Post on 09-Mar-2016
description
Agenda
1.Some general thoughts from the film
industry
2. The moviepilot project
3. Cooperations with the film industry
over 1.000.000 unique users per month
over 3.5 million ratings, 70.000 reviews,
UK, Spain, France, Poland started.
First personalized Entertainment guide online
There is NO such thing as Customer Relation Management in Movies.
Observation :
Video rental stores, Cinemas, Distributors
Put the unique person and her taste in the centre of attention
The moviepilot way:
Digital Distributionis finally coming.And it will flood us.
Observation:
Realign all information according to your personal taste
The moviepilot way:
If everything around us is marketing:Who we gonna trust?
Observation:
Moviepilot Way:
The word-of-mouth stream of your friends
Agenda
1. Some general thoughts from the film industry
2.The moviepilot project
3. Cooperations with the film industry
Moviepilot Demo
1. Startseite anonym
2. Filmdetailseite
3. Lohnt sich Test? - Antichrist
4. Personalisiertes Kinoprogramm
5. Personalisiertes Downwload Angebot
6. Discovery
7. Dashboard
Agenda
1. Some general thoughts from the film industry
2. The moviepilot project
3. Cooperations with the film industry
Target Marketing with moviepilot
• Talk with your audience
• Offer new services
• Don‘t wait – go to where your audience is
• Use what your audience reveals about
itself
• Turn your audience into promoters
13
Le Lincoln
Les Ambiances
Le Zola
Le Raimu
Le Navire
Odyssee
Le France
Centre ABC
Cinema BIO
Centro de Terrassa
Cines Broadway
Kino Scala
FilmCasino
Kino Luna
Centre forContemporary Art
Broadway Cinema
Media Centre
Yorck - Kino
Bali Kinos
Passage KinosAG Kino
Programmkino
Amok
Zeise Kinos
Orfeo‘s Erben
Almost 30 participating pilot cinemas
Media Application 2010
SylC=Support your local Cinema
Enable cinemas to enhance digital toolset
Project decision by the end of 2009
Cinema cooperations
1. API – Enhance your overall service
Open Standard +
Creative Commons
License allows for
content integration
Interviews,
Trailer
Ratings
Re-Views
Personalization Tools
….
Two interesting figures at the end
91% LIKELY TO BUY ON
RECOMMENDATION
10% INFLUENCE PURCHASING
BEHAVIOR OF OTHER 90%
1. Talk with your audience
2. Offer new services
3. Don‘t wait – go to where your audience is
4. Use what your audience reveals about itself
5. Turn your audience into promoters
Filmpromotion 2.0