Post on 29-Jan-2018
JOB PORTALS VS NEWSPAPER
ADS
Newspaper Ads
Newspaper Ads
Newspaper Ads
Newspaper
Ads
Newspaper Ads
Job Portal ads (naukri.com)
Job Portal ads (timesjobs.com)
Job Portal ads (monster.com)
Job Portal ads (shine.com)
Newspaper ads - Advantages
Reputation Building
Options and Extras
Proactive Audience
Positive Expectations
Newspaper ads - Disadvantages
Shelf Life
Print Size
Declining Circulation
Provincial
Expense
Wrong audience
Length of time
Job Portal ads - Advantages
Online recruitment is cost effective
Online recruitment is quick
Online recruitment gives you a better
chance of success
Online recruitment gives you a bigger
audience
Online recruitment is easy
Job Portal ads - Disadvantages
Many candidates
It won’t always work
Inference
1. Online ads don't grow stale.
2. Online ads are more geotargeted than
offline ads
3. Online ads can be language targeted
4. Online ads can be more content specific
5.Visual Quality and Animation
Inference
Thank You