Post on 24-Jun-2015
Funded by the EC, DG MOVE
Merging the best of two worlds –
ITS toolkits: status quo and road map
Walter Aigner, High Tech Marketing
Wolfgang Schildorfer, High Tech Marketing
Martin Böhm, AustriaTech
ITS World Congress 2011 - Orlando
Funded by the EC, DG MOVE
Context2DECIDE ProjectRollout optionsOpportunities/Threats Outlook
Outline
Funded by the EC, DG MOVE
Purpose
Whether and how to support the exchange of ITS evaluation knowledge from Europe and the US?
Funded by the EC, DG MOVE
2DECIDE – Frame Data
CSA in FP7-2008-TREN
Project with 14 Partners, co-ordinated by AustriaTech
Budget of project: 1,8 Mio EURO funded by the EU
Kick-off: 1st October 2009
Duration of project: 27 months
Funded by the EC, DG MOVE
Action Area 6:European ITS Cooperation and Coordination
Action 6.2:Development of a decision-support toolkit for investment decisions in ITS applications and services. This should include a quantified evaluation of the economic, social, financial and operational impact and cover aspects such as user acceptance, life-cycle cost/benefit as well as the identification and evaluation of best practice for facilities procurement and deployment.
Target Date: 2011
ITS Action Plan
Funded by the EC, DG MOVE
The mission of 2DECIDE is to improve harmonisation, interoperability and effectiveness of ITS deployment in road and public transport…
…by introducing a single entry approach for a new ITS toolkit for better decision making.
2DECIDE – the motivation
Funded by the EC, DG MOVE
2DECIDE – key facts
The ITS toolkit will be free to users and aims to provide:
Best practice examples of ITS deploymentsInformation about costs, benefits and impacts of ITS solutionsA database of evaluation reports on ITS projectsInformation on technical and legal aspects for ITS solutionsTargeted information in response to a user query
Funded by the EC, DG MOVE
2DECIDE – The concept
Funded by the EC, DG MOVE
2DECIDE ITS toolkit
Funded by the EC, DG MOVE
US DOT ITS toolkit
Funded by the EC, DG MOVE
Strategic environment: 2DECIDE ITS toolkit value network
The emerging European ITS structures and network nodes and the diffusion of innovation-based end user types
Local Authorities Opinion Leader
ITS toolkit Consortium
(Content aggregator, Service provider)
ITS deployment groups and projects (i.e.
CONDUITS, Easyway),
EC (DG MOVE)
Local Authorities mainstream
US ITS toolkit
ITS committee
ITS Research Community mainstream
ITS Research Community Opinion Leader
Other ITS interested Groups
Only one ITS Entry per National Government (top-down)
ITS Advisory Board
End user
Funded by the EC, DG MOVE
Strategic options for rolling-out the ITS toolkit in Europe
Without opinion leaders first
With opinion leaders first
1000 buying centres Option 1 Option 2
15000 European ITS researchers
Option 3 Option 4
100000 ITS interested people
Option 5
Stepwise approach with only high level administration at EU27 in a first step
Option 7
Funded by the EC, DG MOVE
Merging US and EU ITS knowledge Opportunities & Threats
Opportunities
1. Europe could see a turbo boost from focussing some energy onto the cooperation with the US and therefore avoid spending the next three years mainly on establishing internal administrative procedures and structures around the ITS advisory board, ITS committee, DG MOVE and the 27 member states and their road authorities.
2. Knowledge spill-over to educate the next generation of ITS evaluation experts by giving them easy access to evaluation reports as well as the methodology beyond.
3. Cross-fertilisation in terms of making visible study designs and rather specific queries for the so called “needle in the haystack”.
4. A feedback loop from ITS evaluation back onto ITS project design both in field operational tests as well as in deployment projects.
5. Quality enhancement by means of social control (wikinomics)
Funded by the EC, DG MOVE
Merging US and EU ITS knowledge Opportunities & Threats
Threats
• Cooperation between a “start-up” and a “large corporation” typically leads to the more mature one absorbing the smaller one.
• Europe learns quickly and catches-up with the US. • US-based ITS knowledge is less than duly presented within
the European presentation format because it cannot be automatically processed by the “inference engine” of the European toolkit.
• Sink money and resources. One tends to learn only from own mistakes. Only marginal gains from knowing problems and failures of others.
Funded by the EC, DG MOVE
Martin Böhm
AustriaTech
Gesellschaft des Bundes für technologiepolitische Maßnahmen GmbH
Email: martin.boehm@austriatech.org
Phone: +43.1.2633444.63
www.2decide.eu
www.its-toolkit.eu