Generation to generation...

Pure lines, simple forms, contrasts of light and dark.

7A unique, pure and classic form language developed by Jacob Jensen and refined by his son, Timothy Jacob Jensen.

Since the generation change in 1990, Timothy

Jacob Jensen established the JACOB JENSEN

trademark and clarified the universal potential

of the form language by expanding it into many

new product areas. In addition to watches and

telephones, other JACOB JENSEN products include

eyewear, timers, weather stations, smoke alarms

and entire kitchens. This contribution, which may

be understood as a far reaching creative challenge

of the form language, has kept the studio at a

high, internationally award-winning level.

Through their common form language, Jacob Jensen

and Timothy Jacob Jensen prove that the mass

produced products which surround our daily life, can

be sympathetic towards us.

They can stand in our living rooms, kitchens and

bathrooms and communicate a wealth of ideas,

humour, elegance and pleasure in use. They can be

gifts of quiet and simplicity. They can be a pleasure

to use and live with on a daily basis.

Jacob Jensen founded his studio in 1958 and

over the following decades developed the form

language that changed our view of how hi-fi

systems, telephones, watches and many other

products can look. The contribution made him

one of the most recognised designers with a vast

number of prizes and exhibitions, including a solo

exhibition at the Museum of Modern Art (MoMA)

in New York.

In terms of design history, he gained importance

because his ground breaking form unites two main

streams of 20th century design. On the one hand,

the European Bauhaus tradition with its minimalist

“Less is more” and its modernist “Form follows

function”. On the other hand, the American design

icon Raymond Loewy’s consumer-oriented MAYA-

principle: “Most Advanced Yet Acceptable”. Jacob

Jensen’s international style comprises of the fact

that he creates an ultra-modern minimalist form

language with a very high audience appeal.

has been located at an isolated spot of scenic beauty with a panoramic view of the Limfjord in Northern Jutland, Denmark. Since 1966, the Jacob Jensen Design studio

Timepieces & Jewellery Living Kitchen EyewearThe JACOB JENSEN™ product range includes

14 15 Timothy Jacob Jensen began his apprenticeship with his father in 1978, where he designed the first JACOB JENSEN™ products.

16 17The Classic 510 & 520 Watches were launched on the market in 1986 and awarded... “Watch of the Year”... the same year.

18 19Sapphire Series | 2009 <<< 562 << 550 < 563

20 21Arc Series | 2009 572 > 573 >><< 570 < 571

22 23Rectangular Series | 2008 << 886 < 885

24 25Dimension Series | 881 | 2006

26 27853 > 857 >>Dimension Series | 2009 << 842 < 841

28 29<< 891 < 871880 > 883 >>

30 31684 > 662 >>Titanium Series | 2006 << 680 < 681

32 33 604 | 2009< Red Dot Award Chronograph Series | 600 | 2006

34 35Classic World Clock 316 | 1987

36 37Classic World Clock 316 | 1987

39Classic Desk Clock 317 | 1989

40 41

Co

un

ts t

ime

fro

m 1

min

. to

12

hrs

.

Timer | 2002 | Red Dot Award

Tells th

e time and w

akes you up

Wake Up Clock | 2007

42 43<< 943 < 963 | Jewellery | 2002Cuff Links 903 > 923 >>

Scale | 2003

form language has proved to be unusually enduring and universal. With its stylistically consistent mixture of sense and seduction, Jacob Jensen’s

47

46 Weather Station Series II | Barometer | 2009 Thermometer & Hygrometer on desk stand >

48 49Weather Station I | 1999-2004

Red Dot Award | 2000

Barometer | Rain Gauge | Temperature Station | Radio Cont. Clock | Indoor Thermometer | Outdoor Thermometer | Hygrometer | Alarm Clock

50 51Doorbell USB | 2006

Push >

52 53...Alarm | 2001Smoke...

54 55Electronic Parking Disc | 2009

56 Telephone 80 | 2007 Plus X Award | 2008 57

58 59Telephone 10 | 2009 Telephone 50 | 2010 IF Product Design Award | 2010

60 61One-Slot Toaster | 2008

62 63Flatbed Toaster | 2008

64 65

Two generations of Danish designers who, for over fifty years, have contributed to the aesthetics of daily life...

...and pleasure by designing products for everyday use filled with ideas, radical purity and quiet beauty.

68 69Kitchen 1 | 2005

70 71Kitchen 1 | 2005

72 73Kitchen 1 | 2005

74 75Kitchen 2 | 2007 Kitchen 2 | 2007

76 77Kitchen 2 | 2007

It is a well thought-out whole, comprising of distance, closeness and use.The serenity of the Jensen form language is not due to the fjord alone.

Distance: A simple, streamlined and ultramodern form combined with contrasts of light and

dark. It is the part of the form language which is primarily associated with Jacob Jensen, so

homogenous that people all over the world recognise a Jacob Jensen design from a distance.

Closeness: Aesthetically thought-out details, both in the design of the three-dimensional and the

graphic elements. Especially the attention to detail allows Jacob Jensen’s quality-consciousness

and roots in Danish design tradition to shine through.

Use: User-friendliness in a simple and clear form, but not only that; many products feature surprising

ideas which appear when they are touched. A point may begin to pulsate, a door may open in

meditative slow motion, an unexpected interface may appear. There is a seductive gift included.

The aesthetics of the oyster shells have become the inspiration for the new JACOB JENSEN Top of The Table series | Pearl

84 85

Pearl | Bowl | 2008 The porcelain received the “White Star Award” | 2009

86 87 Pearl | Cutlery | 2008Pearl | Dinner plate | 2008

88 89Pearl | Red Wine Glass | 2008Pearl | Tumbler | 2008

91

90 Titanium Rim Less Spectacles with Titanium Temples | 2006

92 93Titanium Rim Spectacles | 2003

94 95Sold out!Executive Spectacles | Limited edition | 2007

9796 Titanium Rim Less Spectacles | 2003

beautiful and many people feel that the distant horizon and simple contrasts of the fjord are directly perceived in the design.A Korean customer once said: “you work holiday place”. That is true. The surroundings of the studio are tremendously

With its pure contrasts, simple effects and serene user interface, JACOB JENSEN™ is a language pointing far into the future. The JACOB JENSEN brand is now represented in over 30 countries.

”If ever there were a scenario whereby we were only allowed to live with the portfolio of one designer in our home, Jacob Jensen would be our choice, hands down.” Wallpaper.com (Hugo Macdonald), October 2007

107 Made in Denmark 2010 | Coordination: Betina Nielsen | Art Direction: Nigel Hopwood | Layout: Jakob Heichelmann 106 JACOB JENSEN is a trademark of JACOB JENSEN HOLDING ApS and is used under license by JACOB JENSEN BRAND ApS.

109108

For Wake up Clock, Timer, Weather

Stations, Door Bells, Smoke Alarms,

Telephones and Toasters, contact:

Bell Xpress A/S

mail@bellxpress.dk

www.bellxpress.dk

For Watches, Clocks, Jewellery

& Wake up Clock, contact:

S. Weisz BV

Tel.: +31 2067 94633

info@weiz.nl

www.jacobjensen.com

111110

For Kitchens, bathrooms and Dining

table, contact: Tvis /Modulia A/S

Tel.: +45 9743 5200

post@tmk.dk

www.jacobjensenkitchen.com

For Eyewear, contact:

Danish Eyewear A/S

Tel.: +45 7025 1009

danisheyewear@danisheyewear.dk

www.jacobjenseneyewear.com

For further information and regional distribution regarding all JACOB JENSEN™ products, visit www.jacobjensen.com

For Electronic Parking Disc and

Top of the table, contact:

F&H Scandinavia.

Tel.: +45 8928 1300

info@fh_as.dk

www.jacobjensen.com

w

112 Timepieces & Jewellery | Living | Kitchen | Eyewear | www.jacobjensen.com