Post on 20-Oct-2014
description
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 2
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009
Web 2.0, refers to a supposed second
generation of Internet-based services
that emphasize online collaboration and
sharing among users.
Web 2.0 is the business revolution in
the computer industry caused
by the move to the Internet as
platform, and an attempt to
understand the rules for success on
that new platform.
– Tim O’Reilly
3
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 4
…[web2.0 is a] philosophy of mutually maximizing collective intelligence
and added value for each participant by formalized and dynamic
information sharing and creation
…[web2.0 is an] idea in people's heads rather than a reality it’s actually an
idea that the reciprocity between the user and the provider is what's
emphasized in other words, genuine interactivity… simply because
people can upload as well as download
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 5
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009
information-source (access info)
information-source (access info)
information-source (access info)
information-source (access info)
information-source (access
info)
information-source (access info)
information-source
(access info)
Put your things online
Add new content
Share your things
Control the info
Suming up
Read-Write Web
Access to info
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Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 7
just a buzzword?
a new perspective to harness the potential of a web application to the
fullest
a means of transformation
a catalyst for the next internet boom
some distinctive characteristics that sets it apart from web 1.0 (the
traditional web)
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 8
a specification
technology
a new markup language
standard
a standard definition acceptable to everyone
a clearly defined boundary
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009
• Applications used entirely through a Web browser (access info)
• Users own the data on the site and exercise control (manage info)
• Users are encouraged to add value (create info)
• Some social-networking aspects are included (participate)
• Usability
• Usefulness
• UI & Design
• Content Quality
9
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 10
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 11
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 12
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 13
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 14
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 15
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 16
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 17
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 18
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 19
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 20
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 21
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 22
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 23
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 24
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 25
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 26
Usability, Usefulness, Social Aspects, UI & Design, Content Quality
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 27
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 28
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 29
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 30
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 31
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 32
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 33
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 34
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 35
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009
Access to info (generated by institutions or by other users)
Add new content (e.g. knowledge, opinions or experience)
Share your things (e.g. photos, videos, writings)
Control the info (delete, promote, correct or complete)
Summing up (vote the best places to travel or interesting scientific papers)
Put your things online (tasks, meetings, gift lists or a list of books)
create
•make• produce
manage
• handle• supervise
promote
• encourage• designate
access
• view• read
Web-as-information-source VS web-as-participation-platform
access info
• view
• read
36
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 37
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009
User generated Contents:Text, Images, Audio, Video, Interactive Media, Virtual Architecture
Opinions:Links, Clicks, Tagging, Ratings, Social Bookmarking
Technologies: XML, APIs, AJAX, Ruby on Rails, Appears to use moo.fx (js library), Blogline blogroll
Recombination:Mashups, Microformats Remixing, Aggregation, Embedding, The Long Tail
Collaboration Filtering:Ranking, Profile correlation
Structures:Folksonomies, Tag Clouds, Virtual Worlds
Syndication:Appears to use RSS
38
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 39
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 40
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 41
Nitin Kadam
(nikadam@cisco.com)Friday, November 13, 2009 42