Platform changes

-----------Nov 2009!

But it’s okay!

(Phew…)

Tinyurl.com/devroadmap

It’s about communication

NotificationsStream stories

Notifications are disappearing!

Replaced by counters, emails, and email messages… and don’t forget

the stream

Access to email addresses!

Check out verticalresponse.com

What do these changes mean?

No spam from apps you haven’t used – user-user messages must be

explicitly sent.

But… higher engagement when they are sent?

Straight to inbox – and should be less crap in there

Stream changes

Design & policy

Policy changes

Users MUST know they’re going to be sharing something before you pop-up

the newsfeed box

“Share this” button or check-box

Other innovative ways?

stream.publish whenever you want

(but you need extended permissions)

Newsfeed/Live feed split

You need engagement!

Lots of feed stories won’t matter – quality and engagement will get you

more pageviews

SummaryLess spam

Need a reason to shareStream stories must be engaging

Tinyurl.com/devroadmap

josh@theiplatform.comTwitter.com/joshuamarchwww.theiplatform.com