© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

Leadership in the Age of Data-Powered Digital Marketing

Jason Deal

EVP, Digital Group Account DirectorInitiative

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

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More

Digita

l

!

More

Digita

l

!

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

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© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

DATA

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MARKETINGTECH

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

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UMC 13Red Rock Octagon Death Match

Ultimate

Marketer

Championship

TM

Ultimate

Marketer

Championship

TM

Ultimate

Marketer

Championship

TM

Ultimate

Marketer

Championship

TM

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

4/14/1Teri Traditional Digital

• Breaths digital

• Behavioral ROI

• Brand or DR lens

• Activations over audience

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© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

5/15/1Senil Search

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• RTB

• Exchanges

• Intent

• ROI

• Intent focused

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

7/17/1Sarah Social Guru

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• Funnel agnostic

• Channel agnostic

• Experience focused

• Data

• Predictable ROI

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

6/16/1Cecil CRM

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• Audience segments

• LTV & Most Profitable Prospects

• Multi-channel ROI

• Dynamic creative

• 1st and 3rd party data

• Media? (email and direct-mail)

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

• Audience segments

• Touch-points

• 3rd and 1st party data

• Dynamic creative

• “Online” focus

• Scale

3/13/1Allison Audience Digital

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© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

2/12/1Nigel New CRM

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• Multi-medium

• Multi-touch

• Multi-channel ROI

• Funnel management

• Green

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

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“A brand is a multitude of direct and shared experiences. Data convergence is going to allow us create richer, more intelligent experiences for consumers throughout their lifecycle.“

“A brand is a multitude of direct and shared experiences. Data convergence is going to allow us create richer, more intelligent experiences for consumers throughout their lifecycle.“

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

Kelvin Creative

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1/11/1

© 2011 J.D. Power and Associates,The McGraw-Hill Companies, Inc. All Rights Reserved.

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Thank you!