Jon Rivers| Data Masons

Deconstruct the Power of LinkedIn to Generate Sales

Your Presenter

Partner Channel Mgr / Social Media Advisor

@ Data MasonsEDI ISV

Guest Speaker for Dynamic Communities

/ Partner Connections&

Author

Social Media Believer11,000+ LinkedIn Connections with approx 60-70% working in

the Dynamics Ecosystem2800+ Twitter Followers

• Good… bad…. ugly Profiles• Company Profile• What is your connection type?• Communicating with your Connections• Utilizing Groups• Researching/Researched• What is Pulse?• Integration to Dynamics CRM• Q&A

Agenda

• Display a professional photo• Write a compelling headline• Add your education• Add contact information

– Business versus Personal

• Customize links

Good… bad…. ugly Profiles

• Personalize your profile URL • Tell your story in your summary• Update your work history• Ask for recommendations

Good… bad…. ugly Profiles

Account ExecutiveMicrosoft - May 2012 – Current (2 years) Redmond,

WashingtonI develop private and hybrid cloud strategies based on Microsoft Azure, Windows Server, Hyper-V, and System Center technologies for enterprise businesses. I lead a

virtual team of technical, marketing, and partner resources to develop cloud migration strategies for

individual customers.

Experience

www.linkedin.com/in/jonrivers/

• Completing Profiles• Employees• Engaging content • Paid advertisements• Analytics

Company Profile

• What is your style?– Connect with people you know – Open Networking– Focused Networker

• Connections - Private or Open for others to see?• Leveraging Mutual Connections

What is your connection type?

• Bi-Yearly Email Communications– Exporting LinkedIn Connections

• Regular Updates – Sharing relevant information via

your profile

Communicating with your Connections

• Write a compelling subject line• Be brief• Select recipients carefully • Make it about them• Start a conversation

Communicating with your Connections via InMail

• Personalize your messages • State a clear call to action• Focus on quality versus quantity

Communicating with your Connections via InMail

• Overview• Owning groups & Moderating• Vertical/Domain Expertize• How to post and/or what to post?• Open verses Closed groups• Promote via other Social Media Channels

Utilizing Groups

• Researching Companies/Individuals– Company Profile(s)– Individual Backgrounds

• LinkedIn Email Updates• Remember: Your next client is

probably investigating YOU!

• Check “Who’s viewed your Profile”

Researching/Researched

• Blogging via LinkedIn

What is Pulse?

Integration to Dynamics CRM

Questions & Answers

How to build a LinkedIn profile that gets noticed by Jeff Shuey

New Ways to Engage with Who’s Viewed Your LinkedIn Profile by Sachit Kamat

Does Microsoft Dynamics CRM Connect to LinkedIn? www.crmsoftwareblog.com

LinkedIn, Dynamics CRM and Social Selling

Useful Resources

Where to find me?

jon.rivers@datamasons.com

www.linkedin.com/in/jonrivers/

@Jon_rivers or @datamasons

https://plus.google.com/+JonRivers

http://www.datamasons.com/blog/

During this event & UG events

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