iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We...

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Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.

Transcript of iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We...

PRESENTED BY Simon Mainwaring

How To Use

Social Technology to

Powerfully Grow Your

Reputation, Customer

Community and Profits.

Story + Telling

Goal: Build Social and Brand Value

Telling

Thank you, iStrategy!

To get these slides and information

on a Social Branding training, email:

Slides@WeFirstBranding.com

Twitter: @SimonMainwaring

Email: Simon@WeFirstBranding.com

iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We...

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Transcript of iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We...

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