Post on 16-Jan-2015
description
Executive Summary
• Texting has become the fastest growing and most prolific form of mobile communication
• Traditional Texting is inherently limited and void of any control
• TigertText’s mission is to transform text communication forever
More than 4 billion text messages are sent in the US daily
90% of teens do not check email daily. Instead they use text messaging and social media to communicate
DIGITAL COMMUNICATION LIVES FOREVERSENDERS HAVE NO CONTROL
THE IMPORTANCE OF TEXTING
People don’t
think about the
fact that the
information lives
forever…
They don’t
realize the effect
that it can have
on them… and
their future.
Media Coverage
Example #1: Mark ZuckerbergTo: “A Friend”Subject: Facebook Users
THE IMPORTANCE OF IMPERMANENCE
What if, one day after this message
was sent, it was deleted from the receiver’s device,
the sender’s device, and all
servers in -between
THE IMPORTANCE OF IMPERMANENCE
Example #2: Erik KadeTo: Mark Norris VP, SalesSubject: While in client meeting texting to determine what points to negotiate on.
What if these messages were sent to delete on read so that 1 minute after
they were opened the were deleted?
USE AT YOUR OWN RISK
Example #1: Kimberly SwannWhere: FacebookWhat: Posted 'im so totally
bord!!!’Result: Loss of job
What if Kim communicated with
her friends in a manner that would not allow others to
see her messages?
USE AT YOUR OWN RISK
Example #2: Stacy Snyder
Where: MySpace
What: Friend posted a pictureof her at a party with the caption ‘Drunken Pirate’
Result: Denied Teaching Degree
What if Stacy controlled what people did with
pictures of her that she sent them?
USE AT YOUR OWN RISK
Example #3: Jesse Logan
Where: Text Message
What: Shared nude photos with her boyfriend via text.
Result: Suicide
What if the picture she texted was not able to be forwarded and deleted
itself after a set lifespan.
• Sender determines WHEN A MESSAGE EXPIRES
• TigerTexts CANNOT BE COPIED & FORWARDED
• Sender knows when messages have been RECEIVED AND OPENED ON THE RECIPIENT’S DEVICE
DEVELOP THE FIRST SENDER-CONTROLLEDMOBILE MESSAGING PLATFORM/NETWORK
THE TIGERTEXT VISION
• Messages can be sent with RICH MEDIA (pictures, video, voice, documents)
• MESSAGE SIZE NOT LIMITED TO 160 CHARACTERS
• Sender can BRAND MESSAGES
• Sender can MASS BROADCAST MESSAGES
All messages sent SECURELY and KEPT PRIVATE
C2C TRACTION
• HUNDREDS OF THOUSANDS OF DOWNLOADS since the launch of the application in March of 2010
• OVER 10% of the users OPEN the app 20+ TIMES A DAY
• Messages sent has GROWN 25% in the last 4 MONTHS
• OVER 2.5 MILLION MESSAGES SENT (as of 10/24/2010)
• DOWNLOADED in more than 100 COUNTRIES
BUILDING A STICKY BASEOF CORE USERS
• OVER 10% of the users OPEN the app 20+ TIMES A DAY
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PERSONAL COMMUNCATION NETWORK
Beginning to Care
82% 73%
45% 52%
of respondentssee privacy as animportant topic
of respondentsfeel they lack controlover their personal data
claim to be very selectiveabout who they give personal to and why
of respondents are afraid of personal data being sold to third parties
76%of respondentsare concerned aboutprivacy violations
Study conducted by Nokia Siemens
Data Protection and Respecting Privacy is a Global Concern
Two Out of Three Consumers Look for a Portal to Manage Their Personal Data
• Imagine there was a portal where you could manage and supervise all the permissions you had given to different parties regarding your personal data. Would this be an interesting option for you?
4 6 22 42 27 69%
4
11
31 40 12 52%
4
15
27 42 16 16%
6
13
34 36 10 46%
• Do you think your provider could be a useful partner in helping to manage and protect the circulation of your personal data?
Global result(n=9186)
Mobile provider(n=9115)
Internet provider(n=5147)
Landline telephone provider(n=6721)
0% 20% 40% 60% 80% 100%
Definitely not
Probably not
Neither yes or no
Probably yes
Definitely yes
Who do you trust
To what degree do you trust the following institutions concerning data protection and respecting your privacy?
Decreasing C
redibility
Global n=min 9,126
Do your physicians text message to communicate?
Is your SMS communication HIPAA compliant?
Do you experience lapses in patient safety due to poor physician or nurse mobile communication?
Mobile Healthcare – A risk and an opportunity
16
Security: Concerns about “privacy and security" are cited by 1/3rd of PCPs and 41% of specialists as the top concern about adopting mobile health solutions
Coverage: 78% of Physicians experience difficulty in connecting or communicating with colleagues.
Communication: Physicians interviewed report they are overwhelmed by the daily volume of communications received from colleagues, care team members, and patients
Efficiency: 40% of physicians surveyed said they could eliminate 11% to 30% of office visits through the use of mobile health technologies.
Such shifts could rewrite physician supply and shortage forecasts for the next decade and beyond.
17
Physician Stats
Source: Spyglass Consulting Report July 2010 & PWC Nov 2010
• All TIGERTEXT messages have a finite life
- Enterprise determines how long all messages live on platform
• Messages are not forwardable or copyable
• Healthcare Provider choose to delete all expired messages off Sender’s and Receiver’s mobile phones while archiving a copy for later retrieval
• TIGERTEXT works across Blackberry, iPhone, Android and Windows operating systems
Manage mobile messaging characteristics for first time
TIGERTEXT messages are sent thru a private gateway which reduces costs while increases privacy, productivity and flexibility
Create Your Own HIPAA CompliantPrivate Mobile Network
The “HIPAATEXT” Solution
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Reduces Business Risk
RISK = Asset Value x Vulnerability x Threat x Probability
• TigerText reduces probability of privacy breach to near zero which reduces RISK
o Lower risk of data breach from full message trail not being available
o No data retained thus privacy breach risk significantly reduced
• Text messaging capabilities achieve broader acceptance as valued and trusted business tool
*2009 Annual Study: Ponemon Institute
$204 per compromised customer record and $6.75 million per data breach
SECURITY THROUGH PRIVACYSECURITY THROUGH PRIVACY
Business Value
19
8 CA hospitals fined $800,000 due to recent Privacy Breaches (Nov. 2010)
The “HIPAATEXT” Solution
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Expiredmessage
Lifespanremaining
Lifespanremaining
Delivered &readnotifications
Constantly Pushing the Privacy Envelope
On Friday, we expanded the information you are able to share with external websites and applications to include your address and mobile number. ... Over the weekend, we got some useful feedback that we could make people more clearly aware of when they are granting access to this data.
We agree, and we are making changes to help ensure you only share this information when you intend to do so. We'll be working to launch these updates as soon as possible, and will be temporarily disabling this feature until those changes are ready. We look forward to re-enabling this improved feature in the next few weeks."
Big Brother Getting Bolder
January 5, 2011
California Supreme Court: Cell Phone Searches Don't Need a Warrant
Awful 4th amendment decision in California that searching one's cell phone data does not require a warrant, in a time and place where a cell phone is more like a computer than a phone.