Post on 20-Jul-2020
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
Growth Strategy (announced on 14 June 2013) : Japan is BACK.
Overall Target: 2% Real GDP Growth in the next 10 years JPY1.5 million Increase of GNI/capita after 10 years
Unleash the Potential of Private Sector•Accelerating industry restructuring and venture businesses•Regulatory institutional reform, opening up the public enterprises
Participation by All & Globally Competitive Human Resources•Greater female participation in the workplace•Society where both youths and elderly can work maximizing their potential•Globally competitive Japanese youth
Creating New Frontier•Revival of Japan as "technology-driven, intellectual property-based nation"•Attracting world business and tourists to Japan•Leap into global market under public/private concerted efforts
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
Source : IMF "World Economic Outlook Databases October, 2013 edition" http://www.imf.org/external/pubs/ft/weo/2013/02/weodata/index.aspx
Enormous market (1)
GDP by Country
United States
United Kingdom
Spain
Russia
Netherlands
Korea
Japan
Germany
France
China
(USD billion)
2012 2011 2010 2009 2008
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
1,3241,324
2,4772,4772,4652,465
2,2972,2972,2172,217
2,7102,710
16,24516,24515,53415,534
14,95814,95814,41814,418
14,72014,720
1,4561,4561,3871,3871,4581,4581,6011,601
2,0302,0301,8991,899
1,5251,5251,2231,223
1,6611,661771771834834779779798798875875
1,1301,1301,1141,114
1,0151,015834834931931
5,9605,9605,8965,896
5,4955,4955,0355,035
4,8494,8493,4303,430
3,6313,6313,3113,3113,3073,307
3,6413,6412,6142,614
2,7852,7852,5702,5702,6262,626
2,8452,8458,2218,221
7,3227,3225,9305,930
4,9914,9914,5204,520
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
Asia
North America
Western Europe
Middle East
Middle South America
Oceania
Central and Eastern Europe, Russia etc.
Africa
(%)
2012 2010 2005 2000 1995
0.0 10.0 20.0 30.0 40.0 50.0
44.344.345.345.3
44.444.441.741.7
36.736.710.010.0
11.311.314.214.2
21.321.325.725.7
10.210.210.610.6
12.412.413.613.6
16.216.219.219.2
17.117.117.017.0
13.013.09.49.4
4.04.04.14.1
3.13.12.92.93.53.5
6.96.97.17.1
5.45.44.74.7
5.55.52.92.92.82.8
1.61.61.51.51.71.72.42.4
1.71.71.91.9
1.31.31.41.4
(%)
2012 2010 2005 2000 1995
0.0 5.0 10.0 15.0 20.0 25.0
1.71.71.51.51.51.5
1.31.30.80.8
6.26.25.25.2
5.65.63.73.7
2.92.95.05.0
4.24.24.94.9
3.93.93.03.0
2.32.32.32.3
1.21.21.21.21.41.4
0.80.80.90.9
1.31.31.71.7
2.12.11.41.41.51.51.71.71.71.7
2.02.02.82.82.82.8
3.53.53.43.4
4.14.11.41.41.41.4
0.90.90.80.8
1.21.28.68.6
9.79.712.412.4
19.019.022.422.4
6.46.46.56.5
4.84.83.93.9
4.34.33.63.6
4.14.14.04.04.34.34.24.2
3.73.73.33.3
2.82.83.83.8
3.13.14.64.6
4.14.14.74.7
5.45.45.15.1
21.321.322.122.1
21.021.014.514.5
10.710.7
Kuweit
Saudi Arabia
UAE
Russia
UK
France
Germany
Brazil
USA
Australia
Indonesia
Malaysia
Korea
China
Enormous market (2)
Source: "Foreign Trade 2013" Japan Foreign Trade Council, Inc http://www.jftc.or.jp/english/reports.htm
Ratio of Imports to Japan
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
Enormous market (3)
Source: IMF "World Economic Outlook Databases";"Prefectural Economic Almanac 2010", Economic and Social Research Institute, Cabinet Office http://www.imf.org/external/pubs/ft/weo/2013/02/weodata/index.aspx
Regional GDP = national GDP of other countries
2,306
Kantoregion
2,262
UnitedKingdom
(USD billion)GDP Comparison Between Japan's Regions and Selected Foreign Countries
462
Tohokuregion
469
Poland/Belgium
215
Hokkaidoregion
217
Israel
157
Shikokuregion
142
New Zealand
324
Chugokuregion
319
Thailand
558
Kyusyuregion
528
Switzerland
Chuburegion
861
Netherlands
779
Kinkiregion
Korea
901 1,015
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
1 Switzerland
2 Singapore
3 Finland
4 Germany
5 US
6 Sweden
7 Hong Kong
8 Netherlands
9 Japan
10 UK
Competitive Market (1)
Global Competitiveness Index 2013-14
Source: World Economic Forum, "The Global Competitiveness Index 2013-2014"http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2013-14.pdf
Business Sophistication
1 Japan
2 Switzerland
3 Germany
4 Netherlands
5 Finland
6 US
7 Sweden
8 Austria
9 UK
10 Qatar/144 Countries
Rank
9
/144 Countries
Rank
1
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
Trends of Sales at Department Stores in Japan
Trends in 2013
FY 2008 FY 2009 FY 2010 FY 2011 FY 2012
0.20.2
-0.3-0.3 -0.3-0.3
1.41.4
(%)
TokyoNational
-12
-10
-8
-6
-4
-2
0
2
-3.2-3.2-3.0-3.0
-8.6-8.6
-10.2-10.2
-6.8-6.8
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep.
(%)
TokyoNational
-4
-2
0
2
4
6
8
10
0.20.2 0.30.3
3.93.9
-0.5-0.5
2.62.6
7.27.2
9.49.4
-2.5-2.5
2.72.7
2.82.8
0.50.5
2.52.5
6.46.4
2.12.1
5.15.1
-1.0-1.0
5.65.6
3.63.6
Competitive Market (2)
Source: Japan Department Stores Association "Outlook of the Sales of Department Stores Survey"http://www.depart.or.jp/common_department_store_sale/list
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (1)
Total Ad Spends in 2012: USD58.9 billion
0
10
20
30
40
50
60
70
80
68.268.2 69.469.4 70.270.2 66.966.9
59.259.2 58.958.958.458.4 57.157.1
20052005 20062006 20072007 20082008 20092009 20122012
59.759.7
2013201320102010 20112011
USD billionUSD1 = JPY100
Source: Dentsu, Inc."Japan advertising expenditure 2013"http://www.dentsu.com/books/index.html8
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (2)
Trends of Ad Spends and GDP (Changes from a year earlier)
80
105
100
95
90
85
Ad Spends GDP
(%)
20052005 20062006 20072007 20082008 20092009 20102010 20112011 20122012 20132013
102.9102.9
100100
101.7101.7
100.6100.6 101.1101.1
101.2101.2
95.395.3
97.797.7
88.588.5
9494
102.4102.4
98.798.7
97.797.7
97.697.6
103.2103.2101.4101.4
100.5100.5 100.1100.1
Source: Dentsu, Inc."Japan advertising expenditure 2013"http://www.dentsu.com/books/index.html9
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (3)
Source: Dentsu, Inc."Japan advertising expenditure 2013" http://www.dentsu.com/books/index.html10
Ad Spends classified by Industries (1)
(JPY billion)
2010 2011 2012 2013
0 50 100 150 200 250 300
165165167167
210210207207
288288
78788181
26262525
116116117117
145145
263263
54545454
Home equipment
Home Electronic
Government
Food
Finance
Fashion
Energy, Material, Machinery
Education, Hospital, Religious group
Cosmetics Toiletry
Beverage
Automobile
33333131
168168
65656969
272272
280280
Japanese Market Potential
Why do business in Japan?Japan's Leading National Paper
AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (3)
Source: Dentsu, Inc."Japan advertising expenditure 2013" http://www.dentsu.com/books/index.html10
Ad Spends classified by Industries (2)
(JPY billion)
2010 2011 2012 2013
0 50 100 150 200 250 300
245245
148148147147
203203
109109109109
211211
Classified, others
Tourism
Sports Equipment
Retail
Restaurant
Real Estate
Publisher
Office equipment
Medicine Pharmacy
Information
92929090
41414040
29292828
142142
109109115115
243243
193193
210210
129129