Post on 18-Jul-2020
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Job Applications & the Standout
CV Make Over
Melania Guzman
Be Smart Consulting
melania@besmartconsulting.com.au
www.besmartconsulting.com.au
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Job applications from the recruiter’s shoes
The Evolution of the CV
The Jobs and CVs of the Future
Interview Tips
Your CV Make Over
Agenda
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MBS GraduateMaster of Human
Resources Management
MBP Host Assessor for the L'Oréal Graduate
ProgramLecturer
Your CV ‘selfie’
Melbourne University
KPMGL’Oreal
Be Smart Consulting
About Me
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New technology has
changed the way we
recruit and apply for jobs
Social skills are more
important than ever
The ‘gig’ or self-employment will
become the primary source of
income.
Think Uber, AirTasker, Freelancer,
etc
Are you ready?
Why are we here today?
52000
Job Advertisement The Job Application
62013
Job Advertisement The Application
72017
Job Advertisement The Application
8Average 300 applications for one graduate role!
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4
5
3
2
1 Reach out to personal networks for
recommendations or referrals
Search LinkedIn and approach
specific profiles
Outsource to another country and review
only the ‘good ones’
Get a robot to pre-screen candidates
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How to fill a job vacancy?
Read all applications and shortlist
the outstanding ones
10What do CVs look like in 2017?
11The CV Make Over
Define your brand, colours, message, design,
logo!
Prepare an integrated business case – NOT a CV
or cover letter. Think of the audience and sell your
case.
Define your competitive advantage.
Be creative.
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Your own
brand and
original
template
Education
Extra
curricular
activities
Work
experience
Volunteer,
MBPs
Competitive
advantage
I am unique
because…
How can you
help?
Your delivery
must be
professional
Grammar!
What to include in your CV?
You must demonstrate knowledge of the organisation: Mission, vision, objectives, culture and role
requirements.
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CV TRENDS
14The Infographic Trend
15
www.slidemart.com Personal videos/ blogs,
selfies.
Photos, samples of your
work
Linkedin page
Online CVs
http://www.rleonardi.com/interactive-resume/
16Demo
http://www.rleonardi.com/interactive-resume/
17
https://sketchfab.com/models/7ce4e7e892d4492f9662a45cb5511d8f
Interactive 3D CV DEMO
18Now back to the recruiter….
New technology has changed the way recruiters hire and attract talent.
Less advertisement and more targeted campaigns (don’t go for “looking for
opportunities”)
Linkedin is a key talent search tool http://linkedin.com/
CV are scanned before they are read https://www.adzuna.com.au
ChatBots are pre-screening candidates https://hiremya.com
Digital presence is a must have
Images and infographics are the new trend
So…. If you are still using a black and white CV, chances are your job search has
not been very successful.
Demo!
19DEMO
I need to recruit a HR Coordinator next week and don’t have time to advertise:
http://linkedin.com/
I need to computer to pre-screen candidates all 300 applicants for me:
https://www.adzuna.com.au
I need a robot to pre-screen, ‘talk’ to candidates, reject the ‘bad ones’ and
schedule interview meetings with the ‘good ones’ and rank them in order of
priority (points based system): https://hiremya.com and SeedLink.
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http://www.bbc.com/news/av/business-31635007/l-oreal-recruiting-using-smartphones
Meanwhile in L'Oréal China…
21Why are companies adopting Artificial Intelligence?
22How can you respond to new recruitment trends?
23‘The experience of you’ starts with your application
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ChatBot CVs
Estherbot.com / facebook msg
26Video Selfies
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Be selective and invest time
in the roles you do want
Define your personal brand
Where is your dream job?
Start networking today
Do you have a plan?
Go digital. Your CV, Cover Letter and Selection Criteria are no longer enough!
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Personal Branding
Write your own story or it will be written for you by
someone else…..
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How do you want to be perceived and how are you actually
perceived? What’s your value proposition?
What do you want people to think, feel and do as a result of
your interaction? What is your key differentiation point?
Use digital tools wisely and to your advantage. How do you want to
be represented online?
Be professional and keep your promises – Always!
Your Personal Brand
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Have you ‘googled’ your name?
Do you have a LinkedIn profile?
Are you using LinkedIn for networking
purposes? Help someone 10 times
Do you have a personal website?
Have you included samples of your work?
Videos, photos, video selfies, articles?
Your Online Presence
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Quick Tips for your Interviews
Your presence
Your ability to connect
Your ability to anticipate needs
Your performance
Authenticity
Interviews test your social skills more than your technical skills!
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5
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1 The job market has changed and therefore your job search tools
also need to change
Stay competitive in the digital market and keep up with the latest
trends
Manage your brand, or someone else will do it for you
Consider that you may be your future employer. The jobs of the
future are no longer 9-5 or with one single company.
Promote your brand. You already have one, is it the one you want for
yourself?
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Summary
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Thank you!
Melania Guzman
Be Smart Consulting
melania@besmartconsulting.com.au
www.besmartconsulting.com