Post on 31-Dec-2015
description
Mission Statement
To inspire and nurture thehuman spirit – one
person, onecup, and one
neighborhood at a time.
Company Overview
• Starbucks is the largest Coffee company in the world
• Established in 1971 in Seattle, WA• 16,653 stores in 49 countries:
-11,068 in US -1,000 in Canada -More than 800 in Japan
New Marketing Strategy• Due to recent economy, sales have
been declining so Starbucks revamped their marketing strategy.
• Announced in July of 2009 the company planned to close more than 600 underperforming U.S. stores
Differentiating Strategy
I-Phone Applications
Gift Cards
Unique Names for Cup Sizes
Rewards Program
Starbucks Booze
• Launched in 2005• Offers Cream Liqueur
& Coffee Liqueur• Retails for $23 per
750 ml bottle-15% alc/vol (30 proof)- 9mg caffeine
"15th Avenue Coffee and Tea inspired by Starbucks”
• New cafe pilot store in Seattle• Offers beer and wine as well as coffee and tea• Late night hours and live entertainment
"It looks to me that they are testing a specialty sub-brand to see if they can capture some other segment of the market that would otherwise be disillusioned by a large corporate chain,"
-Andrew Hetzel, the founder of coffee consulting group, Cafemakers
Success from Strategy
Increase in sales from 2009 to 2010 as well as rise in stock value
Fun Facts to Know and Tell
#3 Last week, 20 million people bought a cup of coffee at Starbucks in the US
#5 A typical customer stops by 18 times a month
#6 Playboy developed a “Women of Starbucks spread
#21 There are over 87,000 drink combinations available
#23 Starbucks Drive-Thrus are nearly twice as efficient when compared to other fast food chain drive-thrus
#28 The most mispronounced drink order at Starbucks is the Caramel Macchiato
Bibliography
• http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual
• http://articles.moneycentral.msn.com/Investing/Dispatch/market-dispatches.aspx?post=1194717&_blg=1,1194717
• http://www.starbucks.com/• http://www.youtube.com/