It’s A New GameMIPAA Social Media Workshop

London: March 29, 2011

Neville Hobson

@jangles

www.nevillehobson.com

#mipaa

http://www.facebook.com/VauxhallAmpera

http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/

http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/

http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/

http://www.edelman.com/trust/2011/

http://www.edelman.com/trust/2011/

Customers Like To Do 3 Things Online

Share Ideas“Let’s improve the next product or service together”

Share Product Knowledge“Here is what I know…hope it helps you”

Help Peers With Problems“I had the same problem, here is what I did”

http://www.thefordstory.com/

Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves.

Scott Monty

Ford Motor Company

January 2011

http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html

She Influences Opinion About Your Brand

Do you know her reach?

Do you know how to reach her?

Are you sure she’s worth your attention?

Understand Who to Pay Attention to

Engagement Points

Key: Integrated Communication Social media is not stand-

alone or a separate activity

Long-term activity and resource commitment

Integral to your marketing and communication mix

Integral to the success of your efforts

http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1

Thank You