Post on 12-Apr-2017
Overview
•
•
•
•
•
•
•
•
•
•
•
•
CPM
Balloon Ads
0.4-0.6
0.5-0.7
0.5-0.7
0.5-0.7
0.6-0.8
0.6-0.8
0.8-1.2
1.2-1.4
Balloon-based OnlineTVC
0.6-0.8
0.6-0.8
0.7-1.0
0.8-1.2
0.9-1.2
1.0-1.5
2.0-4.0
Stream-based OnlineTVC
IAB & Bidding-base CPM
CPC
CPD
Core technologies
Optimum cost management model
TargetingAnti overlap
RedistributionRetargeting
Make brand becomeTOP OF MIND of target
customer
Optimum cost management model- Mapping
Real-time ta rgeting adjustmentRedistribution deli veryMobile-PC cross-device solution
Anti-overlap retargetingAudience targeting platform
Allows realtime adjustments and redistribution for better efficency
Helps cont rolling cross-device frequency Helps ta rgeting the right usersand educated users
Cross-campaign management
Optimum cost management model- Educated retargeting models
•
•
•
•
Optimum cost management model- Educated retargeting & Redistribution models linkage
•
•
•
Optimum cost management model- Redistribution model
•
•
•
•
•
Optimum cost management model - Contextual targeting
Optimum cost management model - Cross-device tracking
We gathered 55 million cookies/month of almost every user we reach. We tracked 30 billion records/month of every action a user take while
surfing our network. We tracked from Demographic, Behavior, Device, Content, Demand to
every Mouse move, Click, Scroll and even other smallest interactions of every user we reach.
From those data, we could match out almost every single user with his/her PC and mobile group.
This is how we realized Cross-device targeting technology.
Cross-device tracking and targeting help manage messages and cost more efficiently by reducing overlap and keep delivery frequency under control.
Optimum cost management model - Cross-device tracking – Methodology – IP matching
Optimum cost management model - Cross-device tracking – Methodology – Chaining and grouping
Optimum cost management model - Cross-device tracking – Methodology – Identifying
Optimum cost management model - Cross-device tracking – Usage
With Cross-device tracking and targeting, we can:• Control message delivery on each platform
and cross-platform.• Reduce waste delivery by frequency control• Surround users with brand materials in case of
mass branding.• And many more…
Regular PR services
90 -120 mins of live conference to audience
200-500 questions from audience
1 permanent brand page
4-6 pinned articles on site
1 week banner under the hot news box onsite
3-5 posts on site’s official Facebook
Live chat
Demo
Demo
Live chat – some demos
1 express: 1 week
15-20 videos
1 studio/outdoor shoot
KOL PR on Kenh14
KOL’s JAM questions PR on Kenh14
1 JAM Review article on Kenh14
JAM?
JAM? – The demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Demo
Some Value-added services
•
•
•
•
•
•
•
•
•
Crisis management services
Our services
Engagement Driving
Research and analysis
Public opinion management
Research and analysis
Engagement driving
Public opinion management
WE AREWORKING ON?
SONYFESTIVAL
NEPTUNERICE BRAN OIL
AQUAI HAVE A DREAM
KITADIAMONDS
SONYPHOTO CONTEST
•
•
•
CHOCO-PIEDRAW LOVE STORY
CHOCO-PIE | DRAW LOVE STORY
•
•
•
•
•
•
•
•
•
AUDIT APPLICATIONMobile application
CMS
•
•
AR TECHNOLOGY