BY JACK FOX

Polo Advertisement

Polo

Polo Mints by Rowntrees – 1948.

Hole in 1955.

Polo – Polar. Refreshing taste.

20 million polos per day.

150 eaten per second.

Target Audience

Target Audience

There is no limit to the age at which you can enjoy a refreshing polo mint.

However to comply with the ASA guidelines our advert does not directly appeal to children.

We have taken care to use the traditional model of the Robin Hood character to distance our advert from any links to Walt Disney.

Market Research

There are other similar products out there:

http://www.youtube.com/watch?v=SX84THGEqo4

Researching advertisements; style of comedy.

Storyboard

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Storyboard

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Advertisement Plan

Costume Setting Time Period Style

New Buyers

Last advertisement in 1995.

Unexpected – after many years.

Comedy genre – memorable.

Time Slot

The advertisement would be effective being shown at all times:

Before School – targeting both children & adults.

During the day – targeting adults.

After School – targeting children & adults.

After comedy programmes – linking with advertisement.

Thank You For Listening