Post on 07-Apr-2018
8/4/2019 Johnson & Johnson Tylenol Crisis
1/21
Qhi Onhepne $ OnhepneQ|fienf @wlplp
Zwizkwia G|? Kwekg @hkqqiwoii (;
8/4/2019 Johnson & Johnson Tylenol Crisis
2/21
Q|fienf @kpi Kekf|plp?
Le qhi cla ;
8/4/2019 Johnson & Johnson Tylenol Crisis
3/21
Qhi @wlplp Gimlep
Pizqicgiw ;
8/4/2019 Johnson & Johnson Tylenol Crisis
4/21
Znfl`i awnti qhwnymh pqwiiqp }lqh fnyapzikbiw }kwelemp%
@hl`kmn hnpzlqkf wi`iltia cnwi qhke =:: `kffp le nei ak|%
Lccialkqi pqnwlip le ckonw ckmkleip kea ei}pzkziwp%
Ntiw ;::&::: pizkwkqi ei}p pqnwlip wke le YP zkziwp%
Hyeawiap nd hnywp nd ekqlnekf kea fn`kf QT `ntiwkmi%
Cnwi qhke
8/4/2019 Johnson & Johnson Tylenol Crisis
5/21
@nccyel`kqlne Pqwkqim|
@IN Okcip Gywbi kfiwqp kgnyq qhi akemiw $ kpplmep qikc qnalp`ntiw qhi pnyw`i?
Dnwcia =cicgiw pqwkqim| qikc%
Iddnwqp qn pqnz qhi blfflemp% Dlealem wikpnep dnw qhi blfflemp%
Zwntlai zwnqi`qlne $ kpplpqke`i qn zinzfi
Hn} qn pkti `ypqnciwp> Kea hn} qn pkti qhi zwnay`q>
]lqhawk}kf dwnc @hl`kmn kea pywwnyealem kwikp%
]lqhawk}kf dwnc YPK%
8/4/2019 Johnson & Johnson Tylenol Crisis
6/21
Onhepne $ Onhepnep Wipznepi
Onhepne $ Onhepne nwaiwia qhi wi`kff nd 741&:::gnqqfip nd Q|fienf kea `nnziwkqia }lqh qhi ei}pcialk kea kyqhnwlqlip qn biiz qhi zygfl` }ifflednwcia%
O $ O katiwqlpia qhkq lealtlaykfp phnyfa enq `nepyciQ|fienf zwnay`qp%
Nddiwia qn ix`hkemi `kzpyfip qhkq hka kfwika| giiezyw`hkpia%
O $ O znpqia k !;::&::: wi}kwa dnw `kzqywi kea`netl`qlne nd qhi Q|fienf blffiw%
8/4/2019 Johnson & Johnson Tylenol Crisis
7/21
Qhi pqkmi kzzwnk`h?Pimcieqlem `nczfix zwn`ippip
Pqkmip widiw qn wifkqltif| alpqle`qlti pimcieqp nd k cnwi `nczfixnw fiemqh| zwn`ipp
Pqkmip kwi alddiwieqlkqia g| laieqld|lem qhi gimleelem nw iea nd
pnci lcznwqkeq itieq& wik`qlne& nw zwn`ipp
Pqkmip iekgfi qhi ypiw qn `nccyel`kqi `fikwf| kgnyq `hkemintiw qlci& kakzq leqiwtieqlnep qn }hkq lp eiiaia kq ik`h pqkmi& $cnelqnw zwnmwipp k`wnpp pqkmip%
Pqkmip kfpn lczf| aitifnzcieq dwnc nei pqkmi qn kenqhiw2 qhlpiekgfip `hkemlem nyq`ncip kq k fkqiw pqkmi g| leqiwtielem kq keikwfliw nei
8/4/2019 Johnson & Johnson Tylenol Crisis
8/21
Qhi 1 @p
]hie qhi Onhepne $ Onhepne @nczke| dk`ia qhi Q|fienfznlpnelemp le ;
8/4/2019 Johnson & Johnson Tylenol Crisis
9/21
Lelqlkf Wipznepi Zhkpi ;@wlplp wipznepi
Lccialkqi kfiwq qn `nepyciwp enq qn ypi ke| q|ziQ|fienf zwnay`q nw wipyci ypi yeqlf ixqieqaiqiwcleia
Flti QT pkqifflqi diia nd zwipp `nediwie`ip2 cialk
ixznpywi tlk 4: Cleyqip& Anekhyi& iq`% 8::# Hnqflei dnw `ypqnciwp (0:&::: `kffp le N`qEnt,%
Qnffdwii zhnei dnw ei}p nwmkelkqlnep2 zwiqkziacippkmip kea yzakqia pqkqicieqp dnw alpqwlgyqlne%
Pqwl`q zwnay`qlne%
]lqhawi} gnqqfip dwnc @hl`kmn kwik2 nwaiwia wi`kffnd cnwi qhke 0; clfflne gnqqfip ekqlnekff| kq k `npq nd ntiw !;::clfflne (kmklepq DAK $ DGL,%
8/4/2019 Johnson & Johnson Tylenol Crisis
10/21
Lq qicznwkwlf| `ikpia kff zwnay`qlne nd `kzpyfip%
Hlmh zygfl` zwndlfi kea wizikqia wikppywke`i g| Gywbi%
]nwblem wifkqlnephlz }lqh fk} iednw`icieq kmie`lip%
Enqldl`kqlne nd hikfqh zwndipplnekfp ekqlne}lai $ DAK%
Lelqlkf Wipznepi Zhkpi ;@wlplp wipznepi
8/4/2019 Johnson & Johnson Tylenol Crisis
11/21
Lelqlkf WipznepiZhkpi 7&ZW Wignyea
DltiZnleq Zfke
;% Wizfk`ia qhic }lqh qkcziwwiplpqkeq `kzfiqp (qwlzfi pkdiq| pikf}lqhle 4 cneqhp,
7% Le`ieqltip? dwii wizfk`icieq nd `kzfiqp dnw `kzpyfip& pzi`lkf`nyznep (!7%9: ndd, ikplf| ngqkleia
0% Ei} zwl`lem zwnmwkc? alp`nyeqp yz qn 79)
1% Ei} katiwqlplem zwnmwkc? ekqlnekf ; cleyqi ncciw`lkf& Ei}p$ qkfb phn}p&
9% Ei} zwipieqkqlnep g| 779: pkfip ziwpneeif ckai qn cial`kfpqkbihnfaiwp
znplqlti zwipp kwql`fip wimkwalem O$O& zwnay`qp& $ pkdiq| leal`kqlnep nd wimklelem ckwbiq phkwi hifa yz kp znplqlti ixkczfi nd iqhl`p $ wipzneplglflq|
19:&::: i#cklf cippkmip
8/4/2019 Johnson & Johnson Tylenol Crisis
12/21
Pqwkqimlip
Dnwmltieipp? }le dnwmltieipp dwnc pqkbihnfaiwp kea `wikqik``izqke`i dnw qhi `wlplp%
P|czkqh|? znwqwk| nwmkelkqlne kp yedklw tl`qlc nd kqqk`b g|nyqplai ziwpnep2 }lfflem qn k``izq fnppip%
Wicialkqlne? nddiw `ncziepkqlne dnw tl`qlcp kea dkclflip(`nyepiflem $ dleke`lkf kpplpqke`i,%
Wi`qldl`kqlne? qkbi k`qlne qn wiay`i wi`ywwie`i (qwlzfi pikfia $le`wikpia wkeanc lepzi`qlne,%
Iddi`qlti fikaiwphlz? `fikw& tlplgfi& `neplpqieq wnficnaifiacippkmi dwnc gimleelem g| @IN%
8/4/2019 Johnson & Johnson Tylenol Crisis
13/21
Qhi Lczk`q nd Pqwkqim|
Cke| giflitia
Enq itiw|nei }kp `netle`ia
Gypleipp clmhq pyddiw
Zkel` le qhi leaypqw|
En dyqywi dnw qhi zwnay`q
Gyq le wikflq|
Zygfl` Wifkqlne ixziwqp
@ncziqlqnwp
8/4/2019 Johnson & Johnson Tylenol Crisis
14/21
Iczfn|ii Wipznepi
Pqwnem dkclf|nwlieqia `yfqywi& }i `kwi kgnyq nyw iczfn|iip
Nzie kea `ywwieq `nccyel`kqlne }lqh iczfn|iip2 1 tlainzwnmwkcp ne qhi yednfalem zwn`ipp
Iczhkpllem zfkeq }nwbiwp }iwi leen`ieq
@IN pzii`h le k }iib qn iczfn|iip& ]iwi `nclem gk`b
(}ikwlem gyqqnep,
Lafi iczfn|iip mltie qkpbp qn biiz letnftia $ wiay`i wycnwlemkea gnwianc
Leal`kqlnep nd ckwbiq wi`ntiw| gnfpqiw pzlwlqp
@nemwyie`i kea `neplpqie`| le aicnepqwkqlem qhi @wian
8/4/2019 Johnson & Johnson Tylenol Crisis
15/21
@nepi{yie`ip
O$O phn}ia qhkq qhi| }iwi enq }lfflem qn wlpb zygfl` pkdiq| itie kq
ix`ipplti `npq
O$O }kp tli}ia kp k `ntl`qlc nd qhi `wlci
Pqkbihnfaiw letnfticieq kea wifkqlnephlzp lp ippieqlkf
Nei cypq keql`lzkqi kea zwizkwia dnw `wlpip2 ixzi`q qhi yeixzi`qia
@|el`lpc? Gi k}kwi qhkq =9) nd zinzfi aneq gifliti `nczkelip qkbi
wipzneplglflq| dnw `wlpip nw qiff qhi qwyqh
En ckqqiw }hkq |ny an le qhi gimleelem& le qhi iea |ny }lff hkti qn
qiff qhi qwyqh
Wik`q dkpq& nzief| kea ai`lpltif|
;
8/4/2019 Johnson & Johnson Tylenol Crisis
16/21
Wiznwq |nyw n}e gka ei}paneq }klq dnwwiznwqiwp qn wnnq lq nyq%
Pzikb }lqh nei tnl`i%
Mkqhiw dk`qp kea alppiclekqi dwnc nei ledn `ieqiw%
Gi k``ipplgfi qn qhi cialk pn qhi| }neq mn qn nqhiw pnyw`ip%
Qkwmiq `nccyel`kqlnep qn qhnpi cnpq kddi`qia g| qhi `wlplp&kea `ke kddi`q qhi cialk%
Ld |ny `keq alp`ypp pnciqhlem& ixzfkle }h|%
Zwntlai itlaie`i dnw |nyw pqkqicieqp%
Fippnep Fikweia
8/4/2019 Johnson & Johnson Tylenol Crisis
17/21
Pqwkqim| qn ]le Gk`b Zygfl`Qwypq
Zygfl` Keenye`icieqp }iwi ckai%
Lccialkqi zwnay`q wi`kff%
Ipqkgflphlem Wifkqlnephlz }lqh Znfl`i& DGL keaqhi dnna kea awym kaclelpqwkqlne%
Qwlzfipikf Qicziw wiplpqkeq Zk`bkmlem%
Zwl`i ndd @nyznep%
Ei} Zwl`lem Zwnmwkc%
Wipqnwkqlne nd `nedlaie`i
8/4/2019 Johnson & Johnson Tylenol Crisis
18/21
Qhi Py``ipp nd qhi @ncigk`bQwklf
Zygfl` Leqiwipq lp kq hikwq%
Ixziwqp Nzlelne ne qhi Q|fienf @wlplp%
Wikflpql` Kzzwnk`h%
Piqqlem ke ixkczfi%
8/4/2019 Johnson & Johnson Tylenol Crisis
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Wikpnep dnw Py``ipp
Zwntlaia `nyepiflem kea dleke`lkf kpplpqke`i%
Qwlzfi pikfia zk`bkmlem& qicziw dwii pikflem kea qhi wkeanclepzi`qlne%
Zyff qhi Q|fienf zwnay`q k`wnpp qhi `nyeqw|%
@nccyel`kqlem }lqh zygfl` aywlem `wlplp%
Ckblem zygfl` pkdiq| qhi `nczke|p eycgiw nei zwlnwlq| kea
`ne`iwe%
Fikaiwphlz k`qia `nccieakgf| aywlem qhi `wlplp
Cialk ypkmi%
Znwqwk|ia qhi `nczke| kp ke yedklw tl`qlc nd k hnpqlfi k`q nd kenyqplaiw%
Phn}ia Onhepne kea Onhepne qkblem znplqlti `nwwi`qltik`qlne qn hifz qhi tl`qlcp dkclflip%
8/4/2019 Johnson & Johnson Tylenol Crisis
20/21
8/4/2019 Johnson & Johnson Tylenol Crisis
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]nwb `lqia 'Q|fienf Dlmywi Lp @netl`qia'% Qhi Ei} \nwb Qlcip% Kppn`lkqia Zwipp% ;