Post on 28-Nov-2020
JindalStainlessLimitedSROIReport
CSRDSTeam 2/29/18 SROIReport–Livelihoodproject
we
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Contents
Figures:
Figure1SanitaryNapkinmakingunit..................................................................................................12
Figure2Skillstrainingcentre-BeautyandWellnessProgram............................................................13
Figure3Stitchingcentre......................................................................................................................13
Figure4StichingCenterinDakrapada.................................................................................................14
Figure5AgarbattiMakingUnit............................................................................................................14
Figure6Marketplacetosellproductssuppliedbyend-beneficiaries.................................................14
Figure7CattleRearing.........................................................................................................................14
Figure8CattleBreeding.......................................................................................................................14
Figure9AsmitaBoutique.....................................................................................................................15
Figure10WomenEntrepreneur-Shop...............................................................................................15
Figure11ShopownerwhobuysproductssuppliedbyEndBeneficiaries...........................................15
SerialNumber Topic Pagenumber
1 ExecutiveSummary 4
2 AboutJindalStainlessLimited 6
3 SkillsTrainingProject 8
4 StakeholderAnalysis 16
5 SROIQuestionnaire 17
6 DataAnalysis 20
7 TheSROImethodologyandtable 33
8 SROIInferences,justificationandassumptions 35
9 ObservationsandRecommendations 44
10 OtherinterventionsbyJSF 47
11 CSRDevelopmentStoriesTeaminvolved 51
12 Futureengagementrequiredforsustainabilityoftheprogram
52
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Tables:
Table1DetailsaboutJSLLivelihoodProject......................................................................................….7
Table2DetailsofworkdonebySHGs....................................................................................................8
Table3LivelihoodCourseName,durationandnumberofstudents..................................................10
Table4SHGfundsandcreditavailable................................................................................................11
Table5StakeholderAnalysis................................................................................................................16
SROITables:
SROITable1Stage1and2......................................................................Error!Bookmarknotdefined.
SROITable2Stage3.............................................................................................................................40
SROITable3Stage4.............................................................................................................................41
SROITable4SROIStage5....................................................................................................................42
SROITable5FinalSROICalculation......................................................................................................42
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Acknowledgment
TheteamatCSRDevelopmentStoriessincerelylikestothanktheteamofJindalStainlessFoundationforthesupportgiventothegroundsurveyorsandfortirelesslyworkingwiththeteamandthemanagementteamforprovidingaccessandallnecessaryinformation.
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Chapter1:ExecutiveSummary
Keyfindings
• TheskillsandlivelihoodtrainingactivitiesforwomenthroughSelfHelpgroupsandforfarmersislikelytohaveasubstantialimpactonthelivesofcommunitiesatHisarandJajpur.
• TheseunderdevelopedcommunitiesandthemarginalizedpeoplethereinarevulnerablePeopleheredonothaveskillstolivelihoodandtheircurrentlackofexposuredonotprovidethemwithopportunitiestochangetheirfinancialsituationandfuture.TheseprogramsrunbyJindalStainlessFoundation(JSFhereon)haveprovidedawareness,skillsandmarketaccesstothesepeople,thushelpingthembecomeindependentandhopefuloftheirfuture.
• Theprogramshavepositivelyimpactedahighpercentageofthefamiliestargeted,whichhasinturnhelpedenhancetheeconomicactivityintheregion.
• Rs1,07,07,402insocialvalueisexpectedtobegenerated,whencomparedtotheRs.69,31,202investmentmadeintheprogramsorganizedbyJSLThus,theSocialReturnonInvestment(SROI)ratioequatesto1.54:1.Ifthecurrentinvestmentismaintainedintheprograms,weinferfromourstudythatforeveryRupeeinvestedintotheprogramsoverthenext3years,thenthereturnontheinvestmentmadewouldreturnsocialvalue1.54times.
• Ourstudydemonstratesthattraininghasbeenaveryeffectivetool,especiallyforthewomenbeneficiaries,whowouldordinarilynotgetaccesstosuchtrainingeasily.Theincreaseinawarenessandhelpinaccessingmarkethashelpedthembecomeentrepreneurs.
• ToincreasesuccessandthesocialvaluereturnsfromtheprogramsofferedbytheJSLteam,thereshouldbeanincreaseinnumberofbeneficiariessothattheexpenditureincurredisspreadovermorepeopleandthusgethigherthan1.54timessocialreturns.
AbouttheSkillTrainingandlivelihoodpromotionprograms
TheJindalStainlessFoundation(JSFhenceforth)hasdelivered“TheskillstrainingactivitiesforwomenSelfHelpgroupsandfarmers”programinHisarandinJajpursince2007.
TheprogramprovidesongoingintensiveandtargetedmarginalizedandvulnerabletribalcommunityandwomenSHGgroupsandconnectsthemwithskills,family,communityandmarketplace.JSFalsoprovidesthemaccesstothemarketplacewheretheycanthriveasentrepreneurs.Forthoseseekingemployment,theseprogramsofferslikeemploymentandhealthserviceswhichsupportthewomenandthetribalpeople.
EvaluatingtheImpactoftheprograms
JindalStainlessFoundationshelpswomenSelfHelpgroupsandmarginalfarmersbyprovidingthemwithskillstraining,marketaccessandfinancialsupportthroughprogramsthathelpsthemkickstarttheirsmallentrepreneurialventures.JSFhasworkedwithmorethan1,800thisyearsofar.
Manyoftheprogramsthathavebeenrunningsince2007,somestartedaround2010andsomehavebeenrunningsince2014orso.Sincetheprogramshavebeenrunningovermanyyears,theoutcomeofthosepastyearscanbeseeneveninthisyearsincethenatureofinterventionisskillstrainingand
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providinglivelihoodgeneration.Forourcalculationswehavenotconsideredmostoftheimpactsoftheseinterventionstosimplifycalculations.Manyoftheseinterventionsareexpectedtolast2to3yearsandsomewilllasttillonlytilltheinterventionsareprovidedandsomewouldcontinueevenwhensomeactivitiesarestoppedalthoughtheoutputswouldsuffersomewhat.
Theseprogramsassistthedirectbeneficiariesinincreasingtheirself-esteem,providingthemwithopportunitiestoengageinemploymentorbecominganentrepreneurthus,contributingpositivelytoothersaroundthemandparticipatingineconomicactivities.Thisnotonlystrengthensthemtostandontheirtoesbutalsohelpsthemtoworkwiththeircommunityandprovidesupporttotheirfamiliesbygeneratingprimaryandsupportingincome.
Theprogramshavebeensuccessfulinachievingsubstantialchangesinthelivesofthesepeopleandtheirimmediatefamilymembers,despitetheirchallengingcircumstances.
Thisreportevaluatestheperformanceoftheseprogramsandmakesanattempttoforecasthowlikelythesepositiveoutcomesarelikelytocontinueintothefuture.
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Chapter2:AboutJindalStainlessLimited
JindalStainlessLimitedisoneofthelargeststainlesssteelconglomeratesinIndiaandranksamongstthetop10stainlesssteelconglomeratesintheworld.It’snotonlythemagnitudeofitsoperationsthatdeterminesthecredibilityandname,butisinspiredbythevisionforinnovationandenrichinglives.JindalStainlessGrouphasanannualcrudesteelcapacityof1.8MTPAandthegrouphasanannualturnoverofRs14,500crores.JSLhasinitiatedstrategicgrowthplansinbothdomesticandinternationalmarketsandhasmadeinvestmentstowardscapacityexpansionsthroughforwardandbackwardintegration.
JindalStainlesshasreflectedtheirstrengthinthebusinessofstainlesssteelbynotonlybringingbestmanufacturingfacilitiesandbusinesspracticesbuthasalsocreatedaFoundation,JindalStainlessFoundation(JSF)whichisrunningvariousdevelopmentalinitiativesallofwhichareaimedatreachingouttotheindividuals&communitieswhoresideintheareaofitsoperationsinJajpur,OdishaandatHisar,Haryana.JSFhelpsprovidethemarginalizedpeopleneartheirplantoperationswithaplatformtoempowerthemselves.
CorporateSocialResponsibilityisastrategicapproach,whichintegratessocialandenvironmentalconcernsintoJSLbusinessoperations.Basedonthisguidingprincipal,JindalFoundationaddressesrelevantissueslikeCommunityDevelopment,Education,IntegratedHealthCare,SkillDevelopment,WomenEmpowerment,EnvironmentandBusiness&HumanRights.JSFimplementstheseprogramsnotonlyacrossallitsplantlocationsbut,alsoinareaswhichareoutofitssphereofinfluence.Toimplementtheseprogramseffectively,partnershipshavebeenmadewithNGO’sandInstitutionswhichspecializeinfieldsofeducationandskilldevelopmentandindustrialtraining.(JSL,2016)
CSRPhilosophyandMissionStatement
CorporateSocialResponsibility(CSR)isthestrategicapproachtowardssustainablecommunitydevelopmentandthekeytoinclusivegrowth.Withthatasafocus,JSL'sCorporateVisionis“Improvinglivesthroughtrustworthyandinnovativestain-lesssolutions”.
Alignedtoitsvision,JSLthroughitsFoundationhasawiderangeofsocialdevelopmentprogramsinitiatedarounditscorporateoffices,plantlocationsandfactorieswiththeaimofempoweringcommunitiesandbringingsuccortotheirwoes.Inaddition,effortsarebeingmadetosensitizeemployeesonsocialissuesandgetthemengagedincommunityworkthroughvolunteeringprograms.Thishasgivenourstakeholdersincludingtheemployees,thecommunity,andothersinthesupplychain,anopportunitytogetconnectedwitheachotherespeciallyintheimmediateoperationalspace.JindalStainlessLimitedhasestablishedlinkswithvariousNational/InternationalCSRinitiativesandstresseduponparticipatoryapproachofProgramDevelopmentandDesign.
JSLFoundation,aregisteredsocietyundertheRegistrarofSocieties,wasestablishedwiththeaimofimplementingvarioussocialandenvironmentalinitiativesthroughdirect&indirectmethods.Mrs.DeepikkaJindal,ChairpersonJindalStainlessFoundation,providestheoverallguidancefortheCSRinitiatives.DirectinterventionsarecarriedoutbyprofessionalandexperiencedCSRteammembersatplantlocations,andprogramsarealsoimplementedthroughreputednationalandinternationalcivilsocietyandNonGovernmentOrganizations.JSLbelievethat“CSRisthedirectconnectbetween“Head&
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Heart”andcanonlybeachievedwhentheprofessionalunderstandsandspeaksthe“LanguageofHeart.”
Serialnumber
Topic Number
1 No.ofSHGsFormed 252 No.ofBankA/Csopened 1753 TotalWomenMembers 20444 CreditlinkageprovidedduringFY16-17(inRupees) 19,71,0955 SavingduringFY16-17(inRupees) 39,15,000
6CumulativecreditlinkagefacilitatedforthewomenSHGsthroughthelocalbankshasreached Rupees1.11Crore
Table1DetailsaboutJSLLivelihoodProject
InternationalWomen'sDayInternationalWomen'sDay(IWD)wascelebratedatJSLon8thMarch2017.ThethemeforIWDthisyearwas“BeBoldforChange”.
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Chapter3:TheSkillsTrainingProject
TheSocialreturnofInvestmentstudywasconductedinboththeirmanufacturingfacilitiesatHisarandJajpur,Odisha.
JSLaddresseskeysocialandenvironmentalissuesandencourageparticipationofallstakeholdersinvariouscommunitybasedinitiatives.JSLstrivestodevelopanenablingenvironmentforallstakeholdersthroughCommunitybasedSustainableDevelopmentProgramsandinsodoingfacilitateInclusiveDevelopment.
SustainabilityinitiativesofJindalStainlessarebeingguided&spearheadedbyMrs.DeepikaaJindalthroughtheJindalStainlessFoundationofwhichsheisthechairperson.JindalStainlessFoundation(JSF)isrunningvariousdevelopmentalinitiativesallofwhichareaimedatreachingouttotheindividuals&communitiesandtoprovidethemwithaplatformtoempowerthemselves.
TheteamatJSFoundationbelievesthatCorporateSocialResponsibilityisastrategicapproach,whichintegratessocialandenvironmentalconcernsintoourbusinessoperations.Basedonthisguidingprincipal,JindalFoundationaddressesrelevantissueslikeCommunityDevelopment,Education,IntegratedHealthCare,SkillDevelopment,WomenEmpowerment,EnvironmentandBusiness&HumanRights.
WomenEmpowermentandLivelihoodPromotion
Thisyear,175womenSelfHelpGroups(SHGs)werepromoted/adoptedbytheCSRteamwith2044womenmembers.Anamountof`19,71,095/-wassavedbytheSHGsduringtheyear.ThetotalcumulativecreditlinkagefacilitatedforthewomenSHGsthroughthelocalbankshasreachedRs.1.11Crore.
ANNUALSHGSTATUS
GrameenMahilaSanjivaneeGruhUdyoghasbeenpromotedasamicro-enterprisebytheCSRteamatKumbhiragadiavillagesince2014.Thisfoodprocessingunithasbeencateringtotheneedsofthevillagewomen.Ontherequestofthewomengroup,theCSRdepartmenthasprovided70%ofthetotalcostofstabilizerandpulverize,andthegrouphasinstalledpulverizeintheunit.
DetailsofLivelihoodPromotionActivities,womenSHGs:
Processingofflour,beanetc
MushroomProduction Poultryfarming SahajaSanitaryNapkinMakingUnit
SaleofSHGproductsinplant–GraemeDuran
ProductionofsnacksbythewomenSHGMembers
ASMITABoutiqueCentre
ASMITAProductionCentre
Table1DetailsofworkdonebySHGs
Alloftheabovementionedprogramsarebeingimplementednotonlyacrossalltheplantlocationsbut,alsoinareaswhichareoutofthesphereofinfluence.Toimplementtheseprogramseffectively,partnershipshavebeenmadewithNGO’sandInstitutionswhichspecializeinfieldsofeducationandskilldevelopmentandindustrialtraining.
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SkillDevelopment
InadditiontoitsStainlessSteelmanufacturingfacility,JSLhasestablishedanextensivedistributionnetworkthroughitsservicecentersandwarehousesandusedcontinuousinnovationinitsgrowthstrategy.TheextensivedistributionnetworkinbothDomesticandanoverseasmarket,servetheJSLcustomersfromitsStainlessSteelmanufacturingfacilitiesatHisser,HaryanaandJaipur,Odisha.JSL’sStainlessSteelcapacityafterfullexpansionatJaipur,Odishawillbeabout2.5milliontonsperannum.
JindalStainlessFoundationhasestablishedJindalInstituteofIndustrialTraininginHisar(Haryana)andJajpur(Odisha)toimparttraininginvarioustradestotheyouthbelongingtotheregionwiththeaimtomakethemindependentandself-reliant.Thecoursestaughtattheinstitutehavebeenmodifiedkeepinginmindtheneedofthemarket.TheInstituteshavemoderntraininginfrastructureandinstructorswhoindividuallymentorthestudents.
ThecoursesofferedareatBasicandadvancedcourseslevelinDressDesigning&FashionTechnology,IndustrialElectrical,ComputerSoftware,ComputerHardwareandNetworking,Beautycultureamongothers.Toensureexcellencethetrainingprogramsareupdatedwithindustryrequirements,JindalStainlessLimitedhasformedstrategicpartnershipswithvariousCorporatesandNGOs,includingNIITFoundation,SchneiderElectric,UshaInternationaletc
TheskilltrainingcentersbeingrunatHisararedesignedtodrawbothyoungmenandwomenforenrolment.Specialeffortsareputintoattractwomencandidatesforthecoursesandempowerthemwithskillssetswhichcanhelpthembecomeself-reliantinthelongrun.
Forwardandbackwardmarketlinkageshavebeenestablishedtoensurethataftertrainingthestudentsalsohaveanopportunitytoworkandearnadecentlivinginsometrades.
InJajpur,JindalInstituteofIndustrialTraining(JIIT)runstheskilltraininginitiativesandindependentlyrunatthevillagelevel.ThecoursesbeingrunattheJIITareindustryspecificanddesignedtoprovideemploymenttotheyouth.JIIThasbeenupgradedandnewlong-termcourseshavebeenintroducedinHigherDiplomainHardwareandNetworkinginpartnershipwiththeNIITFoundation.
Totrainunemployedlocalyouth,aoneandhalfmonth’scoursein“AutoMechanicandDriving”wasstartedinpartnershipwithNABARD.Afterthecompletionofthetraining,trainedyouthhavebeenabletogetvariousjobopportunitieslocallylike,driversforschooltransportvehiclesandotherlightvehiclesinthelocality.
A13months’fulltimeresidentialprogramtotrainyouthasdevelopmentinstructorshadbeenimplementedinpartnershipwiththeHumanPeopletoPeopleIndia(HPPI).Atotalof65studentsweretrainedunderthisprogramandaround50%ofthestudentsarenowemployedinvariousNGOsandgrassrootlevelorganizationsinOdisha.
AnewtrainingprograminIndustrialElectricaldevelopedinpartnershipwithSchneiderElectricFoundation,hasbeeninitiatedtoprovidetheyouthinandaroundtheplantlocationsinJajpur&Hisar.Besidesexposingthestudentstoindustrialelectricalknowledge,italsohelpspreparingthemtoaccessjobopportunitiesintheneighboringindustry.
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WomenEmpowerment
WomenEmpowermenthasbeenoneofthekeyissuesforJindalStainlessFoundation.JSLhavebeenworkingwithwomenthroughSelfHelpGroups(SHGs),Skilltraining,ComputerLiteracyandIncomeGenerationPrograms.VariousprogramsonHandicrafts,BeautyCulture,DressDesigning,Cookery,DalProcessing,FoodProcessing,AgarbattiMaking,MushroomCultivation,Computerliteracyprogramsetc.arebeingdonewithwomen.
OverTwohundredSelfHelpGroups(SHGs)havebeenformedinJajpurandHisartopromotetheconceptofsaving,micro-creditandmicro-enterprise.Approximately3000womenaredoingregularmonthlysavings,theyhavesuccessfullyengagedwithbankswithover60lakhsisbeingdisbursedasloansandsubsidiesforvariousdevelopmentprograms.
Thegroupshavereachedastagewherevariousmicro-enterpriseinitiativeshavebeenstartedwiththemlikeAgarbattimaking,foodanddalprocessing,phenylmaking,mushroomcultivationetc.Varioustrainingprogramsonenterprisedevelopmentandmarketingofproductshavealsobeenprovidedtothewomentogivethemexposureandbuildtheirconfidence.CollaborationwithNABARDhasalsobeenestablishedunderPPPmodeltoinitiate‘Marketonwheels’.
ThefocusofJSF,duringtheyearshasshiftedtoidentifyingmicro-enterpriseopportunitiesforthewomenandencourageentrepreneurship.Thereisgrowingconfidenceamongthewomenandtheyareeagertostartsomethingontheirown.JindalStainlessLimitedisforgingnewpartnershiptotakeforththeexistinginitiativesandpromotevariousincomegenerationactivities.
InHisar,thewomenempowermentinitiativesarebeingrunthroughtheSelfHelpGroupsandtheVikasKendraInitiatives.Thereare58SHGsthathavebeenformedinHisarandareinvolvedinmonthlysavings.Smalltrainingandincomegenerationinitiativesarealsobeingcarriedoutwiththewomenlikehandicrafts,chalkmaking,phenylmakingetc.
DETAILS NameoftheCourse Durationofthecourse No.ofstudents
VikasKendra Beautician 3months 25
VikasKendra Mehendi 15days 70
VikasKendra DetergentMaking 1day 120
VikasKendra PaperLanterns/Diya’s 1Day 100
VikasKendra Handicrafts(wallhangingsetc.) Ongoing 100
Total 315
Table2LivelihoodCourseName,durationandnumberofstudents
JindalStainlessFoundationhasbeengivingalotofthrustontheWomenEmpowermentprograms.124womenSelfHelpGroups(SHGs)havealreadybeenpromotedandlinkedtonationalizedandlocalbanks.Capacitybuildingandtrainingofthegroupsintheareasoffoodprocessingliketomatosauce,jam,jelly,pickle,papad,snacksetc.Candlemaking,Agarbattietc.havebeentakenupduringtheyear.Detailsoftheactivitiesundertakenaregivenbelow:
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AgroupofactivewomenfromthecommunityhadbeenidentifiedinitiallywhohadbeenextensivelytrainedbyanotherNGOinUttrakhand.NowthesewomenareactingasmastertrainersfortheotherSHGsandpassingontheskills.
NumberinSHGs Totalmembers No.ofBankA/C Cumulativesavings Creditlinkage(inRS.)
117 1587 117 4444745* 6379500
Table3SHGfundsandcreditavailable
AveragefundavailableperSHGtilltheendofthemonthisRs.90709/-andpermemberitisRs.6672/-.
EnterprisePromotion:24SHGgroupshavebeenencouragedtotakeupvariousincomegeneratingactivitiessuchasPisciculture,PapadandBadimaking,Agarbatti,mushroomcultivation,vermincomposting,preparationofvariouskindsoflocalsnacks,phenylproduction,spices,namkeen,goldengrassetc.
AsapartoftheCSRinitiativesunderWomenEmpowerment,JSLrunsvarioustailoringcentersinaroundtheplantlocationinJajpur.Everyyear,over100womenaretrainedinstitchingandtailoringthroughthesecenters.Mostofthetrainedwomenstarttheirsmallenterprisesatthehouseholdlevelandareabletoflourishfinancially.
Inanefforttobringtheprogramtothenextlevelandaddmorevalueinthelivesofthesewomenanewproductioncentermodelwasintroduced.TheseproductioncenterswouldproducegoodqualityfinishedproductswhichwouldthenbeconnectedtomarketsinandoutsideOdisha.
Asmita:AgroupoftwentyyoungwomenwerehandpickedfortheinitiativeandprovidedintensivetrainingonhomefurnishingproductsinIKAT.Aone-and-a-half-monthlongtrainingwasconductedattheJindalInstituteofIndustrialTraining,amastertrainerfromAllIndiaArtisansandCraftworkersWelfareAssociation(AIACA)conductedthetraining.ThisprogramwasinpartnershipwiththeEarthygoodsFoundationandaDelhibaseddesignerMs.SangeetaSen.
ThetrainingprogramwasfollowedbyadesignworkshopofhomefurnishingproductsmadeinIkat.AfterthedesignworkshoparangeofproductsweremadeunderthebrandnameASMITA
SkillsTrainingProjects
JSLconductsthefollowingskillstrainingactivitiesforwomenSelfHelpgroupsandfarmers:
• Tailoring
Intervention:Infrastructure,training,equipment,makingmaterial,forwardlinkage,supportinavailingbankloansforwomenwhowanttobeself-employed,supportinboutiqueinfrastructurebyprovidingspace,machinesetal.
• PhenylMaking
Intervention:Infrastructure,materialcost,trainingtomakephenyl,forwardlinkage.
• Agarbatti
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Intervention:Infrastructure,machine,training,makingmaterial,forwardlinkage.
• CattleBreeding
Intervention:Cattlemedicalcheck-upsandmaintenancesupport,forwardlinkageofcattleproductswithJajpurmainmarket.
• Farmers
Intervention:Farmerstrainingprogramontheuseofpesticide,soilrotationandmaintenance,providingforwardlinkagesupportforgroundnutsandmilkproducts.
• ComputerTraining
Intervention:Infrastructure,machines,training,supportingthemwithjobsorenablingthemtobeself-employed.115peopletrainingoncomputerstilldate.
• Electrical
Intervention:Infrastructure,machines,trainingandsupporttobeself-employed
• Snacksitem
Intervention:Infrastructure,training,forwardlinkage
• Driving
Intervention:Trainingpeopletodrivealongwithguidingthemondrivinglicense.Tilldate25peoplearetrained.Sincenoinvestmenthasbeenmadeinthisactivityfortheperiod2016to2017,ithasnotbeenconsideredforevaluationinthisstudy.
• Mobilerepairandmaintenance
Intervention:Infrastructure,equipment,training,supportingthemtobeself-employedbyavailingfundsfrombankloansetal.Tilldate60peoplehavebeentrained.
Sincenoinvestmenthasbeenmadeinthisactivityfortheperiod2016to2017,ithasnotbeenconsideredforevaluationinthisstudy.
Thestudy
Locationsvisitedforpreliminarystudies:
Trijanga
Trijangaisarehabilitationcolonywhereinpeoplewhowerestayingontheplantlandarerehabilitated.Thepeoplestayinghereareweredependentonagriculturebeforethepresenceof
Figure1SanitaryNapkinmakingunit
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miningcompanies.ThecompaniessuchasTata,Jindal,Mescoandsomesmallscaleminingcompaniesestablishedtheirpresencesincemorethanadecade.Thecommunityconsistsoffarmers.Thepeopleresidinginthecommunityhadtoberehabilitatedalongwithgivenjobtoamemberofeachfamily.JSLalongwithgivingajobtothefamilymemberalsoenvisionedtoempowerotheradultsinthefamilybymodeofskillstraining.ThefocusofSkillstrainingprogramhasprimarilybeenwomenandfarmers.
Trijanga:Danagadi
SahajSanitaryNapkinbySusmita
GramUnnatiFoundation–FarmerstrainingonproductsandForwardLinkagebyHimanshuKumar
TailoringClassesbyNasreenKausar
ElectricalLearning
ComputerTrainingbyJayaprabhaNaikandSwagatika
Trijanga:Odisahi-Balang
PhenylMaking–MaaHenguda
Agarbatti
CandleMaking(Seasonal)
MushroomCultivation
Poultryfarming
KointhaVillage
AtKointhaVillage,JSLFoundationalreadytrained200-300girlsintailoring.SomeofthegirlsareworkinginBangloreingarmentfactorieswhereassomehavebecomeentrepreneurs.Afterrunningthecenterfor3yearstheyreachedasaturationpointandshiftedthecentertoMaukhurvillage.
• Tailoringcenter• Agarbattimaking• Self-employedSabitriTailors• Pankhpada–NilemaniDekhu
Sarang• TailoringcenterbySaritaRai
since4years.
TailoringcentersarerunbyJSLin6differentvillages.
Figure2Skillstrainingcentre-BeautyandWellnessProgram
Figure3Stitchingcentre
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Assonbalevillage
Sheepfarmingisamajoractivityhere.JSLissupportingthisinitiativebyconductingregularhealthcheck-upsforthecattle,trainingwomen,supportingthemwithforwardlinkageandsupportinavailingbankloans.
ThreegroupsareactiveinAssonbaleforsheepfarmingandareledbyLaboniKaraitactively:
• JaiMaaMangala–10women• BabaBholaShankar–35women• Lakshminarayan–10women• TailoringClassesarerunbyBasanti
21peopledividedin2batchesfor3hoursperday.Thedurationofthecourseis6months.
Dakrapada
IncensesticksmakingistheprimaryactivitysupportedbyJSLforSHGs.JSLprovidesthemwithinfrastructure,machine,materialsto
make,forwardlinkageinthemarket.
KumbhairGadiya
JSLinterventionishelpingtheminForwardLinkage,availingbankloans,marketingmilkproductsbypackagingandpositioningtheirproducts.
CattleFarming–Milkproduction
Farming–Groundnuts,paddy,
vegetablefarmingandothers
TotalSHGs–15
2groupsmet:
Tareni–13women
Mahamangala–15women
Rabanavillage
Figure5AgarbattiMakingUnit
Figure4StichingCenterinDakrapada
Figure6CattleRearing
Figure7Marketplacetosellproductssuppliedbyend-beneficiaries
Figure8CattleBreeding
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PhenylMaking
Electricbulbassembly
Snacksmakingby2SHGGroups:
Durge(10women)
Subhadra(10women)
StainlessSteelApplicationTrainingPrograminRohad:
JindalStainlesshasinitiatedanewprojectinRohadthisyearinconsortiumwithpartnerslikeXyneto,UNDP,IKEA,IndianDevelopmentFoundationandLokBhartiEducationSociety.Theprojectaimsatskilldevelopmentandtrainingofwomen,therebycreatingemploymentopportunitiesfortheminstainlesssteelindustry.Thetrainingisimpartedtoequipthemwiththeknowhowofvariousprocessesincludingcutting,welding,polishing,packing,aswellasonqualitycontrolandqualityassuranceofstainlesssteel.Oncethetrainingisover,thesewomenareprovidedwiththeplacementsupportandemploymentopportunitiesatJindalStainless.Thisyear,76ofthesewomenwereemployedinthefactory.
Figure10WomenEntrepreneur-Shop
Figure9AsmitaBoutique
Figure11ShopownerwhobuysproductssuppliedbyEndBeneficiaries
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Chapter4:StakeholderAnalysis
Stakeholderanalysisisaprocessofsystematicallygatheringandanalyzingqualitativeinformationtodeterminewhoseinterestsshouldbetakenintoaccountwhendevelopingandimplementingapolicyorprogram.StakeholdersarepeopleororganizationswhohaveaninterestintheactivityorprogramthatisbeingpromotedbyandOrganization,inthiscaseJindalStainlessLimited.
PolicymakersandmanagersatJSLCSRteamcanusethestakeholderanalysistoidentitythekeyactorsandtoassesstheirknowledge,interests,positions,alliances,andimportancerelatedtothepoliciesfollowedbyJSLwhileformulatingitsCSRprograms.
Theanalysisincludesstakeholdercharacteristicssuchasknowledgeoftheprogramsundertaken,interestsrelatedtotheprograms,theimportanceoftheirroleintheimpactoftheprograms,theirpotentialallianceswithotherstakeholdersandtheirabilitytoaffectthesuccessoftheprograms.
Identifyingthekeystakeholdersisextremelyimportanttothesuccessoftheanalysis.TheCSRDSteamprioritizedthelistofpotentialstakeholderstoincludeonlythoseindividualswhohaveadirectinterestintheprogramsandactivitiesconductedbyJSLatHisarandJajpurlocations.Itwasimportanttoconsideronlythosewhocouldaffectitsimplementationanddidnotconsiderthosewhodidnothavetheabilitytoaffecttheactivitiesundertaken.
Thestakeholdersthatweidentifiedhavebeengroupedintothefollowingcategories:
DirectStakeholders/InternalStakeholder
IndirectStakeholders/Externalstakeholders
• JindalStainlessFoundation(whoprovidefund,manpower,resourcesandotherinputstorunvariousprogramsevaluatedinthisstudyandtherecipientofthisReport)
• Familiesoftheendbeneficiaries
• EndBeneficiariesoftheproject
• CommunityofJindalStainless
• NGOsthatJSLworkswithattheground-level
• Consumersoftheproductswhicharesuppliedbyendbeneficiaries
• GovernmentAuthorities
Table4StakeholderAnalysis
Developingtheinterviewquestionnaire
OncetheCSRDSteamchoseanddefinedthekeystakeholdercharacteristics,astandardquestionnairewasdevelopedforinterviewingstakeholders.
ThequestionnairewastobeadministeredbyateamtrainedbytheCSRDSteaminconductingtheinterviewsandcapturingthedata.
Basedontheresourcesavailable,CSRDSteammetwithallthestakeholdersintheirownpremisesandtriedtomeetthemaximumnumberofstakeholdersthatcouldbeinterviewed.
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Chapter5:SROISurveyQuestionnaire
ConductingtheSROIStudy
Theteamconductedpersonalinterviewsthatcapturedqualitativeinformationandalsoevaluatedvariousemotiveelementstocreateaholisticunderstandingoftheimpactsotheprogramsundertakenonallthestakeholders.
ThedetailedinterviewswerethenCollectedandrecordedandtheinformationcompiledandtabulated.
Indevelopingthequestionnaire,theCSRDSteamwasmindfuloftheculturalsensitivitiesandhencetheinterviewingteamwassochosenthattheywouldbeabletoadministerthequestionnaireinthelocaldialectandlanguageandhaveconductedsimilarresearchbeforeovermanyyears.
Thequestionswereamixofdirectquestionssineitsquiteanefficientmethodbutwereaskedinafriendlymannersothatreliableanswerscouldbeobtainedbecausesomestakeholdersmaynotbeaccustomedtocommunicatinginsuchadirectandcandidmanner.
ManyoftheQuestionsareclearlystated,specific,andalsohasmanyopen-endedquestionswhereverpossiblethuscreatingagoodmeasureofdescriptiveinformation
Thequestionnaireincludedanintroductorysectionthattheinterviewerreadtoeachstakeholderwhichhelpedtherespondentstounderstandtheobjectivesoftheinterview,identifyingtheteamcollectingtheinformationandexplainingtothemwhatwillbedonewiththeinformation.Therespondentswereassuredthatallresponseswillremainanonymous.
Someoftheinterviewswereconductedasateamandboththeinterviewerstooknotesalthoughtherewasawelldefinedpersonleadingtheinterview.Theinformationcollectedwasenteredinthesamewordsasthestakeholderused.
Therewasapretestconductedandafteranalyzingtheresultsofthepretest,thequestionnairewasaccordinglymodifiedbeforeproceedingwiththeprioritystakeholderinterviews.
Thecompletedinterviewquestionnairesinformationcollectedwasthentransferredtotheanalysistabletoensurethatthestakeholders’responsesarerecordedaccuratelyandobjectively.
Althoughtheinterviewerattimesclarifiedtheinterviewee’sstatements,shedidnottrytosummarizeresponsesinherownwordsandcapturedverbatimandalsoifsomestakeholderdidnotunderstandaquestion,theinterviewerrephrasedthequestiononlyslightlysothattheconsistencyofalltheinterviewswasmaintained.Veryfewrespondentsneededanyclarificationsorrephrasingofquestions.
TheStakeholderanalysisyieldedusefulandaccurateinformationaboutthosepersonsandorganizationsthathaveaninterestintheCSRactivitiesconductedbyJSL.
Thisinformationcanbeusedtoprovideinputforotheranalysesasmoreactionplanswouldbemadeinthefuture.
18|P a g e
SurveyQuestionnaire:(A) EndBeneficiaries
Name:
Age:Sex:M/F
Address:
Familymembers:
OccupationBefore-________________
EarningBefore-__________________________
OccupationNow-___________________________
EarningNow-__________________________________
Benefitspostintervention:
Healthcare:______________________
Education:______________________
Consumerism:_____________________________
Increaseinassets:_________________________
BehavioralChanges:___________________________
Aspirationsbefore:___________________________
AspirationsNow:______________________________
Whatistheresponsetimeforgrievances?_____
Anyotherskillsyou’llwouldliketolearn?___________________
Whatmorecanthecompanydo,yourexpectation?__________________
Anyothercomments________________________
FamiliesofEndBeneficiaries
Whatarethebehavioralchangesyouobserve?
Lifestylechanges?
Expectationsfromtheprojectyourfamilyisinvolvedin?
19|P a g e
(B) QuestionnaireforStaff
Name:
Designation:
Whatisunderyourjobpurview?
Listofthechallengesyoufaceatjob?
Listofthechallengesyoufacewiththecommunities?
Whatshouldbethestepstakentoimprovisetheproject?
Howcanthecommunitylevelgrievancesberesolved?
Anycomments?
(C) QuestionnaireforExternalStakeholders:
Localbusinessmarket
Whichproductshavethemostdemand?
WhatisthequalityoftheproductsbytheSHGs?
Yoursuggestionstoimproviseorhavevariablesintheproduct
WhichotherproductscanbemadebytheSHGs
Whatshouldbethepricepoints?
HowcanJSLincreasethepricesoftheexistingandnewproducts?
(D) Government
WhatistheGovernmentbudgetforlivelihoodproject?
Whatistheamountspent?
IndependentClients
Whataretheproductsyoubuy?
Areyouhappywiththequalityandquantity?
Isthepriceoftheproductscompetitive?
Whataretheotherproductsyou’dliketobuyfromSHGs?
Anysuggestionsforimprovement?
20|P a g e
Chapter6:DataAnalysis
TheanalysiswasthendoneofthedatacollectedusingMSExcelandgraphicalrepresentationsandinterpretationswerepresentedbelow.
Thisreportoutlineschangeinfinancial,physicalandpsychologicalbehaviourofpeopleinvillagesafterintervention.Also,thisreportgivesideaaboutfamilyinformation,education,health,job,development,aspiration,grievance,lifestyleandfamilyendbeneficiariesbeforeandafterintervention
Keydocuments:-1) Data.xl:containsdatacollected2) Sheet1:visualizationofbasicinformationofvillages3) Sheet2:visualizationofbasicinformationoftehsil4) Sheet3:visualizationofageandgenderwisedistribution5) Sheet4:visualizationofbasicinformationoffamilies6) Sheet5:visualizationofoccupationbeforeandafterintervention7) Sheet6:visualizationofincomebeforeandafterintervention8) Sheet7:visualizationofbenefitspostintervention9) Sheet8:visualizationofaspirationbeforeandafterintervention10) Sheet9:visualizationresponsetimeforgrievance11) Sheet10:visualizationofwantedskills12) Sheet11:visualizationofexpectationsfromcompany13) Sheet12:visualizationofchangeinbehaviorofclients14) Sheet13:visualizationoflifestylechanges15) Sheet14:visualizationofexpectationsinprojectfamilyisinvolved
21|P a g e
050100
HISA
RPA
NKA
…KH
ARA…
MAN
G…BA
ISIP…
DAKH
A…RA
WA…
BHUN
ADH
APA…
KALW
ANMAN
A…PIRA
N…TELIBA
…
VILLAGEWISEDISTRIBUTION
PartA:Demographicprofileofrespondents1. VillageDistribution
Inference• MostofthepeoplearefromHisarandDanagadi.
2. Tehsil
Inference:
• MostofthepeoplearefromDanagadiTehsil.
TEHSIL
DANAGADI HISARSUKINDA N/A KOREI DHARMASALAMAHUSIPTTI CHARKHIDADRIFATEHABAD TOHANA
DataAnalysis1Villagewisedistributionofrespondents
DataAnalysis2Tehsilwisedistributionofrespondents
22|P a g e
3. GenderandAgedistribution
DataAnalysis3Genderwisedistributionofrespondents
Inference• Ofthetotalrespondentsinterviewed,82%werefemaleand18%weremale.
DataAnalysis4Agewisedistributionofrespondents
Inference• Ofthetotalrespondentsinterviewed,mostofthemare20to40yearsold.
18%
82%
GENDERWISEDISTRIBUTION
MALE
FEMALE
14%
66%
19%
1%
AGEWISEDISTRIBUTION
LESSTHAN20YEARS
20-40YEARS
40-60YEARS
MORETHAN60YEARS
23|P a g e
4. FamilyDistribution
Inference• Highernumberofpeoplecomparedtofamilysizeof4ormoreandsmallerhasafamilysize
of3orlessthisputtingfinancialstressontheendbeneficiarieslivesandsurvivaloflivelihood,especiallyiftherearehighernumbersofdependents.
Part2–PerceptionoftherespondentsbeforeandpostinterventionI. Occupation
DataAnalysis6Jobofrespondentsbeforeintervention
Inference• Beforeinterventionmostoftherespondentswereunemployed.• Majorityofrespondentsarestudentsandhousewives.
020406080
100120140160
JOBBEFOREINTERVENTION
0 20 40 60 80 100
MORETHAN6
6
5
4
3
2
FAMILYMEMBERS
DataAnalysis5Numberwisedistributionoffamilymembers
24|P a g e
DataAnalysis7Jobofrespondentsafterintervention
Inference• Duetointerventionjobfrequencyincreasedandmostoftheresidentsareemployed• Thereissignificantincreaseinbusinessintheareaofsnacks,agarbati,goat-sheepfarming,
phenylandfurniture.• Mostofthehousewivesoptfortailoringcenterinoroutsideofvillagealsostitchingcenters.• Numberofparlorsinvillagesincreasedvaguely.• Mostofthestudentsareinbuddy4studyprogram.• 30%ofresidentsgotjobinTatasteel,JSL,OLM,AsmitaandSahajasellers.
17
56
31
12
17
1 36
14
31
3
106
14
5 69
21 23
6
3338
4
TAILORING
CEN
TERAT
HOME
TAILORING
CEN
TERAT
VILLAGE
SELFEMPLOYED
WORK
INGUN
DERAS
MITABO
UTIQUE
OWNALA
DIESBOUT
IQUE
WORK
SINASHA
HIEXP
ORT
AT…
WORK
INGINSIDH
ATHTA
ILORING
…PO
ULTR
YBUS
INESS
STICHINGAN
DTA
ILORING
FURN
ITUR
EBUS
INESS
AGAR
BATIBUS
INESS
MUSH
ROOMPOULTRY
BUSINESS
PHEN
YLBUS
INESS
SNAC
KBU
SINESS
FARM
ERSH
EEP/GO
ATFA
RMING
BUDD
YFO
RSTUD
YTA
TAST
EELE
MPLOYEE
JSL
SHOP
PARLOUR
OLM JOB
SHGMEM
BER
SAHA
JASA
LER
JOBAFTERINTERVENTION
25|P a g e
II. Income
DataAnalysis8Incomeofrespondentsbeforeandafterintervention
Inferences• Beforeintervention273respondentshadnoincomeandaveragesalarywas3900.• Afterinterventioneveryonehasincomeandaverageincomeis9400.• Averageincomeincreasedby5,500.• Morethan80respondentshaveincomemorethan11,000afterintervention.• Only2respondentshavelessthan1000incomeafterintervention.
0 50 100 150 200 250 300
noincome
<1000
1000-2000
2000-3000
3000-5000
5000-7000
7000-9000
9000-11000
>11000
INCOME
NOW BEFORE
26|P a g e
III. Benefits
DataAnalysis9Healthbenefitspostintervention
Inference• Postinterventionrespondentsoptforbetterhealthtreatment.Mostofthemstartedtotake
careofthemselves.• Postinterventionrespondentsaremoreawareabouthealth.• Only10%ofrespondentsarehavingsamehealthbenefitsasbefore,90%arehavingbetter
healthbenefits.
DataAnalysis10Behaviourchangepostintervention
Inference• Afterinterventionallofrespondents’behaviorchanged• 8%ofthemarenowindependentand19%ofthemaremoreconfident• 22%ofresidents’haveimprovedcommunicationskills
0 10 20 30 40 50 60 70 80 90
SELFCAREBETTERTREATMENTANDGETTING…
SAMEASBEFOREMOREAWAREABOUTHEALTH
JSLCAREN\A
GOFORBETTERTREATMENTATANY…BETTERTREATMENTFORJAJPURROAD
MAINTAINEDGOFORSCBHOSPITALFORBETTER…
BETTERTREATMENTOFJAJPURTOWN…HEALTHBENEFITS
42%
22%
19%
8%
7% 1% 1% BEHAVIOUR
yes
comunicationskillimproved
confident
Independent
27|P a g e
DataAnalysis11Educationchangepostintervention
Inference• 90%ofresidentsgotbettereducation.• 43%ofthemadmittedtheirchildrenintoschool.• 20%ofresidents’helpedrelativesforbettereducation.
DataAnalysis12Consumerismpostintervention
Inference• Duetointerventionrespondentshavebetterlifestyle,astheirfoodqualityimproved,they
usequalityproductsnow,qualityofeducationimprovedalsotheyhavebetterappearancenow.
• Duetointerventionrespondents’knowledgeincreased,theymaintaingoodhousehold.
0 20 40 60 80 100 120
CHILDRENSCHOOLBETTEREDUCATION
HELPHERRELATIVEFORBETTER…SKILLTRAINING
NOCHANGEBA
COMPLETEDGRADUATIONCOMPLETED12TH
JOBGOVSCHOOL
PRIVATESCHOOLPASSSSC,5TH,7TH
EDUCATION
0 10 20 30 40 50 60
CHANGEINQUALITYOFEDUCATIONMANAGEPOCKETMONEY
SMALLCHANGESPAYFEE
HEMAINTAINABETTERLIFESTYLECHANGEDINQUALITYOFPRODUCTUSED
LITTLECHANGECHANGEINFOODQUALITY
MAINTAINHISFAMILYWITHHISSALARYKNOWLEDGEINCREASED
CHANGESINAPPEARANCEEXPENSES
NOCHANGE
CONSUMERISM
28|P a g e
DataAnalysis13Increaseinassetsofrespondents
Inference• Duetointerventionthereisincreaseinassetsofrespondentssuchashouses,mobiles,
clothes,electricalappliances,vehiclesandinvestment.IV. Aspiration
DataAnalysis14Aspirationbeforeandpostintervention
Inference• Beforeintervention,mostoftherespondentswantedjobandeducation.• Afterinterventionmostoftherespondentswanttoearnmoremoneyfromthejob.• Afterinterventiononly11%wanteducationbut31%wantbetterskilltrainingprograms.• Afterinterventionpeoplewantstostandoutandbecomeknownpersonality• Thereisgreatincreaseinshopsandboutiqueownedbyrespondents.
0102030405060708090
100
INCREASEINASSETS
0 10 20 30 40 50 60 70
JOB
TAILORING
BETTERJOB
OWNABOUTIQUE
GOVJOB
SKILLTRAINING
SHOP
STUDY
TEACHERS
KNOWN…
LAW
ASPIRATION
NOW BEFORE
29|P a g e
Part3–Perceptionoftherespondentsaftertheintervention1) Responsetimeforgrievance
DataAnalysis15Responsetimeforgrievance
Inference• Accordingtofamilyofresidentresponsetimeforgrievancesis1to2dayswithselfhelp• Also,theybelievefamilyandteachersupportisalsoneededfordecreasedgrievances.
52
21
10
8
1
8
1
15
14
0 10 20 30 40 50 60
1TO2DAYSWITHSELFHELP
WITHTHEHELPOF5FAMILYMEMBERS…
WITHTHEHELPOFSOMEONEWITHIN…
WITHIN2TO3DAYSWITHTHEHELPOF…
5TO6DAYBYTHEIRTEACHER
1TO2DAYSBYTEACHER
3TO7DAYSBYTEAHCER
GETALLFACILITYATPROPERTIME
FINANCIALSUPPORT
RESPONSETIMEFORGRIEVANCES
30|P a g e
2) Skillsrespondentswanttolearn
DataAnalysis16Skillstolearn
Inference• Morethan45%oftheresidentswantstolearnfashiondesigning,dressdesigningand
stitchingandskilltrainingforembroidery• Theyalsowanttolearnotherskillssuchasmodernfarming,animalfarming• Theywantskilldevelopmentprogramsforagarbattimaking,computerknowledge
88
81
53
22
19
16
8
6
5
5
4
3
3
3
3
3
3
2
0 10 20 30 40 50 60 70 80 90 100
SKILLTRAININGFORDRESSDESIGNING
TOLEARNOTHERSKILL,TRAINING
TAILORINGSKILL
BASICCOMPUTERKNOWLEDGE
SKILLDEVELOPMENTCOURSE
MODERNFARMINGMETHOD&FRAINING
MORETRAININGONGOAT,SHEEPFARMING
SKILLTRAININGFOREMBROIDERY
AGARBATISKILLDEVELOPMENTTRAINING
PAINTING
MORETRAININGREGARDINGNAPKING,…
ANYSKILLDEVELOPMENTTRAINING…
NEWSPAPERCRAFT
PHENYLESKILLDEVELOPMENTTRAINING
TAILORINGSKILLFORGENTS
TRAININGFORSNACKITEMS
WANTMUSHROOMTRAINING
HIGHERSTUDY
SKILLSTOLEARN
31|P a g e
3) ExpectationsofrespondentsfromJSLcompany
DataAnalysis17Expectationsfromthecompany
Inferences• 50%ofresidentswantmorecoursesandmorecentersfromcompany• 20%ofresidentswanttogetaloanforhouse,vehicleorforpoultryfarm.• 12%ofresidentswanttoownabusiness• Residentswantsmorecoursesforwomenhavingloweducationandforpoorstudents
4) Behaviorofrespondents
DataAnalysis18Changeinthebehaviourrespondents
Inference• Afterinterventionthereissignificantchangeinbehaviorofresidents,theyaremorehappy,
energetic.• Theircommunicationskilleddevelopedvaguely.• Theyhavebettermanners,arehardworkingandpunctual.
0 10 20 30 40 50 60MORECOURSES
MORECENTERBYCOMPANYGETALOAN
NEEDSUPPORTFROMTHECOMPANYCENTERRUNFORHOUSEWIFESONLY
OWNBUSINESSPLACEMENT,GOVT.CERTIFICATE
SUPPORTFORHERAMBITIONGETALOANFORSHEEPHOUSE
MORETRAININGTOLOWEDUCATED…WANTALOANFORPOULTRYFARMHELPFORBETTERSKILLTRAINING
THANKFULFORCOMPANY'SEFFORTWEEKLYADVANCEDCUTTING&…
HELPFROMCOMPANYTOPOORSTUDENTS
EXPECTATIONFROMCOMPANY
0 20 40 60 80 100 120 140 160
YESHERBEHAVIOURCHANGESALOT…
DEVELOPEDINCOMMUNICATIONSKILL,…
AGREATCHANGESOFHERBEHAVIOUR…
MORECONFIDENT,HIGHENERGYLEVEL…
HARDWORK
CHANGEINBEHAVIOR
32|P a g e
5) Lifestyle
DataAnalysis19Lifestylechange
Inference• Thereisgoodandhealthychangeinlifestyleofresidents.• Allofthemhavewellfinancialconditionandimprovedappearance.
6) Expectationsfromprojectinwhichfamilymemberisinvolved
DataAnalysis20Expectationfromprojectinwhichfamilymemberisinvolved
Inference• 30%offamiliesthankJSLforchangeintheirlives.• 47%offamiliessupportresidentsfortheprojectinvolved.
LIFESTYLECHANGE
IMPROVEABITINTERMSOFDRESSINGS
GOODANDHEALTHYLIFESTYLE
WELLFINANCIALCONDITION
LIFESTYLECHANGE
NOCHANGE
30%
21%
2%
47%
EXPECTATIONFROMPROJECTFAMILYISINVOLVED
ABIGOBLIGETOJSLFORHERIMPROVEMENT
YESHERPARENTSENCOURAGEHERFINANCIALSUPPORTANDHAPPYWITHHERWORKANDCREATEA
33|P a g e
Chapter7:TheSROImethodology
Step1.Establishingscopeandidentifyingstakeholders
Thisprocessinvolvesdeterminingwhichaspectsoftheinvestmentwillbeconsideredintheanalysis,whichstakeholderswillexperienceoutcomesduetotheinvestment,andthetimeframeoverwhichoutcomesandinvestmentareconsidered.
Step2.Mappingoutcomes
ThenextstepintheSROIprocessinvolvesmappingthelogicallinksbetweentheactivities(economicand/orsocial)supportedbyaninvestmentandtheoutcomes(changes)thattheseactivitiescreate.Foreach,outcomesoftheactivitiesweremappedforallidentifiedstakeholders.Outcomemappingalsoincludedacademicandnon-academicresearch
Step3.Evidencingoutcomesandgivingthemavalue
Thisstepinvolvesdetermininghowmanystakeholdersexperienceeachmappedoutcomeandthenestablishingthefinancialvalueofeachmappedoutcome.
ValuingOutcomes
Mappedoutcomeswerefinanciallyvaluedusingfinancialproxiesfromacademicliteratureaswellasfinancialproxiesbasedoninformationprovideddirectlybyrespondents.
Step4.Establishingimpact
Thisstepinvolvesconsideringwhatotherelementsarepartofthechangeexperiencedbystakeholdersincluding:
•Deadweight–thechangethatwouldhavehappenedanyway
•Displacement–thedisplacementofotherpositiveactivity
•Attribution–thechangeattributabletoothers
Italsoconsiderswhetherandhowmuchanoutcomethatextendsintothefuture(pasttheyearofinvestment)willdropoffovertime.TheseelementsareappliedasdiscountstothevalueincludedintheSROIanalysis(expressedaspercentages).
TheyhelpensurethattheSROIvalueisnotover-claimed,andprovidea‘realitycheck’ontheactualimpactofthesocialinvestment.
Inthecurrentanalysis,thesevalueshavebeenbasedonfeedbackfromtargetstakeholdersaswellasacademicandgreyliteratureresearch.
Step5.CalculatingtheSROI
ThelaststepinanSROIanalysisiscalculatingtheSROIratio.Theratioiscalculatedbymultiplyingthenumberofstakeholdersachievinganoutcomebythevalueofthatoutcome(financialproxy),andthendiscountingforimpact.Alloutcomesarethenaddedtogetherforthetotalpresentvalue,whichisdividedbythetotalinvestment.
Step6.Reporting
34|P a g e
ThefinalactivityrelatedtoanSROIanalysisisthecreationofanSROIreportandothercommunicationsdocuments.Thecurrentreportispartofthisfinalactivity.Communicationcanalsoinvolvepresentations,executivesummaryreports,reportsforgovernmentuse,reportsforotherstakeholdersetc.
TheresultscanalsobeusedbythemanagementandCCSRteamatJSLtoconductongoinganalysisforcontinuousprogramimprovement.
AnSROIanalysiscanbean‘evaluative’or‘forecast’analysis.Anevaluativeanalysisprovidesadefinitivestatementofvaluebasedonrigorousprimaryresearchofoutcomesachievedbystakeholders.Aforecastanalysisprovidesaprojectedvaluestatementbasedonrigoroussecondaryresearchthatrevealsreasonableexpectationsofoutcomesachievedbystakeholders.
ThisSROIstudyisEvaluative.ThisanalysiscoversthetimeperiodJanuary2016toOctober2017.
ThestudystartedinAugust2017sothatoutcomesdataisasuptodateaspossible.ThestudyisEvaluative.Pre-projectdatawascollectedinSeptember–October2017.
MonitoringofoutcomestookplaceinOctober–November2017
FinaldatawascollectedendingNovember2017
ThisSROIreportisaimedprimarilyatJindalSteelFoundationmanagement,andtheJindalStainlessLimitedseniormanagementwhoareresponsibleforoverallstrategicreviewoftheJindalSteelFoundationactivities.
TheSROIprocessandthereporthasalsobeenpartofthereviewoftheproject’sdirectmanagementofJSFactivities.Thewrittenreport,alongwithitsSROIcalculationsandothertechnicalapproach,ismostappropriatetocommunicatethevalueoftheactivitiesundertakentothestrategicleveldecisionmakersandwillbeutilizedbytheJSFteamfortheirfutureinitiativesandactivities.
Hencethereportformathasbeendesignedtopresentdataandconclusionsinasimpletableandcharts.TheteamfromtheJSFCSRteamcanusethisreportbyanalyzingthesimplecharts,picturesinthisreportwhichhasbeenproducedwithheadlinefigures,chartsandpictures.
SROIratio=(financialproxyforoutcomexquantityofoutcome)-(deadweight+displacement+attribution)xduration(adjustedfordropoffanddiscountrate)
Theresults,sensitivityanalysisandrecommendationsaresubsequentlyappliedtogetafairvalueofthesocialreturnsgeneratedbytheactivitiesundertakenbyJSF.
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Chapter8:SROIInferences,justificationandassumptions
ThisresearchwasconductedusingtheinternationallystandardizedSocialReturnonInvestment(SROI)methodology.
ThisSROImethodologyhelpsinarticulatingandunderstandingthefinancialvalueofoutcomescreatedafteremployingasocialinvestment,revealinginmonetarytermsthesocialvaluethatiscreatedforeveryrupeeinvestedinthevariousCSRactivitiesundertakenbyJSL.
SROImethodologygoesbeyondthegenericeconomicanalysisandfocusesonthevalueofoutcomesorchangesexperiencedbyavarietyofstakeholdersanddoesnotlimittofocusingonlyoninvestmentsandoutputs.
Manysocialoutcomes,experiencesbydirectbeneficiarieslikeincreaseinselfbeliefandselfconfidence,arerepresentedinfinancialtermsalongsidemoretangiblecostsavingsforgovernmentsinitiativestargetedatthesebeneficiaries.
TheSROIanalysiscombinesquantitativealongwithqualitativeandusesparticipatoryresearchtechniquestogiveaholisticaccountoftheimpactsgenerated.TheendresultofanSROIanalysisisanSROIratiothatcomparesinvestmentmadeascomparedtothefinancialvalueofsocialoutcomesgenerateddemonstrativelyandreflectedinmonetaryterms,thefinancialbenefitofsocialinvestmentsmade.
Thisinformationhelpsindevelopingfutureplansofinterventionsandhelpsindecidingwhichprogramandinitiativestostrengthenandwhichtorunforlongerdurations.
ItisimportanttonotethatwhileSROIenablessocialinitiativestobeassessedassocialoutcomesandexpressedinfinancialreturns,itisimportanttonotethatthesocialvaluereturncalculatedthroughanSROIanalysisisnotequivalenttoafinancialreturnthatwouldseethecreationofspendablerupees.Itisusedtojustbetterunderstandbyvaluingsocialoutcomesthroughfinancialmeasuresratherthananyothereconomicindicators,sayGDP.
InSROIfinancialproxiesareusedtoestimatethesocialvalueofnon-tradedgoodstodifferentstakeholders.Differentstakeholderswillhavedifferentperceptionsofthevaluetheygetfromdifferentthings.Byestimatingthisvaluethroughtheuseoffinancialproxies,andcombiningthesevaluations,wearriveatanestimateofthetotalsocialvaluecreatedbyanintervention.
LimitationsofthisSROIstudy
EvidencingOutcomes
Forthecurrentstudy,thenumberofstakeholdersachievingeachmappedoutcomewasdeterminedbasedonprimarydatagatheredfromtenantstakeholdersviainterviewsthroughaquestionnaire,aswellassecondarydatafromresearchsources.Duetolimitedopportunitytoengagealargesampleofrespondents,evidenceontheachievementofoutcomeshasbeenbolsteredbyreferencetoresearch.
Theimpactofthisrelianceonresearchontherobustnessofthecurrentfindingsisdiscussedinthe‘Limitations’sectionofthisreport.
36|P a g e
Findings
ThisSROIanalysispresentsevidencethatforeveryRupeeinvestedintheProjectbyJSF,1.54ofsocialvalueisgenerated.
Thisvalueislikelytobeanunderstatement,aswehavebeencautiousinourcalculations.Forexample,anumberofoutcomesandstakeholderswereexcludedfromtheanalysis.Wheretherewasachoice,thelowestfinancialproxyhasbeenused.Wehavebeencautiousaboutthedurationofoutcomes.Althoughstakeholdersattributedchangestotheproject,acautiousapproachhasbeentakenonattribution.
However,SROIisaboutmuchmorethanjusttheinvestmentratio.ThisanalysishasbeenausefulexercisefortheProjectinrecognizingthevalueofalltheunseencarethattheprojectworkersinvestintheserviceusers.Asyouwillseefromtheresultsofoursurveysandquotesfrompeoplewithmentalill-health,careersandprofessionals,thisanalysishasshownthatitishardtofindalternativeinterventionsthatcouldproducethesametherapeuticresultsasGardeninginMind.Manystakeholderswouldratherdescribethebenefitsoftheprojectas‘invaluable.’
Thelownumbersofusersinvolvedmeansthatthereneedstobesomecautionindrawingconclusionsabouttheimpactofthistypeofinterventionforpeoplewithmentalill-healthgenerally.Itwasnotedthatthemajorityofthepeoplewithmentalill-healthlivedinstablelocalaccommodation,manyasMindresidentsorwithfamily.Itwasalsonotedthat,whilefemaleusersenjoygreatbenefitfromtheproject,theyrepresentonlyasmallfractionofthetotalduringtheperiod,althoughweunderstandtheremaytypicallybeahigherpercentage.ThisisconsideredunderRecommendations.
ReportingtoStakeholders
Monthlyupdatesontheprocessandthenthereportwereheld.
Elementsofthereportwerereviewedbyotherstakeholders.
Anopendaywasheldforstakeholderswherekeyfindingsweredisplayedandwherestakeholdershadanopportunitytoaskquestionsonanindividualbasis.
ProjectstaffandfamilycareerswereinvolvedincommunicatingthefindingsofthereporttoServiceUsers.
ThefinalreporthasbeenreviewedbyCSRDS.
ThefinalreportwillbepresentedtostakeholderorganizationsviaJSFstaffandJSLCSRteamtoassistindevelopingthefuturedirectionoftheproject.
37|P a g e
StakeholdersIntended/unintended
changes Inputs Outputs
Whowillwehaveaneffecton?Whowillhaveaneffectonus?
NumberofBeneficiaries
Whatdowethinkwillchangeforthem? Whatwilltheyinvest? Value Summaryofactivityinnumbers
DirectBeneficiaries
55selfemployed76workingthroughtailoring(8to10lossofparenthasallowedyounggirlstorun
household)
1.20lacsmachinery+maintenance,electricity,trainerssalaries,5centre
rentpaid 5,00,000
6month’scourse,2batchesperyeartrained,5centers.260Every
yearpassingout,helpwithplacementservices,fewfreesewingmachinesandhelped
somewithEMI
373Tailoring,DressDesigning
Hisar
16,20,660
35 PhenylMaking
RMfortraining,Stearingmachine,Trainercost,4Coordinators,
Electricity 2,72,650Independence,statusincrease,
farmrsandplantworkers
557 SambhavFoundation,HisarWorkdoneinassociationwithSambhavFoundationinHissar
1yeartrainingprogram.SambhavtrainingBFSI,BPOetc.274placed
20 Agarbatti
JSLprovidedMasterTrainer,3-4daystraining8houreveryday,2Coordinators,marketaccess,
Equipment13,000 2,98,965.38AgarbattiTraining,Exposure,
Facilitation
500 CattleRearing
Trainingtomanagegoatsandsheeps(training34hours,4clusterina
year,monitoringthroughvets,2-3timesinayear,insurance100cattle)
2,71,060
ImprovementinCattleBreedingandrearingandthemilk
productionandprofitavailabletocattlerearingfarmers
1200cattlepercamp CattleHealthCampAdministeringVitamin,Minerals,
MedicinesMonitoringandmaintainingCattle
health
95 Poultryfarming
Training,exposurevaccination,medicines,1000chicks(50rupeesperchick)monitoringofpoultry 8,186
Freechicksgivenin2012whichhavegrowninregularincometo
poultryfarmers
Farming
CapacityBuildingoffarmers,developedlinkages,soiltesting,training,Qualityinputseed
supply,marketingsupport,BiofertiliserSupply,100acrescovered,Soilhealthmanagement,KurriKheti
Abhiyan,farmersmeeting,developedlinkages,Sharing
experiencesofothersfarmers,marketingsupport,exposurevisitstoMPandRohtak,HAUKisanMela,
KurukshetraGurukul.
21,59,514
Increaseinfarmcultivatedarea,yield,production,SellingPriceforfarmers,Nutritionalfoodintake,
BetterSoilHealth,PGSOCCertificationofgroupof6farmers.Solarirrigation-benefitted30
farmers&20farmersin2months,Marketlinkage-135farmers,Qualityinputseedsupply-305,
Technicaltrainingfor400farmers,ThreefarmersestablishedVermi
Compostunit.Agroupof6farmersreceivedaPGScertificatefromOrganicCouncil.FarmersmarketingtheirVegetableandotherproducesinlocalmarkets.
470
Stage1
Stage2
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120 SAHAJASanitarynapkin
Rs.1.6lacsworthMachinesprovided,Training,initialraw
material 270648
Rs.1.6lacsworthMachinesprovided,Training,initialraw
material
15 ComputerTraining
facultyhonorarium,15computers,maintenance,electricity,rented
premises 8,20,000
facultyhonorarium,30computers,maintenance,electricity,rentedpremises
15 AdvancedElectricalCourse
15,000to20,000perbatchexpense,1permanentfacultyandplant
engineersteach,Time,appliancesandroom, 4,17,000
Training7monthcourses,2batchesinayearintheplant
providedroom)
15 Snacksitem
Trainingtimeprovided,marketacess
2,92,519
Ladiestrainedinfoodprocessingproducts,bakeryitems,tomato,
candlemaking,pickleetc
SurveyfindingsreflectthattheaveragefamilyincomeincreasedbyapproximatelyRs.4,500permonth)
ThecommunitywheretheJSLprogramshavebeenlaunchedhsaffectedtheconfidenceandparticipationofthemarginalisedsegmentsintheecoomicactivitiesandalsoimpactedthesocialfabricofthecommunityasawhole
SROITable1Stage1and2
Stage3
Description Indicator Source Quantity
Duration
FinancialProxy Value Source
Howwouldwedescribethechange?
Howwouldwemeasureit?
Wheredidwegettheinformationfrom?
Howmuchchangewilltherebe?
Howlongwillitlast?
Whatproxydidweusetovaluethechange?
Whatisthevalueofthechange?
Wheredidwegettheinformationfrom?
Senseofempowerment75%womenskilledmanpower,confidence,income,ownbusiness,factoredformarriage,(20%leftafterayear,somegroupscametogetherandsoldinvillage)
SurveyconductedbyseniorexpertsandcounsellorsofAI
surveyquestionnaireandstakeholderinterview
65 3 Costofgettingtraininginprivatecentre
9,500 Theamountoffeestheywouldpaytogotoaprivatetailoringtrainingschool
surveyquestionnaireandstakeholderinterview
100
3 Costofgettingtraininginprivatecentre
9,000 Theamountoffeestheywouldpaytogotoaprivatetailoringtrainingschool
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Onlytraining,2monthsforMarketaccess,15hourstraining/year
100peopletrained(onlywomen)35housewifeadditionalincomecurrently
surveyquestionnaireandstakeholderinterview
15 3 Costofgettingtraininginprivatecentre
1800 http://www.vobium.com/view/courses/1-14731-852/phenyl-disinfectants-making-course-training-coaching-tuition-by-lansh-training-centre
surveyquestionnaireandstakeholderinterview
274
1 CostofgettingtraininginprivateColleges/TrainingInstitutes
12000 http://jshlstainless.com/pdf/JSHL-Annual_Report-4-9-2017-2016-17.pdf
2groups,allladies,total50,40%margin,3,000additionalincome(10women)
Changeinexpenditureinfamilyduetoadditionalincome
surveyquestionnaireandstakeholderinterview
10 2 CostofgettingtraininginprivateColleges/TrainingInstitutes
3500 http://www.niralbi.com/12-agarbatti-pooja-courses
4Goatsand3sheepsadvise-fastgrowng-sold(60%women)
Changeinlifestyle surveyquestionnaireandstakeholderinterview
5 1 Costofpurchasingandvetexpensesofnewcattle
3600 https://www.indiamart.com/proddetail/kenguri-sheep-15733680712.html
8campsperyear,Villagelevelintervention
10,000cattlehealthcamp
surveyquestionnaireandstakeholderinterview
40 1 Lossofcattle 45000 https://www.indiamart.com/proddetail/hariana-desi-cow-3941094530.html
30percenttribals,SCSTOBCPoorfarers,marginalagriculturallaborersraisethechicksandsell,100%women
10chicksperwoman,FamilymakesRs30,000peryearonsale,servedindividually,eggdeliveredformax2years
surveyquestionnaireandstakeholderinterview
80 1 costincurredbyOdishaandCentralgovernmentunderruralemploymentscheme(100*30*80)
3000 http://finance.odisha.gov.in/Budgets/Outcome_Budget-2016-17/PR_outcome_budget_2016-17.pdf
MarginalfarmersandwomenmakeRs.3to15lacs/year
-Increaseinyieldby15to20percent,-Betterpricefortheirproduce-Incomeincreaseby7-10%,-Improvementinqualityofproduce,-InputCostreducedby5-10%.
Interview,Focusedgroupdiscussion
260
1 costincurredbyOdishaandCentralgovernmentunderruralemploymentscheme(100*30*80)
3000 http://finance.odisha.gov.in/Budgets/Outcome_Budget-2016-17/PR_outcome_budget_2016-17.pdf
110000
https://www.indiamart.com/jayaashree-inds/
4000Padssoldto2neighboringvillages/month,
WomenmakeRs.1perpadastheirmargins
surveyquestionnaireandstakeholderinterview
7 1 CostincurredinbuyingandInterestservicingtobuyeconomicaljayshreeindustriesmachines
3500 http://www.gram-infotech.com/hardware-repairing.php
Trainingprogramsconductedof3,6and9monthsdurations
WorkingwithCompaniessuchasTata,self-employed,government,higherstudies
surveyquestionnaireandstakeholderinterview
10 2 Costincurredinfeesinlowcostprivateinstitution
3200 http://www.jetking.com/hardware-and-networking-courses.php
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Training7monthcourses,2batchesinayearintheplantprovidedroom)total120inayear
Peopletrainedinbasicelectricalworks-employedascontractlabor,somehigherstudiessomeselfemployed
surveyquestionnaireandstakeholderinterview
25 1 Costincurredinfeesinlowcostprivateinstitution
6900 http://kti.ac.in/courses.aspx?CourseID=92ea60d6-4e9d-4780-8d21-2ce8edbd2553
Ladiestrainedinfoodprocessingproducts,bakeryitems,tomato,candlemaking,pickleetc
1200ladiestrainedover7years,25ofwhicharenowselfemployedandsellinginneighboringvilagesandstores
surveyquestionnaireandstakeholderinterview
7 2 Costincurredincookingclasses
1000 https://www.urbanpro.com/bhubaneswar/cooking-classes/379147
Familyspendsmoremoneyduetoadditionalincome
Assetsarebuiltandincreaseinmobility
surveyquestionnaireandstakeholderinterview
5000
1 Decreaseinhealthexpensesduetobetterhealthfamilymembers
968 http://finance.odisha.gov.in/Budgets/2017-18/Annual_Budget/Peoples_Guide_English.pdf
Moreeconomicactivity,Moreequitablesocietyandgrowthoriented
reductionincrime surveyquestionnaireandstakeholderinterview
15000
1 6300 https://www.sarkariyojna.co.in/odisha/
SROITable1Stage3
Stage4
Intended/unintendedchangesDeadweight%
Displacement%
Attribution% Dropoff% Impact
Whatdowethinkwillchangeforthem?
Whatwouldhavehappenedwithouttheactivity?
Whatactivitywouldwedisplace?
Whoelsewouldcontributetothechange?
Willtheoutcomedropoffinfutureyears?
Quantitytimesfinancialproxy,lessdeadweight,displacementandattribution
Tailoring,DressDesigningJaipur 10% 15% 20% 15% 379,363.50
Tailoring,DressDesigningHisser 10% 15% 20% 15% 550,800.00
PhenylMaking 10% 15% 20% 15% 16,524.00
SambhavFoundation,Hisser 10% 15% 20% 15% 2,012,256.00
Agarbatti 10% 15% 20% 15% 21,420.00
CattleRearing 10% 15% 20% 15% 11,016.00
CattleHealthCamp 10% 15% 20% 15% 1,101,600.00
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Poultryfarming 10% 15% 20% 15% 146,880.00
Farmers,Hisser 10% 15% 20% 15% 220,320.00
FarmersJaipur 10% 15% 20% 15% 257,040.00
MarginalFarmers 10% 15% 20% 15% 471,240.00
SAHAJASanitarynapkin 10% 15% 20% 15% 21,420.00
ComputerTraining 10% 15% 20% 15% 48,960.00
AdvancedElectricalCourse 10% 15% 20% 15% 29,559.60
Snacksitem 10% 15% 20% 15% 3,060,000.00
Familymembers 10% 15% 20% 15% 2,962,080.00
Community 10% 15% 20% 15% 57,834,000.00
SROITable2Stage4
Stage5
Intended/unintendedchanges CalculatingSocialReturn
Whatdowethinkwillchangeforthem?
Discountrate 3.5%
Year1(afteractivity)
Year2 Year3 Year4 Year5
Tailoring,DressDesigningJajpur 379,363.50 322,458.98 274,090.13
Tailoring,DressDesigningHisser
550,800.00 468,180.00 397,953.00
PhenylMaking 16,524.00 14,045.40 11,938.59
SambhavFoundation,Hisar 2,012,256.00 0.00 0.00
Agarbatti 21,420.00 18,207.00 0.00
CattleRearing 11,016.00 0.00 0.00
CattleHealthCamp 1,101,600.00 0.00 0.00
Poultryfarming 146,880.00 0.00 0.00
Farmers,Hisser 220,320.00 0.00 0.00
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FarmersJaipur 257,040.00 0.00 0.00
MarginalFarmers 471,240.00 0.00 0.00
SAHAJASanitarynapkin 21,420.00 18,207.00 0.00
ComputerTraining 48,960.00 0.00 0.00
AdvancedElectricalCourse 29,559.60 0.00 29,559.60
Snacksitem 3,060,000.00 0.00 3,060,000.00
Familymembers 2,962,080.00 0.00 2,962,080.00
Community 0.00 0.00 0.00 0.00 0.00 0.00 Total 10,707,402
SROITable3SROIStage5
CalculatingSROI
Presentvalueofeachyear(afterdiscounting)
TotalInvestmentsmade
Rs.69,31,202
TotalPresentValue(PV) Rs1,0707,402
NetPresentValue(PVminustheinvestment) Rs3,776,199.62
SocialReturnEveryRsperRs 1.54
SROITable4FinalSROICalculation
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Chapter9:ObservationsandRecommendations
RecommendationsforenhancementofthewomenempowermentandLivelihoodsprojectofJSL.
ObservationsDuringthestudy,theCSRDSresearchteamobservedwhileadministeringthequestionnaireandalsowhileconversinginferredthattheendbeneficiaries,areveryhappyandcontentwithalltheprogramsundertakenbyJSLanditsfoundationatHisarandJajpur.Morethan84%ofthebeneficiariessurveyedhavebeenpositivelyimpactedbytheprogramsrunbyJSLandwereveryexcitedwiththeemploymentopportunitiesthattheyhavegotafterbeingtrained.Thenewopportunitiesthatexistintheirfamilymembersduetoenhancedspendingcapacityandincreaseinawarenesslevelsofthecommunityshowsintheirenthusiasmduringthesurvey.Someselfinitiatedbeneficiarieshavealreadyformedteamstoidentifywaystousetheirnewfoundskillstoenhancetheirincomegeneratingpossibilities.Recommendations
ODISHAa) CSRDSteambelievesthattheselfhelpgroupsandindividualswhohaveextractedmost
fromtheJSLlivelihoodprogramsbetrainedinaspectsofpackaging,distribution,gotomarketstrategyandproductdevelopmentsothattheycanbuildtheirproduceandpackageitbetteranddistributetolargerareaandthusenhancetheirincome
b) Itwouldmotivateothersandbecomecasestudyexamplesandbringnaturalleadershipincommunities
c) Itwouldimprovequalityoflifeforallinthecommunityandalsohelpdeveloptheareaasamarketplaceinyearstocome.
d) TheJSLCSRteamcanhelpinincreasingvisibilityoftheproductsandmarketaccesstotheproductsandservicesdevelopedbythebeneficiariesthusmakingitasustainableventure.
e) TheCSRDSteaminfersthatincreasingtheSocialEntrepreneurshipopportunitiesforthebeneficiaries,goingforward,wouldbethebestwaytocreateasustainableCSRprogramforJSL.Forexample,inthesanitarynapkinandthegrindedgrainsentrepreneurialventures,thewomencanfocusonimprovingproductfinishandpackagingandselltheirproductsunderabrandnamesaySahaj,whichwouldmakethechainselfsustainingandalsoenhancevaluetoall.
f) TheCSRDSteamobservedthataveryhighnumberofmenstruatingwomenintheareas
surveyed,donothaveaccesstosanitaryproducts,whichposesabigthreattotheirhealth.Toencourageuseofsanitarynapkins,thegovernmentprovidesnapkinstogirlsfromBPLfamiliesatsubsidizedrates.SomestategovernmentshavealsobeenpromotingnapkinspreparedbySHGsbyopening'mobileexhibitioncentres'sothattheSHGmemberscouldeffectivelymarkettheirproductsandreachouttoconsumerslocatedinremoteplaces.JindalFoundationshouldrequesttheCentral/StategovernmentforsubsidytohelpreducethepricesofthenapkinsmanaufacturedunderSahajaunder50%subsidy.Thiswouldnotonlyincreasetheadoptionofthenapkinsbytheteenagersinthecommunityandcausethesocialchangeinbehaviorthatthegovernmentseeks.
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g) JSLcanalsoexplorecreatingan“UmbrellaBrand”undertheFoundationforalltheproductsthatarebeingsoldintheneighboringcommunities.AlltheSelfhelpgroupnamescanberegisteredassubbrandunderJSFandtheproductscanthenbecorporatizedwithstandardizationoftheproductsand
servicesfollowedbysystemicqualitychecksandrolledintoretaildistributionnetworkatdistrictlevel.Thiswouldenableeachverticaltobeself-sustainableandalsoenableJSFtohavesomesurplustoexpanditsprograms.
ItwasobservedduringtheinterviewingofthebeneficiariesatJajpur,thatmostbeneficiariesweretendingtobedependentonJindalStainlessCSRteamforhelpingivingthememploymentoptionsinthefuture.Besideslivelihoodandskillstraining,JSFshouldidentifyfutureenterprisesandfuturemanagersamongthebeneficiariesbeingtrainingtocreatesocialentrepreneursofthefuture.Theycanbecomejobproviderstoothersinthecommunity.
1. Enterprisemodelinpoultryfarmingcanbedonebygivingassistancetoindividualstoupscaletheirenterpriseandincreasetheirincomes.FinancialassistancemayberequiredtosupportthemtotaketheirenterprisefromrearingtwentyChickenstoatleastrear100chickenandleaptowardssustainability.
2. Productswithgroundnutasabasecanbeaddedintheproductlineforsales.
3. MushroomCultivationasabusinessventurecoupledwithaccesstomarketcanbeaddedtothecurrententerprisesrunbytheSHG's.
4. Trainingmodulesonmobilerepairingandautomobiledrivingoranyothertrades/servicescameoutwhilediscussingwiththerespondents.
5. Exposurevisitstoindustriesforskillenhancementaswellascapacitybuildingoutsidethestatecanhelpinbuildingconfidenceandfeelingempowered.
6. Thesanitarynapkinunitwantstomanufacturepadswithwingsandthusseemsreadytoupscaletheirproduction.
HISAR
1. Itwasobservedthatthefarmersweremoreselfinitiatedinfindingmarketsaccessfortheirproduce.ThesamewasnotobservedinhandicraftsbutwassomewhatobservedintailoringinHisar,whereintheyhavebeenbuildingcapacityandskills.SomehelpinforwardmarketlinkagemayberequiredfromtheJSLteamtodevelopforhandicrafts.
2. Entrepreneurshiptrainingfortheyounggirlssothattheyareequippedwiththeskillstosetuptheirownenterpriseevenaftermarriage.
3. Provisionoffinancialassistancecouldbemadeformoreindividualenterprisesamongwomen,atthevillageleveloralsoatcolonylevel.
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Conclusion
ThebenefitsofLivelihoodandtrainingactivitiesconductedbyJSFteamarewelldocumentedand
knowntothestakeholdersontheground.1
EvidencethatLivelihoodandtrainingactivitiesconductedbyJSFteamiseffectiveisreflectedinthisreport.Thestudyobservesthatthereisconsiderableroomforexpansionoftheseactivitiesinotherareastoincreasesocialimpact.
Thisstudyconcludesthatthetrainingmodelusedhasbeenaneffectiveinterventionforwomenempowerment and many people who are indirect beneficiaries have also experienced socialupliftmentandthathasproducedsubstantialsocialreturnsinthecommunity.
ThebenefittotheGovernmentisdemonstratedbynotonlythecapacitybuildingofthemarginalizedpeoplebutalsobytheincreaseinthefinancialsecuritytotheimmediatefamilymembersofthebeneficiaries.Thiscreatesasenseofwellbeingandconfidenceinthesocietyimpactedandalsohelpssomeoftheyoungpeopletakelargerstridesintheirlivesbymovingoutoftheareaandmovetocitiesandbecomeapartofthemainstreamurbanenvironment.
ItreducesthecostsincurredbymanygovernmentdepartmentslikeMinistryofHumanresourcedevelopment,MinistryofWomenAffairs,MinistryofEducation,MinistryofSkillBuildingandhelpsreducecrimeandsocialdiscord.
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Chapter10:OtherInterventionsbyJSF
Agristartups
Totalnumberofbeneficiariestargetted
NatureofImpact-benefitsoverlastoneyear
Input(allbenefitsgiven) Ouput(benefitsseeninthetargettedpeople
OneAgricultureprojectinitiatedinSeptember2017withpartneragencyGramUnnitiFoundation
Theprojectisinprogressivestage
Indirectbenefitexpectedtoshowsoon.Farmergroupmeetingsandvillagemeetingsconduted.Sensitizationprogramshaveinitiated.
Thedirectandindirectimpacttobeevaluatedin2018
Education
TheeducationinitiativesundertakenbyJSLarediverseandvaryaspertheneedfromthecommunity.Everyyeartheyreachoutto3000childrenattheirvariousplantlocationsacrossthecountry.Theprogramsrangefromsettingupvillagelibraries,runningnon-formaleducationprogramstobridgethegapbetweenchildrenwhoareoutofschoolandenrollthemtotheformaleducationsetupstocomputereducationcentersandinteractivecomputerlearningprogramscalledholeinthewalltobridgethedigitaldivide.
Effortsarealsoputintoensurethatthechildrenwhohaveenrolledinschoolsdonotdropoutduetopoorperformance.Remedialeducationcentersrunninginschoolsprovidethemuchneededsupporttothestudentsinsubjectslikemathematics,scienceandEnglish.
AtHisartheeducationinitiativesarebeingrunthroughthefollowinginitiatives:
• TheBridgeSchool• AdultEducation• ComputerEducation• HoleintheWall
TheBridgeSchoolCenteratHisarisaimedtoconnectoutofschoolchildrenofHisarandconnectthemtoformalschools.Everyyearmorethan50studentsaremainstreamedintoformalschools.
“ComputereducationprogramandtheHoleintheWall”programlookatreducingthedigitaldividebetweenchildrenstudyinginprivateschoolsandthosestudyingingovernmentschools.TheadulteducationprogrambeingrunthroughtheVikasKendrasarebeingrunwithanaimtoprovidebasicliteracytowomen.
Undereducation5Bridgecoursecenters,5RemedialEducationcenters,twocomputerlaboratoriesand6interactiveselflearningcomputerprogramsarebeingrunintheperipheralvillagesofourplantlocationinJajpurinpartnershipwithaNGOSmileFoundation.
NonFormalEducation(BridgeCourse):ThemainaimofthebridgecoursecentersistomainstreamstudentsintoformalschoolsandeffortsoftheJSLFoundationhavebroughtaboutaconsiderabledecreaseinthenumberofoutofschoolchildreninthearea.
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Toensurethesuccessoftheprogramastrongrelationshiphasbeenbuiltwiththecommunityandtheparentsofthechildrencomingtothebridgeschool.RegularinteractionsareorganizedwiththeparentsandtheVillageEducationCommittee(VEC)memberstosensitizethemabouttheimportanceofeducationandalsogettheirsupportfortheprojectinitiatives.Mothersareamajorstakeholderintheprojectandeffortsarebeingmadethroughtheprojecttoincreasetheirawarenessaboutthehealth,nutritionandeducationoftheirchildren.
RemedialEducationProgram:
Fiveremedialeducationcentre’shadbeenstartedasaninterventiontoincreasetheperformanceofthestudentsat5differentschools.Withcontinuedeffortsovertheyears,drasticchangeshavebeenseenintheperformanceofthestudentsintheseadoptedschools.
Thisyear174studentshadappearedfortheirhighersecondaryexaminationoutofwhich135(78%)studentshavepassedtheexam.JakhpuraHighSchoolachieved100%resultandaround22%studentspassedwithfirstdivisionmarks.Thisyearagaingirlshaveperformedbetterwith,Ms.AnbhaParidaofJakhpuraSchoolachieving91%marks.
298studentsinfiveHighSchoolstookadmissionintheRemedialEducationPrograminthemonthofAprill-11.
ExposureVisitProgram:
Atwodayexposurevisitwasorganizedstudentsfromtheremedialcenters.Theexposurevisitinvolved–visitstovarioushistoricalplacesinthestate,sharingofMissionEducationProjectwiththeFinanceMinisterofOdisha,addressingpressatRedCrossBhawan,Bhubaneswar,visitingPuriandNandankananaetc.
ComputerEducationProgram
TheComputerEducationProgramisbeingimplementedattheBudhirajaHighSchool,DanagadiandGulamRasulSchool.Duringtheyear,studentsgotcomprehensiveknowledgeoncomputerfundamentals,MSWord,Excel,PowerPoint,paint,internet,publisheretc.305studentsenrolledintheprogram,therehasbeenalotofinterestamongstudentstobeenrollforcomputers.
HoleintheWall(HiWEL)LearningCentre’s:Holeinthewallisauniqueselflearningcomputerbasedprogramforchildren.Asthenamesuggests,itisaninitiativewhichhasacomputersystemintheopenwhichcanbeaccessedbythechildreninthecommunityoraschoolwithoutrestrictions.Theprogramencourageschildrentoexplorethecomputersystemontheirownandexplorethevariouslearningprogramsonmaths,science,cleanliness,sanitation,alsoinvolvesinteractivecomputerbasedexercisesforchildren.Sixunitshavebeeninstalledin6governmentschoolsatvariouslocationsinJajpur.
EducationthroughSportsThisprogramisfocusedonunderprivilegedchildrenandlooksatenhancingtheirsportsskillsontheplaygroundandoverallpersonalitydevelopmentthroughsports.Throughgamestheprogramaddressesissueslikeeducation,personalhygiene,friendship,gendersensitivity,leadershipskills,communicationskillsetc.1000childrenresidinginShivColony,SuryaNagar,JILcolony,JindalColony&NaharColonyarebenefittingfromtheprogram.
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VillageLibrary:ThevillagelibraryhasbeenfunctioningatHudisahiandBainsipurofTrijangarehabilitationColonyandgoestoManatiraandBalungabandivillagesweekly“BhramyamanaPathagara”.Duringtheyearatotalof12310newspaperreadersvisitedtheHudisahiandBainsipurcenterand1133readersvisitedtheMobilelibraryand1129readerstookbooksforreadingfromthelibrary.
SchoolInfrastructureDevelopmentprogram
DevelopmentofBudhirajaHighSchoolDanagadi:Classroomfurniturewassuppliedtotheschool.AdditionalroomsarebeingconstructedbyJSLtoaccommodatestudents.ThenewlyconstructedbuildingofKumbargadiaHighSchoolwasinauguratedbytheHonorableFinanceMinister&PEGoI.
Integratedhealthcareprogram
IntegratedHealthCareprogramshavebeendesignedtoaddressbothpreventiveandcurativehealthissues.Interventionsarecarriedoutthroughthe400beddedsuper-specialtyhospitalinHisar,HealthCareCentre,MobileHealthVanprogram,AwarenessGenerationPrograms,HIV/AIDSIntervention,SavetheGirlChildProgramandprogramonCancer&DrugAbuse.
Alltheseinitiativesaimatprovidingqualityhealthcareservicesandalsoworkonpreventivecarebycreatingawarenessinthecommunityonvariousdiseases.Alongwithprovidinghealthcarefacilitiesandoutreachfacilities,specificinterventionshavebeendesignedonHIV/AIDSandtoaddresstheissueofFemaleFeticide.TheprogramonfemalefeticideisbeingimplementedinHisarandfocusesoncreatingawarenessabouttheissueandcloselymonitoringstakeholderslikemarriedwomen,youngmothers,localhospitalsandhealthprofessionalsinthearea.OneofthebiggestchallengefacedbyJindalStainlessLimitedwhileaddressingtheHealthrelatedissuesistheaccessibilityofhealthservices.Theissuesofaccessibilitywereoftwokinds–onewaslimitedorlowqualityhealthfacilitiesavailableandthesecondwasthelackofawarenessamongthecommunitywhichledtolimiteduseoftheavailablehealthcarefacilities.
StaticHealthFacilities
TheN.C.JindalHospitalatHisarisa450-beddedhospitalwithafullyfunctionalcancer-treatmentandcardiaccenter.Itisthebiggesthospitalinaregionwherealmost7millionpeoplelive.Toensurethatthehospitalisoperationallyself-sufficientandtheservicesaffordabletoall,almosttheentirehospitalinfrastructurehasbeenprovidedbyJindalStainlessLimited.Financialaidisavailabletotheextremelyunderprivilegedpatientscomingtothehospital.TheN.C.JindalHospitaltreatsalmost3.6LacOPDpatients&38,000Indoorpatientseveryyear.
CommunityhealthcarecentersinJajpurreachouttotheruralpopulationofthedistrict.Peoplefromthenearbyvillagescometoavailthehealthfacilities.Onayearlybasisthecentercaterstoapopulationof6000people.Thehealthcenteralsohasaspecializeddentaldepartmentwhichcaterstoaroundtwohundredpatientsinamonthand2400patientsinayear.
MobileHealthCare
Amobilehealthcareunitinahealthvanreachesouttoover23villagesinJajpurandHisar.Thehealthvansreachouttocommunitieswhichhavelittleornoaccesstohealthcarefacilities.A
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medicalteamconsistingofoneDoctor,PharmacistandaCoordinatorvisitthevillageonaweeklybasisandprovideprimaryhealthservicestothepeopleinneed.Inayeararound12000patientsreceivetreatmentandavailhealthcarefacilitiesthroughthesecenters.
AwarenessPrograms
PandemicdiseaseslikeHIV/AIDSwhichhaspotentialtospread,needstobeinformedtopeople.WorkplaceinformationandeducationprogramsareessentialtocombatthespreadofsuchepidemicsandtofostergreatertoleranceforemployeesafflictedwithsuchdiseaseslikeHIV/AIDS.
Theprogramhasidentifiedandtrained25mastertrainersinJajpurand20inHisarwhowillactasachangeagentindisseminatingtheknowledgeandskillstothecommunities.Theseresourcepersonshavebeenprovidingtrainingandconductingawarenessgenerationsessionswiththesub-flooremployeesofJSLandtheoutsourcedworkmen/workers.
DiagnosticCampsandSurgeryCataractsurgeriesareconductedattheEyeHospitalandResearchCentreDhenkanal.
SavetheGirlChildThediminishingpopulationofthegirlchildintheStateofHaryana,whichhasoneoftheworstsexratiosinthecountrytoaddresstheissueofthedecliningsexratioandcreateconducivesocialenvironmentrespectinganindividual’srighttobirth.
Primaryhealthcare,whichasperthelatestMcKinseysurveyisthenumbertwoproblemacrosstheworldonlyafterclimatechange,andisamajorareaoftheJSLinterventions.
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Chapter11:CSRDevelopmentStoriesTeam
1. Dr.MichaelHopkins –QualityCheck2. Ms.SanjuktaRaiguru -CertifiedSROIAssessor3. Mr.BPrakashTripathi –SROIReportwriter4. Ms.GurpreetKaur –SeniorCSRConsultant5. Ms.SnehalDurge –DataAnalysis6. Mr.ManjunathPatel –DataEntryandverification7. Ms.HarshaMukherjee –PreliminaryStudiesReport8. Teamof10 –GroundSurveyors
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Chapter12:Futureengagementsrequiredforsustainabilityoftheprogram
• JSLhasstartedAgristartupswhichshallshowimpactinthetargetedbeneficiariesandshowspromise.Evaluationoftheimpactneedstobeconductedwhenitisfullyfunctional.
• JSLneedstoestablishaconsistentandrobustmonitoringandevaluationmechanismtoensuretimelyreportsthatwillcreateasustainedhigherimpactandhealthySROIinthefuture.
• JSLshouldundertakeSROIstudiesannuallyinallthelocationswhereprogramsareimplemented.Itwillhelpunderstandwhichprogramsaremoreimpactfulandwhichneedstobemoreproductiveorefficientorwhichcanbedropped.
• Sincecapitalexpenditureincurredishighwhenprogramswerelaunched,SROIcalculatedisfoundtoberelativelylow.Withtimeasmorebeneficiariesgetimpacted,creatingacompoundingeffect,theeffectivecostsperheadwillgodownandSROIvalueswillincreaseproportionately.SROIstudyshouldalsobeconductedforothersocialinitiativesundertakenbyJSLwhichhavenotbeenpartofthisstudy.
• Theprogramswithhighcapitalcostsandhighlevelofbeneficiarydrop-outratestendtogivelessSROI,andsuchprogramscanbephasedoutandmoneyjudiciouslyredeployedinlowercapitalintensiveprogramswhichgivehigherSocialreturnsandbenefitstothecommunities
• MostoftherespondentshaveshownalevelofsatisfactionandhappinesswiththeinitiativesundertakenbyJSLandthatisaveryencouraging.Thesameshouldbecommunicatedtostakeholderslikethegovernmentbodiesandagenciesandalsotheneighboringvillagestoenhancefutureengagementpossibilitiesandsupportinthefuture.
• JSFcanexplorecreatingaJSLumbrellabrandunderwhichalltheSelfhelpgroupscanselltheirproductsinthefuturewhichwillbringvisibilitytothegoodworkdonebyJSF.Itwillalsocreateacorporatizedenvironmentintheselfhelpgroupsandimprovesthequalityanddeliveryoftheproducts.
Thismayhelpcreatehighermarginstotheseproductswhichcanmakecurrentprogramssustainableandthesocietywouldhavemoresocialentrepreneurswhocanprovidejobstoothersinthecommunity.
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Formoredetails
Ms.HarshaMukherjee–harsha@iicsr.comPhone:+919819979635
Mr.MayureshPawar–cmo@csrds.netPhone:+919967277927
RegisteredAddress:
123EsplanadeMansion,M.GRoad,Churchgate,Mumbai–400023
CommunicationAddress:
302KhushwahChambers,MakwanaRoad,Andheri–East,Mumbai–400059