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Slingshot Group | Commercial in confidence

Established 2009. 100% independent.

Full-Service Digital & Media Agency with 26 staff.

Some of our clients:

Slingshot Group | Commercial in confidence

MEDIA DIGITAL CONTENT + PRODUCTION

Insight driven strategic development

Negotiation strategy Digital strategy,

implementation + activation (incl mobile)

Full suite of production from inception to delivery

Implementation planning + activation

Campaign management + monitoring

Digital performance mediaSEO / content

Full video, augmented reality and radio servicing

Competitive analysis Single source campaign

debrief

Full service Creative development

+ production

In programme integration, and content

Asset leverage Strategic partnership

creation Social brand

Management Artwork and printing

Our agile full-service offering means that we are able to meet and exceed all the core needs of a consumer focused brand moving forward.

Slingshot Group | Commercial in confidence

Empathy is our core value. We always strive to go deeper than understanding… to feel what others feel and walk in their shoes.

Slingshot Group | Commercial in confidence

It delights our clientsIt rewards and engages the consumer It impresses commercially

we want to do work worth doing

Slingshot Group | Commercial in confidence

We’ve deliberately built a senior team. It provides stability and quality of service for our clients

Commercial In Confidence. ©Slingshot

EXPEDITION

SHERPA

HIGH ALTITUDE

BASE CAMP

TERRAIN

SUMMIT

BRIEF INTERROGATION

ASSET AUDIT SET GOALS &

DELIVERABLES

RESEARCH = INSIGHT

GENERATION -

VENTURESESSIONS

- CORE THOUGHT

CONCEPTS

TISSUE SESSION AROUND CORE

THOUGHT + DIGITAL SCOPE

PRIOR TO IMPLEMENTATION & MEDIA BRIEFING

MEDIA PARTNER BRIEFING

- DEVELOP FULL DIGITAL SCOPE

BUDGET

RATE NEGOTIATION

-EVALUATION

- BUYING

AUDIENCE VALUE

BRAND TRACKING -

STAY | STOP | START -

BACK BRIEF

IDEALLY SIX WEEKS

Slingshot Group | Commercial in confidence

We look holistically at your business (we value brand assets and media budget)

Slingshot Group | Commercial in confidence

2012 Finalist

2012#8 Agency rank #1 Independent agency 2011Finalist: Media Campaign of Year

2012 #5 Overall #2 Account Management #3 Strategy#3 Planning #3 Innovation

2013 - 2 x Finalists20121 x Highly Commended2 x Finalists 2011 Winner – Strategic LaunchWinner – Finance, Govt, Insurance 2010 -3x Finalists

proven performance

Slingshot Group | Commercial in confidence

RELEVANTEXPERIENCE

WE KNOW… Not For Profit

Slingshot Group | Commercial in confidence

NPS

The Task Build trust to help Australians take responsibility for making better medicine choices

Core ThoughtGive media owners free access to an untapped content assets so they could translate it into easy to find and understand editorial (at no cost)

The Results

946 articles No PR agency

1st

$12MValue (200%)

+50%

Facebook ‘Join the Resistance’

Slingshot Group | Commercial in confidence

ALNF

Slingshot Group | Commercial in confidence

Slingshot Group | Commercial in confidence

ALNF RESULTS

Slingshot Group | Commercial in confidence

OUR SMART SOLUTION TODIGITAL STRATEGY

Slingshot Group | Commercial in confidence

THE LION KING

Slingshot Group | Commercial in confidence

The Task Apply international audience segmentation to the local market to help eliminate wastage around media choices.

Slingshot Group | Commercial in confidence

The Approach Three stage approach to extract best local audience understanding & enhance outcome for a limited budget.

What’s the DATA?

What’s the QUESTION?

What’s the TOOL?

W•H•A•T•S

“Where and who are our likely purchasers?

Slingshot Group | Commercial in confidence

More efficient choices

Outcomes New audience segment identified Media and budgets weighted by phase, session and segment & to drive greater efficiency.

Slingshot Group | Commercial in confidence

The Results

Biggest ever ticket release

(sales)

Double expectations

Slingshot Group | Commercial in confidence

MUFFIN BREAK

Slingshot Group | Commercial in confidence

The TaskBuild a connection with consumers strong enough to last into the food court so that sales see an increase

Slingshot Group | Commercial in confidence

Core Thought Mums are guilty about not doing more for their kids, school and community. How can we help ‘Relieve The Guilt’

Slingshot Group | Commercial in confidence

The Muffin Break ‘Great Bake Sale’

83% W25-55

25% of time spent online

9427 Schools in Australia

Slingshot Group | Commercial in confidence

The Results

Sales ROI per $1 spent

$11.50

Slingshot Group | Commercial in confidence

UNIVERSAL SONY

Sony and Universal Pictures Home Entertainment divisions came together in a JV to form US.• 300+ movie/TV titles released every year • Titles range in scale and budget• Constant Tug of War; Retailer Vs. Consumer• Subsequently no spend within digital

The Task

Core Thought

100 Days Of Digital was a Call to Arms to completely transform the US business and how it felt, thought and behaved in digital.

191,000 Fans

Embedded content on pack

Consumer d/base 53,000 segmented

by genre

CONTENT DISTRIBUTION PARTNERSHIP

TRAILER VIEWS = SALES

THANK YOU.DISCUSS?

INTRODUCTION CHALLENGES AUDIENCE TOOLS TERRITORIES DISCUSS & EVALUATE

• - the work you have done in the past that is in the non-profit/ member-based/ community-based and/or something related;

• - the smart solutions you have brought to other clients in digital strategy;

• - your process / point of difference / price point (as it is a member-based NFP suppliers like myself are operating on a part pro-bono basis and we should discuss this, not that I normally get too concerned about price but it will be factor with the COO I think); and,

• - understand how we can work together.