JOURNALISM 232 THE POWER OF THE PAGE

Kelley Coppinger, WKU Advertising Program

What is design?What is creativity?How?Text: Design Elements A Graphic Style Manual, Timothy Samara

JOURNALISM 232 THE POWER OF THE PAGE

Design is:SalesmanshipCommentaryOpinionSocial responsibility

Design:Adds valueIlluminatesClarifiesDignifiesPersuades

JOURNALISM 232 THE POWER OF THE PAGE

CautionDesign cannot overcome a bad idea or strategy!Example: A great logo doesn’t solve a branding problem!A good ad doesn’t solve a marketing problem!A great design also doesn’t fix a poorly written story!

JOURNALISM 232 THE POWER OF THE PAGE

Design has Rules: my top 101. Have a concept-think first!2. Design for your audience NOT you!3. Use two-three fonts tops4. Pick colors on purpose

JOURNALISM 232 THE POWER OF THE PAGE

5. Create a visual hierarchy6. Say it with less, words and image-simplify7. Negative space is magical8. It has to be legible

JOURNALISM 232 THE POWER OF THE PAGE

9. Communicate, don’t decorate!10. Create your own images-don’t scavenge

JOURNALISM 232 THE POWER OF THE PAGE

http://www.youtube.com/watch?v=hQPn1GnQXgs

So, Do you have to be creative?Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art, a novel, a joke, etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.

Thanks Wikipedia!

JOURNALISM 232 THE POWER OF THE PAGE

Where does creativity come from?

InsideFear ExperiencesDesire to expressYour unique perspective Desperation

It’s emotional, the challenge is to give it image and words.

JOURNALISM 232 THE POWER OF THE PAGE

How do you tap it?

Do you homework or preparationBe patient-give your mind time for incubationEmbrace frustrationRisk judgementRisk failureCollaborate, don’t work in isolation, others can expand your creativity

JOURNALISM 232 THE POWER OF THE PAGE

Let’s exercise it?

You have written a story about a homeless man.You are charged to set up a photoshoot and create a magazine spread.