Jake Miller – Kitchen Cabinet Business Director

Sherwin Williams Industrial Wood Division

Who is ready to convert to WATER?

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Why Waterborne, Why Now?

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Most other industries have already converted

from solvent to water (Architectural Coatings,

Automotive, Protective & Marine)

Advancements in waterborne technology have

created new and better products

Other countries are leading the way

R&D budgets are focused on “safer”/

“environmentally friendly solutions”

Who is using Waterborne?

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Office Furniture Children's Furniture

Residential Furniture

Millwork Doors

Retail FixturesArchitectural Woodwork

Kitchen and Bath Cabinetry

Flooring

OPPORTUNITY TO GET AHEAD OF THE WAVE IN THESE INDUSTRIES

COMMONLY USED IN

No Formaldehyde

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I Don’t Want to Change

Common Misconceptions

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WB costs more!

WB is not as GOOD(durability)!

WB is too hard to use!

Doesn’t dry

Wood grain swelling

Doesn’t sand well

WB has poor look and feel

Has it Really Come That Far?

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Why Should I Change?

Reasons to Change

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Better Work Environment!

VOC Friendly!

EPA OSHA Friendly!

Selling point for my customers

It is the future

It is in the WATER!

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Better colors on closed grain wood without blotch

Achievement of darker colors without toning

Improved sanding in self seal system

“0” Nitrocellulose—No Yellowing

Better filling on MDF with Universal Primer

Reduction in multistep panels by tinting primer

Waterborne Advantages

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No odor or off-gassing while drying

No HAPS, isocyanate, formaldehyde,

“0” or Extremely low VOC

No flammable solvents

Waste safer to handle

Water cleanup for hands and equipment

Insurance benefits

Waterborne Advantages

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Better recovery in automatic spray systems

Overspray reductions

Marketing advantages

Meeting designer demands

Staying ahead of government regulations

Clear Sealers & Topcoats

Pigmented Primers

& Topcoats

Stains

Glazes, toners, wash coats,

specialty accent finishes

Exterior Coatings

Comprehensive Portfolio Waterborne Products

What are customers “TWEETING”?

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PCB’s found in installed cabinets

Lead paint on toys from China

Lumber Liquidators Formaldehyde law suit

Safer coatings in my house

Better Indoor Air Quality

What Does the Customer Want?

Customers Want

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Long lasting finish

Good look and feel

Child safe finish

No dangerous emissions

Makes them feel good

What Does Your Customer Get by

Changing to Water?

• No lingering residual odor, or off-gassing, from

formaldehyde

• Low VOC means fewer chemical emissions and toxins

• 3rd Party Certifications, such as UL GREENGUARD

AND ansi-bifma, provide a resource for consumers,

designers and builders looking for healthier, more

sustainable products

• Competitive marketing advantage over their competition

The reasons to convert

19THE FUTURE TECHNOLOGY!

Consumers are demanding improved

air quality/ safer products

Designers are demanding improved

air quality/ safer products

Opportunity to become the market

leader(marketing advantages)

Safer products for consumers and

employees

Safer waste material in facility

Lower fire risk in facility

Insurance discounts

Lower VOC emissions

Significantly improved products

compared to past products

Products equal or better than

solvent based equivalent

Ability to convert business in small

pieces (Less Headaches)

Are you ready to convert?

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WHAT DO I DO NEXT?

Partner with a good supplier

Understands your finish process

Technical help available

Complete line of products

Train your employees on new procedures

Crawl before you walk—convert 1 piece of the finish process

Analyze and improve

Repeat when comfortable

I am still not ready to covert

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Low VOC and Formaldehyde Free Options

QUESTIONS?

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THANK YOU!