SEMINAIRE DECOUVERTE DES ORGANISATIONS

M. SEGALLA, Ph.D.

Aurélia Monnier

Giulia Marini

Othmane Mrabet

Caroline Lagayette

« BEST IN France » JP MORGAN

• WHY JPMORGAN ?– AN AMERICAN GIANT– A GOOD RANKING

• WHY BEST IN France ?

• How did we collect the information : Benoit Lebizay, JPMorgan VP

.

.

JP MORGAN AND THE FRENCH FINANCIAL MARKET

• Structure of the French Financial Market :– History – Mergers &Acquisitions– Great Competition

What are the different services proposed by JP MORGAN

INVESTMENT BANK

PRIVATE BANK

ASSET MANAGEMENT

RETAIL BANK

THE MAIN COMPETITORS

• FRENCH FIRMS:

BNP PARIBAS /SOCIETE GENERALE

CREDIT LYONNAIS

OTHERS : GOLDMAN SACHS / MORGAN STANLEY

ROTSCHILD BANK /DEUTSCH BANK /LEHMANN BROTHERS …….

1.DESCRIPTION OF THE FIRM

HISTORY OF THE ORGANIZATION

• JP MORGAN : 1858-2000– A tradition of client service :

• A major role in the industrialization of the USA at the end of the 19th century

• Loans to States in the 19th century and in the 1980’s

• A leading financial adviser for wealthy individuals

HISTORY OF THE ORGANIZATION

• JP MORGAN : 1858-2000 :– A family legacy

• A family banking dynasty for over a century

HISTORY OF THE OGANIZATION

• JP MORGAN : 1858-2000 :– A house divided

• 1935 : the Glass-Steagall act

• The creation of the investment bank Morgan Stanley

• The mondial expansion

HISTORY OF THE ORGANIZATION

• JP MORGAN CHASE & CO : 2000-2003– A successful merging

THE STRUCTURE OF THE COMPANY

• HOW JP MORGAN INTERNATIONAL IS ORGANIZED– A matricial structure – The position of JP Morgan France

• CEO : William B. Harrisson

2. THE CUSTOMERS AND THE FRENCH SUPPLY IN THIS

SECTOR

WHO ARE JP MORGAN’S CUSTOMERS?

Two main customer profiles:

• Traditional customers

• New customers

WHAT ARE THEIR NEEDS AND EXPECTATIONS?

• Different profiles,different approaches

HOW DOES JP MORGAN KEEP ITS CUSTOMERSHIP?

• JP Morgan focuses on its existing customers and on maintaining its attractiveness

• The latest economical environment and its consequences

WHO IS WORKING FOR JP MORGAN IN FRANCE?

.

HOW DO THEY WORK?

• Clients relationships: a priority

• Do they match customer expectations?

• A key to success?

MEETING OPPOSITE DEMANDS

• Customization

• Standardization

3. WHY IS JMPORGAN « BEST IN FRANCE »?

WHY IS THE FIRM SUCCESSFUL IN FRANCE ?

• A POWERFUL GROUP INTEGRATED INTO A VERY LARGE NETWORK OF

FIRMS

• JPMORGAN HAS A GOOD REPUTATION IN FRANCE THANKS TO

HISTORICAL AND ECONOMICAL FACTORS

WHY IS THE FIRM SUCCESSFUL IN FRANCE ?

• THE MERGER: JPMORGAN + CHASE MANHATTAN BANK + FLEMMINGS

• A NEW STYLE OF MANAGEMENT: THE COMBINATIONS OF DIFFERENT

STRATEGIES

THE BAD ASPECTS OF THE FRENCH MARKET

• THE SOCIAL LAWS AND CONSTRAINTS IN FRANCE

SOMETIMES DISCOURAGE THE FIRM FROM TAKING RISKS

THE BAD ASPECTS OF THE FRENCH MARKET

• THE NECESSITY OF A PARTICULAR APPROACH: CONSENSUS

CONCLUSION

• « JPMORGANCHASE COULDN’T POSSIBLY AVOID BEING IN

FRANCE », AS B.LEBIZAY SAID

• A GREAT SOURCE OF CREATIVE MINDS