IT AS ENABLER OF ENTREPRENEURSH

IPSrinivasan Tatachari

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

Abraham Lincoln

LET’S BUY A BOOK

Ancient

Modern

HAPPY CUSTOMER?

Tracking

Condition

Complain

Redressal

Awareness of the book

Use

Share

Discuss

Initiate action Entrepreneur Emboldened

THE PURPOSE OF THE BOOKK

OBJECTIVES OF THE SESSION INDIVIDUAL LEVEL – You, the entrepreneur

ORGANIZATIONAL LEVEL – You, your organization

IT

Information Technology

INDIVIDUAL LEVEL Becoming better at what you do

IDEATION

Networking

Introspection

Mindmap tools

Note taking tools

RESEARCH

Search

RSS

Storing documents

Searching documents

NETWORKING/SHARING

Social Media Twitter Facebook Instagram Pinterest LinkedIn …

Email

Websites

Phone

PERSONAL EXPERIENCES Options?

PERSONAL EXPERIENCES Raised note on twitter

ACTION?

Red flag

OTHER BENEFITS

A HAPPY CLIENT

ORGANIZATIONAL LEVEL

Helping the organization become better at what it does

IT IN THE ORGANIZATION The way we do things around here

What’s happening out there?

Intelligent organization/Corporate IQ

Flipside

Murphy’s law

INFORMATION TECHNOLOGY

ENABLER

ORGANIZATION

CUSTOMER

CUSTOMER

Websites / CRM

Social Media

Customer service

THE ORGANIZATION

Email

MIS

ERP/CRM

Intranets

Knowledge Management

Collaboration

STAGE-WISE

Initial startup phase (information mostly in the founders’ heads) Freeware for websites – drupal/wordpress/Joomla Low cost domains Social media accounts/communities Shared responsibilities Spreadsheet software – freeware – kingsoft Presentation software – freeware – kingsoft E-commerce platform – freeware - prestashop, infibeam (paid) Outsourced IT services Free email Basic internet

STAGE-WISE

Small business enterprise phase (the way we do things here) webservers, website designs Social media – added responsibilities Accounting packages HR packages Software As A Service Email services/server Productivity tools like MS Office 365, google apps Client relationship tools like Salesforce Multiple devices Conferencing Dedicated high speed internet IT seen as enabler for various functions Investment needed

STAGE-WISE

Large organization phase (+whats happening out there?) Enterprise wide systems – ERP: SAP, Oracle Knowledge management systems – MS Sharepoint Inhouse dedicated email/web server Dedicated 24x7 high speed internet Conferencing Dedicated IT team – CIO Disaster recovery – multiple data centres IT importance is for granted Significant investments

AN EXAMPLE – STARTUP 2012

MULTIPLE PRESENCE

OUR FRIENDS HERE

THAT’S ALL!