Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

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Transcript of Jamba Juice: Examining New Business Strategies from Juice Cleanse Culture

Juice Cleansers

Redefining the

future of Health:

2 3 41

Our Team

1 OBSERVATIONS

2 3 4

Meet Cameron

1 OBSERVATIONS

2 3 4

Meet victoria

1 OBSERVATIONS

2 3 4

CLEANSERSUSE CLEANSING AS A MECHANISM

NEW TO START ALIFESTYLE

1 2 ANALYSIS 3 4

NEWLIFESTYLE

1 2 ANALYSIS 3 4

ROUTINELY SET GOALS

GAIN A SENSE OFSELF ACHIEVEMENT

1 2 ANALYSIS 3 4

SET GOALS

ACHIEVING GOALS

1 2 ANALYSIS 3 4

SHED OLD LAYERS

START FRESH

CONFIDENCE

1 2 ANALYSIS 3 4

1. Designs should enable people to create and edit goals at any point in their trajectory.

2. Designs should allow users to see their progress so users can regenerate their goals/lifestyle based on their progress.

3. Design should ensure a sense of achievement.

4. Designs should work a sense of routine into the product.

1 2 3 DESIGN 4

1 2 3 4 SOLUTION

1 2 3 4 SOLUTION

1 2 3 4 SOLUTION

1 2 3 4 SOLUTION

1 2 3 4 SOLUTION

1 2 3 4 SOLUTION

1 2 3 4 SOLUTION

The Future of JambaREIMAGINED throug

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