July 2016 - Idaho Commerce · Theme park Special event Touring Skiing/Snowboarding City trip Cruise...

2015 Regional Visitor Report for Idaho

July 2016

Table of Contents

Introduction….....………………………………………………………………………... 3

Methodology….…………………………………………………………………………. 4

Map………………………………….…....……………………..………………………. 5

Origin of Overnight Trips by Region………………………..…………………………. 7

Overnight Trip Characteristics by Region…..……...…….....……………………….. 22

Demographic Profile of Idaho Visitors by Region.…….....…………………………. 92

Introduction

Longwoods International began tracking American travelers in 1985, and

has conducted large-scale syndicated visitor research quarterly since

In 2007, our proprietary Longwoods Travel USA® program was migrated

from mail to online, with the benefits of rapid turnaround, enhanced

flexibility and interactivity, as well as greater respondent involvement.

This report provides an overview of the domestic tourism market for each

of Idaho’s seven travel regions and serves as a companion to the state-

wide report.

Methodology

Each quarter, a random cross-section of online sample is sent an e-mail

invitation to participate in the survey. A reminder is e-mailed several days

later to non-responders.

Respondents who visited Idaho were asked to identify which regions they

spent time in with the aid of a visual map.

For the 2014 and 2015 travel years, the following overnight trip sample

was achieved:

Northern region: 369

North Central region: 158*

Central region: 228

Eastern region: 333

Southeastern region: 364

South Central region: 238

Southwestern region: 722

*Caution should be used in interpreting North Central Region data in this report due to low sample size

Analytical Note

The results of this report are based on two time frames:

Idaho state norms are reported for the 2015 travel year.

To maximize statistical reliability, regional data are based on

two years’ combined sample from 2014 and 2015 unless

otherwise indicated.

Northern Region

Main Purpose of Trip – Northern Region

0 15 30 45

Visiting friends/relativesOutdoors

CasinoTheme park

Special eventTouring

Skiing/SnowboardingCity tripCruiseResort

Other business trip

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the Northern Region

State Origin Of Overnight Trips — Northern Region

Base: Total Overnight Person-Trips the Northern Region

0 10 20 30 40

Washington

Montana

California

Oregon

Arizona

Colorado

Florida

Percent

DMA Origin Of Overnight Trip — Northern Region

0 10 20 30 40

Spokane, ID/WA

Seattle-Tacoma, WA

Boise, ID

Portland, OR

Missoula, MT

Idaho Falls-Pocatello, ID

San Francisco-Oakland-San Jose, CA

Yakima, WA

Helena, MT

Butte, MT

Percent

Overnight Trip Characteristics –

Northern Region

Satisfaction with Trip* % Very Satisfied – Northern

0 20 40 60 80

Overall Trip Experience

Friendliness of people

Quality of accommodations

Quality of food

Sightseeing and attractions

Value for money

Music/nightlife/entertainment

Percent Very Satisfied

*New in 2015, data is from 2015 only

Past Visitation*

0 20 40 60 80 100

Past Year

Percent

Length of Trip Planning* — Northern Region

0 10 20 30 40

More than 1 year in advance

6-12 months

3-5 months

2 months

1 month or less

Did not plan anything in advance

Percent

Trip Planning Information Sources* — Northern

0 5 10 15 20

Advice from relatives or friends

A hotel or resort

Online travel agencies

Destination websites

Social Media

Airline

Travel company websites

Travel Agent/Company

Visitors' bureau/govt tourism office

Travel guide/other books

Percent

Method of Booking Trip* — Northern Region

0 5 10 15

Hotel or resort

Airline/commercial carrier

800/888 number

Newspaper articles/ad

Percent

Total Nights Away on Trip

0 5 10 15 20 25 30

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average Northern

= 3.8 Nights

Number of Nights Spent in Each Region

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average Northern

= 3.5 Nights

Size of Travel Party

0 1 2 3 4

Northern

Average No. of People

Adults Children

Total = 3.1

Base: Total Overnight Person-Trips to Idaho

Total = 3.4

Transportation — Personal Vehicles

0 10 20 30 40 50 60 70 80 90 100

Own car/truck

Rental car

Camper, R.V

Motorcycle

Bicycle

Percent

Transportation — Commercial Vehicles

0 5 10 15

Online Taxi Service*

Ship/Boat

Percent

*Category added in 2015, data is from 2015 only

Accommodation — Northern Region

0 10 20 30 40 50

Hotel/Motel

Friends/relatives' dwelling (not paid for)

Campground/trailer park/RV park

Bed & Breakfast

Own home/condo/apt/second home

Country Inn/Lodge

Time share

Rented home/condo/apartment

Rented cottage/cabin

Boat/cruise ship

Percent

Activities and Experiences — Northern Region

0 5 10 15 20 25

ShoppingSwimming

Hiking/BackpackingCamping

CasinoBeach

Theme ParkFishing

National/State ParkFine Dining

BikingBoating/sailing

Landmark/Historic SiteBar/Disco

Percent

Activities and Experiences — Northern Region (Cont’d)

0 5 10 15 20 25

SkiingBrewery

Art galleryFair/Exhibition/Festival

HuntingRodeo

TheaterMountain Climbing

BirdingBusiness Meeting

GolfWatch/Particpate in Kids Sports Event

Conference/ConventionDanceTennis

Percent

Activities and Experiences — Northern Region (Cont’d)

0 5 10 15 20 25

Watch Amateur/Youth Sports

Rock/Pop Concert

Dude Ranch

Participate in Adult Sports Event

Rafting

Winery

Pro/College Sports

Glamping*

Motorcycle Touring

Participate in Amateur/Youth Sports

Percent

Activities of Special Interest - Northern Region

0 10 20 30

Family Reunion*

Historic places

Cultural activities/attractions

Traveling with grandchildren

Exceptional culinary experiences

Winery tours/Wine tasting

Brewery tours/Beer tasting*

Wedding*

Eco-Tourism

Religious Travel*

Medical Tourism*

Percent

Demographic Profile of Idaho Visitors – Northern Region

Gender — Northern Region

0 20 40 60

Female

Percent

Northern Idaho

Age — Northern Region

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

Northern Idaho

Average Age

Northern

Average Age

Household Size — Northern Region

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

Northern Idaho

Household Income — Northern Region

0 20 40 60

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

Northern Idaho

Marital Status — Northern Region

0 10 20 30 40 50 60 70

Married/With partner

Never married

Divorced/Widowed/ Separated

Percent

Northern Idaho

Children in Household — Northern Region

0 20 40 60

No children under 18

Any child between 13-17

Any child under 6

Percent

Northern Idaho

Education — Northern Region

0 10 20 30 40 50

Post-graduate

College graduate

Some college

High school or less

Percent

Northern Idaho

Employment — Northern Region

0 10 20 30 40 50

Full time/ self-employed

Part time

Not employed/retired/ other

Percent

Nothern Idaho

Race — Northern Region

0 20 40 60 80 100

African-American

Percent

Northern Idaho

Hispanic Background — Northern Region

0 20 40 60 80 100

Percent

Northern Idaho

North Central Region

Main Purpose of Trip – North Central Region

0 10 20 30 40 50 60

Special eventTouring

Theme parkCity tripCasinoCruise

Skiing/SnowboardingGolf Trip

Other business trip

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the North Central Region

State Origin Of Overnight Trip — North Central

Base: Total Overnight Person-Trips to North Central Region

0 10 20 30 40

Washington

Oregon

California

Montana

Florida

Colorado

New York

Percent

DMA Origin Of Overnight Trip — North Central

0 5 10 15 20

Spokane, ID/WA

Boise, ID

Portland, OR

Seattle-Tacoma, WA

Yakima, WA

Eugene, OR

Los Angeles, CA

Sacramento-Stockton-Modesto, CA

Salt Lake City, ID/UT

New York, NY/NJ/PA/CT

Jacksonville, FL/GA

Billings, MT

Twin Falls, ID

Percent

North Central Region

Satisfaction with Trip* % Very Satisfied – North Central

0 10 20 30 40 50 60

Quality of food

Value for money

Past Visitation*

0 25 50 75

Past Year

Percent

Length of Trip Planning* — North Central

0 10 20 30 40

6-12 months

3-5 months

2 months

1 month or less

Percent

Trip Planning Information Sources* — North Central

0 5 10 15 20

A hotel or resort

Airline

Social Media

800/888 number

Magazine articles/ad

Auto club/AAA

TV program/ad

Travel/ski show or exhibition

Percent

Method of Booking Trip* — North Central

0 5 10 15 20 25 30

Hotel or resort

Visitors' bureau/gov tourism office

Travel agent/company

Auto club/AAA

800/888 number

TV program/ad

Percent

0 10 20 30 40

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average North Central

= 4.1 Nights

0 5 10 15 20 25 30

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average North Central

= 3.6 Nights

0 1 2 3 4

North Central

Adults Children

Total = 2.9

Total = 3.4

0 20 40 60 80

Own car/truck

Rental car

Camper, R.V

Motorcycle

Percent

0 5 10 15 20

Percent

Accommodation — North Central

0 10 20 30 40 50

Hotel/Motel

Bed & Breakfast

Country Inn/Lodge

Time share

Percent

Activities and Experiences — North Central

0 10 20 30

ShoppingFishing

SwimmingCamping

National/State ParkLandmark/Historic Site

Hiking/BackpackingBar/Disco

CasinoFine Dining

Fair/Exhibition/FestivalMountain Climbing

TheaterBeach

Theme Park

Percent

Activities and Experiences — North Central (Cont’d)

0 10 20 30

WineryWatch/Particpate in Kids Sports Event

Boating/sailingRodeo

Watch Amateur/Youth SportsParticipate in Amateur/Youth Sports

Business MeetingHunting

SymphonyParticipate in Adult Sports Event

Glamping*Biking

BreweryDance

Rafting

Percent

Activities and Experiences — North Central (Cont’d)

0 10 20 30

SpaZoo

Art galleryMotorcycle Touring

Conference/ConventionSkiing

TennisTrade Show

Pro/College SportsBirding

Dude RanchGolf

OperaRock/Pop Concert

Percent

Activities of Special Interest - North Central

0 10 20 30 40 50

Family Reunion*

Historic places

Eco-Tourism

Wedding*

Religious Travel*

Medical Tourism*

Percent

Demographic Profile of Idaho Visitors – North Central Region

Gender — North Central

0 20 40 60

Female

Percent

North Central Idaho

Age — North Central

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

North Central Idaho

Average Age

North Central

Average Age

Household Size — North Central

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

North Central Idaho

Household Income — North Central

0 20 40 60

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

North Central Idaho

Marital Status — North Central

0 10 20 30 40 50 60 70

Never married

Percent

North Central Idaho

Children in Household — North Central

0 10 20 30 40 50 60 70

Any child under 6

Percent

North Central Idaho

Education — North Central

0 10 20 30 40 50

Post-graduate

College graduate

Some college

High school or less

Percent

North Central Idaho

Employment — North Central

0 10 20 30 40 50

Part time

Percent

North Central Idaho

Race — North Central

0 20 40 60 80 100

African-American

Percent

North Central Idaho

Hispanic Background — North Central

0 20 40 60 80 100

Percent

North Central Idaho

Central Region

Main Purpose of Trip – Central Region

0 10 20 30

TouringSkiing/Snowboarding

Special eventResort

City tripCruiseCasino

Golf TripTheme park

Conference/ConventionOther business trip

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the Central Region

State Origin Of Overnight Trip — Central

0 10 20 30 40 50

California

Washington

Florida

Oregon

Illinois

Colorado

Montana

Nevada

Virginia

Connecticut

Michigan

Percent

DMA Origin Of Overnight Trip — Central

0 5 10 15 20 25 30

Boise, ID

Seattle-Tacoma, WA

Los Angeles, CA

Chicago, IL

Spokane, ID/WA

Washington, DC

Twin Falls, ID

Portland, OR

Percent

Central Region

Satisfaction with Trip* % Very Satisfied – Central

0 10 20 30 40 50 60 70 80

Quality of food

Value for money

Past Visitation*

0 20 40 60 80 100

Past Year

Percent

Length of Trip Planning* — Central

0 10 20 30 40 50

6-12 months

3-5 months

2 months

1 month or less

Percent

Trip Planning Information Sources* — Central

0 5 10 15 20 25 30

A hotel or resort

Airline

Auto club/AAA

Social Media

800/888 number

Travel/ski show or exhibition

Lodging sharing websites

Percent

Method of Booking Trip* — Central

0 5 10 15

Hotel or resort

800/888 number

TV program/ad

Radio show/ad

Percent

0 10 20 30 40

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average Central

= 4.4 Nights

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average Central

= 4.1 Nights

0 1 2 3 4

Central

Adults Children

Total = 3.5

Total = 3.4

0 10 20 30 40 50 60 70 80

Own car/truck

Rental car

Camper, R.V

Motorcycle

Bicycle

Percent

0 5 10 15 20 25

Ship/Boat

Percent

Accommodation — Central

0 10 20 30 40 50

Hotel/Motel

Country Inn/Lodge

Time share

Bed & Breakfast

Percent

Activities and Experiences — Central

0 10 20 30 40

Hiking/BackpackingCampingShopping

Fine DiningFishing

National/State ParkSwimming

Landmark/Historic SiteBrewery

SkiingSpa

BeachBoating/sailing

Business MeetingBiking

Percent

Activities and Experiences — Central (Cont’d)

0 10 20 30 40

Art galleryBar/Disco

Fair/Exhibition/FestivalRaftingBirding

GolfHunting

Mountain ClimbingSymphony

CasinoDance

TheaterRodeo

Trade ShowGlamping*

Percent

Activities and Experiences — Central (Cont’d)

0 10 20 30 40

Motorcycle TouringTennisWinery

Watch/Particpate in Kids Sports EventZoo

Conference/ConventionParticipate in Amateur/Youth Sports

Watch Amateur/Youth SportsParticipate in Adult Sports Event

Theme ParkOpera

Rock/Pop ConcertDude Ranch

Pro/College Sports

Percent

Activities of Special Interest - Central

0 10 20 30

Historic places

Family Reunion*

Eco-Tourism

Wedding*

Religious Travel*

Medical Tourism*

Percent

Demographic Profile Of Idaho Visitors

– Central Region

Gender — Central

0 20 40 60

Female

Percent

Central Idaho

Age — Central

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

Central Idaho

Average Age

Central

Average Age

Household Size — Central

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

Central Idaho

Household Income — Central

0 10 20 30 40 50

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

Central Idaho

Marital Status — Central

0 20 40 60 80

Never married

Percent

Central Idaho

Children in Household — Central

0 20 40 60

Any child under 6

Percent

Central Idaho

Education — Central

0 20 40 60

Post-graduate

College graduate

Some college

High school or less

Percent

Central Idaho

Employment — Central

0 20 40 60

Part time

Percent

Central Idaho

Race — Central

0 20 40 60 80 100

African-American

Percent

Central Idaho

Hispanic Background — Central

0 20 40 60 80 100

Percent

Central Idaho

Eastern Region

Main Purpose of Trip – Eastern Region

0 10 20 30 40 50 60

Special eventTouringCity tripResortCruiseCasino

Theme parkSkiing/Snowboarding

Golf Trip

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the Eastern Region

State Origin Of Overnight Trip — Eastern

0 10 20 30 40

California

Illinois

Colorado

Oregon

Arizona

Washington

Florida

Montana

Nevada

Percent

DMA Origin Of Overnight Trip — Eastern

0 5 10 15 20 25

Boise, ID

Portland, OR

Chicago, IL

Denver, CO

Seattle-Tacoma, WA

Phoenix, AZ

Los Angeles, CA

Miami-Ft. Lauderdale, FL

Percent

Overnight Trip Characteristics by Region

Satisfaction with Trip* % Very Satisfied — Eastern

0 10 20 30 40 50 60 70

Quality of food

Value for money

Past Visitation*

0 20 40 60 80 100

Past Year

Percent

Length of Trip Planning* — Eastern

0 10 20 30 40 50 60

6-12 months

3-5 months

2 months

1 month or less

Percent

Trip Planning Information Sources* — Eastern

0 5 10 15 20 25

A hotel or resort

Social Media

Airline

Auto club/AAA

TV program/ad

Percent

Method of Booking Trip* – Eastern

0 5 10 15

Hotel or resort

800/888 number

Percent

0 10 20 30 40

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average Eastern

= 4.6 Nights

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average Eastern

= 4.0 Nights

0 1 2 3 4

Eastern

Adults Children

Total = 3.0

Total = 3.4

0 10 20 30 40 50 60 70 80

Own car/truck

Rental car

Camper, R.V

Motorcycle

Percent

0 5 10 15

Ship/Boat

Percent

Accommodation — Eastern

0 10 20 30 40

Hotel/Motel

Bed & Breakfast

Country Inn/Lodge

Time share

Boat/cruise ship

Percent

Activities and Experiences — Eastern

0 10 20 30 40

ShoppingNational/State ParkHiking/Backpacking

FishingLandmark/Historic Site

SwimmingCamping

Fine DiningZoo

Business MeetingBiking

Mountain ClimbingTheater

BeachBar/Disco

Percent

Activities and Experiences — Eastern (Cont’d)

0 10 20 30 40

CasinoHunting

Watch Amateur/Youth SportsArt gallery

DanceTheme Park

Watch/Particpate in Kids Sports EventBrewery

Fair/Exhibition/FestivalParticipate in Adult Sports Event

Boating/sailingRaftingSkiing

GolfRodeo

Percent

Activities and Experiences — Eastern (Cont’d)

0 10 20 30 40

Glamping*

Pro/College Sports

Conference/Convention

Rock/Pop Concert

Winery

Birding

Dude Ranch

Motorcycle Touring

Symphony

Percent

Activities of Special Interest - Eastern

0 10 20 30 40

Family Reunion*

Historic places

Wedding*

Eco-Tourism

Religious Travel*

Medical Tourism*

Percent

Demographic Profile of Idaho Visitors – Eastern Region

Gender — Eastern

0 20 40 60

Female

Percent

Eastern Idaho

Age — Eastern

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

Eastern Idaho

Average Age

Eastern

Average Age

Household Size— Eastern

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

Eastern Idaho

Household Income — Eastern

0 10 20 30 40 50

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

Eastern Idaho

Marital Status — Eastern

0 20 40 60 80

Never married

Percent

Eastern Idaho

Children in Household — Eastern

0 10 20 30 40 50

Any child under 6

Percent

Eastern Idaho

Education — Eastern

0 10 20 30 40 50

Post-graduate

College graduate

Some college

High school or less

Percent

Eastern Idaho

Employment — Eastern

0 10 20 30 40 50

Part time

Percent

Eastern Idaho

Race — Eastern

0 20 40 60 80 100

African-American

Percent

Eastern Idaho

Hispanic Background — Eastern

0 20 40 60 80 100

Percent

Eastern Idaho

Base: Total Overnight Person-Trips to Eastern

Southeastern Region

Main Purpose of Trip – Southeastern Region

0 10 20 30 40 50

TouringSpecial event

Skiing/SnowboardingCasino

Theme parkCity tripResort

Golf TripCruise

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the Southeastern Region

State Origin Of Overnight Trip — Southeastern

0 10 20 30 40

Washington

California

Montana

Oregon

Colorado

Arizona

Percent

DMA Origin Of Overnight Trip - Southeastern

0 10 20 30

Boise, ID

Spokane, ID/WA

Twin Falls, ID

Portland, OR

Seattle-Tacoma, WA

Denver, CO

Los Angeles, CA

Phoenix, AZ

San Diego, CA

Percent

Southeastern Region

Satisfaction with Trip* % Very Satisfied — Southeastern

0 10 20 30 40 50 60 70

Value for money

Quality of food

Past Visitation*

0 20 40 60 80 100

Past Year

Percent

Length of Trip Planning* — Southeastern

0 10 20 30 40 50

6-12 months

3-5 months

2 months

1 month or less

Percent

Trip Planning Information Sources* — Southeastern

0 5 10 15 20

Social Media

A hotel or resort

Percent

Method of Booking Trip* — Southeastern

0 5 10 15

Hotel or resort

Percent

0 10 20 30

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average Southeastern

= 4.2 Nights

0 5 10 15 20 25 30

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average Southeastern

= 3.7 Nights

0 1 2 3 4

Southeastern

Adults Children

Total = 3.5

Total = 3.4

0 10 20 30 40 50 60 70 80 90 100

Own car/truck

Rental car

Camper, R.V

Motorcycle

Bicycle

Percent

0 5 10 15

Percent

Accommodation — Southeastern

0 10 20 30 40

Hotel/Motel

Bed & Breakfast

Country Inn/Lodge

Time share

Percent

Activities and Experiences — Southeastern

0 5 10 15 20 25

ShoppingSwimming

CampingHiking/Backpacking

FishingLandmark/Historic Site

National/State ParkFine Dining

BikingBusiness Meeting

Boating/sailingZoo

BeachTheme Park

Bar/Disco

Percent

Activities and Experiences — Southeastern (Cont’d)

0 5 10 15 20 25

CasinoHuntingTheater

Mountain ClimbingSpa

Conference/ConventionFair/Exhibition/Festival

BrewerySkiingDance

RaftingRodeo

Art galleryWinery

Watch Amateur/Youth Sports

Percent

Activities and Experiences — Southeastern (Cont’d)

0 5 10 15 20 25

Rock/Pop Concert

Motorcycle Touring

Pro/College Sports

Birding

Watch/Particpate in Kids Sports Event

Glamping*

Tennis

Trade Show

Dude Ranch

Symphony

Percent

Activities of Special Interest - Southeastern

0 10 20 30 40

Family Reunion*

Historic places

Wedding*

Religious Travel*

Eco-Tourism

Medical Tourism*

Percent

Demographic Profile of Idaho Visitors

–Southeastern Region

Gender — Southeastern

0 20 40 60

Female

Percent

Southeastern Idaho

Age — Southeastern

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

Southeastern Idaho

Average Age

Southeastern

Average Age

Household Size — Southeastern

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

Southeastern Idaho

Household Income — Southeastern

0 10 20 30 40 50 60 70

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

Southeastern Idaho

Marital Status — Southeastern

0 10 20 30 40 50 60 70

Never married

Percent

Southeastern Idaho

Children in Household — Southeastern

0 10 20 30 40 50

Any child under 6

Percent

Southeastern Idaho

Education — Southeastern

0 10 20 30 40 50

Post-graduate

College graduate

Some college

High school or less

Percent

Southeastern Idaho

Employment — Southeastern

0 10 20 30 40 50

Part time

Percent

Southeastern Idaho

Race — Southeastern

0 20 40 60 80 100

African-American

Percent

Southeastern Idaho

Hispanic Background — Southeastern

0 20 40 60 80 100

Percent

Southeastern Idaho

South Central Region

Main Purpose of Trip – South Central Region

0 10 20 30 40 50 60 70

TouringCity trip

Special eventCruiseCasino

Theme parkGolf Trip

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the South Central Region

State Origin Of Overnight Trip — South Central

0 10 20 30 40 50

California

Oregon

Washington

Nevada

Colorado

Montana

Oklahoma

Percent

DMA Origin Of Overnight Trip - South Central

0 10 20 30

Boise, ID

Portland, OR

Spokane, ID/WA

Twin Falls, ID

Seattle-Tacoma, WA

Los Angeles, CA

Las Vegas, NV

Denver, CO

Fresno-Visalia, CA

San Diego, CA

Reno, NV

Percent

Overnight Trip Characteristics

– South Central Region

Satisfaction with Trip* % Very Satisfied — South Central

0 10 20 30 40 50 60 70

Quality of food

Value for money

Past Visitation*

0 20 40 60 80 100

Past Year

Percent

Length of Trip Planning* — South Central

0 10 20 30 40 50

6-12 months

3-5 months

2 months

1 month or less

Percent

Trip Planning Information Sources* — South Central

0 5 10 15 20

A hotel or resort

Auto club/AAA

Airline

Social Media

Percent

Method of Booking Trip* — South Central

0 5 10 15

Hotel or resort

Auto club/AAA

Percent

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average South Central

= 3.7 Nights

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average South Central

= 3.4 Nights

0 1 2 3 4

South Central

Adults Children

Total = 3.4

Total = 3.5

0 10 20 30 40 50 60 70 80 90 100

Own car/truck

Rental car

Camper, R.V

Motorcycle

Bicycle

Percent

0 2 4 6 8 10

Percent

Accommodation — South Central

0 10 20 30 40 50

Hotel/Motel

Bed & Breakfast

Country Inn/Lodge

Time share

Percent

Activities and Experiences — South Central

0 10 20 30 40

ShoppingLandmark/Historic Site

SwimmingNational/State Park

CampingHiking/Backpacking

Fine DiningFishingCasino

Bar/DiscoFair/Exhibition/Festival

TheaterBusiness Meeting

DanceHunting

Percent

Activities and Experiences — South Central (Cont’d)

0 10 20 30 40

BreweryConference/Convention

ZooWatch/Particpate in Kids Sports Event

BeachMountain Climbing

SkiingWinery

GolfParticipate in Amateur/Youth Sports

Watch Amateur/Youth SportsGlamping*Art gallery

RaftingTheme Park

Boating/sailing

Percent

Activities and Experiences — South Central (Cont’d)

0 10 20 30 40

Boating/sailing

Tennis

Biking

Motorcycle Touring

Pro/College Sports

Dude Ranch

Percent

Activities of Special Interest - South Central

0 10 20 30 40

Family Reunion*

Historic places

Wedding*

Religious Travel*

Eco-Tourism

Medical Tourism*

Percent

Demographic Profile of Idaho Visitors – South Central Region

Gender — South Central

0 20 40 60

Female

Percent

South Central Idaho

Age — South Central

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

South Central Idaho

Average Age

South Central

Average Age

Household Size — South Central

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

South Central Idaho

Household Income — South Central

0 20 40 60

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

South Central Idaho

Marital Status — South Central

0 20 40 60 80

Never married

Percent

South Central Idaho

Children in Household — South Central

0 10 20 30 40 50

Any child under 6

Percent

South Central Idaho

Education — South Central

0 10 20 30 40 50

Post-graduate

College graduate

Some college

High school or less

Percent

South Central Idaho

Employment — South Central

0 10 20 30 40 50

Part time

Percent

South Central Idaho

Race — South Central

0 20 40 60 80 100

African-American

Percent

South Central Idaho

Hispanic Background — South Central

0 20 40 60 80 100

Percent

South Central Idaho

Southwestern Region

Main Purpose of Trip – Southwestern Region

0 10 20 30 40 50

Special eventTouringCity trip

Golf TripTheme park

ResortCasino

Business-leisure

Percent

Marketable

Base: Total Overnight Person-Trips to the Southwestern Region

State Origin Of Overnight Trip — Southwestern

0 10 20 30 40 50

Washington

Oregon

California

Montana

Nevada

Florida

Percent

DMA Origin Of Overnight Trip - Southwestern

0 10 20 30

Boise, ID

Portland, OR

Twin Falls, ID

Spokane, ID/WA

Seattle-Tacoma, WA

Los Angeles, CA

New York, NY

Sacramento-Stockton-Modesto, CA

Missoula, MT

Percent

Overnight Trip Characteristics

– Southwestern Region

Satisfaction with Trip* % Very Satisfied — Southwestern

0 10 20 30 40 50 60 70

Quality of food

Value for money

Past Visitation*

0 20 40 60 80 100

Past Year

Percent

Length of Trip Planning* — Southwestern

0 10 20 30 40 50

6-12 months

3-5 months

2 months

1 month or less

Percent

Trip Planning Information Sources* — Southwestern

0 5 10 15 20 25

Airline

A hotel or resort

Social Media

Auto club/AAA

Percent

Method of Booking Trip* — Southwestern

0 5 10 15

Hotel or resort

Percent

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent

Average Southwestern

= 4.1 Nights

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7+ nights

Percent

Average Southwestern

= 3.8 Nights

0 1 2 3 4

Southwestern

Adults Children

Total = 3.4

Total = 3.2

0 10 20 30 40 50 60 70 80 90 100

Own car/truck

Rental car

Camper, R.V

Bicycle

Motorcycle

Percent

0 5 10 15 20

Percent

Accommodation — Southwestern

0 10 20 30 40 50

Hotel/Motel

Bed & Breakfast

Country Inn/Lodge

Time share

Boat/cruise ship

Percent

Activities and Experiences — Southwestern

0 10 20 30 40

ShoppingFine DiningSwimming

Hiking/BackpackingNational/State Park

CampingFishing

Landmark/Historic SiteBusiness Meeting

Bar/DiscoBrewery

ZooFair/Exhibition/Festival

BikingTheater

Percent

Activities and Experiences — Southwestern (Cont’d)

0 10 20 30 40

BeachWatch/Particpate in Kids Sports Event

Watch Amateur/Youth SportsArt gallery

Conference/ConventionRafting

GolfTheme Park

Boating/sailingCasino

Mountain ClimbingPro/College Sports

HuntingSkiingDance

Percent

Activities and Experiences — Southwestern (Cont’d)

0 10 20 30 40

Rock/Pop Concert

Winery

Trade Show

Birding

Tennis

Percent

Activities of Special Interest - Southwestern

0 10 20 30 40

Family Reunion*

Historic places

Wedding*

Eco-Tourism

Religious Travel*

Medical Tourism*

Percent

Demographic Profile of Idaho Visitors

– Southwestern Region

Gender — Southwestern

0 20 40 60

Female

Percent

Southwestern Idaho

Age — Southwestern

0 10 20 30 40 50

18-24 years

25-44 years

45-64 years

65+ years

Percent

Southwestern Idaho

Average Age

Southwestern

Average Age

Household Size — Southwestern

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent

Southwestern Idaho

Household Income — Southwestern

0 10 20 30 40 50

$150K+

$100-$149.9K

$75K-$99.9K

$50K-$74.9K

Less than $49.9K

Percent

Southwestern Idaho

Marital Status — Southwestern

0 10 20 30 40 50 60 70

Never married

Percent

Southwestern Idaho

Children in Household — Southwestern

0 10 20 30 40 50

Any child under 6

Percent

Southwestern Idaho

Education — Southwestern

0 10 20 30 40 50

Post-graduate

College graduate

Some college

High school or less

Percent

Southwestern Idaho

Employment — Southwestern

0 10 20 30 40 50

Part time

Percent

Southwestern Idaho

Race — Southwestern

0 20 40 60 80 100

African-American

Percent

Southwestern Idaho

Hispanic Background — Southwestern

0 20 40 60 80 100

Percent

Southwestern Idaho

July 2016 - Idaho Commerce · Theme park Special event Touring Skiing/Snowboarding City trip Cruise...

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Transcript of July 2016 - Idaho Commerce · Theme park Special event Touring Skiing/Snowboarding City trip Cruise...

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