Lisa Colton lisa@see3.com

@lisacolton @darimonline

TWITTER

Today…

• Mobile, Attention• Basics, Vocabulary• 5 Twitter Strategies

– Content & Storytelling– Conversation & Hashtags– Live Tweeting– Personal Learning Networks– Individual vs. School Accounts

MobileConciseConversational

About Twitter

• History• Billion+ users• 100 million daily active users• 60% of users access through mobile• 30% millennials (15-34) and rapidly growing

THIS IS AN ATTENTION ECONOMY

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

MT = “Modified Tweet”

DM = Direct Msg

# denotes hashtag

CONTENT

Create

Curate

Updates, news, Photos, Vine videos, announcements

Links to useful articlesRetweet content you see from others

Share News

CURATE

CURATE

CURATE

JDS in SeattleMOSTLYCurates!

Cross Platforms: Wrong Idea

Cross Platforms: Right Idea

Know where you’re going, and that it’s a blog

Know where you’re going, what’s there, and that it’s useful

Empower others to share their engagement with you and to promote you!

Conversations:Listen, Ask, Reply

Listening on Twitter:Mentions

When people are talking TO you or ABOUT you.

Based on your settings and tools, you’ll get a notification when someone mentions you

When people are talking TO you or ABOUT you.

Based on your settings and tools, you’ll get a notification when someone mentions you

HASHTAGSAnyone can start one!Check first!

Keep brief, and intuitive.Use in tweet, or add to end

#jedchat #JED21 #FF#NAEYC#NJECN

Live Tweeting: SAR ACADEMY

ACCESSIBILITY:

Convenience of today’s online social

tools

VALUE:

Resources, answers,

insight, inspiration.

SOCIAL:Relationships, dialogue,

community

PERSONAL LEARNING

NETWORKS

Personal…Networks

Example of Hashtags,

#JED21(Jewish Education in the

21st Century)

Twitter Chats: #jedchatWed nights9-10pm

PERSONAL vs. BRAND

Clear who it is. You’d do the same when you answer the phone, right?

I statements feels personal. Human connection.

Asking for help is personal and will get more responses.

Person vs. School

Dashboard: HootSuite

Who do you want to reach and engage with?

How can Twitter be as asset for connecting with your community, and reaching new audiences?

IT’S ALL ABOUT THE NETWORK