Post on 08-Apr-2016
description
Chaymeriyia Moncrief
Founder
Ad Design & Layout
www.chaymeriyiamoncrief.com
Advertising
www.tabsmagazine.com
334-440-4511
Office
540 South Perry St. | Suite 1
Montgomery, AL 36104
Social
The Alabama Business Source Magazine
tabs_magazine
The Alabama Business Source Magazine
is published bi-monthly. All rights re-
served. Reproduction of this publication
is strictly prohibited.
Check the person’s qualifications.
Ask if the preparer is affiliated with a
professional organization that provides
its members with continuing education
and resources and holds them to a
code of ethics. New regulations require
all paid tax return preparers including
attorneys, CPAs and enrolled agents to
apply for a Preparer Tax Identification
Number — even if they already have
one — before preparing any federal
tax returns in 2011.
Check on the preparer’s history.
Check to see if the preparer has a
questionable history with the Bet-
ter Business Bureau and check for
any disciplinary actions and licen-
sure status through the state
boards of accountancy for certi-
fied public accountants; the state
bar associations for attorneys; and
the IRS Office of Professional Re-
sponsibility for enrolled agents.
Make sure the preparer signs the form and
includes their PTIN.
A paid preparer must sign the return and in-
clude their PTIN as required by law. Although
the preparer signs the return, you are responsi-
ble for the accuracy of every item on your re-
turn. The preparer must also give you a copy of
the return.
Review the entire return before signing it.
Before you sign your tax return, review it and
ask questions. Make sure you understand eve-
rything and are comfortable with the accuracy
of the return before you sign it.
Make sure the tax preparer
is accessible.
Make sure you will be able to
contact the tax preparer af-
ter the return has been filed,
even after the April due date,
in case questions arise.
Find out about their service
fees. Avoid preparers who
base their fee on a percent-
age of your refund or those
who claim they can obtain
larger refunds than other pre-
parers.
ifferent Types of Advertising
Methods Advertising has evolved into a vastly complex form of communication, with literally thousands of differ-
ent ways for a business to get a message to the consumer. It could be said that cave paintings in some way
represented the first forms of advertising, although the earliest recognized version of what we know as
advertising was commonplace.
However, today the advertiser has a vast array of choices. The Internet alone provides many of these, with
the advent of branded viral videos, banners, advertorials, sponsored websites, branded chatrooms and so
much more.
Fortunately, every single tactic available to the advertiser falls into one of the following buckets. Although a few of these are relatively new to
the field, most go way back to the very beginnings of modern advertising.
Print Advertising If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be
considered a portable printed medium, then it comes under the banner of print advertising.
Guerrilla Advertising Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for
anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. The driving forces behind
guerrilla advertising or marketing are creative ideas and innovation, not a large budget. Quite often, you will ask for forgiveness rather than
permission with these campaigns, and they will spread via word of mouth and social media.
Broadcast Advertising
A mass-market form of communication including television and radio, broadcast
advertising has, until recently, been the most dominant way to reach a large number
of consumers.
Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a broad term that describes
any type of advertising that reaches the consumer when he or she is outside of the
home.
Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product
or service.
Product Placement Advertising
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an ex-
plicit advertisement.
Cell Phone & Mobile Advertising
A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic
devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.
Online Advertising (aka Digital)
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very
page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.