December 11, 2014

10th Year Campaign

JP MORGAN & CHASE CO.

“ONE AT TEN”

Concept 1:

JP Morgan Chase & Co. gives high regard

to their valued clients. In addition, they also know

that their people are to be recognized in

achieving years of success.

This concept emphasizes the importance of working as one

and being a part of an institution committed not only to

being a leader in the business but also to bringing a

cultivating and congruous environment to their employees.

COPY:

Taking the lead together for a decade. We are One at Ten.

PRINT AD 1

CSR Junior Staff Senior Executive

Manager

O

COPY:

Taking the lead together for a decade. We are One at Ten.

PEG

EVENT CONCEPT

“10K @ 10”

Banking on the idea of winning together, the

anniversary activity will be a run that is not only

open to the employees but to their family members

as well.

The main objective of this event is to communicate

the message that they are one in winning the race

to further success.

INVITATION AND TOKENS

INVITATION

COPY:

Let us continue going the distance together. We are One at Ten.

0010

TOKEN

COPY:

Looking forward to more years of winning together. We are One at Ten.

10 years

JP Morgan & Chase Co.

AVP CONCEPT

To make the people of JP Morgan Chase & Co. really feel that they are part of the big

family, they will also have a participation in the AVP. The theme will be like an Olympics

kick-off where each business units will be shown.

The head of each department will take the lead while moving to the next group, simply

shaking hands or tapping the shoulder of the other leader. In the end, all of them will be

forming the number ten. This is to suggest that camaraderie is indeed given an importance

in the institution which in turn brings them all together to being one of the best companies

in the industry.

“DRIVEN AT TEN”

Concept 2:

Being a key player in the industry for 200 years,

JP Morgan Chase & Co. has already established

that they are indeed a reliable and strong financial institution

Operated by various business units who are committed to

succeed, this concept aims to focus on the idea that the

company as a whole drives its way to continuous growth in

the local scene even after 10 years.

PRINT AD CONCEPT

“GEARS”

Spanning 200 years of presence in the industry only

proves how stable, strong, and formidable JP Morgan

Chase & Co. is as a company.

Just like how high-powered machines and cars operate

through different parts each with a unique function, this

concept suggests that the company is also composed of

individuals with varying roles driven to make the

institution a business leader.

PEG

COPY: Geared together towards accelerated success.

JP Morgan & Chase Co. Driven at Ten.

Coins as gears piled up like those in car engines.

10 YEARS OF

COMPETENCE

“10 Y/Ph”

Playing around the concept of being driven as well as the idea

of JP Morgan’s 10 years of operations in the Philippines, the

event would be an industrial themed celebration to be attended

by all employees as well as valued clients of the company.

The main objective of this gathering is to suggest that together,

they can steer the wheel to even more milestones.

INVITATION AND TOKENS INVITATION AND TOKENS

INVITATION

COPY:

Let us continue going the distance together. We are One at Ten.

INVITATION

COPY:

Let’s switch the gears to further success. JP Morgan, driven at ten.

TOKEN

COPY:

Looking forward to more years of winning together. We are One at Ten.

10 years

JP Morgan & Chase Co.

TOKEN

10 years

JP Morgan & Chase Co.

JP Morgan Color

Scheme

COPY:

To more years geared towards success. JP Morgan, driven at ten.

AVP CONCEPT

Following the theme of steering the direction to further success, the AVP will be

set on a race track. Again, top management executives will be interviewed where

each one will make a statement about how JP Morgan became one of the top

financial institutions. In the end will be a shot of them at the finish line, all wearing

a race jacket to suggest that they drive the company’s success.

“DECADE OF SYMPHONY”

Concept 3:

An orchestra is composed of musicians who play different

instruments with varying tones. However, together they

create very beautiful melodies with each of their distinct

music.

Similarly, as a strong global business entity, JP Morgan

Chase & Co. operates with several departments each with a

particular yet significant role. This concept simply implies

that the 10 successful years of the company can greatly be

attributed to the valuable contribution of each member of the

organization who are all working harmoniously

with one another.

PRINT AD CONCEPTS

“SONG SHEET”

Song sheets can represent beautiful melodies to be played

by brilliant musicians.

In this concept, we will show a piano sheet to represent the

idea of making music. To incorporate the BPO operations,

some notes would form a headset commonly used by

customer service representatives.

COPY:

Every one plays a noteworthy role.

JP Morgan Chase & Co.

Orchestrating success in the Philippines for a decade.

PEG

Notes

would be connected to

look like

head phones

“ORCHESTRA”

This concept suggests that JP Morgan & Chase Co. as a

whole can successfully deliver first class service just like

how an orchestra can perform an excellent show.

The lay-out will present the different team members of the

company all in a row. Setting will be inside a theater to

associate it to the importance of working together

to create a masterpiece.

PEG

COPY:

Together, we create a symphony.

JP Morgan Chase & Co.

Orchestrating success in the Philippines for a decade

Similar to the 1st concept,

all functions will

be represented

EVENT CONCEPT

COMPETENCE In line with the idea of creating a symphony by working together,

the anniversary celebration would be a formal dinner where the

employees could enjoy good food while listening to an

orchestra play beautiful music in addition to the different

performances of each business unit.

“OCTAVES IN A DECADE”

INVITATION

Lines would create wires

and earphones

worn by the conductor

COPY:

Let’s celebrate a decade of working in harmony.

Join us at the JP Morgan’s 10th Anniversary.

TOKEN

COPY:

Cheers to another decade of harmonious success.

JP Morgan’s 10th Anniversary.

Similar to the print ad

concept, notes

would form earphones

AVP CONCEPT

In line with making beautiful together as a team, the AVP will

feature an orchestra playing. There will be a narration about

how JP Morgan thrives through the combined efforts of each

individual. In the end, the camera will pan and at the stage or

orchestra pit, the JP Morgan team will be shown to signify that

they are all working harmoniously.

Thank you.