Post on 18-Dec-2015
Journalism Next:Chapter 3: Crowd-Powered CollaborationChapter 4: Microblogging
Cindy Royal, Ph.D
Assistant Professor
Texas State University
School of Journalism and Mass Communication
croyal@txstate.edu
www.cindyroyal.com
www.onthatnote.com
tech.cindyroyal.net
twitter.com/cindyroyal
facebook.com/cindyroyal
Crowd-Powered Collaboration
• Best communicators are embracing technology and a more open approach to gathering and presenting information
• Brings journalism closer to readers and readers closer to journalists
• Create opportunities for audience to self-publish, then put layer of journalism on top
Crowd-Powered Collaboration
• Crowdsourcing• Open-source reporting• Pro-Am Journalism• Link Journalism• “The people formerly known as the
audience” - Jay Rosen NYU
Microblogging
• More like an instant message journal• Submitted by text, email, Web or app• Mobile makes the difference• Ease of publishing; ease of consuming• Simple interface• Short bursts rather than long, drawn
out articles• Ambient awareness
• Launched July 2006• Gained popularity SXSW 2007• Founders Evan Williams (@ev), Biz
Stone (@biz) and Jack Dorsey (@jack)• Evan Williams is the CEO; keynote at
SXSW 2010• Grew out of Odeo –
audio/video search project• 185 million have signed up• Redesign Sept 2010
• Breaking news• Crowdsourcing• Building community• Marketing and building a brand• 80-20 rule
Exercise
• In groups of two discuss your recent usage of Twitter
• In what ways is Twitter valuable?• What aspects of Twitter do you not yet understand• Discuss for 10 minutes. Make notes. • We will discuss as a group.