Post on 20-Aug-2020
1 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com April 7, 2011
Ivy Exec Webinar:
Effective Resumes for Career
Transitions Presented by Rachel Shelton, CPRW
Lead Resume Expert, IvyExec.com
April 7, 2011
Why is Your Resume Not Getting You Noticed Brad Attig ∙ Director of Talent Development ∙ Ivy Exec
2 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
About Brad
• Director of Talent Development at Ivy Exec
• 13 years in executive search and career
development. - 4 years as Founder of MyRetailCareer.net focusing on Mid. to Sr. Level
Executive Career Development
- 8 Years as Director of Business Development for Retail Placement Solutions
• 15 Years in Retail Management for Companies
Including Macy’s and Target
3 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
• Answer Your questions
• Demonstrate how many different ways a resume can keep you from getting an interview
• Show you actual examples of resumes that the job seekers felt were “good enough” to send out
• Impress upon you how quickly your resume creates a lasting impression on the reader
• Remind you that you only get one chance to make a first impression
• Give you a leg up on anyone that didn’t attend
Objectives of this Webinar
4 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Poll
Where are you in your career?
1. Just Graduating
2. 1-5 years
3. 6-10 years
4. More than 10 years
5 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Poll
What is your education level?
1. Bachelors
2. M.B.A
3. Masters
4. PhD
5. More than 1 Post Grad Degree
6 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Paradox
It’s Not About the Resume
(but It’s All About the Resume)
7 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
A great resume creates no questions
A great resume tells the reader exactly what they need to know
A great resume has no red flags, is easy to skim and highlights the important, critical areas
A great resume is strategic and it becomes a roadmap for your interviews
A great resume is almost always created by a certified professional
What Makes a Resume Good or Bad
8 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
What Makes a Resume Good or Bad
A bad resume doesn’t answer the readers questions
A bad resume is difficult to “wade” through
A bad resume has errors and mistakes
A bad resume has formatting issues
A bad resume raises eyebrows
A bad resume is usually written with the input from a group (friends, family, colleagues)
A bad resume keeps you from getting interviews
9 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
How Many Types of Bad Resumes Are There?
Ivy Exec sees100’s of resumes each day
3 out of 10 are good and less than 1 out of 10 are outstanding
About 30% of executives are choosing to get professional assistance with their resumes
That leaves the other 70%. Almost all of those resumes have some problems.
While some problems are worse than others, they are all undesirable in a critical job search
10 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Questions?
11 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Many People View the Resume as a Necessary Evil
Because….
• They are no fun to do
• There are a million opinions about resumes out there
• You hear a lot of noise that they are “old-fashioned”
• One doesn’t seem to get the response they expect from sending a resume anymore
12 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Ten Types of Resumes I See
1. The Cloud – Too much white space makes you look “lightweight” (no interview)
2. The Generic - Looks like everyone else’s and fails to get you noticed (no interview)
3. The Job Description – Reads like a job posting and tells nothing unique about you (no interview)
4. The Wreck – Poor grammar and misspelling doom you from the start (no interview)
13 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
5. The Minimalist – Not nearly enough information to get the reader interested (no interview)
6. The Maximist – Way too much information about you; the reader gives up trying to figure you out (no interview)
7. The Generalist – What do you do? The reader has no idea what job to match you to (no interview)
The Ten Types of Resumes I See
14 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
8. The Specialist – Fits one job in a million (no interview unless they have that one job)
9. The Swiss Army Knife – Saying you can do everything is the “Jack of all trades, master of none” problem (no interview)
10.The Tombstone – It’s really all in the past (no interview once again)
The Ten Types of Resumes I See
15 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Questions?
16 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Cloud Resume
17 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Cloud Resume
• Too much white
• Type just sits there
• Reads to me as
“Boring and no
Creativity at all”
• Seems to minimize
the individual
18 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
19 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Generic Resume
• Has little substance
• Meaningless
communication
• Reads to me as “I
don’t know what I
do or how I
contribute”
• Underwhelms
20 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Job Description
21 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Job Description
Resume
• Has no meaningful
accomplishments
• Is redundant
• Reads to me as
“This is what I’m
supposed to do”
• Fails to convey
individuality
22 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Wreck
23 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Wreck
• Poor formatting
• Bad Grammar
• Errors in spelling
• Stupid email
address
• Problem laden
24 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Minimalist
25 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Minimalist
• Lacking details
• Spartan
• No substance
• Uninteresting
• Conveys very little
information
26 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Questions?
27 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Maximist
28 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Maximist
• Cluttered
• Difficult to find
anything important
• Hard to skim
• Disorganized
• Frustrating for the
reader
29 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Generalist
30 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Generalist
• Has no defining
characteristics
• There is nothing to
differentiate the
person from anyone
else that does the
same job
• Boring
• Underwhelming
31 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Specialist
32 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Specialist
• Far too specific in
the role the person
plays
• Indicates a rigid
career path with no
flexibility
• Narrows the options
to very few
• Impossible to match
to open positions
33 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Swiss Army Knife
34 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Swiss Army
Knife
• “I can do anything”
• Indicates a lack of
career focus
• Fails to convey
where the person
fits
• Impossible to
decide what they
want to actually do
35 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Bad Resume Exposed
The Tombstone
36 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Tombstone
• It’s all in the past
• Fails to convey
future value
• You’re history
• Never articulates a
reason to interview
you
37 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Questions?
38 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Some of my Thoughts
• If you can afford a professionally written resume
it will be the best investment you make in
yourself
• The opportunity cost of using a bad resume can
run in the tens of thousands of dollars
• More and more job seekers are getting
professional assistance making the job search
climate hyper-competitive
• Good enough doesn’t cut it anymore
39 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Some of my Thoughts
• You can of course, get away with sending a bad
resume to a less desirable company but is that
really your objective?
• If you cannot afford to have your resume done
professionally seek help elsewhere. Oftentimes,
State Career Centers, local libraries, and some
job fairs have assistance available
• Remember that job search expenses are usually
tax deductible but check with your accountant
40 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
One Great Resume
• Easy to read
• Easy to understand
• Visually engaging
• Differentiates the
candidate
• The first 2 inches
tell you all you need
to know
41 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Another Strong
Resume
• Easy to read
• Easy to understand
• Visually engaging
• Differentiates the
candidate
• The first 2 inches
tell you all you need
to know
42 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Charlotte Weeks is an internationally-
recognized resume writer
and career expert who
specializes in providing
senior level professionals
including C-Suite
executives, high-ROI
resumes. Charlotte is a
contributor for The Wall
Street Journal, NBC, FOX,
CNN, Yahoo! and she is
the outgoing President of
the National Resume
Writers' Association.
Kim Mohiuddin has been a professional
writer her entire life. Kim
has been featured
in Yahoo News, NBC
Chicago and Time Out
NY. Her resumes have
been highlighted in
multiple publications; most
recently she had 4
resumes published in the
new edition of David
Noble's “Gallery of Best
Resumes.”
Rachel Shelton is a Nationally Certified
resume writer with a
Wharton MBA and
additional experience in
MBA recruiting and human
resources consulting.
Her expertise includes
creating diverse personal
marketing materials with a
strong focus on the MBA
executive.
The Ivy Exec Resume Team
43 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
The Ivy Exec Elite Resume Package
The Elite Package is a comprehensive evaluation of your career and accomplishments which includes gaining a complete understanding of your career goals and strategy.
• Starts with a scheduled interview with your certified senior resume writer.
• Gain valuable insight on how to articulate your skills and accomplishments when interviewing.
• First draft in 5 to 7 business days and a final product 2 to 3 business days later after you review the draft.
• Cover letter and on-line profile update included.
• An Executive Biography and other documents are available as well.
• 30 minute career session with Brad Attig, Director of Talent Development (that's me).
• Priced at $995. To set up a 15 minute appointment to discuss the Elite package with me please go to www.ivyexec.clickbook.net
44 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Questions?
45 Want more info? Go to IvyExec.com/Resume or email us at Resumes@ivyexec.com
Thank you!