Post on 10-May-2015
Jo CaudronDear Media
Digital TransformationHow Digital Disruption is changing the future of Media and HR
May 2014
jo@dearmedia.be @jcaudron
00 32 475 43 80 98
Jo Caudron°1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media Campaigning Platform
@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron, currently we are 5 consultants
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
@jcaudron
Smile, you’re in a crisis ;-)
The future is about permanently dealing with change and going in and out of moments of crisis.
Are you ready to deal with this in your business context?
Digital Transformation is really happening
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
From ...
The Business
Digital (at the sideline)
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
Digital in the core
From ...
The Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
@jcaudron@jcaudron
Do you accept...?How big should CHANGE be?
In order to change the world?
@jcaudron@jcaudron
@jcaudron@jcaudron
7 metaphors to understand
the impact of change
TransparencyCloseness
ResponsivenessSpeed / AgilityAuthenticity
AccountabilityBi-directionalHumanization
The Glass House
TransparencyCloseness
ResponsivenessSpeed / AgilityAuthenticity
AccountabilityBi-directionalHumanization
The Glass House
TransparencyCloseness
ResponsivenessSpeed / AgilityAuthenticity
AccountabilityBi-directionalHumanization
The Glass House
148K
TransparencyCloseness
ResponsivenessSpeed / AgilityAuthenticity
AccountabilityBi-directionalHumanization
The Glass House
148K
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
Angry Birds Twitter, Facebook
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo AppBoxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
RSS
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
From monolithic to atomic
Small & SimpleAPPification
Long TailPersonalized Real-Time
Utility / UsabilityValue for MoneyAgile/Cloud/SaaS
The Package
Freelancing is the new normal
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
What will native advertising be doing to media?
By-passingVirtualization
(services, products, support,
distribution, ...)Distortion of the
value chain
The Frog
Gatekeeper meets the Second
Gatekeeper (the power of social
media)Fragmentation of (communication)
touchpointsRecommendationsAmbassadorship
The Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media)Fragmentation of (communication)
touchpointsRecommendationsAmbassadorship
The GatekeeperCrowd-sourced opinions
Peers as news distributors
Automatic algorithms
Gatekeeper meets the Second
Gatekeeper (the power of social
media)Fragmentation of (communication)
touchpointsRecommendationsAmbassadorship
The GatekeeperNew “experts”
Gatekeeper meets the Second
Gatekeeper (the power of social
media)Fragmentation of (communication)
touchpointsRecommendationsAmbassadorship
The GatekeeperNew “experts”
Gatekeeper meets the Second
Gatekeeper (the power of social
media)Fragmentation of (communication)
touchpointsRecommendationsAmbassadorship
The Gatekeeper
Why you should be recruiting on Facebook
- 50 percent of Facebook users say brands’ Facebook pages are more useful than their websites.
- 70 percent of recruiters say they connect better with potential job seekers due to widespread use of Facebook.
- 81 percent of job seekers want to see job opportunities posted to career pages on the social network.
- 85 percent of recruiters currently using Facebook recommend that other recruiters follow suit.
Gatekeeper meets the Second
Gatekeeper (the power of social
media)Fragmentation of (communication)
touchpointsRecommendationsAmbassadorship
The GatekeeperWork together with your ambassadors
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Traveller
The Traveller
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Traveller
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Traveller
Mobile technologyLocation / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”Small Data
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
The Participant
CommunityGamification Co-creation / Collaboration
The power of the crowd
Empowered Self(Self-)service
Hire My Friend is a social, targeted and local platform for job searches made for the people of the Internet. With this new product, Makeshift aims to knock out recruiters and make hiring in the startup scene more efficient.
The Cyborg
Quantified SelfWearable Computing
Internet of ThingsBig Data
Open DataMonitoring
Even SmallerContextual Awareness
The Cyborg
Quantified SelfWearable Computing
Internet of ThingsBig Data
Open DataMonitoring
Even SmallerContextual Awareness
TransparencyAccountability
ProximityResponsivenessBi-directionalHumanizationAuthenticity
The Glass House
Relationship
Monolithic vs. atomic
APPificationLong Tail
PersonalizedExperience
SpeedPrice
(Self-)serviceScalability
The Package
Product, Service & Packaging
BypassingVirtualization
Fragmentation of touchpoints
The Frog
Position in the value chain
New gatekeepersRecommendations
"Good is good enough"
Ambassadorship
The Gatekeeper
Opinion making
The Traveller
PlaceUtility
Empowered selfDelivery fulfillment
New way of working
Contextual awarenessReal-time
Location & Place
The Participant
CommunityGamificationCollaboration
The power of the crowd
Community
The Cyborg
Internet of thingsWearables
Quantified selfRobotics
DataMonitoring
Progressive Technology
We have to prepare for a digital future, with new rules and new relationships
Things to take away ...
@jcaudron@jcaudron@jcaudron
Are you next?
Offline Online
Be ready for Mobile
Strategy Implemen-tation
Integration
Be ready for Social
Strategy Concepts & Channels
Policy, Teams &
OwnershipRoll-out
Be ready for The Future (Digital Transformation Modeling)
Digital TransformationHow Digital Disruption is changing the future of Media and HR
May 2014
jo@dearmedia.be @jcaudron
00 32 475 43 80 98