Socialand.us Case Study

ByElla Tran

Design by Valerie Francisco

JEREMY EKHO:

From Subway to the Big

Stage

Meet Jeremy Ekho

Emerging artist in France

With a solid fanbase

Then came the move to NYC

New City = 0 Fanbase

Jeremy Ekho: No fanbase…

With big dreams

He took a leap of faith

& set forth on his path

Goals

1. Get into local indie music scene2. Gain more exposure3. Build a fanbase

So in comes…

So in comes...Socialand.us

A Branding Agency

Socialand.us + Jeremy Ekho

Socialand.us + Jeremy Ekho= 11 NYC concerts booked in 2 months

But how?

Through Multi-media campaigns

3 Phases

1. Before the show: The Hype2. During: The Experience3. After: The Appreciation

1. Before the show:The Hype

Engaging subway shows

Promotions for

upcoming (bigger) shows

People film & post online

They begin to CONNECT with him

How do you generate

more “buzz”?

+ Facebook+ Twitter+ Instagram

+ Facebook+ Twitter+ Instagram

To show...

Jam Sessions

Behind the Scenes

How about the day before the show?

Friendly Reminders!

2. During:The experience

Encourage Engagement

3. After:The Appreciation

FacebookThank-yous

Social MediaEngagement

EngagementKeepthe

Engagement going!

Consistency+ Connection= A start of a

beautiful new friendship

= A start of an

emergingfanbase

The Big Result?

Featured in the French press

+ More Shows

+ Praise from Talent Buyers

+ More Bookings

+ More Shows

+ Praise from Talent Buyers

+ More Bookings

As shown here...

Talent buyer Interest

+ More Shows

+ Praise from Talent Buyers

+ More Bookings

+ A growing fanbase

What’s next for Jeremy?

A sponsored worldwide tour

September 2014

JEREMY EKHO:From

Subway to the Big Stage

Want more of Jeremy Ekho?

+ facebook.com/ekho.official+ twitter.com/jeremy_ekho+ instagram.com/jeremy_ekho

+ jeremyekho.com

Photo CreditsSlide 1: Flickr/jakecaptiveSlide 4: Flickr/danorbitSlide 6: Flickr/chrisschoenbohmSlide 20: Flickr/rosauraochoaSlide 23: Flickr/titoy75Slide 24: Flickr/il_macaSlide 26: Flickr/marfis75Slide 27: Flickr/marfis75Slide 43: Flickr/crsan

Socialand.us Case Study

ByElla Tran

Design by Valerie Francisco