It’s Hip to Be Square:

The QR Code Revolution

By: @KathleneHestirSocial Media Manager | @CaseMate

• 51.6% of all QR codes link to mobile videos• 23.1% link to mobile sites• 16.6% link to “Enter to Win” Sweepstakes

The QR (quick response) code is a 2D matrix mobile-action code. It is the fastest link from physical objects to the digital world.

QR codes can contain a URL, contact info, phone number, SMS message, geographic coordinates, plain alpha-numeric text and other types of formatted information.

According to a study by Nellymoser of the nation’s top 100 monthly magazines:

QR Code GrowthQR Code Growth• Developed in 1994 by Denso Wave Corp. to track vehicle

manufacturing parts.

• Already popular in Asia and Europe - recent smartphone growth has caused U.S. QR code use to explode.

• QR code scanning increased by 1200% from July to Dec 2010.

Scanner Apps to KnowScanner Apps to Know

Macy’s Backstage PassMacy’s Backstage Pass

QR & SMS campaign linking to mobile site with video fashion tips from top stylists.

Calvin Klein BillboardsCalvin Klein Billboards

Download the CK One app and scan the board to see behind the scenes footage of the campaign.

SignageSignage

QR codes turn store signage into a viral retail experience.

TelevisionTelevision

Commercials Commercials

Bravo brings you Bethenny Frankel’s Closet Confessions

Unlock Secret Doors in CommercialsUnlock Secret Doors in Commercials

In a commercial for Axa Home Insurance, viewers see a house with a QR Code on the front door. Something then crashes through the roof, and viewers are invited to scan the code to see what actually happened...

• Starbucks iPhone app becomes your gift card after entering your information.

• Barista scans your QR code which pays for your purchase.

Starbucks QR Codes = Digital Currency

Delta allows its passengers to check in for their flight via a QR code in the Delta mobile app rather than needing to print a paper boarding pass.

Airlines Boarding Passes

• Good Housekeeping Seal of Approval for the social media age

• Ratings and reviews will be accessible instantly via QR codes printed on product packaging.

Twitter Mom Reviews Twitter Mom Reviews

• QR Business Decals

• Read & Leave Reviews

• Find Special Offers

• Rate the Business

Google’s Favorite Places

Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product and leave comments.

Next Generation QR Codes...

Next Generation QR Codes...

•Originally designed to encode human DNA in a small space.

•Can contain much more info than a regular QR code.

•Provides more control and flexibility to linked content. 

•Works better in low light.

• Analytics show heat maps and locations of scans.

SnapTags: Snap & SendSnapTags: Snap & Send

Instead of using an app, consumers take a picture of the code using their camera phone and then send it via MMS or email to number.

Process is more complex than scanning a QR code.

SnapTags: Snap & SendSnapTags: Snap & Send

• URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code

• http://tag.microsoft.com

• http://qrcode.kaywa.com

Make Your Own CodeMake Your Own Code