

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

POLITICAL DIVIDE /160% of MIPs

(Member of Italian Parliament)

use the Internetin some way

ITAL

IAN

PARL

IAME

NTIN

TERN

ET U

SAGE

Stefano Epifani and Antonio Sofi. 952members of Italian Parliament. Releasedon April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

POLITICAL DIVIDE /2IT

ALIA

N PA

RLIA

MENT

INTE

RNET

USA

GE

Digital Divide - Stefano Epifani andAntonio Sofi. 952 members of ItalianParliament. Released on April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/

51% of deputies onlineuse social network

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

POLITICAL DIVIDE /3IT

ALIA

N PA

RLIA

MENT

INTE

RNET

USA

GE58% of MIPs online whouse SN uses Facebook

Stefano Epifani and Antonio Sofi. 952members of Italian Parliament. Releasedon April/May 2009.http://www.spindoc.it/category/spindoc/political-divide/

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Facebook growth

FACE

BOOK

GRO

WTH

EURO

PEAN

UNI

ON

Comscore.com, 04/09

Facebook grew314% last year inall EU countries

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Facebook growth

“Facebook Ranks as TopSocial Networking Site inEuropean Countries”

Comscore.com, 04/09

FACE

BOOK

GRO

WTH

EURO

PEAN

UNI

ON

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Jumped the blog

(some) NETWORKED POLITICS

JUMPED THE BLOG

…getting directly to social network

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Quali gli effetti di questo social shift in political communication?Tre scenari:1: More link to local issues and battleground grassroots campaign(esempio: Emiliano, piccolo paese diego). In parte una novitàconsiderato l'elemento di voto d'appartenenza che hacontraddistinto la politica europea/mediterranea

FIRST

EFF

ECT:

POLIT

ICS G

ETS

MORE

LOCA

LLOCAL POLITICIANS ARE“FORCED” TO GET SOCIAL

BY THEIR OWN VOTERS

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

LOCAL: FlorenceFLORENCE / RENZI. 34 y.o.,FB addicted, run a successfulcampaign for major. Facebookwas the production anddistribution center of politicalissues and multimedia content

FACEBOOK AS ACOMUNICATION

TOOL

FIRST

EFF

ECT:

POLIT

ICS G

ETS

MORE

LOCA

L

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

LOCAL: Bari

BARI / EMILIANO. Emilab, avolunteer organization of under 30:16 Fb groups hyper-local based oncity areas, 7 open contests forcultural projects (video, music, etc),2000 people involved in Facebook.Emilab lives on.

FACEBOOK AS ANORGANIZING

TOOL

FIRST

EFF

ECT:

POLIT

ICS G

ETS

MORE

LOCA

L

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

LOCAL: Cupra MarittimaCUPRA MARITTIMA. 5000inhabitants. Local elections. All thelists had a Facebook groups. Manypolitical discussion on issues were ona fan page dedicated to the electoralcompetition.

FACEBOOK AS ANAGENDA TOOL

FIRST

EFF

ECT:

POLIT

ICS G

ETS

MORE

LOCA

L

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Blogging, the revengeSI

DE E

FFEC

T: T

HE R

EVEN

GE O

FBL

OGGI

NG A

ND CO

NSUL

TANT

1. BLOGS COULDMAKE ACOMEBACK (as aplace to make microcontent deeper)

2. CONSULTANTCOULD BRIDGETHE GAP (and evenin a local perspective,making online politicsmore equilibrated)

SIDE EFFECTS

Antonio Sofiantonio.sofi@gmail.comWebgol.it | Spindoc.it

Thanks!

Antonio SofiWebgol.it | Spindoc.it

antonio.sofi@gmail.com

thanks