INSTITUTE OF BUSINESS AND

COMPUTER STUDIES REGD NO: 0941333088

COMPANY : ITC

Satish Kumar Sahu

Indian Tobaco Corporation Company establish on 24th august 1910Product : Tobaco, foods, stationary.Chairman : Yogesh Chander DeveshwarDirector : K.VaidyanathCFO: Partho ChatterjeeTotal Revenue : $4.75 bnEmployees working : 25,000 (2009)Competitors : HUL and Palmolive.

C o m p a n y P r o f i l e

Aw

ard

s FICCI Outstanding Vision Corporate Triple Impact Award 2007

Sustainability Leadership Award 2007

Business Today Award for the Best Managed Company – Retail and Consumer Products

NDTV Profit Business Leadership Award for being the Best Food Company

S&P Environmental, Social and Corporate Governance

Asian CSR Award 2007 for Environmental Excellence

Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest.

Corporate strategies

Vision: Sustain ITC position as one of India most valuable corporation through world class performance creating growing value for the Indian economy & the company’s stakeholder.

Mission: To enhance wealth generating capability of the enterprise in a globalizing environment, delivering spurious & sustainable stakeholder's value.

Strength: ITC mirage it traditional business to develop new brands for new segment it Diversification.

Company Products :-

Tag

Lin

e O

f ITC

Pro

du

ct

BINGO : No confusion great

combination MINTO FRESH:

LAILA KO JAB KARNA THA IMPRESS

TAB MAJNU NE KHAYA MINTO FRESH

CANDYMAN:KUCHBHI KARE GA FOR

CANDYMAN AASHIRVAAD

KHUSHIYAN CHUN CHUN KE SUNFEAST:

SPREAD THE SMILE MANGALDEEP:

ENSURING PURITY IN PRAYERS

Product Line of ITC ltd.PRODUCT

FMCG HOTELS

PAPER BOARD & PACKAGI

NG

AGRI BUSINESS

• Cigarettes

• Foods

• Matches

• Lifestyle Retailing

• Leaf tobacco

• E-cohupal

BCG model of ITC company

BCG analysis product :-

• DOGS:Low market shareHigh growth rate

ITC InfoTech• Cash cow

high market share low growth chances

FMCG – cigarettes

• Star:High market shareHigh growth chances

HotelPaper board and

packagingAgri.. Business

• Question mark :Low Market shareHigh Growth chances

FMCG others

SWOT Analysis of ITC

Strength• Location is highly

suitable.

• Management staff are to be very strictly focus in the market changes.

• No other brand is to be enter in to the market.

weakness

Company original business is tobacco and this is very harm full for society and premature death. Weak distribution

channel.Creates artificial

shortage of goods.

Opportunity

• ITC is moving into new and emerging sectors including Information Technology that supporting for business solutions.

• e-Choupal is a community of practice that links rural Indian farmers using the Internet.

• ITC offering lowest price of product rather than the others.

Threat

The competition of both domestic and international company.

Economic slow down is reduce the sales.

Some market are to be price sensitive.