Metal Arts Guild of Canada

Taner Kilicarslan

ITS ALL ABOUT PEOPLE

AQuickIntroduction

EXCITED? LET’S GET STARTED!

PLEASE FEEL FREE TO INTERACT WITH ME AT ANY TIME

1A Gift forEveryone

2TheSecret

3Engagement

Assessment

www.smepublishing.com/free-ebooks

65 ESSENTIAL eBOOKS FROM MY PERSONAL COLLECTION

1

The #1 concern designers in Toronto told us about is:

How Do I Make Money?

What are designers in Toronto telling us?

Surveyed 40 designers in Toronto

2 The Secret to Business Success Online

As described by the co-founder of Twitter, Ev Williams

If you study what the really big things on the internet are, you realize they are masters at making things fast and not making people think. Here’s the formula if you want to build a billion-dollar internet company:

Take a human desire, preferably one that has been around for a really long time; identify that desire and use modern technology to take out steps.

80 Million people Up 8% YoY

Does anyone know how many hoursthe average Canadian woman spends online per month?

Likes + Comments + Shares on a given day

Total Fans on a given dayX 100

Daily PageEngagement Rate

3 Best Practice: Engagement

SORRY I’M NOT BUYING A RING TODAY!

DO YOU AGREE?

There is no such thing as B2B.

People do business with other people (and brands built by people) they know, like, and trust.

Online Engagement

Is about People,Talking to People

5 Best Practices ofOnline Engagement A wise person listens twice as much

as they talk in real life, and social media is no different.We should: aim to understand the nuances

of each conversation channel listen for who the thought

leaders and influencers are assess what the group dynamics

and social structures look like analyse how consumer desires

and pain points are evolving.

1. LISTEN FIRST, USE YOUR SENSES

5 Best Practices ofOnline Engagement

blogs are living, breathing communities

make sure your web presence includes a way to communicate with your audience, from your site (ie: blog)

most of the action happens in blog comments

why should anyone respond to you if you don’t care to take the time to provide an original thought?

2. EACH INTERACTION IS UNIQUE

5 Best Practices ofOnline Engagement

engage and empower those who love you to evangelize further

always use negative mentions as an opportunity to learn more, improve, and help the person

listen to those who have a bad experience with your competitors to see if there's an opportunity to provide a solution

3. POSITIVE AND NEGATIVE MENTIONS ARE IMPORTANT; DO NOT FEAR!

5 Best Practices ofOnline Engagement

Network building rests on a key tenet: meeting people is easy; nurturing relationships is significantly harder

Dale Carnegie; How To Win Friends And Influence People; says “to be interesting, first become interested in others”

If you approach social media as a way to sell your stuff all day long, you will fail

4. BUILD RELATIONSHIPS, BECOME GENUINELY INTERESTED IN PEOPLE

5 Best Practices ofOnline Engagement Customer Service

take a snapshot of your sentiment at day 1 and trend it across time, against your competitors

More Engagementtrack Facebook interactions, Twitter retweets and @ replies, reach of each message, blog comments, etc.

Financial Metrics (ie: ROI, revenue)effectively track each lead from point of origin on a social network, all the way to the end point of purchase

5. TRACK, MEASURE, TWEAK, REPEAT; AND KNOW WHY YOU’RE DOING IT, AND WHAT MATTERS TO YOU

THANK YOU!taner@74by2.com