Marketing Case #86

Overview of IndustryCar technology will replace the holistic market scene. People will become tend to prefer the automatic transportation and it drives our intrigued experiences. Car box alters circumstances as entertainment, passenger going on communicating with robotic response. Automobile gathers real time traffics, where people ahead, and arrived there on time. Offline will be resembles toward Online experience.

Honda Story 14thHonda pursued his own way, and ultimately User Experience. We have been discussing with UX among the web marketing, however, 2 wheel car had already invented the User concept and aggressively quoted for their business. Car and bikes are public usage for all people, even though consist of profoundly storied so far.

Describe his visionIn 1956, back from the trip to Europe, Soichiro contemplate his idea to the members. In near future, he was attempting mass productions, however insufficient for feasibility. He had often come to the laboratory and assemble the engineers to describe his draft for discussing creative ideas.

Push and PullEven Soichiro had strong mind for product invention, he tolerated with member’s idea. In case he made wrong own experiment, compromised it and change the method to better option. However, never give up of engineering spirit, sometimes strictly scold the staffs for mistaken.

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Original IngenuityHe believed to invest the original ingenuity. Engine hides field of cooling, and it caused overheat. Prevent that, drill a small hole to go through the wind. In case the insufficient power elimination, he adopted 10mm plug for larger valve to boost their functionality. His judgement validates Honda accommodates for usability.

No necessary ClutchConcept is, handle with one-hand. Old models need to manipulate the clutch function with hands, in order to become public brand, concise User Experience signified assets. His teams cooperated to invent the new function, integrate the system and elaborative design.

Key ComponentsSuper Cab adopted first 17 inch tires, accommodates stably manipulation, drive on wild road, comfortable height, usability. In conclusion, it was appropriate to pursue the best fits. In addition, hired coming graduates designer and he was appointed to consider the holistic layout. Soichiro’s vision is handful design for everybody.

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