JLTH New River

Marketing Consultants

Lisa JohnsonTodd MayberryJenna MoneyHanna Raven

“to put a burrito in the hand of every woman, man and child

across this great land”

About Moe’s

Founded in 2000

Acronym for “Musicians, Outlaws and Entertainers”

Owned by Raving Brands

Franchising Fee: $25,000

15 employees needed for each establishment

Welcome to moes !

Tex-Mex fast casual dining

menu consists of burritos, tacos, quesadillas, nachos, salads, and fajitas

Food is healthy

Laid back atmosphere

Fun menu

Strengths

Great customer service

High quality

Low prices

Low start up cost

Fast growth

Weaknesses

Bad reviews on menu

Brand awareness

Opportunities

Large target market

Population continually growing

Low property costs

Threats

New style of food

Direct and Indirect Competition

Technology

Target Market

College Students

18-64 year olds

Families (children 17 and under)

The Future Location of moe’s

1580 North Franklin St.

Christiansburg, VA

Advertising moe’s

Local Television

Local Radio Stations

Door Hangers/Flyers

Collegiate Times

Billboard

WELCOME

TO THE

NEW RIVER VALLEY!!!