Post on 21-Jul-2016
description
How Ireland Consumes News
DAILY NEWSDAILY NEWS
DAILY NEWSDAILY NEWS
DAILY NEWS
DAILY NEWSDAILY NEWS
DAILY NEWSDAILY NEWS
DAILY NEWS
81%
526,000(-8%)
316,00(+1%)
294,000(-16%)
194,000(-10%)
2,256,000Readers
203,000(-20%)
303,000(-12%)
245,000(-18%)
175,000(-14%)
-4% YOYReadership of any newspaper(print or online)
17.3% of the populationaccess news content
online (+3.7% YOY)38% of onlinereaders accessnews sites by PC or laptop
24% of onlinereaders accessnews sites via
their smartphone
or 2.8 million of Ireland read a news-paper or access news online regularly
with 1 in 7 also readingprint versions
National Daily Readership (-8% YOY)
Daily Print Market Share
National Sunday Readership (-7% YOY)
Most Popular Print Supplements
News Consumption By Title 000’s (+3.7% YOY)
Online News Consumption
Accessing News Online
Sunday Independent
Sunday Independent
Sunday Independent
SUNDAY WORLDSUNDAY WORLD
618,000 595,000 535,000 482,000
35%PC/Laptop
5%Netbook/
Kindle
8%iPad/Tablet
22%Smartphone
478,000
904,000(-2%)
699,000(-5%)
104,000(-23%)
365,000(-6%)
293,000(-17%)
234,000(-12%)
23%
14%
13%9%9%
13%
11%8%
Irish Independent
Irish Times
Irish Daily Star
Irish Examiner
Irish Daily Mirror
Irish Sun
The Herald
Irish Daily Mail
Sunday Print Market ShareSunday Independent
Sunday World
Sunday Business Post
Sunday Times
Sunday Mirror
Irish Mail on Sunday
Irish Sun on Sunday
Living Life Weekend The SundayWorld
MagazineHealth & Living
Mail Online 2.5mIndependent.ie 272kIrishTimes.ie 248k
Mail Online 911kIndependent.ie 183kIrishTimes.ie 139k
Some publishers are seeing over 65% of their traffic coming from Facebook, indicating that social media strategies are becoming more important
Source: Bloomberg Media CEO Justin Smith www.digiday.com
Independent.ie is the strongest site in terms of average unique users with 814k
33%
25% 4%
13%
5% 11%
9%
Print Only
People who read print & Online
Online only
814
330 341
439 462
534 568
599 614
638
Mirror Online IrishExaminer.com
RTE News The Guardian
TheJournal.ie News sites About
BBC Mail Online
IrishTimes.com Independent.ie
Unique Users 000’s
Sunday Independent SUNDAY WORLDSUNDAY WORLD
ON SUNDAY
Source: JNRS Jan-Dec 2014 All Adults
Source: JNRS Jan-Dec 2014 All Adults
Source: JNRS Jan-Dec 2014 All Adults
Source: JNRS Jan-Dec 2014 All Adults
Source: JNRS Jan-Dec 2014 All Adults
Source: Comscore 2014 (3 month ave.)
Source: Comscore 2014 (3 month ave.)
2,747,000Readers
JNRS Review Jan – Dec 2014
SUNDAY WORLDSUNDAY WORLD
ON SUNDAY
Irish Independent
Irish Tim
es
Irish Examiner
Irish Daily Star
Irish Daily Mirro
r
Irish Sun
Irish Daily Mail
The Herald
Sunday Independent
Sunday World
Sunday Business P
ost
Sunday Times
Sunday Mirror
Irish Mail o
n Sunday
Sun on Sunday
168
82
129
270
159
275
9283
231
737
663
82
316
132
264
218
358
234
65
167
24
44
28
36
22
49
16
29
16
150
94
28
10
18
12
40
14 6
64
12
10
18
6
11
5
Source: JNRS Jan-Dec 2014 All Adults
+60%
+32%
+100%
+150%
+157%
+140%
+900%
-77%
+68%
+200%
+25%
-25%
+200%
+83%
+150%