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Preview Edition
1. It’s the largest AV tradeshow
ever held in Europe
Over 50,000 people from 150
countries are expected to come to
the Amsterdam RAI between 10
and 12 February, when in excess
of 36,000sqm of net floor space
will be taken by more than 1,000
companies, which are launching
a plethora of new products.
Whatever aspect of audiovisual
or electronic systems integration
you’re interested in, you won’t find
a better selection of it anywhere
else in Europe.
2. Dedicated themed areas
As in previous years, there will
be particular emphasis on four
key technology areas: Digital
Signage, Residential Solutions,
Unified Communications and Smart
Building. If you work in any of
these areas, you’ll find all the key
companies you need to talk to in
one place.
3. Get a view of the future
If you’d like to find out about the
major changes ahead over the
next ten years in AV and electronic
systems, come to ISE’s Opening
Keynote on 9 February, the day
before the show. This will be given,
by Lars Thomsen, a respected and
influential futurist and international
speaker whose consultancy
Future Matters has advised 40%
of companies on the German
stock exchange on their strategic
planning. Thomsen specialises in
identifying disruptive opportunities,
or ‘tipping points’, that cause
significant shifts in economic,
political and social trends. His
presentation, entitled ‘520 Weeks
into the Future: Trends and Tipping
Points in the Electronic Systems
Industry until 2025’, will cover
areas such as artificial intelligence
and robotics 2.0, alongside
expected shifts in media, marketing
and consumer expectations.
4. Largest ever Professional
Development programme
ISE’s co-owners CEDIA and
InfoComm International are
presenting an even wider range
of courses at ISE 2015. Both
associations will be offering
more of their popular technical
and business education, as well
as on-site certification, allowing
attendees to gain globally
recognised qualifications without
leaving the show venue.
5.Grasp the potential of
smart building
Smart building technology
represents a major opportunity for
the AV industry, but capitalising on
this requires an understanding of
how other parts of the construction
industry approach the subject.
The Smart Building Conference –
which returns to ISE for its third
Amsterdam edition – provides
a forum for learning about the
latest smart technologies and a
networking opportunity for the
wider smart building community.
On this occasion, the conference
has two key themes: smart lighting
control and the Internet of Things.
6. Learn on the showfloor
You don’t even have to leave
the exhibition floor to boost
their knowledge of key industry
topics. The ISE Showfloor
Theatres, which offer case study-
based presentations, return
in an expanded format: this
year there are three theatres,
covering Residential Solutions,
Commercial Solutions and Unified
Communications. All three theatres
have been given striking, distinctive
designs that allow the technology
to shine without dominating the
proceedings.
7. Discover new companies
Returning to ISE for a second
year is the Discovery Zone, which
provides a dedicated showcase
for companies that are new to
the show. Here you can simply
and quickly find new ideas, new
products and new solutions from
companies that you won’t have
seen before at the show.
8. Specialist conferences to attend
The second annual SVG Europe
Sport Facility Integration Summit
enables all stakeholders engaged
in venue technology projects to
find out more about everyone’s
roles and responsibilities. This
free-to-attend conference offers
a far-reaching programme that
addresses every aspect of sports
venue integration.
If your company is looking for
capital investment, or you just
want to find out more about the
AV industry from a financing
perspective, don’t miss the Capital
Summit, which has been created
to bring together investors and
companies with growth plans.
9. Learn more about audio tools
Another free conference returning
to ISE is AudioForum, on 9
February – ahead of the exhibition.
Organised by media partner
Connessioni, this edition of the
conference will look at the digital
tools that audio designers and
systems integrators can use in
the creation of audio systems,
installations, speakers and
components. Seminars will be
held by representatives of the
largest companies in the sector
and by experts from the most
important associations in the
market, including AES, the Audio
Engineering Society.
10. And relax…
Extra areas have been created to
give you a chance to relax during
the show. There are additional
catering areas in the Park Foyer
and Ruby Lounge, while the
Business Lounge – located on
the fly-over between Halls 7 and
8 – will be back, offering WiFi
access, charging stations, and
the opportunity to take a much-
needed break in comfortable
seating. The lounge will be
an informal yet professional
environment where you can take
a break from the showfloor and
relax, work or network.
Ten reasons why you should attend ISE 2015
ISE is a joint venture partnership of:
www.iseurope.org
OFFICIAL NEWSPAPER OF
SHOW HOURS: Tuesday 10 February 09:00-18:00 Thursday 12 February 09:00-17:00Wednesday 11 February 09:00-18:00
Not yet registered for ISE 2015? Use free invitation code 916165
Pre-show events p4 Show events p12 Exhibitor listing p20 Professional Development p29 Exhibitor news p48
4 Opening Keynote We talk to futurist Lars Thomsen about tipping points and predicting the future
Monday 9 February 18:00, Forum
6 Smart Building Conference This year’s conference has special focuses on lighting and the Internet of Things. We discover why it’s as much a shop window for our industry as a learning opportunity
Monday 9 February 08:30, Forum www.smartbuildingconference.com
12 AudioForum We look ahead to the conference, which returns to ISE with a focus this year on digital audio tools for systems integrators and designers Monday 9 February, Room G001 http://audioforum.connessioni.biz
14 Capital Summit A new event that focuses on how AV companies can secure investment and pursue business growth Wednesday 11 February 13:00, Room E102 Email mgonzalez@iseurope.org for an invitation to attend
16 Sport Facility Integration Summit This year’s summit has a far-reaching programme that will address every aspect of sports venue integration Thursday 12 February 9:00, Room E102 http://svgeurope.org
18 M2D: Manufacturer to Distributor Manufacturers looking for new distributors, and distributors looking for new product lines, will want to know about this programme
20 Exhibitor Listing This year ISE has 1,000 exhibitors. Find out where they will be in the RAI’s 12 halls
27 RAI Hotel and Travel Service Not booked your Amsterdam accommodation yet? ISE’s offi cial hotel agent can help www.rai.nl
29 Professional Development: ISE Showfl oor Theatres The Showfl oor Theatres return in an expanded format, with residential, commercial and now unifi ed communications sessions Residential Theatre: Stand 7-Z160 Commercial Theatre: Stand 8-M370 Unifi ed Communications Theatre: Stand 9-A140
30 Professional Development: CEDIA Sessions From IP networking to UHD to project management for custom installers – take your pick Rooms D203, D204, D403 CEDIA members: email ALevin@cedia.co.uk if you wish to use an education voucher to book any of these courses
38 Professional Development: InfoComm Sessions Choose from a plethora of topics including cloud computing, streaming, digital audio protocols and future trends Rooms D201, D202, D402, D404 Visit www.iseurope.org to learn about Guest Membership, which this year secures free entry to nearly all the InfoComm Professional Development sessions
46 Discovery Zone An overview of ISE 2015’s showcase of new exhibitors and their technologies Hallway between Halls 8 and 9; also in Hall 6
48 Exhibitor News A preview of a few of the products to be launched and shown at ISE 2015 by fi rst-time exhibitors; plus news from the areas of displays, 4K and audio
CONTENTS, LOCATIONS, CONTACTSFor the latest show news and updates follow #ISE2015
Preview Edition 2015 03
FREE REGISTRATIONTo register for the show free of charge, saving €80 on the on-site registration fee, please visit www.iseurope.org and use registration code 916165.
PRE-SHOW EVENTS For the latest show news and updates follow #ISE2015
04 Preview Edition 2015
The keynote address at ISE has
always been a highlight, invariably
playing to a packed house – and
ISE 2015 looks as if it will be no
different. Lars Thomsen, one of
Europe’s most influential futurist
business masterminds, will be
talking about, among other things,
tipping points as they apply to the
electronic systems industry.
But what, in Thomsen’s mind, is a
‘tipping point’?
He provides a very simple
example.
“You heat some oil in a pan, and
add some popcorn kernels. The
question is: when will they pop? You
can guess – or alternatively, you can
seek out information about it,” he
says. “A futurist will tell you that the
tipping point for popcorn is 180°C.”
In other words: it’s about making
an educated estimate of the point
at which a visible trend will cause
a significant – disruptive, perhaps
– change in the way things are.
A tipping point is, according to
Thomsen, the point in time when
a new paradigm comes into being.
When a technology becomes
sufficiently inexpensive that
mass adoption becomes possible,
for example – it’s reached a
tipping point.
IT’S NOT MAGICThomsen is clear that there is
nothing mystical or magical about
being a futurist. “You start,” he
smiles, “by having the curiosity
of a five-year old – you love
finding out about things. But then,
predicting the future is about
data and information and applied
knowledge.”
“Add to that some logic, some
insight and some imagination –
and it’s really not hard to do,” he
continues, modestly. “It’s not about
magic or crystal balls.”
For Thomsen, one of the most
significant tipping points of the past
few years has been the advent of
truly smart technologies with inbuilt
intelligence and learning capability.
“We used to have to deal with
dumb, stupid technology,” he says.
“We had to read the manual in
order to adapt ourselves to the
technology. Now, the technology
adapts to us. We’re moving
quickly from dumb technology to
smart technology.”
Another relates to how we
use energy.
“We’re not far off the point where
renewable energy and batteries will
be cost-effective in their own right,
with no need for subsidies to make
renewables attractive,” he believes.
“When renewable energy becomes
less costly than fossil fuels, we’ll
have reached an important tipping
point. It’s not far away.” Thomsen
spends much of his time consulting
with major utility companies about
the impact of such a shift.
Thomsen notes that, today,
just about 1% of all cars sold in
the United States are electric.
It’s a niche market, but it is the
fastest growing market segment.
“When that number becomes 5%,
manufacturers and dealers will
be unable to ignore the trend, and
will be forced to develop and stock
electric cars,” he claims. “They
can’t afford to only serve 95%
of the market. At that juncture,
electric cars will have reached a
tipping point.”
NO GUARANTEEHe is clear, though, that merely
extrapolating trend data is no
guarantee of success in predicting
what’s to come.
“Never underestimate,” he
smiles, “the power of innovation. If
you’d have asked consumers back
in 2006 what characteristics they
wanted of a mobile phone, would
they have said, “I want it to have
endless apps and to control it by
swiping my finger”? Probably not.
Sometimes, it takes a visionary like
Steve Jobs to create tipping points.”
Some disruptions you just don’t
see coming. Take, for example, the
Sony Walkman. Was there pent-up
consumer desire to be able to take
their music with them anywhere?
Probably not – but a single
innovation has now spawned a
vast industry.
So: has there been an important
technology tipping point that
Thomsen didn’t see coming?
“The whole social media thing
Predicting the future: it’s like making popcornISE begins this year, as always, with an opening keynote address that promises to be stimulating and entertaining. The speaker for 2015 is Lars Thomsen. Ian McMurray finds out exactly what it means to be a futurist
OPENING KEYNOTE
Cont. Page6 >
Lars Thomsen
PRE-SHOW EVENTS: SMART BUILDING CONFERENCE For the latest show news and updates follow #ISE2015
06 Preview Edition 2015
took me by surprise,” he
responds. “I never thought
it would grow so far or so
fast. But when I think about
it, what I see is that, in fact,
social media is little more
than another step in human
evolution – it’s a continuation
of a trend. Ever since we lived
in caves, we’ve formed social
networks. Now, we can build
them bigger and faster.”
Knowledge and information
are, as Thomsen confi rms,
fundamental to his profession
– and he’s fascinated by
the transformation that has
taken place in the availability
of knowledge over the past
decade or so.
“Did you know,” he asks,
“that a child on a laptop in a
classroom in Africa today has
access to more information
than a Harvard student would
have had 10 years ago? That
has enormous implications
for the development of
the continent: Africa could
be transformed within a
generation because it now
has that kind of access to
knowledge.”
And what can ISE visitors
expect from his keynote
address?
“Well, I hope they won’t
come hoping to see a lot of
slides – because they won’t,”
he grins. “I’ll be focusing on
making people think. What I’ll
be trying to do is to leave the
audience with two or three
vivid pictures of the future in
their heads that they want
to go home and discuss with
their friends and family.”
“If I can do that,” he
concludes, “I’ll have succeeded
because when we talk about
the future, we change it and
create it.”
The Opening Keynote will
begin at 18:00 on Monday
9 February in the Forum of
the Amsterdam RAI. The
Keynote will be followed
by ISE’s Opening Reception
at 19:00 in the Auditorium
Lounge. Entry to both
events is free of charge.
As someone who has been involved
in the Smart Building Conference
since its inception in Amsterdam
two years ago, conference
chairman and content editor Bob
Snyder is acutely aware of the dual
function it plays: to inform the AV
and electronic systems industry
about how the broad construction
industry functions in the smart
building area, and vice versa.
“At our London conference,
Siemens came out on our stage
and put up a chart that showed
the smart building without us,”
says Snyder with a wry grin. “The
problem for us as an industry is
that the building industry doesn’t
acknowledge us yet. Half of it is
not up where it needs to be with
its digital transformation. So part
of the exercise with the Smart
Building Conference is we’re
bringing in these diverse traditional
industries that are only now
becoming digitally transformed
and confronting them with this
end piece, which is us. At the
same time we’re trying to educate
InfoComm and CEDIA members
about what other people’s digital
transformations are so we
understand the opportunities.”
Snyder reports that ISE is an
excellent draw for getting high-
level speakers from outside the
AV and electronics systems
industry to come to the
Amsterdam Smart Building
Conference. “Once they get here,
they change their opinions of us
very quickly. Take the gentleman
from the Smart Building
Association of America who gave
one of our keynotes last year. He
gets to speak at 20-something
smart building conferences a year,
and he said ours was the best one
he’s ever been to, because a lot
of the others don’t address how
you treat the workplace and the
people within it.”
ROTATING TOPICSThe rapidly changing nature of
the subject area, and its sheer
size, mean that, in putting the
programme together for the
Amsterdam conference, Snyder
has to make some important
choices. “By virtue of this gigantic
digital transformation, the idea of
the smart building as an industry
construction is changing in front of
our eyes, so we’re chasing a moving
target. At the same time because
it’s so wide and diverse I’m rotating
topics from one conference to the
next, to ensure that ISE attendees
get exposed to every part of the
smart building industry and also
ensuring that those individual
industries get exposed to us.”
So for ISE 2015, the Smart
Building Conference has two key
focuses: on lighting, and on the
Internet of Things, neither of which
has been covered previously in
Amsterdam. “People who came
last year will fi nd a very diff erent
programme,” observes Snyder, “just
as people last year found a very
diff erent programme from the year
before. With each Smart Building
Conference we see new faces, we
hear new opinions – we’re not giving
the same lessons each time.”
In what is a highly impressive
line-up of speakers, one of the
outstanding names is Rogier van
de Heide – “one of the top people
in the world in lighting”, according
to Snyder. Van de Heide is chief
marketing and design offi cer of
lighting company Zumtobel Group,
but was previously chief design
offi cer for Philips Lighting, and
before that the global business
leader in lighting design at Arup. He
has also built a major profi le as a
TEDx presenter, giving speeches on
lighting and architecture.
“He’s going to address the topic
of why light needs smartness –
the networkability of LED lighting
and how it all comes together in a
dramatic way for buildings.”
Another high-profi le speaker
from the lighting world is Mike
Welch, co-founder and managing
director of Network Controls, whose
speciality is the global intelligent
lighting market. In ‘Intelligent
Lighting Control: Whose Business
Is it?’, says Snyder, “he’s going to
combine all the trends in lighting
and networking lighting and ask
who gets a shot at this and why –
what types of companies can sell it?
I think it’s great for the ISE audience,
because it helps them to fi nd out
to what degree they can become
involved – and it overlaps the
commercial and residential spaces.”
Turning to the other key focus of
the conference, Dipak Raval, head
of smart building architecture at
Cambridge Consultants, will be
giving a talk on smart sensors.
“The sensors can tell you a lot of
things: some detect motion, some
shoot video, read temperature,
detect gases and so on.
If you combine these sensors
with clever algorithms, there
are many possibilities to make
buildings smarter than they
are today. These smart sensors
are eff ectively the engine of the
Internet of Things, so it’s good to go
It’s a two-way thingThe Smart Building Conference has become a major fi xture in the international event calendar since its launch at ISE 2013. Paddy Baker talks to conference chairman Bob Snyder about what delegates can expect to learn in Amsterdam this year – and how the event serves to bring together diff erent groups within the smart building industry
PRE-SHOW EVENTS: SMART BUILDING CONFERENCE For the latest show news and updates follow #ISE2015
08 Preview Edition 2015
into some depth into what can they
do, where can they go.”
Snyder singles out indoor location
as one important application.
“Smart sensors can pinpoint where
everybody is in a building: so if
you have an emergency and put
on the fire alarm, you can say, for
example, ‘Why isn’t Henry out of the
storeroom?’. When you put them
into large buildings or malls they
become commercially useful tools.
An indoor locator can tell someone,
via their smartphone, here’s exactly
where you are in the mall, here’s
where you want to go, and here are
the services you’re going to see on
the way.
“What we’re looking to hear in
this session is what’s the state of
the art, how fast is it moving and
to what degree do we have to be
influenced by it?”
The Internet of Things will also be
discussed in a panel session. “This
panel is going to be specifically
addressing building-related issues
on connected homes and smart
buildings, and how integrating
sensors will create a mountain
of Big Data and lot of control
possibilities for buildings that just
haven’t existed previously. How are
all the devices in the building going
to interact with the building as well
as with each other?”
Among the panellists will be
Gilles Thonet, managing director
Europe of the Zigbee Alliance,
plus a representative from
Greenwave, a manufacturer of
smart home products.
In an unusual step for the Smart
Building Conference, a speaker
from one edition of the conference
has been invited back to share
his message in another city. Paul
Fletcher, managing director of
architectural consultancy through…
will address the Amsterdam
SBC following a barnstorming
performance in London. In his
session, entitled ‘Smart Building
Myths: The Architect’s View’, he will
argue that more can and should be
done to design and create buildings
for people’s real needs.
“People were ready to give him
a standing ovation at the London
conference – he was controversial,
he was direct, he was powerful,
people loved him,” enthuses Snyder.
TWO TRACKSAs in previous Smart Building
Conferences, the programme will
split for parts of the day into two
tracks, covering the residential and
commercial markets.
One speaker whom Snyder says
he is particularly pleased to have
recruited is Nick Graves of Aquilla
Europe, a business consultancy
specialising in Apple products,
the Apple market and the Apple
ecosystem in Europe. Graves will
give an informed view about how
Apple Home Kit – a framework in
iOS 8 for communicating with and
controlling connected accessories in
the home – is likely to be deployed.
“You can’t get Apple people up on a
stage at an event like this, but Nick
is an ex-Apple executive. He spent
22 years there in different senior
management roles – he headed he
European platform management
group and his most recent job there
was to create, build and manage the
accessories business for the online
and retail Apple stores.
“So for 22 years he was close
to senior European management
– that’s as close as I can bring our
audience to how Apple thinks, what
Apple might do, and someone who
follows everything that Apple does.”
In the Commercial track,
in addition to Dipak Raval’s
presentation on smart sensors,
renowned audio consultant Roland
Hemming will present a session
entitled ‘Communications in Public
Spaces’. This will discuss what
has to happen in smart buildings
regarding public address systems,
emergency announcements and
safety issues under European
regulations, and the role that
networked audio systems have to
play here.
Additionally, both the Commercial
and Residential tracks will give
attendees the opportunity to learn
about the size of the smart building
opportunity in their respective
sectors, when experts present
market research data.
Snyder recounts that recently he
was talking to an AV journalist who
did not see the significance of smart
buildings to his readers. “He said,
‘Why are you asking my readers
to go into heating, ventilation and
plumbing?’ From my side we’re not
looking to persuade AV people to
do that – we’re trying to convince
them that all these disparate
systems are going to be connected
on the same network and they’re all
going to have to talk to each other.
The people in charge of heating,
ventilation and plumbing may end
up being their boss in the building –
because that industry is developing
very sophisticated digital building
automation systems, and they’re
trying to take control of the building.
They’re doing exactly what every
other industry including us wants
to do – they want to be the people in
charge. Nobody knows who that will
turn out to be, but it’s quite clear,
it’s irrefutable – everything in that
building is going to be on the same
network.
“So I think that smart building
is a very important subject for ISE
visitors to get their heads around.
You’re not going to come out able to
run HVAC systems, but you’re going
to be able to read what the future
will be bringing. Stay away at your
own risk!”
The Smart Building Conference
takes place in the RAI Forum on
Monday 9 February.
www.smartbuildingconference.com
Monday 9 February 2015 Plenary Sessions08:30 Registration09:00 Welcome and Introduction Bob Snyder Editor-in-Chief, Channel Media Europe09:15 How Converged Infrastructure is Changing the Building Industry Bob Snyder Editor-in-Chief, Channel Media Europe09:30 Morning Keynote: Why Light Needs Smartness Rogier van der Heide Chief Design & Marketing Officer, Zumtobel Group, Austria10:00 Smart Building Myths: The Architect’s View Paul Fletcher Principal, through...10:40 Morning Coffee Break and Networking11:20 Industry Panel: The Future of Building Automation Moderator: Iain Gordon, Managing Director, GES Digital; President, KNX UK
Commercial Track 1 Residential Track 112:00 The Analysts Define The Market for the Market Smart Homes 12:30 Building the Smarter Smart Home Possibilities Standards Dipak Raval, Torsten Witusch Head of Smart Building CEO, Architecture, Cambridge DomoOne Solutions Consultants
13:00 Lunch and Exhibits
Commercial Track 2 Residential Track 214:00 The Future of Work TBA14:30 Communications in What’s on Apple’s Public Spaces ‘HomePage?’ Roland Hemming, Nick Graves Principal, Principal, RH Consulting Aquilla Europe
15:00 Afternoon Coffee Break and Exhibits
15:40 Case Study Case Study Plenary Sessions 16:00 Intelligent Lighting Controls, Whose Business Is It? Mike Welch Co-founder and MD, Control Networks16:30 The Internet of Building Things: Where’s the Opportunity?17:10 Smart Building Conference Wrap-Up Bob Snyder Editor-in-Chief, Channel Media Europe
Please see www.smartbuildingconference.com for updates.
Programme
Technology PartnerOnce again, Sonic Foundry
is supplying technology in
support of the Smart Building
Conference at ISE. Video
content recorded during the
conference will be captured,
managed and delivered
online after the event using
the company’s Mediasite
enterprise video platform.
PRE-SHOW EVENTS: AUDIOFORUM@ISE 2015 For the latest show news and updates follow #ISE2015
12 Preview Edition 2015
AudioForum is a day-long training
event dedicated to professional
audio topics and philosophies.
This is an event geared towards
professionals and system
integrators in this sector.
After the success of the previous
editions that took place in Europe
and Asia, AudioForum will head to
Room G001 at the Amsterdam RAI
on 9 February 2015 to be one of the
training experiences offered during
Integrated Systems Europe, the
most important European
event dedicated to the system
integration market.
DIGITAL TOOLSThe focus of this latest edition of
AudioForum will be the digital
tools that help audio designers
and systems integrators perfect
the design of audio systems,
installations, speakers and
components. The conference
will investigate topics such as
electroacoustics, simulation
software, measurement
instruments and design tools.
AudioForum began as a response
to various market needs. The event
helps to develop communication
within the sector while building a
meeting platform for professionals,
consultants and companies in the
market. It serves as an opportunity
for dialogue between the world
of professional audio and system
integration, which have so much
in common – from products to
technologies, from applications to
marketplace.
The first AudioForum took place
in Italy in 2013 in coexistence with
the fair and conference organised
by SIEC, the Italian Systems
Integration Experience Community.
Even by the first months of 2014,
AudioForum had taken its first steps
in the market on an international
level, always with great turnout and
satisfaction from partners.
Market leaders such as Bose,
Biamp, Lawo, 18 Sound, FBT and
RCF have supported the event in
past editions, considering it to be a
valuable communication tool.
The aim of the AudioForum
project is to create a new
opportunity to learn about the
market, in a context dedicated
to education and culture, and
to networking and meeting
opportunities.
Seminars will be held
by qualified professionals,
representatives of the largest
companies in the sector and by
experts from the most important
associations in the market. The
programme, which is being
finalised at the time of writing,
will include the participation of the
Audio Engineering Society (AES).
Breaks throughout the day
are dedicated to networking and
meetings. The day will close with
an open mic session featuring the
speakers of the day. This will be
a time not only to ask questions,
but to share trends, ideas and
perspectives.
CONTINUING PROCESSAudioForum is not just a single
event, but a process lasting several
months. The chosen theme will
be first treated via the medium of
Connessioni, magazine, website
and newsletter in the months of
December and January, and will
then become the focus of the
educational event on 9 February.
A video gallery with interviews
and videos of the seminars will be
made available in real time, live
from AudioForum on connessioni.
biz and audioforum.connessioni.
biz, while the post-conference ISE
Connessioni magazine will feature
a full report on AudioForum.
Francesco Galarà, AudioForum
project advisor at Connessioni, says: “People who are normally
involved come from system
integration environments. This is
an opportunity to break from their
busy schedule in order to provide
clear information about their
contribution to the technical field,
ultimately allowing the market
all the information necessary to
offer the best solutions to their
customers. AudioForum wants
to offer these professionals an
immersive day in which they can
sit and get information, or compare
their knowledge with the latest
technology innovations introduced
by the industry. AudioForum offers
an incredibly valuable day of
conferences to the world of audio
specialists and system integrators.
“It’s a privilege for us to stage
AudioForum at ISE, the most
important AV tradeshow in Europe,
and a crucial moment for this
industry.”
AudioForum arrives at ISE 2015
for its fifth edition, after the events
held in Milan (2013), Amsterdam
(ISE 2014), Mumbai (InfoComm
India 2014) and again Milan
(in co-operation with SIEC2014).
AudioForum@ISE is organised
in co-operation with Integrated
Systems Europe and supported
by the Italian SIEC (System
Integration Experience Community)
association.
To find out more about the
live updates, the event location,
sponsors or to keep updated,
please visit the event
website below.
www.audioforum.connessioni.biz
Networking about audioAudioForum is an educational project devised by media company Connessioni and supported by ISE. It promotes industry networking, facilitates the exchange of ideas and drives the ongoing development of the market
Connessioni is an integrated
communications company,
dedicated to the world
of system integration. Its
activity lies in ‘connecting’
the key players of this sector,
professionals and companies,
so that by sharing views,
strategies, solutions and
operating synergies, it is
possible to expand the market
area. The intent is to construct
a world in which integrated
systems are the foundation
of a model of an evolved,
but simple life, which is
sustainable and useable.
www.connessioni.biz
Connessioni, The Integrated Systems Media
The event is the fifth AudioForum in little more
than a year, and the second to take place at ISE
SHOW EVENTS: CAPITAL SUMMIT For the latest show news and updates follow #ISE2015
14 Preview Edition 2015
Every year seems to bring a
new ‘first’ for ISE. For ISE 2015,
it’s the Capital Summit. It has
been created, in effect, to bring
together AV companies looking
for investment with investment
companies looking to – well,
invest. Hosted by John Stiernberg
of Stiernberg Consulting and
MediaBridge Capital Advisors –
both of which organisations have a
strong affinity with, and knowledge
of, the AV industry – in association
with ISE, it takes place from 13:00
in Room E102 on Wednesday
11 February.
So: who should attend?
“This event will appeal most
to owners and managers of AV
companies who want to grow,
buy, or sell,” says Stiernberg.
“AV companies include branded
manufacturers, OEMs, distributors,
design consulting firms, and
integration/contracting firms. In
addition, it will appeal to individual
investors, fund managers, and
anyone responsible for business
development and is looking in on
the AV industry from a financial
perspective.”
LEARNING ABOUT ALLIANCES
“It’s geared to anyone in our
industry who wants to learn more
about mergers and acquisitions,
funding, or the strategic alliance
process; to anyone looking to
understand the state of the
industry in 2015 and beyond from
a financing perspective; and to
provide the opportunity to meet
like-minded people to build their
own network.”
The Capital Summit at ISE
follows a similar – and, by all
accounts, very successful event at
CEDIA Expo in September 2014.
“As a leading global trade event,
ISE as has an expressed goal of
educating the AV industry and
supporting the educational efforts
of its owners - InfoComm and
CEDIA,” continues Stiernberg. “The
three organisations benefit from
the Capital Showcase by enriching
the experience of ISE show
attendees and thus reinforcing
ISE’s position as the ‘must attend’
AV show in Europe, the Middle
East, and Africa.”
The growth that ISE has seen
over the past few years – in terms
of both exhibitors and visitors – is,
it seems, a reflection of a very
healthy, vibrant industry that is
well established and delivering
real value to customers. As such,
it’s hard not to believe that it is
attractive to potential investors.
“It depends on the investor,”
believes Stiernberg. “Our industry
is ‘off the radar’ of most financial
investors such as private equity
funds: in general, the companies
in our industry are either too
small to invest in – exceptions
notwithstanding – or too risky for a
variety of reasons.”
“The pro/commercial AV
industry is stable and relatively
mature, so it is not necessarily
for the ‘high risk/high reward’ or
venture capital type of investor,” he
adds. “The consumer/residential
side is potentially larger but is
less developed from a technical
standpoint – in areas like
home and building automation,
streaming media, wireless
networks and so on. There are
exceptions on the technology
and IT side, but AV may be either
too tame or too small for some
investors or just too wild and
uncharted for others.”
STRATEGIC INVESTORS“But for strategic investors – those
companies that are already in
our industry that are eager to
grow, diversify, or accelerate
product development through
acquisitions, investments, and
strategic alliances – there are solid
opportunities for growth and return
on investment,” Stiernberg goes
on. “For example, there are many
established AV brands that are
privately held, profitable, but do not
have the capability to grow further
on their own. This has led to the
upturn in merger and acquisition
activity in recent years. We forecast
that there will be further industry
consolidation on an ownership
level in addition to an increase in
strategic alliance activity.”
And what will those who attend
the Capital Summit know at 16:30
on Wednesday 11 February that
they didn’t know at 13:00?
“That’s tough to answer in a
single sentence,” muses Stiernberg,
“but let me try. Capital Summit
attendees will leave with a better
idea of what works and what
doesn’t work when it comes to
securing investment capital, making
investment decisions, and buying or
selling businesses in today’s rapidly
changing AV/IT market.”
In other words: just as ISE has
become a ‘must not miss’ show,
so the Capital Summit, for the
right companies and individuals,
looks as if it will be a ‘must not
miss’ event.
Find out about funding – and moreFew companies at ISE are not interested in growing their business. A new event, the Capital Summit, taking place on Wednesday 11 February, is designed to help them do that. Ian McMurray finds out more
The Capital Summit is
free to attend. If you are
interested in attending,
please send and email with
all your contact details to
Ms Martica Correa Gonzalez
at mgonzalez@iseurope.
org. Confirmation will be
sent to you in due course.
Stiernberg: “Our industry is ‘off the radar’ of most financial investors”
SHOW EVENTS: SPORT FACILITY INTEGRATION SUMMIT For the latest show news and updates follow #ISE2015
16 Preview Edition 2015
Last year SVG Europe – the sports
broadcasting content and events
producer and trade association –
organised the fi rst Sport Facility
Integration Summit at ISE. For
the second edition, taking place
from 9:30-13:30 in room E102
on 12 February, SVG Europe has
partnered with leading audio
consultant and project manager
Roland Hemming to devise a more
far-reaching programme that will
address every aspect of sports
venue integration.
The founder of RH Consulting,
Roland Hemming has worked
on countless landmark projects,
including serving as audio manager
for the 2012 Olympic Games. In
addition to co-programming Sport
Facility Integration Summit 2015,
he will chair the day’s proceedings.
“The real purpose of this summit
is for all the diff erent groups of
people involved in a stadium to have
a better understanding of what
each other does,” he says. “Because
these projects involve so many
diff erent people – from conception
through design, installation and
operation – many never get a
chance to meet and to properly
communicate the challenges they
encounter which may have been
caused unwittingly by people at
earlier stages in the project.”
Hemming himself will begin
proceedings with an examination
of the economics of stadium builds
and the practical stages that audio,
video and IT personnel have to
go through in order to create a
working sporting venue.
In the fi rst panel session
of the day, a team of leading
audio integrators – including
RH Consulting principal Richard
Northwood – will discuss their
preferred approaches to audio
system design and implementation
for large sports venues, touching
on the impact of some of the recent
regulatory changes.
Meanwhile, Andreas Hildebrand
from Ravenna networking
technology developer ALC NetworX
and Jan Jenca, co-founder and CEO
of ColosseoEAS, will be among
those examining the emerging
spectre of ‘The Great Convergence:
AV, IT and the New Networked
World’.
After a break for networking and
coff ee, the role of the consultants
in new-builds and refurbishments
will be addressed by a panel of
renowned acousticians and other
experts.
Closing out the programme,
the future of the sports venue will
be addressed by Dimitri Huygen.
Having helped turn the Belgian
Sports Technology Club into the
leading Belgian authority on an
international sports level, Huygen
has spent the last four years
heading the European Stadium and
Safety Management Association
(ESSMA). Since December 2013, he
has been involved in the Belgian
FA in running the EURO2020
project and stadium development
in Belgium.
Post-event, there will be an
opportunity for networking
drinks – a staple of all SVG Europe
technology summits.
Joe Hosken, general manager
of SVG Europe, comments: “We are
delighted to be returning to ISE
for the second edition of the Sport
Facility Integration Summit. The
2014 event hosted a number of
thought-provoking presentations
and panels, addressing critical
topics including control room
technologies, audio-video bridging
(AVB) and the fan experience.
“For Sport Facility Integration
Summit 2015, we are delighted to
join forces with Roland Hemming
to create a programme that
looks far more deeply into the
mechanics of venue systems
integration and what each
stakeholder brings to a project. By
doing so in the company of leading
consultants and AV professionals,
we also hope to off er a few
pointers on how these processes
might be streamlined – and so
made less stressful!
“ISE is the world’s best-attended
AV and systems integration
event, and hosting the Sport
Facility Integration Summit
within the exhibition gives SVG
Europe a unique opportunity to
bring together the overlapping
technologies and communities
of broadcast and systems
integration through a common
business interest in operating in
sports facility venues.”
Hemming says: “What does
everyone do in a venue
integration project? What steps
can be taken to make the process
smoother? And what happens
when, post-integration, the
broadcaster turns up with its
OB truck… do they have a clear
appreciation of what went on to
make the venue broadcast-ready?
To this and other key questions,
this summit will provide some
valuable answers.”
The SVG Europe Sport Facility
Integration Summit 2015 is free to
attend. For more information, and
to register, please visit
www.svgeurope.org
Bringing it all togetherThe second annual free-to-attend SVG Europe Sport Facility Integration Summit will provide an invaluable opportunity for all stakeholders engaged in venue technology projects to fi nd out more about everyone’s roles and responsibilities
“Because venue projects involve so many diff erent people – from
conception through design, installation and operation – many never get a chance to meet and
to properly communicate the challenges they encounter.”
Roland Hemming, RH Consulting
Leading audio consultant and project manager Roland Hemming, who has worked on countless sports audio projects, has devised a far-reaching programme that will address every aspect of sports venue integration
M2D – MANUFACTURER TO DISTRIBUTOR For the latest show news and updates follow #ISE2015
18 Preview Edition 2015
While for some visitors to ISE the show
provides an ideal opportunity to look at all
the bright, shiny objects launched since the
previous year, for the large majority, it’s a
place to do business.
That’s certainly true for manufacturers
looking for new distributors – and
distributors looking for new product lines to
add to their range.
To facilitate the needs of both, ISE 2014
saw the launch of the innovative M2D
(Manufacturer to Distributor) programme.
Simply: it’s a portal that exists to put
manufacturers and distributors in touch
with each other – a kind of dating service
for businesses. And: it’s a completely free
service provided by ISE.
EXCEEDED EXPECTATIONS“Last year, M2D exceeded our expectations
by some margin,” says Thomas Krackl of ISE.
“It was a huge success, so it was obvious
that we should do it again this year. At ISE
2014, 204 manufacturers registered with
the M2D programme, looking for distribution
in 818 territories. In its second year, now
that it’s more established, we expect the
numbers to be even higher.”
Scattered throughout the ISE halls on
special screens – in the Business Lounge,
for example – among the extensive signage
for which the show has become known,
lists of territories for which manufacturers
are looking for distributors will be
displayed, making it easy for visitors to spot
opportunities to enhance their business.
However, ISE has recognised that standing
in front of a screen scrolling through
upwards of 800 territories may not be the
best use of a visitor’s time at the show.
“Alternatively,” adds Krackl, “those lists
can be downloaded to a visitor’s mobile
phone or tablet to review later at their
leisure. Visitors can capture the on-screen
QR code to take them to the relevant site. We
are offering this service exclusively to our
visitors and exhibitors.”
COMPELLING REASONIn other words, involvement in M2D is only
possible from the RAI in February: another
compelling reason to be there.
Krackl notes that prospective distributors
can also go to the 2Signage stand – Stand
8-N210 in Hall 8 – where the company can
also make the list available. 2Signage is
providing the software that enables the
M2D programme.
How does a manufacturer get included
within the M2D programme?
“He simply goes to the ISE website
back office and logs in using his regular
credentials,” explains Krackl. “There, he’ll
see the M2D button. Clicking on that will
show him a list of territories, and he just has
to choose the ones where he’s looking for
representation, convey the product types that
are available and provide contact details. It’s
that simple. Manufacturers can update their
entry on the M2D portal right up to the day
before the show opens.”
The M2D programme was unquestionably
a success at ISE 2014 – so will it see any
improvements on its second outing?
“It worked very well last year,” according
to Krackl, “so you’ll just see a few tweaks to
make information more clearly visible and
make the overall system easier to use.”
The 2Signage digital signage software
on which the M2D programme is based
allows, according to the company, connection
to almost any form of structured data. Its
developer is German company 2Safer.
Applying its ITSM and SaaS knowledge,
2Safer – whose customers include some
of the world’s largest telecommunications
and transportation companies – developed
2Signage as an easy-to-use white label
digital signage system that allows
integrators to offer digital signage to their
customers using their own branding.
Also, 2Signage is said to offer enterprise-
grade security and is able to run on any
network at minimal risk. 2Signage comes
with pre-configured hardware which is said
to be as easy to set up as a common
DVD player.
With visitors expected to top 50,000 for
the second year running, together with
close to 1,000 exhibitors, ISE promises, yet
again, to be a must-not-miss event for AV
professionals. The M2D programme is just
one more reason to attend – to find that
perfect partner.
Dating for distributorsISE is all about doing business. Ian McMurray talks to ISE’s marketing and IT manager Thomas Krackl to find out about an initiative designed to help visitors and exhibitors uncover new opportunities
Screens around ISE 2015
will alert visitors to business
opportunities through the
M2D programme
EXHIBITOR LISTING For the latest show news and updates follow #ISE2015
20 Preview Edition 2015
ISE 2015 exhibitors at a glance22MILES Wayfinding .................................8-D3292N TELEKOMUNIKACE ....................................7-V1652Signage ............................................................8-N2103D STORM / NEWTEK ....................................7-P2123d-berlin vr solutions GmbH ........................8-K1703M Touch Systems UK Ltd ............................ 8-F3007thSense Design Ltd ....................................10-R114A
A.C. Entertainment Technologies Ltd ......9-F104avara Innovation Corp ..................................10-K122ABLETECH CO., LTD ........................................ 8-F275Absen GmbH ..................................................... 11-F52ABtUS Singapore Pte Ltd ................................ 4-R18Aconcept Pro Media BV ..................................1-P110ACTIVE AUDIO ................................................... 3-C128ActiveMe .....................................................8-R312ACUSTICA ...........................................................7-V210AD Series Displays Manufacturing ..........8-K340ADA – Audio Design Associates ................... 1-P58Adam Hall GmbH ............................................. 7-F190Adamson Systems Engineering ..................7-K187Adder Technology............................................9-D100Adelto Ltd ..........................................................7-D173Adeo Screen – Screen Research – Adeo Group ........................................................ 1-N80Advantech Europe B.V. ...................................8-K190Adwindow .............................................................3-C82AED group .........................................................3-A110AEQ .............................................................7-W195AF Electronics GmbH Co.KG ...........................5-V90AGATH SARL ....................................................... 4-U30 AHA INC CO.,LTD ............................................. 8-E360AHA-Systeme ...................................................8-N265AIM INC. .......................................................7-X218Aimline ........................................................7-F212Airgoo Signage .................................................8-K271AJA Video Systems .........................................8-R245Akasa (Asia) Corp. ...........................................8-D245ALC NetworX ...................................................7-W210Alcons Audio .....................................................6-N148Alcorn McBride Inc. ..........................................7-V225ALFALITE ...........................................................8-N275Alkor Draka.................................................11-D95AMC Baltic ........................................................... 2-A50Amina Technologies Ltd. ................................. 1-P19Ampetronic ....................................................... 11-C82Amphion Loudspeakers Ltd. ........................5-U118Amptec ........................................................ 7-V240AMX by Harman ......................................... 1-F2, 1-F6 Analog Way .......................................................11-H58ANDSIGN .....................................................8-F353ANDSIGN .....................................................8-F354Anevia .........................................................11-C65ANFLEDS .......................................................... 8-M318Antiference Ltd ......................................... 6-M160ANTRICA ...............................................................1-E68Anxin Science and Tech Co., Ltd ..................9-G135AOPEN Europe ...............................................10-P142AOTO Electronics Co., Ltd ..............................11-K56Apantac ............................................................10-S114Apart Audio - Audioprof NV ..........................1-P115APEX – Giva AVtech BVBA ........................11-F90AptoVision .......................................................10-S122Aquavision ..........................................................5-V115Arbor Media ...................................................... 1-E114ARCH ................................................................... 11-C90Archwave ....................................................7-S186Arclite Optronics Corp. ......................................4-S68Armagard ......................................................... 8-M182Armour Home Electronics .............................7-T160Armybeat Electronic Co., Ltd ....................7-C230ArphoniA ............................................................7-H195Artcoustic Loudspeakers .............................. 7-X185Arthur Holm / Albiral Display Solutions ................. ................................................................ 9-D122, 2-A42 Artixium ............................................................. 8-F330
ARTSOUND ........................................................5-R100Asheridge Communications – a Member of Teleste Group .......................... 7-E160Ashly Audio, Inc. ............................................... 11-C84ASK Proxima Co., Ltd ......................................5-U130ASL Intercom B.V. ............................................ 7-E220ATEÏS Europe BV ..............................................7-N190Aten ...................................................................10-R136Atlas Sound ....................................................... 7-C190Atlona .................................................................7-P180Attero Tech ........................................................7-P170AUDAC – Hearing is Believing ........................ 4-U35Audicom MEA ...................................................1-P110Audinate .....................................................7-W190Audio-Technica LTD......................................... 3-C130AudioControl .....................................................5-R112Audiopressbox ......................................................1-P3Audipack ............................................. 1-F40, 8-N333 Audix Microphones ............................................1-E66Auluxa Automation ....................................12-B75Auro Technologies ..................................... 7-V185Aurora Multimedia .............................................4-T18AUTONOMIC ................................................7-R164AV EMEA BV ..................................... 5-R128, 5-S126 AV INDUSTRY ...................................................... 2-A65AV Magazine ...................................................... 1-Q90AV Stumpfl ......................................1-H3, 1-H6, 1-N1 AV-iQ – NewBay Media ...................................7-A160AV-LEADER CORPORATION.......................7-X230AVANZA Corporation .................................8-H322AVE GmbH ...................................................7-A230AVer Information Europe B.V. .......................9-B129AVerMedia Technologies, Inc. ....................10-Q114Avers Screens Sp. z.o.o.................................... 4-U60AVEX....................................................................3-A137AVI-SPL ..............................................................9-B119Avitech International Corporation ...............9-G118Avnet Embedded ............................................. 8-E265Avolites Media Ltd. ..........................................8-K300AVProAlliance.com Inc .................................. 6-M178Axeos ..................................................................9-A115AXIUM .................................................................5-S126
BB-Tech International Ltd .................................. 4-R60B&K Braun ......................................................... 7-C195Baanto International Ltd. ............................... 8-E330Bachmann GmbH & Co. KG ............................. 2-A42Baldwin Boxall ................................................. 11-C69Bang & Olufsen a/s ...................... 7-W170, 7-W180 Baobaz .........................................................8-D328Barco .................................... 11-F78, 11-H75, 2-A42 Barix AG ............................................8-M245, 8-M250 Barnfind Technologies UK ............................11-D58barox Kommunikation GmbH .....................10-R122 Barth Acoustic .................................................. 11-C80Basalte ...............................................................7-Q185Basictech Co., Ltd ........................................... 8-F312Basys GmbH .....................................................8-H200Bauer Digital ...............................................8-D215Beabloo .............................................................. 8-E310Beale Street Audio .......................................1-P85Beijing JS Technology Co., Ltd .................9-A100Beijing KENSENCE Technology Development Co., Ltd ...................................10-K139BenQ Europe B.V. ............................................... 4-R50beyerdynamic GmbH Co. KG..........................1-M95Biamp Systems ............................................... 1-M100Black Box Network Services ......................10-P148Blackmagic Design ......................................... 7-C170Blue Jeans Network .......................................9-A129Bluestream AV ...........................................12-A76BMB Electronics B.V. ..................................................... ..........................1-M16, 1-P15, 1-P19, 1-P85, 1-Q20Boeckeler Instruments .................................. 9-F106Bosch Security Systems B.V. .......................... 3-A81Bose Professional ...........................................7-P190Boston GmbH ..............................................8-H340Bowers & Wilkins .........................................10-K114BOX IT Design ...................................................8-R200Braehler ICS Konferenztechnik AG ............... 3-A75BRAND TOUCH ............................................8-H365Braunschweiger system elektronik GmbH ...........................................................8-K275
BrightSign ........................................... 8-N250, 2-A42BroadSign International, LLC .......................8-N245Broaman ..................................................... 7-V240Brompton Technology ....................................11-K40Business Source Solutions ...................... 6-M158BXB Electronics Co., Ltd. ................................3-A105C
C-Mark Audio ....................................................7-Q211C&T Solution Inc. ..............................................8-D230CABASSE ...........................................................5-U116Cablesson ............................................................ 4-U24Cabletime Limited – IPTV ............................10-P116Calibre UK Ltd .................................................... 4-U64Cambridge Consultants ....................................2-E60Cambridge Sound Management ...............10-R126Canon Europe Ltd ...............................................1-F72Canton ................................................................5-R100Casio Europe GmbH ...........................................4-S56CAT - California Audio Technology .................5-S92CAYIN Technology Co., Ltd. ........................... 8-F235Caymon ................................................................ 4-U35CC Technic Taiwan Co., Ltd. ..............................1-E72CEDIA ......................................................... 1-F7, 1-F21 celexon Germany GmbH Co. KG ....................4-V34Central China Display Labs ......................8-K320Certes Industry SIA .........................................8-K390Ceymsa Audiovisual, S.A. ..............................3-A117Chainzone Technology (Foshan)Co., Ltd. ... 9-F130Chengdu Logistics and Trading Investment Co. Ltd ......................................... 1-N5Chevrier Technologies ...................................1-N103CHIAYO Electronics Co., Ltd ..........................3-D144Chief .......................................................................2-C42Christie ................................................................. 1-H50Cineak ....................................................................5-S92CinemaTech .........................................................4-S70Cisco ................................................................... 9-C121Citygrow ............................................................. 12-E70Clear-Com .........................................................7-S225ClearOne .............................................. 3-A106, 2-A42 clearvoice-systems GmbH ........................... 7-F191Cleerline Technology Group .........................5-S100
A joint venture partnership of
12
1
2
3
4
5
6
78
910
11
Companies listed in bold type are exhibiting at ISE for the first time this year
EXHIBITOR LISTING
Preview Edition 2015 21
CLF Lighting ......................................................7-K182Click Effects ......................................................9-D160Clockaudio Limited ......................................... 11-C60Cloud Electronic Limited ...............................6-H152CloudCasting Corporation ............................. 8-E362Coda Audio GmbH ...........................................7-S220Colebrook Bosson Saunders ....................11-F51Collabora ........................................................... 11-E61Color-Space (Beijing) Science & Technology Limited ...................................8-H105Colorlight ....................................................8-E320COLUM ELECTRONICS IND. CORP ...............3-A111COMM Products Technologies ....................... 4-R76COMM-TEC GmbH .............................................. 2-A42CommandFusion ............................................. 12-C80Community Professional Loudspeakers .. 7-M190CONCEPT International GmbH .....................8-N265Conen mounts ................................................10-R130Connessioni ...................................................... 7-F216Contacta Systems Ltd ...............................7-R235Control4 EMEA ............................................. 10-N114Coolux GmbH .................................................... 1-F120Cordial GmbH, Sound & Audio Equipment ........................................................ 7-F220CORE Brands ...................................................... 1-N70Corepixx Srl ............................................... 6-M154Coretronic Corporation .............................8-H187Cornered Audio ..........................................7-Q170Corning Incorporated ..................................... 8-E173Cotina Co., Ltd ................................................... 11-C81Covid ......................................................................4-V68Craneworks Oy Ltd ....................................8-E318Creator Corporation ........................................8-N330Crestron .................................... 2-C24, 2-E24, 2-E36 Crystal Display Systems Limited ............... 8-M252CTOUCH Europe B.V. ....................................... 1-F100Cuanbo ..................................................................2-E70CUE, a.s. .............................................................1-N110Current Audio ..................................................... 1-P18Custom Home Europe ...................................... 1-P58CYP UK LTD ......................................................... 4-U65D
D-BOX Technologies, Inc. ................................. 1-P58D-Tools, Inc. ........................................................ 1-P58D.A.S. Audio, S.A. ............................................ 7-M178d&b audiotechnik GmbH................................ 7-C175D3C ......................................................................7-P175Da-Lite Screen Company, Inc. .........................2-C42dakanimo GmbH ........................................12-C92Daktronics ........................................ 8-N181, 8-N184 Dali A/S ..............................................................11-N53Dan Dugan Sound Design ............................. 7-C174Data Display Group ...................................... 10-N129Datapath LTD .................................................... 11-E57Datasat Digital Entertainment ......................7-V180Dataton ............................................................... 11-F80DATEQ ..................................................................7-T178Deepsky.......................................................8-D265Delta Electronics EMEA ................................. 9-F111DELTACAST. TV ...........................................8-E210DEMCO CSI ........................................................ 8-E185Denon Professional ........................................ 9-F146Densitron ....................................................8-N335DEXON Systems Ltd. ...................................... 3-C120DiGiCo UK Limited ...........................................7-K175Digital Projection Ltd. ........................................1-F60dimedis GmbH ................................................. 8-F245DirectOut Technologies ............................. 7-V245DISPLAX Multitouch Technologies ..............8-H252Display Development, Inc. ............................... 1-P58Display LED Screens Ltd. ..............................11-K40DISPLAY MEDIA ................................................ 8-E187DNH Loudspeakers .......................................10-R146dnp denmark as ...................................1-Q14, 2-A42Dolby Laboratories ....................................7-X170domeprojection.com ...................................... 11-M40Domonetio .........................................................12-B71DPA Microphones .............................................7-V240Draper Inc. ...........................................................1-M70DSplay by Cyberstream ................................. 8-E270DVDO ..................................................................... 1-P58DVIGEAR, Inc. .......................................................1-F44DYNACORD .......................................................... 3-A81
DynaScan Technology Inc..............................11-P64Dysten Ltd. ..................................................8-E345E
Earthquake Sound Corporation ...................5-S104easescreen........................................................ 8-F180easyLED by DynamicDigital ......................8-H115ECEN ELECTRONIC CO., LTD..........................3-A109ECLER Laboratorio de Electroacustica S.A. .......... . .............................................................................7-H180EDBAK ................................................................1-N120Education Technology ....................................8-R335Eelectron SpA .............................................12-F82EIKEO .................................................................. 8-F320EIKI Industrial Co., Ltd. ......................................1-F42Eilon Engineering / Ron StageMaster ... 6-M152EISSOUND ...................................................7-R160EKINEX ........................................................12-B88eKiosk GmbH ....................................................8-K274EKTA .................................................................... 11-E52ELAC Electroacustic GmbH...........................11-D36ELAN Home Systems ....................................... 1-N70Elation Professional B.V. ................................ 11-F50Electro-Voice ....................................................... 3-A81Electrosonic ........................................................ 4-U25Element One Multimedia GmbH .................. 9-F129Elivision .......................................................8-R240ELKO EP ............................................................... 1-Q10ELMO EUROPE SAS .......................................... 4-R75Elo Touch Solutions ........................................8-K227Elsner Elektronik GmbH ................................ 12-C92EMT Controls .................................................... 12-C92Encoded Media UK Limited ...........................11-D60Ensemble Designs, Inc ...................................9-G132Epiphan Systems ............................................9-D111Epson Europe B.V. ............................................. 1-H75Equipson SA..................................................... 7-M176Equitel S.A. ........................................................8-H373Essential Install, CE Pro Europe & Commercial Integrator Europe ......................................8-L390ETC ...................................................................... 7-C220Euromet srl ...................................... 11-P72, 11-P78 EuroNetwork Ltd ........................................ 7-T217Euroscreen Srl .................................................5-R110Evertz UK ........................................................ 10-N146EVN ....................................................................10-P155EVS ...............................................................8-H110Expromo Europe ............................. 8-E171, 8-E180 Exterity Ltd ........................................................ 11-E60eyefactive GmbH .............................................8-K290Eyestones LTD .....................................................2-E71eyevis GmbH ........................................................2-C66F
F&F Filipowski ............................................12-B68FACE ................................................................... 7-C220Famasete ............................................................. 1-Q72Fasttel .................................................................7-P160FBT Elettronica spa........................7-M210, 7-N225FENIX ..................................................................7-H235Fibar Group .................................................12-E74Fida .................................................................... 8-E240Fischer & Kerrn A/S .......................................8-R200FlatFrog Laboratories AB ..............................8-H355Floria ..................................................................8-H330Fohhn Audio AG ...............................................7-H179Fonestar ......................................................7-X200Fonix Display .................................................... 11-E90Foreground LED Europe ................................ 8-F270Foresight Sports Europe ................................7-T220Fortress Inc. ........................................................ 1-P58Fortune Sun Electronic Fuzhou Co., Ltd ............. ......................................................................8-K330Foshan Nationstar Optoelectronics Co. Ltd ............ ..............................................................................8-H273Fougerolle .........................................................3-B140Four Winds Interactive ...................................8-N185FRANK AUDIO CO., LIMITED ...................... 7-T235FSC Global Ltd - Electric Cable Suppliers Worldwide .........................................5-V92FULL RI-AN CO., LTD ................................. 8-M342FURMAN .............................................................. 1-N70Future Automation ..........................10-K136, 2-A42Future Ready Solutions ................................... 1-P58FUTUREROBOT Co., Ltd .............................8-D350
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22 Preview Edition 2015
GGarvan Acoustic ................................................7-V170GDS / Hantarex – Global Display Solutions Spa ...................................................11-H47Geemarc Telecom ......................................8-H100Gefen LLC .............................................. 1-M45, 2-A42Genee World ......................................................7-T190Genelec Oy ........................................................ 3-C111Gerriets GmbH ....................................................3-C87Giada ...................................................................8-N263Gira Giersiepen GmbH & Co. KG ..................7-N176Global Cache Inc. ........................... 12-B86, 2-A42GLUX ................................................................... 11-F38Goget AB .....................................................8-E338GOLDKABEL GmbH .........................................1-Q110GONSIN Conference Equipment Co.,Ltd ....3-A139Grassfish Marketing Technologies GmbH .. 2-A42GREAT Britain Pavilion ...................................11-D62Great Hon. Enterprise Co., Ltd. .................7-X215Green Hippo ......................................................8-K305Green-Go .....................................................7-C235GSD CO., LTD ...............................................8-D330Guangzhou ITC Electronic Technology Limited ................................... 7-V245Guangzhou Shirui Electronics Co., Ltd ..... 8-M190Guntermann & Drunck GmbH ......................8-N280GWS Technology (Shenzhen) Co., Ltd. ........8-H251H
HAGOR Products GmbH ................................. 11-F58Haitian Electronic Technology Co., Ltd ....7-X220Haivision ........................................................... 6-M174Hall Research ...................................................3-A130Hangzhou Gaoke Industry & Trade Co. Ltd ..4-V22Hangzhou ISmart Video Tech Co., LTD ......9-D158Hangzhou Multi-Color Optoelectronics Co., Ltd ...............................................................8-R195HangZhou Xianrui Digital Technology Co.,Ltd..........................................................8-K315Hank Electronics Ltd ................................7-W160Hanshin International Ltd .............................8-N200HB-Laserkomponenten GmbH ....................8-K225HD Connectivity Ltd. ........................................5-R114HDanywhere ...............................................5-R114HDBaseT Alliance ............................................ 7-E190HDL ..................................................................... 12-C85HELVAR (International) .............................12-B84Helvar (Netherlands and Belgium) ..........12-B84Hibino Corporation.....................................8-F250Highlands Technologies Solutions............10-P136Hitachi Europe Ltd .............................................4-S34HJ-Notebook & Tablet Charging Carts System ........................................ 1-E78, 1-E80 HK Audio .............................................................7-V220Holdan Limited .......................................... 6-M164Holocube ............................................ 11-C42, 11-C38 Home Cinema Modules / Beamax Screens / Trisss Trading BV .............................................5-S121HPRC CASES ..............................................7-W200HTE – Home Theatre Environment .............7-Q180Huawei Technologies Nederland B.V. .........9-B150Huizhou DESAY Intelligent Technology Co.,Ltd. ................................................................ 11-C63Humantechnik GmbH ..................................... 7-F214HUMElab ............................................................8-H280I
i-Chips USA .....................................................10-P151i3 | interactive integrated inspiring .......... 11-C62IAdea Corporation ......................................8-H325IBASE Technology Inc. ....................................8-K210iBoardTouch Limited ...............................10-P144ic audio GmbH ..................................................7-Q210ICAN ELECTRONIC TECHNOLOGY CO., LTD 7-T174ICE Cable Systems .............................................2-E40IDK Corporation................................................ 9-C111Iemke Roos Audio B.V. .................................... 3-C128IHSE GmbH .....................................................10-R120iiyama International......................................10-K146ILS – Intelligent Lectern Systems bv 1-E78, 1-E80 IMECON ENGINEERING .................................. 8-E225In akustik GmbH Co& KG ...............................5-U110InAVate ................................................................. 1-Q35Infinitus ............................................................. 8-M200INFITEC GmbH .................................................... 4-U23InfoComm International............11-N100, 12-N100
InFocus Corporation ....................................... 9-C140INGRAM MICRO ..............................................10-K150INNES .................................................................8-H220Inputech Signage GmbH ...........................8-F360Installation ........................................................ 7-X195INSTALLOG..................................................5-U108Installog Limited ..............................................5-U108Institute of Sound and Communications Engineers Ltd ..................................................7-W245INTEGRA PDU .............................................11-D63Intel Corporation ........................................8-K182Inter-M ................................................................7-D177Interactive Voting System bv .......................... 2-A55Interspace Industries ..................................... 9-F106Intopix ...............................................................10-K121intraHouse ..................................................12-B70InventDesign .....................................................11-D93iRidium mobile ................................................. 12-C86iRoom GmbH intelligente Technik ................. 5-U72ISE Commercial Solutions Theatre............ 8-M370ISE Residential Solutions Theatre .............. 7-Z160ISE Unified Communications Theatre .. 9-A140ISEMcon GmbH ........................................... 7-V215iSimplex .............................................................12-B94J
James Loudspeaker LLC ............................... 7-X180Java Technologies Co., Ltd. ...........................7-V212JAVS ............................................................8-K335Jetway Information Co., Ltd. ........................8-H196Jiangsu Baihong Audio Video Technology Co., Ltd ...................................8-E315Jiangsu CnLamp Optoelectronics Technology Co. ................................................... 4-U62JM Supplies ................................................8-R300Jocavi ...................................................................7-T210JoeCo Ltd ...........................................................7-K190Jones designs ..............................................1-P58JTS Professional Co., Ltd. .............................7-W220Jung, Albrecht GmbH & Co.KG ..................... 12-E86Jupiter Systems................................................. 2-A52Just Add Power.................................. 5-R114, 2-A42 Just Lamps Ltd ................................................1-H100K
K-array ...............................................................7-P235KAUBER .............................................................7-N187KEF / GP Acoustics GmbH ............................ 11-C66Kelly International Corp. ...........................8-N318Kenzan .........................................................8-E370Kern & Stelly Medientechnik GmbH ............. 1-Q75Key Digital .........................................................5-S123Kindermann GmbH ...........................................1-M80Kindwin Opto Electronic Co., Ltd ................. 11-C52Kinglight ......................................................8-H240Kiosk Solutions ..........................................8-E361KIRRON light components GmbH & Co KG 3-A121Kiss Box bv ........................................................3-D140Kling Freitag GmbH ......................................7-W215KLOTZ Audio Interface Systems A.I.S. GmbH ........ ............................................................................. 7-M240KNX ..................................................................... 12-C92Konka E-display Co., Ltd ................................11-P58Kramer Electronics Ltd. ....................................1-F20Krika ............................................................12-B72Kunshan Hongjie Electronics Co.,Ltd ......8-K280KXWELL Solutions PTE LTD ..................... 6-M162L
Lab.gruppen ....................................................... 5-R92LANG AG .............................................................. 1-N53Laserworld AG .................................................8-K225Lawo AG ............................................................7-W210LDA Audio Tech ............................................... 7-M220Lectrosonics .....................................................7-D175LED Screens Direct ....................................8-N240Ledcon Systems GmbH .............................8-H357LedGo BV ...........................................................8-K240Ledman Optoelectronic Co., Ltd ...............10-S124Legamaster International BV .....................10-P130Lenbrook ...........................................................11-N53Leon Speakers, Inc ........................................... 1-P58Leviton Security & Automation ...................... 1-Q20LEX SYSTEM ..................................................... 8-E215LG Electronics ..................................................11-K75Lifecycle Solution Finance Ltd .................8-H130Lifedomus .........................................................12-A89
Lifesize, a division of Logitech .................... 9-C131Lightking ............................................................11-P65Lightware Visual Engineering ......................3-A124LINDY ...................................................................7-T200Linkx Electronics Co., Ltd ......................... 7-V242Linsn Technology .............................................11-N40Linso ...................................................................8-H300LionDATA Europe .............................................8-D290Listen Technologies ...........................................3-C89Lite Puter ....................................................8-H135Lithoss ................................................................7-Q165Lotusline France ..............................................7-H195Loxit Ltd .............................................................9-G120Lumens Digital Optics Inc. ................ 1-H95, 2-A42 Lumi ....................................................................7-P210LUMI LEGEND CORPORATION .........................1-F69Luminex NV ....................................................... 7-C220Lutron EA Ltd ..................................................... 4-R56Luxibel.........................................................7-X225LUXUL .................................................................5-S126M
MACROBLOCK, INC. ....................................8-H350Marani .........................................................7-H195Marshall Electronics....................................... 11-F53Martin Audio .....................................................7-K175Mass Fidelity.................................................. 10-N131Matrox Electronic Systems GmbH .............. 11-F68MBL Akustikgeraete GmbH & Co. KG .........7-S182Media Facade ..............................................8-N182Media Vision ......................................................3-A118MEDIALON ........................................................... 2-A42medianet ................................................ 1-E78, 1-E80 Mediascreen Bildkommunikation GmbH ..11-P66MediaSprint Joachim Gulba GmbH & Co.KG 4-V35Merging Technologies SA .............................. 7-C160Metra Home Theater Group ..........................7-R165Meyer Sound.......................................................1-M90Microsoft .....................................................8-K355Middle Atlantic Products ..................... 1-M2, 2-A42 MIPRO ................................................................. 7-C205Mitsubishi Electric Europe ... 2-A24, 2-A25, 2-A36 MMT GmbH & Co. KG ......................................8-H310Mode Lighting ...................................................5-S118Mode-AL Limited ............................................... 1-Q65ModernSolid Industrial Co., Ltd. ..................9-D120Mondiale Publishing Ltd ................................7-S230Monitor Audio Ltd. ...........................................5-R117Morel ...............................................................2015 Morpheus ................................................... 6-M172MOX Home & Building Intelligence .............12-B93MSTR Brand ................................................8-H150MTE Inc. .......................................................8-H120MTX .....................................................................7-S178Multi-Caisses Inc .............................................3-A107Multibrackets Europe AB............................... 11-F58MultiTouch Ltd .................................. 9-F137, 9-G140 Multivision Screens ...........................................3-C82Murraypro ...................................................11-D64Musaic ................................................................5-R128Music & Lights Srl ...........................................7-S215MuxLab...............................................................1-N130MyProjectorLamps ............................................4-V60N
NAC Sound ..................................................7-X170 Nanjing Magewell Electronics Co., Ltd..........4-V54Nanolumens ......................................... 11-M38Nautilus S.A. ..................................................... 8-E364Navitar ................................................................ 11-C58Navori International SA ................................ 8-M210NEAR ..................................................... 6-M170NEC Display Solutions Europe GmbH .......... 4-R24Neets A/S .......................................................... 3-C119Nestor Company....................................8-H125Net Display Systems BV ................................ 8-F240Netaudio Streaming – C21 Systems ....8-D345Neutrik AG .........................................................6-N152NewHank Quality AV products .....................7-N215Newline Interactive, Inc ...................... 8-M330Newstar Products Europe ............................... 5-U86NEXCOM International Co., Ltd. .................... 8-E250Nexio Co., Ltd ....................................................8-D220Nexo S.A. ............................................................ 3-C128Nexus21 Concealment Systems ............ 1-P58Nicolaudie ...................................................7-P230
Niles Audio Corporation................................... 1-N70NINGBO PLUS AND POPSCREENS ELECTRONIC TECHNOLOGY CO., LTD .........................8-H352Niveo Professional ...........................................5-V100nomos system AG ................................. 12-A86NovaStar ........................................... 11-H31, 11-C68 Novus Dahle GmbH & Co. KG ........................7-D160NSG Group .............................................8-D352NTi Audio AG ..................................................... 1-E117NuVo Technologies ..............................................1-M2O
Oblong Industries ................................. 9-B102OEMKIOSKS | PARTTEAM GROUP ............... 8-E245Ohm UK ..............................................................7-D230Okayo Electronics Co. Ltd. ............................. 3-C140Omnitapps - the Multi-Touch Suite ............. 8-F230One Display Solution ............................ 8-R360One Systems, Inc ............................................7-D176ONELAN Limited .............................................. 8-F208ONUMEN ............................................................ 8-F248Ophit Co. Ltd. ...................................................10-K125Opticis Co. Ltd ..................................................... 4-U20Opticomm-EMCORE ......................................10-K123Opticon Sensors Europe B.V. ........................8-N230OPTIMUS ............................................... 6-M156OPTO TECH CORPORATION ...........................8-H195Optocore GmbH ...............................................7-K175Optoma Europe ...................................................1-F70Optowell Co., Ltd ..................................... 2-E64Oray / Erard Pro .................................................3-C82Origin Acoustics .................................... 5-S123Out Board TiMax .............................................. 7-C220OutClass .............................................................5-R120Outform .............................................................8-H265Outline .................................................. 7-W205P
P5 ........................................................................ 12-C83Packet Ship ....................................................... 11-E59Pakedge Device & Software .........................5-U106Pan Acoustics GmbH ...................................... 7-X210Panasonic Marketing Europe GmbH ............ 1-P20Panasonic System LSI ...................................8-N242Parasound Products inc ................................5-R128PASO SpA .........................................7-M210, 7-N225 PASS-Medientechnik ......................................7-H230PCP Solutions ...................................................8-R235Peavey Commercial Audio ................ 2-A60, 2-A70 Peerless AV Europe ........................................11-H70Penn Elcom ............................................................1-P5PeTa Bearbeitungstechnik GmbH ................. 2-A30Pexip AS .............................................................9-A106Philips Signage Solutions .......................... 10-N132Phoenix Audio Technologies .........................9-A128Pico Genie (LED Projectors & Digital Signage) ..................................... 11-E58Picturall Ltd ...................................................... 9-C111Planar Systems, Inc. ......................................... 3-A80PNY ......................................................... 8-E280POLAR audio ......................................... 6-M150Polycom .............................................................9-A135PowerCreator ...................................................9-B135Powersoft S.p.A. ..............................................7-K175Prase Engineering SpA ..................................1-P120PreSonus Audio Electronics................. 8-R355PresTop Products ............................................8-D250Primare AB .......................................................11-D36Prismaflex International ...............................8-D185Pro Audio Stash Ltd ........................................5-S120Pro Control .......................................................... 5-R78Pro Display ......................................................10-S125Procab .................................................................. 4-U35Procella Audio .................................................... 5-U92ProDVX Europe BV ........................................10-K153PROEL SpA ........................................................ 7-C210Proficient ............................................................. 1-N70Projecta ................................................................2-C42Prysm Inc........................................................... 11-E64PTN Electronics Limited ................................3-A115PureDomotica ......................... 8-H155, 12-A92 PureLink GmbH ................................................. 1-Q60Q
Q-Better Lda .................................................... 8-M180QMotion Shades UK .........................................7-V190
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24 Preview Edition 2015
QNAP SYSTEM INC. ............................... 12-A80QNAP Systems, Inc .........................................8-D218Qomo HiteVision ..............................................11-H45QSC Audio Products LLC ...............................7-H200QSTECH (Xian Qingsong Technology Co.,Ltd.) .......................................11-K50Quantum Data ........................................8-H140Quarta .................................................................3-A137Quested ..............................................................7-Q160R
Radial, Primacoustic, Knoll .......................... 7-C220Rako Controls ..................................................... 1-P90RAM Audio ............................................. 7-K235RANE Corporation ........................................... 7-F192RASIKE ................................................... 7-X185Rational Acoustics ................................ 7-V215rAVe Europe ...................................................... 8-E365RCF S.P.A. ..........................................................7-H185RCS Audio Systems GmbH ................... 7-F210RDL Europe B.V. ...............................................7-K185Realfiction .........................................................8-K250Redleaf Audio & Visual Equipment Co. Ltd .3-C115reflecta gmbh ...................................................8-K310Reliable Photonics (Shenzhen) Co.,Ltd 5-S124Renkus-Heinz ...................................................7-K175Rent-All .................................................. 7-K182ReQuest Audio Switzerland AG ..................7-R170Retop LED Display Co., Ltd ............................11-K36Revolabs ............................................................9-D141Revolution Acoustics .......................................7-T176Revox GmbH .....................................................7-N176Rextron Technology Inc. ...............................10-P155RGB Spectrum ................................................. 3-C118RGBlink .............................................................. 11-F36Ricoh Europe Ltd. .................................. 9-B110RIEDEL .............................................................10-K118RJS Electronics Limited ................................ 11-E62Rocketsign.........................................................8-H318ROE Visual Co.,Ltd .......................................... 11-F40Roland Systems Group ................. 7-Q212, 7-Q215 Rosendahl Conceptkiosk ............................... 8-E275RSF Europe ..........................................................4-V18RSL and Partners BV ..................................... 7-M250RTI ......................................................................... 5-R78RTS ........................................................................ 3-A81Russound............................................................. 1-P80RUTENBECK ...................................................... 12-E86Rythmes & Sons .............................................. 7-E230S
S-Impuls Handels GmbH ..............................1-Q110S. Siedle & Soehne Telefon- und Telegrafen-werke OHG ............................................. 12-E80Sahara Presentation Systems Plc ................ 4-U27Salamander Designs Ltd. ................................ 1-Q70SALZBRENNER STAGETEC VERTRIEB PROF. AUDIOTECHNIK ................................................7-N210SAMIL CDS .............................................8-D205Samsung Display - Meetingroom G103 ...... 1-H20Samsung Electronics ....................................... 1-H20Sat & Sound ....................................................10-R110SAUBAG ............................................................. 8-E318Savant Systems Europe ................................12-B80Saville Audio Visual ........................................9-A132Scala Connected Signage ............................. 8-F195Schnick-Schnack-Systems GmbH .............. 11-C55SCP ......................................................................5-S110Screen Excellence ...........................................6-H148Screen Innovations ........................................... 1-P58SCREEN-LED ................................................... 8-M240ScreenLine ....................................................... 1-M122SEADA Technology Ltd ..................................... 2-A53SECARTYS ......................................................... 7-X240SEIKAKU TECHNICAL GROUP LIMITED ......7-Q190Sennheiser electronic GmbH & Co.KG ......... 2-A45SERI STYLU............................................ 8-R305Shanghai Goodview Electronic Co., Ltd 8-N215Shanghai Mviewtech Co., Ltd ......................8-R320Shanghai Pallas Electric Co., Ltd .............10-K135Shanghai Sansi Technology Co.Ltd. ..... 8-E213Sharp Electronics Europe ............................. 11-E76Shenzhen Auroled Tech. CO., LTD ........8-H343Shenzhen BesdLED Co., LTD ........................8-N227Shenzhen CAS VU Technologies Co.,Ltd 10-N151
Shenzhen Chip Optech Co., Ltd ...................11-D30Shenzhen CLT Led Technology Co., Ltd. ... 11-C34Shenzhen CreateLED Electronics Co. Ltd. 11-H20Shenzhen DianMingTech. Co., Ltd .............. 8-E200Shenzhen Dicolor Optoelectronics Co.,Ltd. 11-M36Shenzhen Eastar Electronic Co. Ltd ........... 11-C36Shenzhen GCL Electronics Co., Ltd ............8-H275Shenzhen Glare-LED Optoelectronic Co., Ltd .................................................. 8-F355Shenzhen Gloshine Technology Co., Ltd ...11-P60Shenzhen HTS Optoelectronic Technology Co., Ltd ........................................11-P73Shenzhen Huahai Chengxin Ltd. ................. 11-C51Shenzhen iBoard Technology Co., Ltd. ...... 11-C85 Shenzhen Infiled Electronics Co., Ltd. ....... 11-C44Shenzhen LAMP Technology Company Ltd .11-H36 Shenzhen Leyard Opto-Electronic Co., Ltd ..11-P66Shenzhen Liantronics Co., Ltd. ...................11-D44Shenzhen Lightlink Display Technology Co., Ltd 11-N50Shenzhen Linko Electric Co.,Ltd ..........11-N50Shenzhen Magnimage Technology Co., Ltd 11-P45Shenzhen Mary Photoelectricity Co., Ltd .. 11-F55Shenzhen Newstar Optoelectronics Co. Ltd 11-E36Shenzhen Q-Color Technology Co., Ltd .....11-P40Shenzhen Sage Opto Co.,Ltd .......................11-N33SHENZHEN SAMS AV TECH CO., LTD ....... 1-N3Shenzhen SBC Photoelectricity Co., Ltd ... 11-F70Shenzhen Skyview Photoelectric Co., Ltd 11-E32Shenzhen Sunhope Photoelectricity Co., Ltd ......................8-H345Shenzhen Sunrise Opto-Electronic Technology Co., Ltd .............................. 8-R310Shenzhen Timelink Technology Co., Ltd ...8-R185Shenzhen Uniview Led Co., Ltd . 11-C30, 8-H240 SHENZHEN VTEAM CO.,LTD .........................11-P71Shenzhen Yitelang Technology Co., Ltd. ... 8-E190Shure Europe GmbH..........................................3-C90Shuttle Computer Handels GmbH (Shuttle Inc.) ...................................................... 8-F220SIEC ..................................................................... 7-F216Sightcorp ........................................................... 8-E201Signagelive ....................................................... 8-L170SiliconCore Technology................................10-K110SIM2 MULTIMEDIA .........................................10-K114Simon, S.A. ........................................... 12-C92SkyMax Display Technologies Co., Ltd. 8-N317Smart Cabling & Transmission Corp. ............4-V50SMART Technologies ......................................12-A95smart things .......................................... 12-A83Smart-e Ltd.....................................................10-K120SmartMetals Mounting Solutions B.V. ....... 9-F115Smartsign .................................................. 1-H2Smit Visual Supplies BV .......................8-H315SMS / Evoko ........................................................ 2-A42Snowhite Display Technology Co. ...............5-S127SOLEDGE ............................................................5-V100Solid State Logic ..............................................7-N222SolidPro Technology Corp. ...................8-N338SOLTEC ...............................................................9-A112Sommer Cable GmbH ....................................7-D172Sonance ............................................................... 1-N75Sonic Foundry, Inc. ............................ 3-A134, 2-A42 Sonodyne Technologies Pvt Ltd ..................1-N105Sonos Europe B.V. ...........................................DL-210Sony ...................................................................1-H120Sound Control Technologies .........................9-D115Soundtube ......................................................... 11-C84Space 3D SA ...................................................10-K142SPARKLE GLOBAL CO., LTD. ..........................8-D320SpeakerCraft ..................................................... 1-N70Specktron ............................................................ 4-U19SpinetiX ..............................................................8-K205spo-comm GmbH ................................. 8-M326Sports Video Group ............................................. E102Squadrat GmbH ...............................................11-N35SRS Light Design s.r.o. ......................... 7-F215Stardraw.com Ltd ................................. 7-X190Starleaf ..............................................................9-A121Stay Online ........................................... 8-M340Stealth Acoustics and AudioControl ...........5-R112Steinway Lyngdorf ........................................10-P111Stewart Audio...................................................7-P170
Stewart Filmscreen Europe ............................1-F50Stinova Ltd ........................................................8-N265Strategic ................................................8-N340Stream-Plus ..........................................8-D335Streamit BV ....................................................... 8-F170Structured Cable Products, Inc. ..................5-S110Sunfire .................................................................. 1-N70SunVote Voting CO., LTD. .......................... 1-N4SurgeX .................................................................7-T180SVI ....................................................................... 7-X160SVSi ..................................................................... 7-F218SWIT Electronics Co., Ltd ..................... 7-A240SY ........................................................................... 4-U32Symetrix, Inc. ................................................... 3-C128Synergy SKY .......................................... 9-A111syscomtec Distribution AG ........................... 8-F180SZ REACH TECH CO LTD ..................... 1-E56, 1-E58 T
TAG / HORTUS AUDIO .....................................7-D178TAIDEN INDUSTRIAL CO., LTD. ......................3-A118Taiwan CE-LINK Technology Limited ...8-H145Tannoy Ltd. .......................................................... 5-R92Tasker .................................................................6-H132Tau Audio Solutions ...................................................... ..11-C69, 11-C80, 11-C81, 11-C82, 11-C84, 1-E66 TC Group .............................................................. 5-R92TCI GmbH ........................................................... 12-C92TDI Group ..............................................................5-V96TDMaverick ..........................................................5-S82Team SoftEx Inc. ....................................8-N186TeamMate .............................................................4-V72Tecco .................................................................10-K145Tech-It PSF S.A. ..................................... 8-K272Techflex, Inc. .....................................................1-N132Techflow Europe BV ....................................... 8-M230Technomad........................................................ 1-E116TecnoVISION Srl ...............................................8-H180TECO ....................................................... 12-F76Telelogos........................................................... 8-M225Televic Conference ............................ 3-C125, 2-A42 Tempest Lighting, Inc ...................................... 4-U63Tendzone Intelligent Technology Co., Ltd ..7-H190Tense Top Design Switches BVBA ........ 12-C92The Music Marketeers ...................................8-D305The Screen Works .......................................... 8-M338Thinklogical.......................................................11-D46Thinknx .................................................. 12-C92Thomas Regout International B.V............... 11-M50Tiny Green PC ........................................ 8-F315TIO .......................................................... 12-B82Tiun Yuan Technology Co., Ltd.............. 8-F350TM Audio / Pixelsource .................................7-K175TMB ..................................................................... 11-C67TOA Electronics Europe GmbH ....................3-A120Tonar international b.v. and Allitone b.v.b.a. ....................................................4-V57tonwelt GmbH ..................................................8-N180TOP-TEC .......................................................... 10-N150TORUS POWER .................................................5-R128Toshiba Europe ...................................................4-S60trackingThis ..........................................11-D61Triad Speakers Inc ..........................................5-S102Tricolor Technology Co., Ltd ............ 2-A53, 3-C112 Trinnov Audio ...................................................1-N100Tripleplay Services Ltd ..................................11-D68TRIUMPH BOARD a.s. ............................ 9-B140TrueConf ............................................................9-A102Truen ...................................................... 8-E300TSD Electronics Technology Co., Ltd .......... 8-F370TSL Products ....................................................11-D66TTL Network GmbH ........................................ 7-C165Tul Corporation ................................................8-R232Tutondo by ATEC Srl ...................... 1-E108, 1-E112 tvONE .................................................... 1-M45, 2-A42 U
u::Lux GmbH .......................................... 12-B91U.S. Commercial Service .............................. 6-M180Uniclass Technology Co., LTD ......................8-R190UNICOL ................................................................. 4-U22UNIelectronic ................................................... 7-M235Unilumin Group Co., Ltd. ................11-F40, 11-N57 Unique Automation ........................................5-S105Unitech Systems EE .......................................12-B92
Universal Remote Control Inc. - Amber Int. 1-M16Univox ..................................................................7-T215V
Vaddio ....................................................................3-C88ValueHD Corporation ......................................9-A104Vantage Emea NV ................................................1-M2VBrick Systems Inc. ........................................ 9-C143Ventuz Technology AG ........................10-R140Vestel ..................................................................9-D129ViaDirect ........................................................... 8-M200VICOM ...............................................................10-P122Vicoustic ............................................................ 3-C128VIDELCO Europe Ltd. ...................................... 9-C111Videonor ................................................ 9-A118Videotree ...........................................................7-S180VIDERO ...............................................................8-N320Videxio ................................................... 9-B100Vidyo, Inc. ............................................................. 2-A42ViewSonic Europe Limited ..... 10-R112, 10-R116 Vioso GmbH ...........................................................1-N1Vision AD S.ar.l. ................................................8-H184Vision24 GmbH - Robolift Manufacturer ...3-A127VisionsConnected ................................. 9-A131VisioSign A/S ....................................................8-H190VISIVO GmbH & Co. KG ...................................1-Q115VISS LIGHTING (SHENZHEN) Co., LTD ........ 11-E34Visual Productions BV ..................................10-S118Visualplanet ......................................................8-D300VITREA................................................................12-B78Vitrum .................................................... 12-C75Viveroo GmbH ....................................... 12-A84Vivitek Corporation ........................................... 4-R65VIZ-ART AUTOMATION .......................... 1-P112VOCO ...................................................................5-R100VODALYS Labs .......................................8-N315Vogel´s Products BV .........................................1-M27Voice Technologies Switzerland ..................9-A130Volfoni ................................................................. 11-C64VOOME NETWORKS ........................................8-N225VTRON Technologies Ltd. ..............................11-H65VUTEC CORPORATION ....................................1-P110VuWall Technology, Inc ........................8-H330W
Waterfall Audio ................................................5-U100Waves System / id-al ..................................... 8-E305Wealleys Technology Co., Ltd. ......................5-U112Wey Technology Ltd ............................. 8-M355Williams Sound ................................................3-A122Wireworld Cable Technology ........................5-R128WISA Association ............................................7-S170Wisdom Audio ..................................................7-Q180WizePanel.com.................................................8-R205Wolfvision GmbH ...............................................1-M20Worldwide Cable Opto. Corp ................8-H198WTECH ................................................... 12-F85Wuxi Changsheng Special Lighting Electrical Apparatus Factory ............... 8-F345WUXI LEXIN CO., LTD. ........................................2-E52Wyrestorm Technologies Europe Ltd .........5-U120X
Xantech ................................................................ 1-N70Xiamen Prima Technology Inc. ............. 8-R328Xilica ...................................................................7-N215Xilinx INL. ............................................. 8-M336XPAND 3D ........................................................10-P115Y
Yamaha Music Europe GmbH......................... 2-A40YDEA Tech (Shenzhen) Co., Ltd ...........8-H272Yealink ................................................... 9-A122YES TECH ...........................................................8-H215YESCO Electronics........................................... 8-F310Yoga Electronics Co., Ltd. .................... 7-X205YSLV ....................................................... 7-S190Yuan High-Tech Development Co., Ltd .......8-H230Z
Z-Wave Alliance .................................... 12-A74ZeeVee ............................................................. 10-N149Zhuhai Lenscen Electric Co., Ltd ...................1-E62Zigen ....................................................................7-T170ZonarSound ......................................................7-P220ZTE Corporation ...............................................9-B121ZVOX Audio .........................................................5-V118Zytronic ..............................................................8-H253
RAI HOTEL & TRAVEL SERVICEFor the latest show news and updates follow #ISE2015
Preview Edition 2015 27
WHO IS RAI HOTEL & TRAVEL SERVICE?Amsterdam RAI Hotel & Travel
Service (RHTS) is the leading
hotel agent in the Netherlands.
We are an in-house service at the
Amsterdam RAI, and have been the
official hotel agent for ISE for over
six years now. Annually, we book
up to 150,000 overnight stays for a
wide variety of events.
WHY SHOULD I USE RAI HOTEL & TRAVEL SERVICE?The dedicated team has over 30
years of extensive knowledge
of the hotels in and around the
Dutch capital. For ISE we offer
a wide variety of 2- to 5-star
hotels, near the Amsterdam
RAI, in the city centre and in the
vicinity of Schiphol airport. Please
note that we are the only official
accommodation partner of ISE
2015: please be wary of using non-
approved or unauthorised services.
WHAT SAVINGS CAN I EXPECT?As RHTS has an excellent
co-operation with over 100 hotels
in and around Amsterdam, we are
able to offer the best available
rates against flexible conditions.
Our state-of-the-art reservation
system is available 24/7 and has
everything you need to handle your
reservations and process your
rooming lists without any hassle.
If you have a complicated request,
our professional staff is available
to assist you. We save you time,
money and a lot of hassle.
WHAT ELSE CAN YOU ARRANGE FOR ME?The Special Events department
specialises in quality, tailor-made
programmes for groups starting
from 20 persons – whether you are
looking for that special location
for your reception, lunch, dinner
or party or require a transfer,
an excursion or a museum visit.
Special Events is connected
to all the hotspots, the finest
restaurants, most exclusive venues
and must-see locations. All our
programmes can be customised
to your wishes and needs. Please
contact Special Events for more
information and ideas of what we
can offer!
CAN YOU RECOMMEND A HOTSPOT IN AMSTERDAM?The recently opened ‘De
Foodhallen’ (the Foodhall) is
inspired by indoor food markets
from different metropolitan
cities. Any city that matters
should feature a place like the
Foodhallen, where you can enjoy
a large variety of delicious bites
and drinks in an industrial-like
setting. Visitors can discover
the best of culinary Amsterdam
under one roof. Without a doubt,
the Foodhallen is the best place
for any occasion, for both groups
and individuals and most of all
for any fan of food. The address is
Bellamyplein 51, Amsterdam.
www.rai.nl
Rest easyISE’s official hotel agent answers some frequently asked questions
Nina van den Brul
event co-ordinator
hotelservice@rai.nl
phone: +31 (0)20 549 1927
Maartje Janssen
event co-ordinator
hotelservice@rai.nl
phone: +31 (0)20 549 1927
Judith Zandbergen
sales executive
j.zandbergen@rai.nl
phone: +31 (0)20 549 1692
Special Events:
Sandra Francois
special product manager
specialevents@rai.nl
phone : +31 (0)20 549 1106
HOW CAN I CONTACT YOU?For more information, or to book your rooms,
please contact RAI Hotel & Travel Service:
RHTS Special Events can arrange excursions, museum visits and more
According to ISE managing director Mike
Blackman, if you think of the ISE show like
a magazine, the exhibitors’ stands are the
advertising and the Showfloor Theatres
are the editorial pages. The aim of these
sessions is give the audience informative,
educational content – not sales pitches –
over a broad range of topics.
This year, a third theatre has been added:
the Unified Communications Theatre will
be situated in Hall 9, on the edge of the
exhibition area for this technology. This joins
the Residential Solutions Theatre in Hall 7
and the Commercial Solutions Theatre in
Hall 8.
As in 2014, the Showfloor Theatres have
been designed by event production and AV
rental house Improve. Many will remember
the circular theatre filled with plants that
the company designed for ISE 2014. Owner
Antoinette Wijfells – who is also a director of
TEDx – said: “ISE have asked me to design
something that is thrilling, enchanting,
inspiring and communicative. Too often what
is missing from business gatherings is a
sense of the natural world, I like to show
people that technology is just a tool to
help us achieve what we want as humans
on the planet.”
Currently the technology that will be
featured in the Showfloor Theatres is being
sourced from partners, but it’s clear from
the CAD designs reproduced here that the
Showfloor Theatres will be a long
way removed from the run-of-the-mill
seminar spaces that one generally
encounters at exhibitions.
All of the sessions are free to attend.
There’s no need to pre-register – just turn
up and enjoy the experience!
And then there were threeFollowing the success of the Showfloor Theatres at ISE last year, they return for 2015 in an expanded format, spanning three halls at the RAI with residential, commercial and now unified communications sessions
Preview Edition 2015 29
PROFESSIONAL DEVELOPMENT: ISE SHOWFLOOR THEATRES
Unified Communications Theatre Stand 9-A140
Tuesday 10 February 201511:00 – 11:30Manage your AV & VC Estate Simply and Cheaply,from AnywhereSpeaker: Roger McArdell, Ashton Bentley
12:00 – 12:30How AV can Prepare for and Benefit from IT-Based UC StrategiesSpeaker: Marius Nilsen, R&D, Pexip
12:30 – 13:00The Today and Tomorrow of Collaborative Environments and TechnologiesSpeaker: Daniel Rogers, Vice President of Global Channels, AVI-SPL
13:00 – 13:30Increasing Collaboration Within Governmental Organisations: How to Implement Effective Huddle RoomsSpeaker: Paul Waadevig, Product Manager, Unified Communications, Biamp Systems
13:30 – 14:00New Consumption Models of Video-as-a-Service Speaker: Peter Freander, STV
14:00 – 14:30Visual Collaboration across the OrganisationSpeaker: John Underkoffler, CEO, Oblong: Nigel Morris, CEO, Dentsu Aegis
14:30 – 15:00Smarter Meetings – a Revenue Generator in the Hospitality IndustrySpeaker: Lieven Bertier, Global Marketing Manager Collaboration, Barco
15:00 – 15:30Case Study: Addressing real-life UC&C challenges in a multinational enterpriseSpeaker: Chris Ellen, Arup
15:30 – 16:00Next Generation UC: Drive Richer Business OutcomesSpeaker: TBD, Cisco
16:00 – 16:30The Extended Enterprise and its Unified Communications StrategySpeaker: William MacDonald, Founder and CTO, Starleaf
Wednesday 11 February 201511:00 – 11:30Trends and Directions in UC&C: What you MUST KnowSpeaker: Marius Nilsen, R&D, Pexip
11:30-12:00Collaboration Case Study: Moffitt Cancer CenterSpeaker: David Stringfellow, Moffitt Cancer Center
12:00 – 12:30How Unified Communications Technology is Changing our WorkspaceSpeaker: TBC, Crestron
12:30 – 13:00How to Achieve Integrated and Fully Interoperable Video Collaboration within a UC Environment: What are the Challenges and how can they be Overcome?Speaker: Jon Tracey, StarLeaf, Director Service Provider Sales
13:00-13:30Video for All – Creating a True Workplace of the FutureSpeaker: Tim Stone, VP of EMEA Marketing, Polycom
13:30-14:00Mobile, Video and Cloud: A Perfect Storm Brewing?Speaker: Tom-Erik Lia, CEO, Videxio
14:00 – 14:30The Silicon Valley Disruptor: Multinational as InnovatorSpeakers: John Underkoffler, CEO, Oblong; Mayan Mathen SVP CTO, NTTi3
14:30 – 15:00Businesses Lose $Millions from Badly Designed and Overcomplicated AV SystemsSpeaker: Roger McArdell, Ashton Bentley
15:00 – 15:30Connecting the Dots with Cloud CollaborationSpeaker: TBD, Cisco
15:30-16:00Collaboration: The Missing C in UC&CSpeaker: Jeff Lowe, VP Corporate Marketing, SMART Technologies
Thursday 12 February 201511:00 – 11:30InFocus Enables Group CollaborationSpeaker: Abigail Rath, Business Development Manager, InFocus
11:30 – 12:00Commoditised Collaboration AV & VC SystemsSpeaker: Roger McArdell, Ashton Bentley
12:00 – 12:30Consumerisation of ITSpeaker: Andy Nolan, Vice President UK, Ireland & Northern Europe, Lifesize
13:00 – 13:30Personalisation: Key to Successful Pervasive UC and Collaboration DeploymentsSpeaker: TBD, Cisco
13:30-14:00UC Audio DeploymentsSpeaker: Jim Fairweather, Executive Vice President Global Sales, Revolabs
14:00 – 14:30Fuelling Collaboration and Innovation in the Multi-Screen-Meets-BYOD WorkplaceSpeaker: Mary Ann de Lares Norris, COO, Oblong Industries
15:00 – 15:30How to Efficiently Scale UC&C to your Entire WorkforceSpeaker: Marius Nilsen, R&D, Pexip
15:30 – 16:00Collaboration Next: Delivering Mobile & Team Collaboration PervasivelySpeaker: Chris Wiborg, Director, Collaboration Portfolio Marketing, Cisco
This list of sessions is up to date at time of going to press: more sessions are still being added. For up-to-date information on the Showfloor Theatres go to www.iseurope.org
PROFESSIONAL DEVELOPMENT: ISE SHOWFLOOR THEATRES
30 Preview Edition 2015
Residential Solutions Theatre Stand 7-Z160
Tuesday 10 February 201511:30 - 12:00KNX Residential Solutions: How to Make it Happen?Speaker: José María Morcillo, Domenetio,
12:00 - 12:30Best Practices for Selling and Renewing Network Service Plans Speaker: Nickolas Phillips, VP of Sales & Marketing, Pakedge Device & Software
12:30 - 13:00Between On and Off in a Solid-State World: Considerations when Dimming LEDsSpeaker: Samuel Woodward, Educational Leader, Lutron
13:00 - 13:30Energy Drain or Gain: Trends in Automated Window Treatments to Amp up your Automated A/V SystemsSpeaker: Ian Claxton, Director, Qmotion UK
14:00 – 14:30Selling Luxury: Understanding the Affluent Customer and how to Give them what they WantSpeaker: Jeremy Burkhardt, CEO, Origin Acoustics
15:00 – 15:30Smart Audio for Smart HomesSpeaker: Bob Katz, CEO, Revolution Acoustics Wednesday 11 February 201511:00 - 11:30The HDBaseT Installer ZoneSpeaker: Adi Leshem, Marketing Manager, Valens
11:30 - 12:00The New Face of Residential AudioSpeaker: Bob Katz, CEO, Revolution Acoustics
12:00 - 12:30No Strings Attached: Considerations for Wireless Control of LightingSpeaker: Samuel Woodward, Educational Leader, Lutron
12:30 - 13:00Preserving Privacy and Safeguarding Your Home with Automated Window Treatments Speaker: Ian Claxton, Director, Qmotion UK
Commercial Solutions Theatre Stand 8-M370
Tuesday 10 February 201511:00 – 11:30Sound Masking: Distractions and Speech Privacy in a Truly Open-Concept SpaceSpeaker: Justin Stout, Director of Market Development, Cambridge Sound Management
12:30 – 13:00Museums: An Aural as well as a Visual ExperienceSpeaker: Johan Wadsten, Product Manager, Merging Technologies
13:00 – 13:30The Future of Digital Signage: Latest Trends in Display, Software and Connected TechnologiesSpeaker: Florian Rotberg, Invidis Consulting
13:30 – 14:00Generating the Return on Emotion: Serving the Sports Fans BetterSpeaker: Xavier De Vynck, VP Business Development, EVS
14:00 – 14:30An Artistic View on Creation of Content for Projection MappingSpeaker: Cédric Péri, Graphic Artist and 3D Designer, Danny Rose
14:30 – 15:00The User Interface: Digital Signage’s Ugly DucklingSpeaker: Jody Smith, Product Manager, BroadSign
15:30 – 16:00Welche Faktoren sind bei der Planung von Digital-Signage-Netzwerken zu berücksichtigen?Speaker: Claus Lohse, Beratungs & System GmbH Language: German
16:00 – 16:30Hamburg Planetarium opens a New Universe with Shure Atmosphea 3D SoundSpeaker: Thomas Kraupe, Director, Hamburg Planetarium
Wednesday 11 February 201511:00 – 11:304K in the Real WorldSpeaker: Sean Westgate, Technical Director, Green Hippo
12:00 – 12:30AV Standards: Foundation for Customers and ProvidersSpeaker: Jason Brameld, Principal Consultant, PTS Consulting Group; John Bailey, CTS-I, CTS-D, Vice President of Systems Integration, Whitlock
12:30 – 13:00Utrecht City Council: Using Digital Signage to Boost Customer SatisfactionSpeaker: Jasper Lukassen, Sales Manager, VHS
13:00 – 13:30Digital Signage and Technology Trends in Omni-Channel: On the Search for Virtual CookiesSpeaker: Florian Rotberg, Invidis Consulting
14:00 – 14:30‘‘Play Me’ Interactive Video Projection Mapping at Vivid SydneySpeaker: Cédric Péri, Graphic Artist and 3D Designer, Danny Rose
14:30 – 15:00Go Home TV, You’re Drunk: Proving the Value of Digital Signage to AdvertisersSpeaker: Daniel Parisien, Vice President, Marketing and Strategy, Broadsign
15:30 – 16:00KNX Commercial Solutions: One Step Ahead.Speaker: José María Morcillo, Domenetio,
Thursday 12 February 201511:30 – 12:00Multisensory Content for Theatre, Tours and EventsSpeaker: Cédric Péri, graphic artist and 3D designer, Danny Rose
12:00 – 12:30Digital Conference System Solution for Western African CommunitySpeaker: Clemens Sturm, Commercial Market Manager, Shure Distribution GmbH
12:30 – 13:00When Good Clouds Go Bad! How to Mitigate Risk when Moving to the Cloud for UC CollaborationSpeaker: Jon Tracey, StarLeaf, Director Service Provider Sales
12:30 – 13:00What Your Mother Never Told You About Digital SignageSpeaker: Stephanie Gutnik, Marketing and Business Development Manager, Broadsign
13:00 – 13:30Best Practice – Best of Digital Signage 2014/2015Speaker: Florian Rotberg, Invidis Consulting
14:30 – 15:00Simplifying and Maximising Digital SignageSpeaker: Micha Risling, Head of the Marketing Committee, HDBaseT Alliance
15:00 – 15:30Is the Market Ready for Audio-over-IP?Speaker: Kevin Sherwood, Field Sales Director, CIE-Group Ltd
This list of sessions is up to date at time of going to press: more sessions are still being added. For up-to-date information on the Showfloor Theatres go to www.iseurope.org
Visit us at Stand 4-R50 in Hall 4BenQ.eu
Brilliant in Quality and DesignBenQ, Global Leader in Display Innovations
PROFESSIONAL DEVELOPMENT: CEDIA SESSIONS For the latest show news and updates follow #ISE2015
34 Preview Edition 2015
CEDIA sessionsYou can register for all of the sessions directly when you register for the show. CEDIA education vouchers: If you are a CEDIA member and wish to use an education voucher to book on any of these courses, please contact Aneta Armova-Levin at alevin@cedia.co.uk. One voucher is valid for a single one-day workshop or for four 90-minute sessions.
MONDAY 9 FEBRUARY 2015
Home Cinema Design Workshop – 1 DaySpeaker: Peter Aylett, Archimedia, UAE
Built around applying the CEDIA/CEA Home Cinema Audio and Video Recommended Practices documents, this interactive full-day workshop combines teaching in the morning with an afternoon of practical design working on real-world projects. We will be covering the new immersive audio formats, designing for 4K and maximising audio performance. This is not a beginners’ course and it is recommended that all attendees have some experience in the specification, design and installation of home cinemas.
09:15 – 17:00 Price: €215 (members), €275 (non-members) Room D201
IP Networking for Integrators – 1 DaySpeaker: Matt Dodd, Clavia, UK
This one-day course will provide you with all the necessary building blocks to design, configure and maintain a reliable networking infrastructure capable of driving the most demanding installations. You will also learn how to access the system remotely and be given useful techniques when explaining to customers why you need to be carrying out this work.
09:15 – 17:00 Price: €215 (members), €275 (non-members) Room D402
Project Management – 1 DaySpeaker: Simon Buddle, CEDIA
Project management is the application of processes, methods, knowledge, skills and experience to achieve the project objectives. Running a project successfully will ultimately define the success or failure of a business in the CI marketplace. During the course we will explore areas like the cost-time- scope triangle and how they impact on the projects quality. Project management skills can be applied to almost any job task. This is a beginners’ course for those new to the industry and project management.
09:15 – 17:00 Price: €215 (members), €275 (non-members) Room D404
Wireless Networking Workshop – 1 DaySpeaker: Geoff Meads, Presto AV Ltd, UK
The crowded Wi-Fi spectrum is busy! It’s essential that AV engineers understand wireless technology to ensure fast and reliable service to their customers. This one-day course starts by going ‘back to basics’. It will explore RF terms of data speed, frequency and coverage. It will also examine the configuration of wireless access points in both single and multiple cell configurations. Finally, wireless survey tools will demonstrate to establish likely conflicts and sources of interference. This course assumes a fundamental knowledge of IP networks.
09:15 – 17:00 Price: €215 (members), €275 (non-members) Room D202
TUESDAY 10 FEBRUARY 2015
New Technologies UpdateSpeaker: Dave Pedigo, CEDIA
Focusing on the home technology and consumer trends that will shape your businesses in the next one to five years, this fast-paced seminar will prepare you for the hyper change that is now happening in the industry. This thought provoking seminar is essential for anyone who wants their eyes opened to the future of home technology.
09:15 – 10:45 Price: €55 (members), €70 (non-members) Room D201
Principles of Project Management Speaker: Simon Buddle, CEDIA
A brief overview of the cornerstone principles of the project manager’s armoury that enable them to deliver a successful project on time, on budget whilst managing costs and quality. Understanding and defining milestones in your project coupled with a strong sense for the projects budget will enable you to create a positive impact on any companies profitability. This course is just the tip of the iceberg but will give you valuable skills that will make you more effective and able to run projects more efficiently.
09:15 – 10:45 Price: €55 (members), €70 (non-members) Room D202
Remote System Access – Methods, Security and Best PracticesSpeaker: Peter Aylett, Archimedia, UAE
With nearly all the devices we now install in the home touching an IP network, this seminar will look at the methods for accessing home systems from the internet. From maintenance to monitoring we will be discussing how to balance usability, performance and security to provide your customers with fantastic functionality, and you with additional business opportunities.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D201
Ultra HD/4K: Everything You Need to Know about the Next Big ThingSpeaker: Geoff Meads, Presto AV Ltd, UK
Video resolution is growing. The move from HD to 4K/UHD and beyond (‘AnyK’) brings higher bandwidths, bit depths and bigger demands on video distribution. This course explores the technology changes and system requirements for next generation video distribution. The HDBaseT format and its role in moving higher resolution video around the home will be discussed.This course will also help demystify technologies such as Ultra HD, 4K resolution, colour space, compression, frame rate and HDMI extension, and help installers and system designers to be successful in this exciting and growing segment of the market. We will also look at new content protection technologies and how these are impacting the delivery of 4K Ultra HD studio content.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D202
PROFESSIONAL DEVELOPMENT: CEDIA SESSIONSFor the latest show news and updates follow #ISE2015
Preview Edition 2015 35
TUESDAY 10 FEBRUARY 2015 CONTINUED
Atmos, Auro 3D & More: Object-Based Audio from the Cinema to the Home Theatre Speaker: Guy Singleton, Imagine This, UK
Do you design and install home theatres? Do you want to know how you can include the newest audio technologies?Learn the essentials of real world theatre design, incorporating the newest sound developments from Dolby and Auro. Understand how these new object-based audio formats will affect your cinema designs and if you really can make the leap from 5.1 to 13.1 in the real world. For explanations of how these modern audio developments will enhance your real-world theatre designs, this is the course for you.
14:00 – 15:30 Price: €55 (members), €70 (non-members) Room D201
Networking and IP Speaker: Geoff Meads, Presto AV Ltd, UK
The vast majority of electronic systems are now connected via an IP network. Understanding IP technology is the key to success in today’s residential and commercial market places. The purpose of this course is to provide foundation knowledge of IP (Internet Protocol) networks. It’s aimed at beginners who are looking for foundation knowledge of IP networking before moving on to more advanced courses. By the end of this course, participants will be able to explain protocols such as IP, TCP, UDP, DHCP, DNS, and NAT at a basic level in preparation for further study.
14:00 – 15:30 Price: €55 (members), €70 (non-members) Room D202
HDMI 2.0 – The Next Generation for Video ConnectivitySpeaker: Chris Pinder, HD Connectivity, UK
HDMI is a cornerstone technology in home entertainment and features in almost every AV installation. Version 2.0 is the largest change to the core specification since HDMI’s launch. So how has it changed? Key enhancements have been added to the HDMI interface to improve the audiovisual experience. This course will deliver the essential information that all installers, integrators and system designers need to know. Expect in-depth information, practical advice and a deep insight into this exciting development.
15:45 – 17:15 Price: €55 (members), €70 (non-members) Room D201
WEDNESDAY 11 FEBRUARY 2015
Ecological Automation – the Basics of EnergySpeaker: Daniel Knight, Fibaro, UK
Year-on-year our energy bills continue to rise, putting pressure on consumers and damaging our planet. Are we overlooking energy efficiency within the connected home? The course focuses on providing installers and integrators with the tools and knowledge to identify, monitor and actively manage the energy consumed in residential environments through the use of Smart Technologies. We’ll talk mostly about demand control, but touch on some exciting new developments in supply efficiency and sustainable energy harvesting.Aside from learning about simple, easy to implement energy saving ideas for Connected Homes, delegates will see new market opportunities that can positively contribute to the bottom line of their businesses.This course will also take a candid look at the opportunity low-cost energy technologies offer in getting the smart home message to more homeowners.
09:15 – 10:45 Price: €55 (members), €70 (non-members) Room D202
Get the Picture? – Introduction to Video CalibrationSpeaker: Sawan Nichani, MacBee, India
This course is designed for more than just an introduction to video calibration. Attendees will get an overview of the complete professional calibration process, the hardware and software used as well as understanding the various advance picture modes and controls. A must-attend course for industry professionals interested in understanding the process and the benefits of video calibration.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D202
Let There Be Light – Starting Out in Lighting ControlSpeaker: Guy Singleton, Imagine This, UK
This course offers a unique overview of the most important aspects of lighting design. It will cover design, install and commissioning lighting systems. It will also deliver a fascinating insight into terms such as overload, earth leakage, leading and trailing edge, DALI and PWM. Design for those getting to grips with lighting this course is the perfect introduction to a fascinating subject.
15:45 – 17:15 Price: €55 (members), €70 (non-members) Room D202
Wash, Rinse, Repeat – Standardising the Sales ProcessSpeaker: Matt Dodd, Clavia, UK
Saying ‘yes’ to every deal can often lead to big losses; controversially, ‘no’ could well be a profitable word for your business. This facilitated seminar will introduce you to fantastic techniques to ‘compartmentalise’ your business and closely monitor your profit levels more successfully.
09:15 – 10:45 Price: €55 (members), €70 (non-members) Room D201
In for the Money – The CEDIA Profit LabSpeaker: Matt Dodd, Clavia, UK
Come and find out how you can turn a hobby into a business, with the key focus on making profit. Remember, turnover is for vanity and profit is for sanity in today’s business – this short course will not let you down.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D201
Drinks Reception
ISE 2015 Wednesday 11th February at 16:00 Join us at Hall 7 Stand X195
PROFESSIONAL DEVELOPMENT: CEDIA SESSIONS For the latest show news and updates follow #ISE2015
36 Preview Edition 2015
Designing a Gaming Room – The Real Story Speaker: Christiaan Buekes, Sphere Custom Design, South Africa
Home cinema is no longer just for movies. Gaming rooms offer a huge potential customer base, all looking for a more involving, enveloping experience. Home cinema designers are perfectly placed to deliver that experience.This course explores the new technologies, design criteria and human factors that need to be understood when building a room for gaming. Terms such as lag, frames per second, multiple-monitor, multi-player and multi-platform will all be explained. Seating, control and networking considerations will also feature in this fun course.
15:45 – 17:15 Price: €55 (members), €70 (non-members) Room D202
The Art of Project DocumentationSpeaker: Miguel Soto, Diamond Technology Ltd, UK
Possibly the most important element in the smooth running of any project is the quality of the prepared documentation. This includes the bill of materials (the quote), functional (architectural) specification, cable schedules, schematic drawings, plan drawings and detail drawings. This course will teach you how to use documentation to ensure great project communication. Attendees will receive practical tips on how to lay out the documents as well as going through proper revision management. All delegates will be given a CD with sample drawings and documentation.
15:45 – 17:15 Price: €55 (members), €70 (non-members) Room D201
How to Work Profitably with Architects and Other SpecifiersSpeaker: Christiaan Buekes, Sphere Custom Design
Are you friend or are you foe? Bridging the sometimes arduous communication gap between the other professionals in our prestigious projects can be daunting at first. With CEDIA guidance and education you will be well on your way to integrating with other trades as a seamless team, to deliver only the best.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D202
Introduction to KNXSpeaker: Scott Burgess, Ivory Egg, UK
The Intro to KNX offers a practical and theoretical introduction into what KNX has to offer. It has been designed to give a technical insight of the functions, benefits and practicalities of using KNX as well as highlighting the breadth and flexibility of using KNX in terms of design options, energy saving and environmental benefits.
14:00 – 15:30 Price: €55 (members), €70 (non-members) Room D202
Introduction to Building Management SystemsSpeaker: Dave Robinson, Sensible Heat, UK
Building management systems (BMS) is a catch-all term that covers electronic controls used to control mechanical services in buildings. Very common in commercial buildings, BMS is now increasingly being found in many high-end residential properties. These systems are traditionally supplied by specialist contractors as part of the mechanical package, but custom installers are often required to interface with these systems, or sometimes asked to provide the BMS themselves. This course will explain what systems are typically covered by a BMS, and why there is a requirement for a dedicated specialist system, with its special HVAC functions and algorithms. We’ll cover the importance of energy management, and how the BMS can help with this. We will touch on typical interfacing techniques, and look at some of the complications and pitfalls of dealing with contractors who may be more familiar with systems in commercial buildings.
14:00 – 15:30 Price: €55 (members), €70 (non-members) Room D201
WEDNESDAY 11 FEBRUARY 2015 CONTINUED
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THURSDAY 12 FEBRUARY 2015
Fifty First Dates – Finding Love for your Brand OnlineSpeaker: Geoff Meads, Presto AV Ltd, UK
Using the ever-growing number of online platforms for your company marketing can be appealing. Yet your key messages can soon get lost, become confusing and even be destructive if not co-ordinated. So how can we bring these activities together to build a solid brand that drives sales? In this course we will look at combining online activity to build a brand that clients know, like, trust and even love! The session is suitable for integrators, manufacturers and distributors alike. Attendees will leave with a marketing template to use in their own business and a clear path for success.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D201
Dealing with Customers –The Good, The Bad, and The UglySpeaker: Matt Dodd, Clavia, UK
Have you ever been asked to ‘sharpen your pencil’ when presenting a quotation to a customer? Do you have customers who simply cannot make up their mind? Are you challenged on every aspect of your quote? If so, then you need to join us for this confidence boost when dealing with your customers. This seminar will give you fantastic tips and techniques to take back to your workplace to help you handle your customers.
09:15 – 10:45 Price: €55 (members), €70 (non-members) Room D201
Using CEDIA’s Recommended Wiring Guidelines Speaker: Simon Buddle, CEDIA
The CEDIA ‘Smart Home’ Wiring Guidelines are rapidly being adopted as the industry standard for residential wiring in new build properties. These guidelines are being used by M&E consultants, electrical contractors, builders and property developers alike. The course will explore three key areas of the guidelines: 1) The technical element; 2) Why they are relevant now; 3) How to get involved and sell them to benefit your business.
09:15 – 10:45 Price: €55 (members), €70 (non-members) Room D202
How to Work Profitably with Architects and Other SpecifiersSpeaker: Christiaan Buekes, Sphere Custom Design, South Africa
Are you friend or are you foe?Bridging the sometimes arduous communication gap between the other professionals in our prestigious projects can be daunting at first. With CEDIA guidance and education you will be well on your way to integrating with other trades as a seamless team, to deliver only the best.
11:00 – 12:30 Price: €55 (members), €70 (non-members) Room D201
38 Preview Edition 2015
PROFESSIONAL DEVELOPMENT: INFOCOMM INTERNATIONAL For the latest show news and updates follow #ISE2015
InfoComm sessionsInfoComm Members and Guest Members receive free entry to all InfoComm
seminars at ISE 2015, as well as member discounts for the Master Class
with Robert Simpson, the CTS Study Session, and the Women of InfoComm
Network Breakfast. Non-members must purchase vouchers to attend
InfoComm seminars, and pay full price for charged events.
For information on how to sign up for an
InfoComm Guest Membership visit
www.iseurope.org or www.infocomm.org
MONDAY 9 FEBRUARY 2015
CTS Study SessionSpeaker: Bill Thomas, CTS-I, Staff Instructor, InfoComm International
Certifi ed Technology Specialist (CTS) is recognised worldwide as the leading AV professional certifi cation. Earning your CTS is a true mark of distinction and an indicator of your professional abilities to your peers and clients. Don’t let your anxiety about test topics or unfamiliarity with the testing process hold you back from taking the CTS exam. InfoComm University has developed a new, one-day course designed to help you master multiple choice test-taking with timed, interactive drills using real CTS exam practice questions.
In this fast-paced, highly interactive session you’ll explore:• The best strategies for analysing and answering multiple choice test questions• How to focus your study time and areas to study• Which areas you need more study• Additional drills and tips in AV math• A review of networking basics
As a special bonus for this course only, registrants will receive access to the InfoComm CTS Prep Online course prior to attending the CTS Study Session. The self-paced CTS Prep Online course includes practice activities, videos, information, and study tips to help you prepare for the Certifi ed Technology Specialist (CTS) exam. To obtain the best results it is strongly recommended that students complete CTS Prep Online prior to attending the CTS Study Session at ISE.Take the next step to earning your CTS. Join us for this engaging day of guided test-taking practice, readiness assessment and review.
10:00 – 17:30 Price: €99 (members), €150 (non-members) Room D203
TUESDAY 10 FEBRUARY 2015
Master Class with Robert Simpson: Displays of Today and Tomorrow Speaker: Robert Simpson, Founder Director, Electrosonic
The session is divided into four sections. The fi rst is a refresher tutorial on such topics as visual acuity, the photopic luminosity function, contrast sensitivity function, temporal modulation transfer function and chromaticity. These are then related to display performance. Particular emphasis is given to existing and forthcoming standards in respect of the contrast performance of both fl at panel and projected images.
The second section is devoted to fl at panel displays. Mention is made of many fl at panel technologies that have fallen by the wayside, have not yet become well established, or are not mainstream. The main emphasis is on LCDs and LED displays. Besides explaining how these displays work, it explains what terms like ‘In-Plane Switching LCD’ and ‘Vertical Alignment LCD’ mean and reviews the phenomenal progress in LCD and the current state of the art.
The third section is devoted to projection. This describes how the main electronic projection technologies (LCD, LCOS and DLP) work, and the range of products available from pico projectors to high-power 4K. The hot topic at the moment is ‘laser’, so an evaluation of illumination technologies forms a signifi cant part of this section.
The fi nal section applications develops some of the topics already presented, for example, the problems presented by the very high data rates required, and introduces some more specialist aspects of displays. Examples include the choice of display technology for control rooms and 3D and autostereoscopic displays.
08:00 – 12:00 Price: €150 (members), €200 (non-members) Room D403
TUESDAY 10 FEBRUARY 2015 CONTINUED
Needs Analysis of End-User Requirements – What Are They Really Saying?Speaker: Bill Thomas, CTS-I, Staff Instructor, InfoComm International
The answers are always the same: “We just want it to be reliable, easy to use and cheap… Oh, and we want you to improve the experience at the same time!” This seminar looks at processes and techniques to draw out the real deliverables from end users, make sure you’re talking to the actual stakeholders, manage expectations, and capture the vital aspects into realistic plans to satisfy customers.Seminar Level: Basic
10:00 – 11:00 Price: €40 Room D204
Understand Multi-Channel Projection – Challenges and SolutionsSpeaker: David Aleksandersen, CEO, Smart Simulation
As the demand for higher pixel count in entertainment, visitor attractions, visualisation suites and collaborative workspaces grows, blending together the output from two or more projectors into one larger, seamless image can be a good solution. Become familiar with the considerations that must be made to secure seamless overlap zones, uniformity in brightness, colour and stability over time.
10:00 – 11:00 Price: €40 Room D203
Cloud Computing and Big Data. What Is It? How Does It Work? Why You Should CareSpeaker: David Snipp, CTO, Stardraw.com
Understand what cloud computing really is and how it works. What is Big Data and how is it built on top of cloud computing? What about privacy and security? How does all this aff ect you?Seminar Level: Basic
11:30 – 12:30 Price: €40 Room D204
HDMI-Over-IP: Setting Up a Matrix and Video WallsSpeaker: Stuart Lockhart, General Manager, Vision
This session will be an introduction to setting up an HDMI matrix using existing IP LAN infrastructure. It will cover what is possible with current products as well as discussing using the LAN as a backbone versus HDBaseT, and IP products under development. Users will walk away having a clearer understanding of IP versus HDBaseT and the strengths and weaknesses of each.Seminar Level: Advanced (5+ years’ experience)
11:30 – 12:30 Price: €40 Room D203
Assistive Listening Technology & AV ApplicationsSpeaker: Jonathon Hoskin, Technical Sales Engineer, Ampetronic
This seminar is intended to present what people with hearing loss experience in busy or noisy environments when trying to access the audio content of public services. By the end, you will understand why assistive listening tech is necessary, why induction loops are the preferred choice, the types of systems available and their applications, and why all systems should be frequently tested.Seminar Level: Basic
13:00 – 14:00 Price: €40 Room D203
40 Preview Edition 2015
PROFESSIONAL DEVELOPMENT: INFOCOMM INTERNATIONAL For the latest show news and updates follow #ISE2015
TUESDAY 10 FEBRUARY 2015 CONTINUED
Internet Video Streaming FundamentalsSpeaker: Peter Maag, Chief Marketing Offi cer, Haivision
Learn the fundamentals of internet streaming, including the basics of video compression, related IP encapsulation protocols, and techniques for maximising viewer experience over networks with variable bandwidth, and to devices with varying capabilities and requirements. We will explore the basics of IP video, source encoding, internet streaming, and streaming protocol comparisons. Seminar Level: Basic
13:00 – 14:00 Price: €40 Room D204
InfoComm Lab: Succeeding with EDID Speaker: Ohad Oman, Product Manager, Kramer Electronics
How to make the most out of the benefi ts of EDID while avoiding the common EDID-related pitfalls in HDMI installations. The basics of EDID will be explained and explored, followed by a hands-on-lab showing how to design HDMI installation correctly, what are the common installations mistakes and how to design to avoid them.Seminar Level: Intermediate (2+ years’ experience)
14:30 – 16:30 Price: €40 Room D403
Solid State: The Illumination FutureSpeaker: David Aleksandersen, CEO, Smart Simulation
Solid-state illumination has been the ‘next big thing’ in the projection industry for quite a while. With numerous product introductions over the past year, ‘next’ is ‘now’. Learn the technical details of solid-state illumination (LED, laser, hybrids) as well as the practical and fi nancial impact it will have on the projection business.Seminar Level: Basic
14:30 – 15:30 Price: €40 Room D203
Streaming AV – A Wave of Opportunities Speaker: Erez Dafnai, Product Manager, Kramer Electronics
Video and audio over IP technologies take many shapes and forms, from encoding and decoding appliances, through multi-user collaboration systems, enterprise video platforms, and wireless devices. In this session, we will review some of these technologies and implementations, and explore the various applications in which streaming AV is used today and can be used in the near future. We will note how these technologies can fi t right into existing infrastructures and create new growth opportunities.Seminar Level: Intermediate (2+ years’ experience)
14:30 – 15:30 Price: €40 Room D204
Digital Audio Protocols – What Are Your Options?Speaker: Gordon Moore, CTS, Vice President – Sales, Lectrosonics
Today’s AV market has a variety of digital options available for transporting audio over category cabling. This session will cover the various platforms and address each in terms of technical requirements, performance implications, interoperability and design considerations. What is the network load? Can I run my audio on the company network? We will address both the advantages of digital transport and the disadvantages compared to analogue systems. Seminar Level: Intermediate (2+ years’ experience)
16:00 – 17:00 Price: €40 Room D204
How To Combat Design Errors and Low Bid WinsSpeaker: Sarah Becher, CTS-D, CTS-I, Regional Director of Operations/Design Engineer, Visual Innovations Company
All too often a job becomes a ‘fi nish it and get out’ exercise. How do you balance the pressures of the business and making profi t with delivering a properly completed and working system for your clients?Seminar Level: Intermediate (2+ years’ experience)
16:00 – 17:00 Price: €40 Room D203
WEDNESDAY 11 FEBRUARY 2015
Destination 2020 – Future Trends in AV and Electronic SystemsSpeakers: Brad Grimes, Director of Editorial Services, InfoComm InternationalJulian Philips, Executive VP, WhitlockFrank Sheehan, Director of Technology, Visual AcuityRobert Simpson, Founder Director, ElectrosonicThierry Ollivier, Director of Business Development, Venues & Hospitality, BarcoFlorian Rotberg, Managing Director, Invidis Consulting
What will professional AV and electronic systems integration look like in 2020 and beyond? At what point will the majority of AV signals travel over air instead of wires? What challenges will 8K resolution present? How will smart buildings become smarter – and what role will AV systems play? Most importantly, what technology that we can’t imagine today will upend our world tomorrow?
The answers will shape the AV and electronic systems markets for years to come. Hear from our expert panel as they project fi ve to 10 years into the future of AV and electronics to separate fads from game-changing features. Bring your own questions and prognostications as you and the panel seek to identify the Top 5 Future Trends to come out of ISE 2015.Seminar Level: Intermediate (2+ years’ experience)
09:30 – 11:00 Price: €40 Room D203
4K and StreamingSpeaker: Justin Kennington, Technology Manager, Crestron DigitalMedia
Learn about the two hottest subjects in AV distribution today: how to distribute 4K video, and how distributing content via Ethernet streaming can help you leverage the network. You’ll learn system design considerations necessary to ensure reliable 4K switching that works every time. As we move on to streaming media, you’ll learn how to overcome distance limitations, benefi t from lower cost of infrastructure, and embrace the ‘bring your own device’ movement.Seminar Level: Advanced (5+ years’ experience)
10:00 – 11:00 Price: €40 Room D204
Design Documentation and TenderingSpeaker: Bill Thomas, CTS-I, Staff Instructor, InfoComm International
Ever deliver a system to customers to have them suddenly say, “That’s not what I asked for?” If so, it’s likely a lesson you’ll never forget and never want to repeat – but how do you methodically prevent upset expectations, misunderstandings, and reduce expensive change orders while ensuring the AV system meets the purpose? InfoComm tackled just this issue with the Standard Guide for Audiovisual Design and Coordination Processes. Join us for a step-through of this helpful standard guide, and receive a copy of the guide to use in future projects.Seminar Level: Basic
10:00 – 11:00 Price: €40 Room D403
Facility Video Streaming FundamentalsSpeaker: Peter Maag, Chief Marketing Offi cer, Haivision
Learn the fundamentals of video streaming within a facility from the basics of video compression and live encoding, networking, playout and control. Understand component selection, compatibility and performance. Dive into MPEG, secure multicast, IP transport, multi-bitrate streaming, viewing experience optimisation and more as you prepare solutions for video distribution, advanced collaboration, and IPTV throughout facilities. Also, gain insights into extending video to other facilities and to internet audiences.Seminar Level: Basic
11:30 – 12:30 Price: €40 Room D204
42 Preview Edition 2015
PROFESSIONAL DEVELOPMENT: INFOCOMM INTERNATIONAL For the latest show news and updates follow #ISE2015
WEDNESDAY 11 FEBRUARY 2015 CONTINUED
USB Deep Dive Technology Exploration for AV Design and Integration ProfessionalsSpeaker: Joe Cornwall, CTS-D, ISF-C, Technology Evangelist, Legrand
Universal Serial Bus is a core technology for interactive, presentation and collaboration AV systems. Now, three new standards have been released that will profoundly affect the deployment of USB-equipped devices: the USB Power Delivery Standard, the USB 3.1 data standard and the USB Type C connector.
This class will prepare the participant with a deep dive exploration of USB 1.1, 2.0, 3.0 and 3.1, power delivery and connection technology standards, applications and performance. Participants will leave with an understanding of USB that will be vital when integrating interactive flat panels, projectors and whiteboards, USB charging stations, integrating mobile devices with fixed AV assets and more.Seminar Level: Advanced (5+ years’ experience)
11:30 – 13:30 Price: €40 Room D203
Network Administrators: Cracking the Code Speaker: Kevin Huysegoms, CTS, Chief Wire Shark, A-Knowledge
This course will cover various potential issues when dealing with residential and/or corporate networks. Every topic from this course is based on a real-life example and it will have a theoretical and practical approach. This will teach you the terminology of networking aspects and will hopefully help you in the future when dealing with a network (administrator) issue.
Topics covered will include: the importance of the broadcast domain; network improperly configured for multicast traffic; ‘please get a copy of the logical network topology’; network latency; Apple Bonjour (mDNS) implementation; requesting VPN access; when the network administrator doesn’t own the 2.4GHz spectrum for his or her Wi-Fi network; true Wi-Fi roaming.Seminar Level: Intermediate (2+ years’ experience)
13:00 – 14:00 Price: €40 Room D204
Deploying USB, HDMI and DisplayPort Bus Powered Solutions in AV System DesignSpeaker: Joe Cornwall, CTS-D, ISF-C, Technology Evangelist, Legrand
In today’s AV industry it’s common to design, install and maintain a system that relies on other devices, either further upstream or downstream in the system, for operating power. It has never been more important to have a clear understanding of the limitations of various common bus powered devices: interactive video panels rely on USB connectivity; auto-switching solutions rely on power delivered by the video source; DACs, media converters and signal extenders embedded in cables and termination boxes often depend solely on the power supplied by the video or audio source.
Do you know that your system will perform, or are you just hoping it will? This course will help you avoid the most common pitfalls of bus powered AV solutions and ensure that your system delivers quality, dependable performance.Seminar Level: Intermediate (2+ years’ experience)
14:30 – 16:00 Price: €40 Room D203
Designing AV for the FutureSpeaker: Todd Hutchins, CTS-D, ISF-C, TSA, Chief Technology Officer, USIS AudioVisual Systems
Building-wide management technology is forcing the audiovisual industry to change its model at the core. The focus of AV is no longer about a single room design; the future of AV is about the global management of all systems under a single IP-based network so that all building-wide technology can be monitored, managed and controlled from a centralised command centre.
AV teams will need to begin shifting their thinking at the planning and design phases. Physical connectivity such as cabling and comms will need to be carefully considered so that all systems and protocols can be integrated into a centralised infrastructure.
AV is no longer a spoke in the wheel; AV has the capability and resources to be the driving force that maintains the infrastructure supporting all disciplines within any organisation.Seminar Level: Intermediate (2+ years’ experience)
14:30 – 15:30 Price: €40 Room D403
Project Close-Out – The Last 10% Shouldn’t Take 3 MonthsSpeaker: Sarah Becher, CTS-D, CTS-I, Regional Director of Operations/Design Engineer, Visual Innovations Company
Getting a project closed out can be frustrating. Learn what you should do to manage your client’s expectations. This seminar will provide recommendations for timing the tasks and benchmarks to assure the project progresses and provides the documentation you need to complete the close-out.Seminar Level: Intermediate (2+ years’ experience)
14:30 – 15:30 Price: €40 Room D204
Building Large Scale, Low Cost Lecture Capture – The Norwegian Story Speaker: Thorleif Hallén, Manager Education Technologies, UNINETT
What’s driving the rapid expansion of lecture capture in Norway? UNINETT. Since 2011 the network has been hosting a program with a singular goal – to digitise higher education in the country. This session will share the story of how a national infrastructure for lecture capture was built on the foundation of UNINETT’s world-class network that ultimately connects all public universities and colleges throughout the country. You’ll learn how working together, across organisational boundaries, dramatically reduces the cost of lecture capture while boosting results; and you’ll learn how the organisation uses Mediasite to help member schools share lectures, support mobile devices and use videoconferencing.Seminar Level: Intermediate (2 years’ experience)
16:00 – 17:00 Price: €40 Room D403
THURSDAY 12 FEBRUARY 2015
Exploring HDBaseTSpeaker: Bill Thomas, CTS-I, Staff Instructor, InfoComm International
In this lively session, you will explore HDBaseT, an innovative, emergent connectivity standard for distribution of uncompressed HD multimedia content. Examine how HDBaseT’s unique feature set impacts your system design, installation, troubleshooting and verification procedures. A representative with the HDBaseT Alliance will be on hand to answer your questions.Seminar Level: Basic
10:00 – 11:00 Price: €40 Room D204
Five New Technologies That Will Change the Industry: An AV PerspectiveSpeaker: Joe Cornwall, CTS-D, ISF-C, Technology Evangelist, Legrand
It took 25 years for telephones to reach 10% market adoption. It took less than five years for network tablet devices to achieve the same 10% rate. It took an additional half-century for telephones to reach 40% market penetration. Smartphones took less than 10 years to reach the same benchmark, if we time their introduction all the way back to the 2002 shipment of the first fully functional BlackBerry. The first country to complete the transition to digital video broadcast was the Netherlands, which switched off all analogue services in December 2006. That was just eight years ago! Imagine what the AV industry will look like in five more years! In this presentation we will work to answer the following questions: What is the future of analogue connectivity? How will internet and LAN technology affect AV system design over the next five years? What connections should we anticipate for future system expansion? How much resolution is enough to accommodate new and emerging content? How much bandwidth is enough? Working from a careful analysis of industry forecasts and cultural evolution, we will look at the numbers and the trends. We will explore technologies that exist right now and are currently being developed into products that will be put into a box to ship to you, to your clients, and to your industry over the coming months. The most valuable business asset is knowledge, and nothing is quite as powerful as knowledge of what’s to come! Seminar Level: Basic
10:00 – 11:00 Price: €40 Room D203
PROFESSIONAL DEVELOPMENT: INFOCOMM INTERNATIONAL For the latest show news and updates follow #ISE2015
44 Preview Edition 2015
THURSDAY 12 FEBRUARY 2015 CONTINUED
HDMI vs Display Port – Format Wars!Speaker: Bill Schripsema, CTS, Senior Commercial Product Manager, Atlona
This seminar will compare HDMI and DisplayPort, the two leading digital video standards with copy protection. We will look at the advantages and disadvantages of each. Finally we will discuss the issues they present for systems integrators.Seminar Level: Intermediate (2+ years’ experience)
11:30 – 12:30 Price: €40 Room D204Using Frame Grabbing Technology in Modern AV SolutionsSpeaker: Leroy Chiao, NASA Astronaut, VP, Epiphan Systems
This session will provide an introduction into frame grabber and capture card technology and explain the differences between the different kinds of screen-capture devices on the market. It will go in-depth into how to use that technology to bring external video sources to a wide array of solutions. The session will cover the most widespread videoconferencing and UCC systems such as Microsoft Lync and Cisco WebEx, providing the listener with all the information needed in order to integrate video capture solutions into those products. Simple and easy to integrate software solutions, such as Skype and Citrix GoToMeeting, will also be covered. Finally, real-time media ingest for software-based processing systems such as Adobe Flash Media Live Encoder and VideoLAN’s VLC will also be covered. The listeners will learn how to integrate modern digital AV equipment with SDI, HDMI, and DVI as well as legacy VGA, RGB, and composite/S-Video interfaces into the modern AV ecosystem easily and effectively. Attendees will come out of this session with a clear vision of how to integrate practically any video source into their application through the use of frame grabbing technology, whether for the corporate, live production, education, security, or any other industry.Seminar Level: Intermediate (2+ years’ experience)
14:30 – 15:30 Price: €40 Room D204
Unified Communications and Collaboration: Its Impact on the Audiovisual IndustrySpeaker: To be announced
Only a few years ago audiovisual, information technology, and telecommunications were considered distinct disciplines. Today, they have converged, each with a role to play in larger integration projects.The evolution of IT has led to a business paradigm that has large companies distributing products in large quantities. Often, customers have to handle their own deployment and configuration, seeking assistance from the manufacturer under the auspices of a service agreement. With the advent of UCC and the continued growth of AV system elements within the IT network, the shift towards the IT business paradigm is occurring in the AV marketplace.This class provides an overview of how to overcome business challenges and capitalise on the UCC solutions employing AV professionals who own the skillset to provide benefits, capabilities, and support beyond out-of-the-box and limited implementations. The session also defines the UCC design characteristics taken into consideration by AV professionals to overcome user challenges and achieve a seamless, high-quality UCC solution.Seminar Level: Basic
16:00 – 17:00 Price: €40 Room D204
Instore Analytics – Improve The ROI of Your DS Solution and Enhance Customer Experience at the Same TimeSpeaker: Daniel Gasser, Partner, Relevance Analytics
Digital signage investments are growing at a rapid pace, and new technologies are delivering fantastic opportunities to improve customer experiences and more revenue. But how do you determine if your investment in digital signage is achieving results? Is your content improving the customer experience? How do you measure the digital signage investment in terms of increased sales? Are there ways of leveraging your company’s investment in online marketing to improve that in your stores? What are the opportunities generally forgotten with digital signage deployments? What are fast and easy ways to improve your ROI in digital signage?Seminar Level: Intermediate (2+ years’ experience)
13:00 – 14:00 Price: €40 Room D204
Microsoft Lync and the Quest for Broad UC&C InteroperabilitySpeaker: Marius Nilsen, R&D, Pexip
With the deployment of Microsoft Lync in many organisations, videoconferencing rooms and systems are challenged with interoperability requirements that are not met by currently installed systems. This sessions covers important topics such as:
• How do I integrate Microsoft Lync with my existing videoconferencing systems?• Insight into codecs and protocols that you must be aware of to integrate Lync with traditional videoconferencing systems from Cisco, Polycom and others• Gateway and transcoding functionalities, benefits and function• Functionality and pitfalls when integrating AV and LyncSeminar Level: Intermediate (2+ years’ experience)
13:00 – 14:00 Price: €40 Room D203
Collaboration in the BYOD EraSpeaker: Neta Lempert, VP Digital Business Development, Kramer Electronics
BYOD connectivity to display systems remains a very hot topic – navigating the variety of available systems and more importantly the restrictions in what can be shared from which type of device is complex. Sharing a screen is not enough any longer. In this session you will understand the key issues around deployment, network security and presentation material sharing restrictions as well as the modern tools of conducting a meeting. Forget everything you know about wireless presentation. It is the time for a real collaboration.Seminar Level: Basic
14:30 – 15:30 Price: €40 Room D203
Debunking HD ConnectivitySpeaker: Justin Kennington, Technology Manager, Crestron DigitalMedia
Digital video is a constantly evolving, moving target that remains a mystery to most. New specifications and emerging technologies seem to rewrite the rules on a daily basis. This course will demystify marketing terminology around resolutions (2K, 4K, UHD), HDMI versions (1.3/1.4/2.0), and other transport formats like DisplayPort and HDBaseT. Learn how resolutions, frame rates, colour models, and colour depth affect data rates, which influences system design and performance. Understand the impact of HDCP technology, including HDCP 2.2, on existing systems and future projects. You won’t want to miss this compelling session.Seminar Level: (Intermediate: 2+ years’ experience)
11:30 – 12:30 Price: €40 Room D203
DISCOVERY ZONE For the latest show news and updates follow #ISE2015
46 Preview Edition 2015
Hall 6
ANTIFERENCE Antiference manufactures TV aerials and
media distribution equipment. The company’s
product range has expanded over its 75-
year history and now includes domestic SKY
accessories, HD distribution, CCTV and LCD
TV mounts as well as distribution equipment
for multi-dwelling units.
Stand: 6-M160
BUSINESS SOURCE SOLUTIONSLooking for dealers internationally, UK-
headquartered distributor Business
Source Solutions represents a number
of manufacturers in markets such as
interactive touchscreens, visualisers, digital
signage, tablets and entry management
systems.
Stand: 6-M158
COREPIXXMultitouch systems are the speciality of
Corepixx with the company’s range of
Pixx solutions including the PixxPad wall-
mounted interactive information search
screen which is available as standard in 47in
form but can be custom-built in other sizes.
Stand: 6-M154
EILON ENGINEERINGEilon Engineering’s Ron StageMaster
wireless and wired systems are designed
for load monitoring and overload prevention
– the solution, the company says, to
unpredictable load distribution on stage.
Load cell types include shackle pin, hoist
Integrated and classic.
Stand: 6-M152
HOLDANUK-based European AV distributor Holdan
represents brands including Blackmagic
Design, Datavideo, Panasonic, tvONE and
Magenta Research. The company says it
supports these with a team of pre-sales
managers and technical support specialists
to deliver the best customer experience.
Stand: 6-M164
KXWELL SOLUTIONS Discovery Zone exhibitor KXWELL Solutions
hails from Singapore, and the company’s
product range is designed for PTZ camera
users who need both indoor and outdoor
pan/tilt heads that are compatible with all
types of base unit.
Stand: 6-M162
OPTIMUSFounded in 1933, Spanish company
Optimus’s ISE focus is on its range of
public address and voice alarm systems
for airports, train stations, shopping malls,
corporate buildings, factories and so on.
Stand: 6-M156
POLAR AUDIO POLAR audio is the exclusive UK distributor
for brands such as beyerdynamic, Biamp and
Mackie which the company says are backed
by the highest level of sales and technical
support and a network of specialist systems
integrators.
Stand: 6-M150
Plenty to discoverAn overview of ISE 2015’s showcase of emerging companies and technologies
ISE’s Discovery Zone provides the opportunity for visitors to simply and quickly find
new ideas, new products and new solutions from companies that haven’t previously
exhibited at ISE. Mounted last year for the first time, its success sees the number of
companies participating in the Discovery Zone almost double to 20. Located in the
hallway between Halls 8 and 9 and in Hall 6, the Discovery Zone provides easy access
for visitors looking for what might become “the next big thing”.
Hall 8
CE-LINKHDMI cables, HDMI switchers, splitters,
matrixes, converters, adapters, mini
DisplayPort cables – these are just a few of
the products offered by CE-LINK. Its products
are backed by 200 R&D personnel and
160,000 square metres of manufacturing
space.
Stand: 8-H145
COLOR-SPACEWhen integrating LED displays from different
batches, achieving colour and brightness
uniformity can be a challenge. Color-Space
provides a photometric measurement and
calibration calibration tool to enable pixel-by-
pixel improvement for a broad range of LED
brands.
Stand: 8-H105
EASYLEDeasyLED by DynamicDigital is a tool designed
to help installers and integrators manage
their LED business. It was created to help
factories and distributors of LED displays to
determine the best solution for customers.
Stand: 8-H115
EVSAccording to EVS, its solutions for the
efficient production of live, enriched video
programming in news, sport, entertainment
and media are used by broadcasters,
production companies, post-production
facilities, film studios, content owners and
archive libraries around the world.
Stand: 8-H110
GEEMARC TELECOMInductive loops for use at points of sale and
points of service, together with amplified
television listeners and a new range of
heavy-duty telecommunication devices are
the ISE focus for French company Geemarc
Telecom.
Stand: 8-H100
LIFECYCLE SOLUTION FINANCEIf it’s funding you’re looking for, Lifecycle
Solution Finance has over a decade of
experience in providing flexible product
and project financing solutions to vendors,
distributors, resellers and end users in the
audiovisual, IT and collaboration industries.
Stand: 8-H130
LITE-PUTERLite-Puter is a designer and manufacturer
of professional lighting control system for
architectural and entertainment applications
including international hotels, shopping
malls, museums, and national parks who use
the system to reduce energy and save cost.
Stand: 8-H135
MSTRMSTR’s boast is that its entire product
range – which includes mounting products,
speakers, distribution systems, racking,
cables, alarm products and screens – has
been designed by custom installers for
custom installers.
Stand: 8-H150
MTETaiwanese company MTE provides
customised solutions for the digital signage,
retail kiosk, photo kiosk, panel PC and
POS terminal market. Established in 2001,
the company prides itself on its flexibility,
professionalism and service.
Stand: 8-H120
NESTOR COMPANYServing Benelux and northern France, Nestor
distributes automation, security, intercom
and parking solutions. The company says
that its extensive stock holding means that it
is able to serve the majority of its customers
within 24 hours.
Stand: 8-H125
PUREDOMOTICA Touchscreens are the speciality of Dutch
company PureDomotica. Available with
black or white scratch-resistant tempered
glass, the screens are designed for home
automation, digital reception and product
presentation and are said to be easily wall-
installable.
Stand: 8-H155
QUANTUM DATAVisitors involved in installing HDMI, HDBaseT
and 3G-SDI systems looking for test
equipment will be interested by the 780C
that Quantum Data is showcasing. The
company also offers training on the use of its
equipment to make systems more robust.
Stand: 8-H140
COMING IN 2015:
• Tech & Learning UK• InstallAwards 2015• A new conference event for the installed AV market
AV INTEGRATION IN A NETWORKED WORLDwww.installation-international.com
Contact us:Editorial Advertisingpbaker@nbmedia.com gpurewal@nbmedia.com
Our audience primarily consists of key purchasing decision makers including systems integrators, consultants and architects as well as facilities managers, IT professionals and other end users.
NEWS FROM NEW EXHIBITORS For the latest show news and updates follow #ISE2015
48 Preview Edition 2015
IBOARDTOUCH
First-time exhibitor iBoardTouch
will showcase its interactive real-
time collaboration technology,
including the new Ultra HD i98
screen with 10-point touch, and
its suite of software tools for
enhanced interactive real-time
collaboration.
Its DigiClass digital
classroom software can
connect mobile devices with
the iBoardtouch screen and
includes voting functions to
make it easy to set up quizzes
and tests, while its DigiClass
10in tablet comes pre-loaded
with DigiClass for wireless
connection to iBoardTouch Lite
and Pro ranges.
It also has motion detection
and voice command technology
for interactive touchscreens. Its
IWBPro (iBoardTouch interactive
whiteboard technology) opens
SMART and Promethean files on
iBoardTouch, while its VCC (video
conferencing and collaboration)
software provides cloud storage
and virtual network add-ons for
secure file storage and sharing.
iBoardTouch will also show
digital signage software, a
touchtable and table stand
for interactive touchscreens
allowing 360º collaboration, and
a counterbalanced wall lift that
allows the screen height to be
easily adjusted by the touch of
a hand.
Stand: 10-P144
A lesson for real-time interactive collaboration
One of the keys to ISE’s growth is its continuing ability to attract new companies to the exhibition floor. This year there are 209 new exhibitors at the time of writing – over the next four pages we highlight a selection of the broad range of technologies they will be bringing to Amsterdam for the first time
AIMLINE
Making a debut at ISE 2015 will
be the first model of the ALX-
Series of digitally steerable
column loudspeakers that can be
integrated into existing networks
using Dante connectivity.
The series currently consists of
the ALX-8, which can be cascaded
in up to six units in horizontal
and vertical configurations. The
speaker sports a heavy-duty
aluminium enclosure with a slim
design, and features Dante audio
input and output, multi-beam
technology for horizontal and
vertical beam control, strong SPL,
IP networking and analogue and
digital inputs. As the speakers
make use of Dante connectivity,
no audio signal conversion is
necessary, allowing the audio to
remain in the digital domain.
Also to be showcased is the
ALM-Series, which consists of a
family of active two-way column
speakers. All have the ability to set
column elevation, focus distance,
focus elevation and opening angle
parameters to determine the
beam of each speaker.
Three models of different
lengths (from 1,100mm to
3,300mm) are available, starting
with a model with 10 3.5in
drivers for low/mid-range
frequencies and two ribbon HF
drivers, ranging up to a 24 3.5in
drivers model with four ribbon
HF drivers.
A separate digital amplifier
with its own digital signal
processor drives each of these
components and a noise gate,
limiter, delay and 10-band
parametric equaliser are available
for audio signal processing.
All columns can be connected
via a Cat5 cable for audio and
network data handling, with the
setup carried out using Windows
software within a network.
Stand: 7-F212
Digitally steered Dante-enabled column speakers
PICO GENIE
A specialist in high-brightness
portable LED projectors with
built-in rechargeable batteries,
as well as higher lumen
(mains only) LED projectors,
Pico Genie will mark its ISE
debut with electroluminescent
digital signage.
Its projector range starts with
the world’s smallest 40-lumen
ultra-connected pico projector
and increases to a 300-lumen HD
LED projector with rechargeable
battery, that can create a
cinema-sized 150in image from
almost any device.
It also has a range of portable
desktop projector screens, that it
claims are some of the smallest,
lightest and most durable available
(in 25in, 32in, 40in, 50in and 60in
versions). Up to 40in, they include
a canvas bag with a shoulder strap
and handles, while the 50in and
60in screens come with built-in
carry handles.
Pico Genie’s electroluminescent
(EL) lighting is paper-thin,
customisable, energy-efficient and
a flexible method of backlighting
digital signage. The new models
offer 50,000 hours’ usage instead
of 20,000 and are brighter than
previous models at 400cd/sqm.
EL benefits from energy savings
compared to traditional backlit
posters and signage. It is suitable
for a range of applications, including
retail displays, health and safety,
entertainment, architecture, or
safety lighting. The panels are highly
customisable to almost any size,
shape, colour or sequence.
Stand: 11-E58
Bright start for portable projectors
Genie in the bottle: Pico Genie offers portable LED projectors, screens and electroluminescent lighting
Touch of class: DigiClass connects
interactive touchscreens with devices
EVS
Live production solutions
provider EVS will be speaking
and exhibiting for the first time
at ISE 2015, showcasing FanCast,
its multiplatform delivery
solution designed to bring fans
closer to the sports they love.
Sport as a business is
predicted to grow globally to
over €110 billion by the end of
2015; to benefit from this, clubs
and venues need to ensure that
fans attend games in person
over watching an enriched
broadcast at home. These clubs
are now able to use technology
to connect with their fans’
emotion. EVS’ FanCast solution
engages with fans in order to
open up new revenue streams
and generate a ‘return on
emotion’.
Discussing how stadiums
can serve the sports fan better,
Xavier De Vynck, VP of business
development at EVS, will be
speaking about generating the
return on emotion at the ISE
Commercial Theatre on Tuesday
10 February at 13:30.
Stand: 8-H110
Bringing fans closer to sports
MASS FIDELITY
Canadian
technology
start-up Mass
Fidelity makes
its debut at ISE
with its Core
compact wireless
speaker system
and the S250
Relay Bluetooth
digital-to-analogue converter,
which allows any existing hi-fi to
become a wireless system (and
also works with existing DACs).
The company undertook a
highly successful Indiegogo
campaign that generated more
than $1.1 million in sales to 99
countries, and has continued to
win pre-orders for the products.
The Core is claimed to offer
“better than stereo” sound
that moves beyond the idea
of having just one sweet spot,
thanks to Wave Field Synthesis.
It boasts portability, multi-room
functionality, crystal-clear audio
and the ability for integration
with many of the leading control
systems such as Control 4 via a
port on the rear of the unit.
Users can stream to the
Core from a phone or tablet or
via digital or analogue sources
using a wired connection, and
can connect up to eight units
to create a multi-room system
without wiring or additional
WiFi equipment. It also features:
custom-designed acoustics;
and six digital signal processors.
The single box unit will ship
after ISE 2015.
Stand: 10-N131
WFS at Core of new wireless speakers
Core values:
Mass Fidelity’s Core
is claimed to make
everywhere a
sweet spot
NEWS FROM NEW EXHIBITORS
Preview Edition 2015 49
JONES DESIGNS
Ask almost any integrator, and
they’ll tell you there just aren’t
enough hours in the day. It’s in
response to that problem that
Jones designs is exhibiting for
the first time at ISE this year.
The company was created by
Keith Jones to help integrators
to become more productive by
‘taking over’ from them at the
point where initial interest from a
prospect has been confirmed.
“Our clients say the most
important thing we do is save
them time, so they are out selling
the next job, not worrying about
how to install the one they just
sold,” said Jones (pictured).
“We can take on all the design
requirements for any sized smart
home or home cinema project,
from initial proposal, through to
project handover documentation.”
The company has been in
business for five years, with both
people and revenues growing
over that time.
“One of the hardest things
for us, though, is to gain the
installers’ trust that we are
actually able to do this – perhaps
more successfully than they
can do it themselves,” continued
Jones. “They just don’t believe it’s
possible until they take the plunge
and then realise what a great idea
this is and how much time and
effort it saves.”
Jones designs can ‘hand back’
the project to the integrator at any
time. Its services – collectively
known as designFlow, which it
is launching at ISE 2015 – start
with proposal creation and
enhancement, the provision of 3D
visualisations and the writing of
a detailed specification, through
to generating wiring plans, cable
schedules and elevations, and
providing schematics such that
all members of the installation
team are on the same page. The
company is, however, more than
happy to undertake the complete
installation and hand over to the
end user.
Stand: 1-P58
Time saver for integrators
STRATEGIC
Advertising and marketing
strategy through the means of
augmented reality will be on show
at first-time exhibitor Strategic’s
stand during ISE 2015.
Strategic’s aim is to create
high-quality modern original
presentation methods, using new
technologies that create eye-
catching content. The company
aims to merge two areas, new
technologies and creative
content, to form a functional and
meaningful whole.
The company’s AR digital
guide is a mobile application
for iOS and Android with
augmented reality tailored to
customer needs in the areas
of advertising, wayfinding,
education, events, fashion and
publication.
The augmented reality
application functions through 2D
animation, video or a 3D model.
It can be interactive, operate in
conjunction with social networks
or be otherwise connected to a
target link.
Stand: 8-N340
Augmented reality content for screens
SMART THINGS
Design wall mounts for iPads,
iPods and iPhones are being
showcased by smart things.
The sDock series is a docking,
charging solution for situations
where the iOS device is to be
removed from time to time. It’s
pivotable, lockable and the built-in
photo frame displays a photo when
the device is removed.
The German-designed and
engineered sDock series doesn’t
require any special cases or
sleeves. A 30-pin and a Lightning
connector version accommodate
all devices. The sDock series
offers a range of power options
from USB to PoE.
Stand: 12-A83
Design wall mounts for Apple devices
smart things will show mounts for iDevices
Keith Jones: “One of the hardest things for us, though, is to gain the installers’ trust”
TINY GREEN PC
ISE 2015 visitors can create
and post signage content direct
to screens on the Tiny Green
PC stand, where the company
is demonstrating a content-to-
screen digital signage solution
that claims stand-out economy
and ease of management.
The solution is centred on the
TinyGreenPC Solitaire Pi Player,
built around the Raspberry
Pi. This delivers much of the
functionality of a PC-based
media player but, at 7W, uses
approximately one-third of
the power; it also has a small
form factor. The Pi player is a
professional-grade, dedicated
media player offering simple
scheduling and ready templates,
plus enterprise scalable
scheduling with the InStore
Media Digital Signage solution.
Stand: 8-F315
Raspberry Pi-based player
DigitalSignage
NEWS FROM NEW EXHIBITORS
50 Preview Edition 2015
FOCUS TOUCH
Focus Kiosk P10, an interactive
info terminal which allows full
customisation, is on show for
the fi rst time at ISE at the Focus
Touch stand, a brand name for the
interactive product group of Smit
Visual Supplies.
This interactive terminal,
with an integrated Full HD 55in
10-points touch display, comes
with WiFi, camera and speakers.
Visitors can control the screen
with their fi nger like they would
a tablet.
The Focus Kiosk can be moved
to various strategic locations
using its casters. The Focus
Kiosk is built from high-quality
hardware components, so the
terminal is suitable for intensive
use.
The Kiosk comes with a
modern white frame as standard,
however it can be ordered in any
other colour, with a customised
name and logo to refl ect
corporate identity.
The terminal enables
customers to fi nd their own way
through a store, promotional
action, assortment or catalogue.
It also allows retailers, hospitals,
hotels, warehouses, restaurants,
showrooms or airports to
combine online and offl ine
activities, bringing a complete
online catalogue to a physical
store to show many products on
imited fl oor space.
Stand: 8-H315
Interactive, customisable information kiosk EASYLED BY DYNAMIC DIGITAL
A tool designed for
manufacturers and distributors
of LED displays is on show at ISE
for the fi rst time.
easyLED aims to help those
companies manage the sales
and customer relations related to
their LED business and to create
quotations quickly. It off ers an
easy-to-use interface, mobility
and security and allows users to
create and share a catalogue and
price list and to export off ers and
technical sheets in pdf format.
It also enables users to
manage and backup all
projects in a single place
and to explore business
insights from any device.
A combination of ready-made
fi lters enables the selection of
the best products and the right
features for a particular project,
off ering a preview
before completion.
easyLED supports the creation
and editing of LED cabinets and
the systemical management of
projects as well as promoting
collaboration between
manufacturers and distributors.
Stand: 8-H115
Collaboration between LED manufacturers and distributors
VIZ-ART AUTOMATION
Specialising in screens and
associated equipment for home
cinemas, exhibitor Viz-Art
Automation will show its product
range at ISE 2015.
The Uran masked electric
screen is available in matt white,
professional matt white and in
cine grey, with aspect ratios of
both 4:3 and 16:9 and screen
widths from 70in to 160in.
The matt white screen is a
three-layer, unity gain screen with
a density of 500 grams per square
metre and a light refl ection
angle of 150°. The professional
matt white screen uses heavier
material – 1,400g/sqm – and has
a gain of 1.1. For movies, Viz-Art’s
cine grey screen material has a
gain of 0.8 but a wider refl ection
angle of 170°. Perforated screens
are also available from the
company.
The Uran masked electric
screen is designed to be
completely invisible when not
in operation as it is installed in
a ceiling void. According to the
company, the tensioning system
employed guarantees absolute
screen fl atness, while the quiet
Somfy engine ensures that
retraction is fast. An optional IR
receiver allows for integration
within an EIB (European
Installation Bus) system.
Also on show is Viz-Art’s
CINE-lift projector lift which
complements the Uran screen in
that it allows both components
– projector and screen – to be
hidden from view when not in use.
Stand: 1-P112
Screens and projectors disappear
The Focus Kiosk P10 can help retailers combine online and offl ine sales activities
LITE PUTER
Taiwanese company Lite-
Puter will showcase its PLNET
lighting and automation system,
which applies power line
communication (PLC) technology
to simplify wiring, reduce
installation costs and save on
energy consumption.
A PLNET signal can be easily
transferred between an AC
line and DC line (non-polarised
twisted pair). The company
says that this doesn’t just
simplify wiring, but reduces the
installation cost signifi cantly.
Bidirectional communication
features enable the PLNET
system to monitor status
and confi gure all parameters
remotely over a PC. PLNET
systems include conventional
dimmers, switch actuators,
LED dimmable drivers , 0-10V
dimmers and other peripheral
interfaces.
Stand: 8-H135
Introducing PLNET
Power lighting: Bidirectional communication enables PLNET to monitor status and confi gure all parameters
remotely over a PC
What a feeling when you’re hiding in the
ceiling: The CINE-lift enables a projector
to be hidden in the ceiling
TRACKINGTHIS
First-time ISE exhibitor
trackingThis describes itself as a
“Facebook for stuff ” as it creates
online profi les for physical things
so that users can keep track of
all the information they need to
have about any objects loaded
into its inventory and equipment
management system.
The online asset, job and
inspection management system
can store anything related to
an item and make it available
to whoever needs it, whenever
and wherever they are. These
might include: installation
details, confi guration data, user
manuals, service manuals, service
or inspection schedules and
certifi cates, warranty details, or
SLA compliance and conformity
certifi cates.
By combining the power of the
cloud with real-time data and such
features as automated alerts and
reports, trackingThis can take the
uncertainty out of managing the
complete life cycle of any item.
It is claimed to be safe, robust
and expandable, and can be
customised to suit users’
business needs.
There are three packages:
a basic free service, aimed at
freelancers and small companies;
a £10 per month Pro service;
and an advanced bespoke £150
per month enterprise service.
Stand: 11-D61
‘Facebook for stuff ’ keeps you on track
For the latest show news and updates follow #ISE2015
Preview Edition 2015 51
Bridge and App perfect fit for PoE intercomGREEN-GO
A network bridge interface and
iOS app for a digital intercom over
Ethernet system will be launched
at ISE 2015.
Designed by ELC Lighting,
Green-Go’s communications
system plugs into an existing PoE
network requiring just a connection
of the outstations.
Once set up, all group data
is stored locally so there is no
need for any central matrix or
processor. A base station is
available from Green-Go, but this is
not mandatory. The company said
this was unlike most intercoms,
which rely on separate networks
of discrete wiring or dedicated
data networks and proprietary
protocols.
The launch of the Network
Bridge Interface and app will
allow a user to link two Green-Go
networks from different locations
via the internet. It can also be
used to connect a laptop remotely
in order to log into the intercom
network from anywhere.
Silvio Cibien, Green-Go sales
manager, said: “This interface
will allow any Green-Go user to
link their system via WiFi to our
new app. The app, which is free to
download from the Apple Store,
will make the full capacity of
beltpacks or table stations, with 32
full duplex channels, 250 groups
and 3,000 users, available from
your iPhone, iPad or iPod Touch.”
Cabin said the app was also
being developed for Android
devices. He continued: “The app
will allow the user to configure the
layout of their screen, for example
giving direct access to one to four
channels, and link their iPhone or
other Apple device wirelessly to the
wired Green-Go network. This gives
the user 32 channels in their hands
with every function identical to
the wired beltpack. One Green-Go
bridge interface connected to a
wireless access point will enable
connection
for two iPhone
users.”
Stand: 7-C235
Call me: The free iOS app links Apple devices wirelessly to the wired
Green-Go network
HELVAR
New products in Helvar’s iC
range, which enables easy
colour control using DALI Type
8 (Dt8) commands, will be on
show during ISE 2015.
The 35W (LL35/2-E-DA-iC)
and 60W (LL60/2-E-DA-iC)DALI
drivers for tunable white enable
users to mix warm and cool
white light and light intensity,
to mimic outdoor lighting
conditions where morning
light has a different colour and
intensity than midday light.
The new ISE exhibitor says
this promotes feelings of
well-being and productivity for
people who spend big part of
their day indoors in artificial
light, such as office workers,
school students, hospital
patients and so on.
Helvar’s products allow
the user to pick a scene of a
certain colour and intensity with
the touch of a button, which
decreases programming time.
The Dt8 commands enable the
user to control two or more
output channels – which are
connected to two modules with
different colour temperatures –
over a single common address.
The use of just one DALI
address greatly reduces the
cost of a DALI lighting system.
The total power can be
divided between the two output
channels in any proportion.
Stand: 12-B84
Tunable white DALI drivers
EXHIBITOR NEWS: 4K For the latest show news and updates follow #ISE2015
52 Preview Edition 2015
DELTACAST.TV
Several new products are
to be demonstrated on the
Deltacast stand during ISE 2015,
including the new Delta-3G-elp
8c, a new high-end OEM
video card which is making
its show debut.
The card hosts eight 3G-SDI
channels confi gurable as inputs
or outputs and handles video
formats up to 4K60 over its
PCI Express Gen2 x8 interface.
This new hardware platform
is ready to support 12G-SDI,
DisplayPort and 10GbE.
Besides this, new ISE
exhibitor Deltacast will also
be highlighting the three most
recent cards it has introduced,
which are already being
integrated by customers.
The Delta-h4k-elp 20, a dual
input HDMI 1.4 capture card,
is able to capture up to 4K60
or 1080p120. The Delta-sfp-
elp 2, a four-channel versatile
solution, accepts various types
of interfaces thanks to SFP
pluggable modules. And fi nally
there’s the Delta-3G-elp-key
11, a compact 1080p hardware
keyer solution with BNC
connectors and by-pass relays.
Stand: 8-E210
New 4K OEM video card
PLANAR SYSTEMS
4K resolution 58in and 65in
displays have been added by
Planar to its EP-Series line. The
company says that the displays,
built for mission-critical and
extended-use applications,
are ideal for demanding 24x7
commercial operations such as
airports and control rooms and
as digital signage in a variety
of settings, including retail
stores, hospitality settings and
corporate lobbies.
The new 4K displays join the
Planar EP-Series Full HD 46in
and 55in models and come as
standard with an expansion
slot that supports Intel’s Open
Pluggable Specifi cation for
digital signage, making them
compatible with OPS devices
such as media players and
PCs. The new 4K displays
support both landscape and
portrait modes and include
an ultra-slim, logo-free bezel
to direct viewers’ attention to
the displays’ content. Planar
EP-Series 4K displays are also
available with integrated multi-
touch technology for interactive
4K experiences.
Planar notes that all models
come with an energy-effi cient
architecture featuring a
‘whisper-quiet’, fanless design
made possible through LED
backlighting and advanced
power management.
Stand: 3-A80
New 4K screens added to EP-Series
The 4K market segment is steadily building momentum as more and more elements of the signal chain, from content to display and all points between, become available. Here’s a small selection of the 4K products you can see in Amsterdam
EP-Series screens are optionally available with multi-touch technology
Holding the cards: The Delta-3G-elp 8c, a new high-end OEM video card, is making its ISE debut
EXHIBITOR NEWS 4KFor the latest show news and updates follow #ISE2015
Preview Edition 2015 53
Custom-made matrix for 4K and more
ABSEN OPTOELECTRONICS
The new A1.9 4K LED display is
the lowest pixel pitch product
currently available from Absen
and adds to its existing A2 Ultra
HD indoor LED display with 4K
capabilities. Both are suitable
for control centres, shopping
malls, conference rooms
and other high-end indoor
applications.
Both the A1.9 and A2
(2.5mm) products use high-
quality black SMD LED to
deliver high colour contrast
ratio and excellent performance
under challenging lighting
environments. Key features
include: integrated A3C (Absen
3rd Generation Calibration)
Technology, which allows panels
from diff erent production runs
to work together in one display;
and a Hot Swap module feature,
which means no re-calibration
is required on replacement of
faulty modules or receiving
cards, easing maintenance.
The displays use an Absen
patented connector, ensuring
seamless connection with
precision adjustment within
0.15mm. There is also a user-
friendly information window
on the rear of each panel that
monitors voltage, temperature
and total operation time.
Stand: 11-F52
4K LED display pitches in
ResidentialSolutions
Hot to Swap: The Absen A1.9mm 4K LED
display benefi ts from modular design
HDANYWHERE
The new Modular 8x8
customisable matrix with 4K/
UHD support will be showcased
at ISE 2015. HDanywhere’s matrix
can distribute 4K/UHD video,
1080p and 3D resolutions as well
as 10/100 Ethernet to distances of
up to 100m when using HDBaseT-
Pro (Class A) receivers.
Modular 8x8 matrixes feature
a patented tray-based loading
system that lets installers add
input and output modules on site
as required. The chassis does not
have to be purchased as a fully
populated 8x8: each matrix may
be ordered with the exact number
of inputs and outputs required,
such as 1x8, 3x7, 4x6 and so on.
HDMI, HDBaseT-Lite (Class
A) and HDBaseT-Pro (Class
B) transmission technologies
can be mixed and matched as
required within the same system,
meaning each Modular matrix is
bespoke built to deliver the exact
functionality needed for the job.
Modular 8x8 boasts a suite
of advanced features, including
support for 4K UHD, super fast
switching speed, CEC control of
the matrix and displays, two-
way IR, remote online matrix
monitoring, and system setup and
administration via browser on
a smartphone, tablet or PC. The
HDBaseT-Pro and -Lite display
receivers are all PoH, so no PSUs
are needed at the display location.
Stand: 5-R114
Each bespoke Modular matrix is built to deliver the exact functionality needed for the job
NEWS: DISPLAY TECHNOLOGY For the latest show news and updates follow #ISE2015
54 Preview Edition 2015
NSG GROUP
A new anti-reflective glass
product, Pilkington OptiView
Protect, will make its debut at ISE
2015. Pilkington OptiView Protect
is a laminated glass with pyrolytic
anti-reflective coatings, providing
the safety and security benefits of
laminated glass.
This anti-reflective product
offers benefits for outdoor digital
signage, including high light
transmission, low reflection, a
neutral colour, UV blocking, and
large stock size.
The NSG Group will also
showcase a wide range of robust,
pyrolytic, toughenable coated
glass products that are aimed at
digital signage and touchscreen
applications.
NSG TEC products are pitched
at touchscreen cover lites where
a TCO (transparent conductive)
coating is required. NSG TEC glass
is very durable and robust, the
company using fluorine-doped tin
oxide as the TCO, thus offering a
value alternative to ITO (indium-tin
oxide).
The product line offers sheet
resistances ranging from 5 to
250ohm/sqm. These glasses are
available in a variety of substrates
and thicknesses and are colour
neutral, minimising reflected
colour and will also not change
colour over time.
The durable pyrolitic surface is
scratch and abrasion resistant and
can be easily handled, cut, insulated,
laminated, heat-strengthened and
toughened. NSG TEC can also be
heat processed and bent after
production, and can be tuned to
specific customer requirements.
The company’s new digital
display mirror products, Pilkington
MirroView and Pilkington
MirroView 50/50, will also be
on show. Coated with a highly
reflective mirror coating, these
products are aimed at concealing
digital displays and video screens
when they are turned off. When
the display is turned on, the glass
allows the display to show through.
Stand: 8-D352
Anti-reflective glass for digital signageDigitalSignage
Anyone who has been involved
in the projector market over
the past 20 years – which, to all
intents and purposes, is how long
the market has existed – must
marvel at what’s been achieved.
Back then, we claimed that 300
lumens was “more than enough
for lights-on presentations” –
and we dutifully trotted around
the shoot-out at InfoComm to
laugh at what some projector
manufacturers were doing. There
were some really bad projectors
– but now, there really aren’t.
And what became of some of
the pioneers of DLP technology in
projection? nView, Davis, Proxima,
Electrohome, Ampro, Liesegang –
where are you now?
I was very much involved in
DLP technology back in the day.
Texas Instruments bet big on
projection TVs – the consumer
market was always the ultimate
goal, rather than the commercial
market. What TI saw was a
future where DLP projection
technology would enable slim,
lightweight, large-screen TVs
that would always – always –
deliver superior image quality to
anything a flat panel display could
provide. How wrong were we?
REVOLUTIONISING MOVIE-GOING
And yet… DLP went on to
revolutionise the movie-going
experience. Just six years
ago, there were fewer than
4,000 digital cinema projectors
installed. Industry estimates
indicate that, in 2015, the installed
base will be very close to
135,000. That’s pretty much every
screen in the world converted
– and the large majority of
those projectors feature DLP
technology. Who would have
thought, way back when, that
a digital projector could ever
deliver images that equalled – in
many ways, surpassed – those
possible with film?
However: over the past decade
or so, the landscape has changed
dramatically. Large, flat-panel
displays are delivering levels of
image quality unthinkable at one
time. And, in the mainstream,
they’re at price points that were
equally unthinkable. There
are undoubtedly now many
applications and market segments
that would previously have needed
projection – but that have now
turned to flat-panel displays.
It would be easy to believe
that projection technology must
be on the decline. ISE 2015
will be absolute proof that it
isn’t. The fact is that projector
manufacturers have responded
with innovation after innovation to
create new market opportunities.
FLEXIBLE, ADAPTABLE
A prime example has been
the advent of the short throw
and ultra-short throw (UST)
projection segment. Now highly
popular, notably in education, UST
projectors overcome two issues
that previously saw projectors
unfavourably compared with
flat-panel displays: the casting of
shadows on the screen, and the
blinding glare coming from the
lens. Now, educationalists have
a highly flexible tool – projectors
are inherently easily adaptable
to spaces of different sizes – that
enables the interactivity and
engagement that are central to
current thinking in teaching.
It’s not just the projectors
themselves, though. Screen
technology has also come on
in leaps and bounds, enabling
images to be brighter and higher
contrast.
The fact remains: for images
over a certain size, projection will
continue to be the answer for at
least the foreseeable future.
Flat-panel displays of 80in
and above are fantastically
impressive – but it’s hard to see
them approaching the price of
a projector/screen combination
any time soon. There will be a
part of the market that projection
will continue to dominate: that
market may be slightly smaller
than it once was, but it’s still a
substantial opportunity.
And, of course, it’s unlikely
that flat-panel displays will
ever threaten the dominance of
high-brightness projection in
conference rooms, concerts and
visitor attractions. You won’t have
to walk far at ISE 2015 to see the
truth of that assertion.
It’s undeniably the case that
there is room in the market for
both technologies. Projection may
have lost some share over the
past several years but it seems
reasonable to believe that that
erosion has slowed and may
well have flattened – and without
some major and unexpected
developments in the cost to
produce flat-panel displays, its
future seems secure.
Projection: you’ve come a long way, baby
KONKA E-DISPLAY CO.
HD LED
screens for
the rental
market are
on show at
the Konka
E-display
stand,
made up
of 500mm
x 500mm
units in a
die-cast
aluminium structure.
Offering the ability to hang or
stack displays, these HD screens
enable fast installation and
the assembly of LED screens
without tools, thanks to an
integrated locking mechanism.
Weighing under 8.5kg, they
offer a high refresh rate, low
noise and wide viewing angles.
Stand:11-P58
Turnkey rental LED displays
DigitalSignage
Ian McMurray
Displays of various kinds have always been a mainstay of the ISE showfloor, and the 2015 show looks to be no exception. Here’s a taster of what will be on offer this year
Projection industry veteran Ian McMurray reminisces about the good old days – but sees plenty of promise for the projector market
OPINION
Durable and robust: NSG TEC glass in situ (picture©iStock.com-PilkingtonBenelux)
Not just hot air: The Konka E-display screens are made
up of 500mm squares
NEWS: DISPLAY TECHNOLOGY For the latest show news and updates follow #ISE2015
56 Preview Edition 2015
VTRON
An LED videowall that is claimed
to offer the industry’s highest
refresh rate (6800Hz), allowing
it to display a flicker-free image,
has been introduced by Vtron.
The new VLED series
videowalls are designed for large
indoor displays, with a choice of
1.488mm and 1.92mm pixel pitch
versions (the 1.92mm wall has
the 6800Hz refresh rate).
Both videowalls come
with integrated mechanical
and electronic design, skin
colour representation and P2P
calibration, and are designed
for high reliability and safety
with centralised and redundant
power supplies,
low-radiation emission
and dust proofing. The
walls use centralised
power supplies, to
eliminate noise generated
by any fan or other
cooling equipment, and
aluminium cabinets,
offering excellent heat
dissipation (reducing
the temperature
by 5°C-10°C), for
improved LED lifetime.
The VLED series
is integrated with
Vtron’s Digicom AP2000
all-in-one video processor,
which supports up to 28 output
screens and enables tiled
videowall displays to respond
as a single, ultra-high resolution
Windows desktop. It includes
redundant power supplies,
fans and a RAID option for
hard disks. By installing
Vtron’s VLinkExpress or VNC
remote access software,
operators can display input
sources from multiple network
terminals. H.264, MPEG-4,
MJPEG-2, MJPEG and RTSP
simultaneous video streams are
supported.
Stand: 11-H65
A refreshing approach to videowalls
SHARP EUROPE
Two new products will be unveiled
on Sharp’s stand: a ‘super-slim’
70in 4K monitor and a 55in display
for videowall installation.
The 70in monitor (PN-H701) is
said to offer crisp, vivid pictures,
suitable for store displays and
digital signage. The videowall
monitor (PN-V551) offers
advanced colour calibration, with
embedded 1D and 3D look-up
table technology. It also features a
minimal 3.5mm bezel for close-to-
seamless giant displays.
In addition to these new
products, Sharp will also show the
flagship products from its existing
ranges, including the recently
launched PN-Y Series. These
feature USB playback for no-fuss
digital signage, or for back-up video
content in case of network failure.
Sharp’s 200sqm stand will also
host interactive demonstrations
with several partners, using the
company’s professional displays
and touchscreens. These complete
solutions will feature in several
zones on the stand – 4K, Retail,
Digital OOH and interactive touch
video –and each zone will show the
business benefits that can arise
from using the relevant technology.
The company is also showing its
second generation of collaborative
touchscreens, the BIG PAD. This is
certified for MS Lync, and offers
improved usability and embedded
functionality. It can be used as an
educational aid, a presentation tool
or as an interactive workspace.
Stand: 11-E76
New 4K display and videowall monitor
DIGITAL PROJECTION
The advent of professional, high
brightness solid-state illumination
has been a welcome stimulus to
the projection industry throughout
2014. Digital Projection seized
this opportunity and introduced
the first 3-chip, over-10,000
lumen laser phosphor projector
at ISE 2014 and we are seeing a
steep uptake of the technology
as the market realises the many
commercial and technical benefits
it has to offer.
The growth and excitement
looks set to continue as
4K resolution enters the
mainstream in 2015 and after
launching our laser phosphor
Insight 4K projector in 2014,
Digital Projection will follow up
with another world first in 2015:
a native 4K LED illuminated
Insight projector.
At 2,000 lumens, this product
might be considered niche, but
there are several industries
that have been asking for such
high fidelity displays with no
limitations on the viewing canvas
size or shape. Predictable
colorimetry and stable light
output are a must in many
visualisation and simulation
applications and by coupling
this with higher resolutions,
we believe there is a genuine
opportunity to significantly
improve user experience.
For the time being, 4K
solutions remain at the pinnacle
of the projection industry and it is
important not to neglect the need
for continuous improvement in
other areas.
Flat panels are getting bigger,
better and less expensive and it
would be foolish to believe they
will not continue to take ground
from some strongholds of the
projection market. However,
there are still many unique
attributes the projector can
offer and for this reason we
believe that manufacturers and
integrators alike will continue
to explore the use of curved,
irregular surfaces to create user
engagement beyond that of the
flat screen.
Digital Projection is committed
to the continuous development
of brighter, more efficient
projectors throughout the range,
with features aimed at the
unique requirements of each
vertical market.
Stand: 1-F60
Optimistic projections
EXHIBITOR VIEW
Chris Axford,
EMEA sales & marketing manager
Not a flicker: Vtron’s new high-refresh VLED series video walls
S[QUADRAT]
The new SX NT V4 is the latest
version of S[quadrat]’s LED display
control system, which has been
recently installed in the SAP Arena
Mannheim, Germany to control
a four-sided LED video cube
consisting of four 34sqm SI [6 SMD]
NT Light displays with Black Face
Nichia LEDs. These are S[quadrat]’s
latest model of 6mm pixel pitch
indoor display, which are also
making their debut at ISE 2015.
The new display features edge
pixel dimming to reduce bright
lines between the pixel cards
or modules. It supports static
and multiplex LED drivers and
is particularly suitable for high-
resolution displays. It promises
low energy consumption, high
system reliability, and allows full
RGB image calibration, including
data scoring. It also supports error
detection and current sensing.
Stand: 11-N35
LED displays score with SAPGot game: The SAP Arena in Mannheim uses S[quadrat]’s new displays
NEWS: DISPLAY TECHNOLOGYFor the latest show news and updates follow #ISE2015
Preview Edition 2015 57
AVEX
More effective meetings with the
help of modern technology: that is
the idea behind Quarta, according
to exhibitor Avex.
Avex says that the Quarta
meeting table offers businesses
a unique and innovative solution
thanks to the combination of fully
integrated audiovisual facilities,
maximum comfort and optimum
ease of use, describing it as a
perfect balance between form
and function.
At the heart of the Quarta table are
flat screens, recessed under clear-
vision toughened glass. Avex points
out that the arrangement allows
participants in a meeting to maintain
eye contact with each other because
they no longer have to turn to face a
single central screen on a wall.
The Quarta table can be equipped
with videoconferencing. High-
definition cameras, combined with
what the company describes as an
advanced videoconferencing system,
promise to deliver sharp images and
clear sound. The screens, sound level,
lighting, climate and other functions
are operated from a touchpanel.
The Quarta range provides
different versions in terms of size,
finish and audiovisual components.
Every Quarta table comes, as
standard, with recessed screens, an
audio system and sockets for laptop
connections, and can be enhanced
with videoconferencing and other
options for optimum interaction.
Quarta tables are co-produced
with Dutch furniture manufacturer
Exclusive Products.
Stand: 3-A137
Quarta videoconferencing table is flexible
CTOUCH
As can be guessed from the
company name, ISE 2015 sees
CTouch highlighting its range
of touch-enabled solutions.
Featuring its proprietary
Active IRO technology, which
combines multiple optical
cameras, infrared reflectors
and vector software, CTouch
says that its panels are the
fastest and most accurate
available. CTouch products
come with a minimum of four,
and up to 32 touch points.
Designed for interactive and/
or collaborative environments,
CTouch LED displays come in a
range of sizes from 47in to 84in.
All feature Full HD resolution,
with the exception of the 84in
screen, which is delivered
with a 4K resolution panel
that the company recommends
for installations where detail
is important, such as medical,
control rooms and visualisation.
All displays use toughened
anti-glare glass for maximum
durability.
CTouch’s technology supports
simple, intuitive hand and finger
gestures including one and two
finger navigational gestures
such as swiping, panning
and flicking. Users can also
configure their own personal
gestures such as displaying the
on-screen keyboard, toggling or
minimising all applications to
the desktop.
A multi-language software
package is provided that
includes a full range of
presentation tools together with
a range of images, backgrounds
and interactive media. Also
available are accessories such
as a soundbar delivering up to
90 watts of audio.
The screens are compatible
with Windows, Apple Mac
and Linux.
Stand: 1-F100
The power of touch
Table-based videoconferencing improves eye contact and interaction
EXHIBITOR NEWS: AUDIO For the latest show news and updates follow #ISE2015
58 Preview Edition 2015
As ever, the audio world is well represented at ISE 2015 in the commercial and residential sectors, whether as standalone systems or in the various component parts of the signal chain from microphone to loudspeaker
Industry headlines over
the past few months have
confi rmed the current buzz
around all things immersive
audio. Barco announced the
acquisition of 3D sound pioneer
IOSONO in late September in
a move that is set to further
strengthen its track record in
immersive audio for cinema.
Meanwhile, in the residential
space, Dolby has announced
that Paramount Pictures and
Warner Bros movies featuring
Dolby Atmos soundtracks are
to be made available for home
theatre enthusiasts with Dolby
Atmos-enabled AV receivers
and speakers, via Blu-ray and
streaming service VUDU.
Of course, ‘conventional’
surround sound is already a
default for many cinemas and
exhibitions; but immersive audio
promises to quite literally add
another dimension – height
– as the advent of enhanced
channel-based and object-
oriented technologies relieve
public audio of its traditional
restrictions.
Dolby Atmos adopts an
object-oriented approach to
audio as opposed to a channel-
centric one. For fi lmmakers, this
means that “any sound heard in
a fi lm scene is an audio object,
for example a helicopter taking
off or a child crying”, explains
Jonathan Jowitt, evangelist
content and e-media solutions,
Dolby Laboratories. “With
Dolby Atmos, you have amazing
fl exibility: the format provides
even richer, more detailed
sound by rendering to overhead
or height speakers and/or to
more than seven speakers at
the listener level,” he says.
Also making waves in the
immersive audio world is Auro
Technologies’ Auro-3D. Auro
claims to deliver ‘surround
sound with height’ with this
format, which embodies a
hybrid approach. “Auro-3D is
using both the channel- and
object-based approach,” says
Auro Technologies’ CEO, Wilfried
Van Baelen, “but in a diff erent
way than our competitors, in
order to fi rst create the most
natural immersive sound
experience in a channel-
based solution and then use
object-based technology for
interactivity and to further
defi ne more spot point sources
in the hemisphere.”
Germany-based IOSONO
Sound has undoubtedly
proven to be one of the most
infl uential forces in immersive
audio – and its acquisition by
Barco certainly won’t harm
its global profi le. The current
IOSONO off er incorporates
a ‘toolchain’ for production
(Spatial Audio Workstation),
distribution (IOSONO Container
+ Master Files) and reproduction
(the IOSONO CORE hardware
processor, which is described as
the ‘heart’ of IOSONO’s 3D sound
systems).
IOSONO, explains Barco
senior director strategic
business development
entertainment Brian Claypool,
is “designed for object-based
audio [but will] support channel-
based audio as well. Speaker
layouts can be designed fl exibly
for a specifi c purpose and
venue, [and] a full 360º system
is possible.”
Datasat Digital Entertainment
was formed in 1991 and began to
attract widespread attention after
its digital audio system was used
during production of Jurassic
Park. Originally engineered for
5.1 surround sound, Datasat
Digital Sound technology has
developed to improve the quality
of surround sound to 7.1 and
11.1. Datasat recently announced
a link-up with Dolby that will see
the Datasat RS20i home cinema
processor made available with
Dolby Atmos.
Focused fi rmly towards
the museum, theatre and
installed space in general, Out
Board UK’s TiMax SoundHub
is another animal again,
providing source/speaker
matrixing and spatialisation
scaleable from 16x16 up to
64x64 sizes. Explaining TiMax
SoundHub’s distinctive niche,
Out Board director Dave Haydon
explains: “Its unique delay-
matrix function and object-
based virtual pan objects allow
it to enhance both existing
conventional surround formats,
such as 5.1/7.1, and also
create dynamic spatialisation
soundscapes entirely.” The
system combines playback, 3D
spatialisation, show control,
sound system distribution and
management in one box.
The greater availability and
aff ordability of wireless audio
will surely be a vital factor in
determining how widespread
immersive sound environments
ultimately become. But with the
Barco/IOSONO announcement
indicating the beginning of
convergence and consolidation
in the marketplace, we can
expect the commercial push
for commercial and residential
applications to become
increasingly acute.
For now, with all these
companies showing their wares
at ISE 2015, there’s no better
opportunity to compare and
contrast them for yourself.
Auro Technologies: Stand 7-V185Barco: Stands 11-F78, 11-H75Datasat Digital Entertainment: Stand 7-V180Dolby Laboratories: 7-X170TiMax: Stand 7-C220
Surrounded by immersive audio companies at ISE
David Davies
David Davies discusses recent developments in the immersive audio market – from leading companies you can visit at the show
OPINION
High-output modular speaker range in European debutCOMMUNITY PROFESSIONALLOUDSPEAKERS
ISE 2015 sees the European
launch for the I-Series high-
power, high-output modular
loudspeaker family.
The series includes point-
source, high-directivity, compact
and fl oor-monitor models in
multiple performance levels,
providing modular scalability
for a wide range of applications.
Matching-height subwoofers, in
sizes ranging
from compact
single 12in
models to
dual 18in
models,
complement
the full-range
I-Series
models.
The range features high-
output woofers that combine
a variety of technologies
for smooth response, high
intelligibility, low distortion and
minimal power compression.
Two-way models have large-
format compression drivers, a
choice of six rotatable horns and
individually-voiced, beamwidth-
matched crossovers with single
or biamp operation. Three-way
models off er a choice of three
rotatable horn patterns and
biamp or triamp operation with
a combination of large-format
HF compression driver and
Community’s M200HP midrange
compression driver.
Both HF and midrange
drivers use ketone polymer
diaphragms for smooth and
uniform sound quality.
Housed in lightweight 15mm
Baltic-Birch cabinets, the
speakers are fi nished in
low-gloss black or white
textured paint, while the
edge-to-edge wrap-around,
fabric-backed, powder-coated
steel grilles display no forward-
facing logos.
A wide range of optional low-
profi le, modular installation
hardware supports the quick,
easy and secure installation
of virtually any combination of
I-Series models. This hardware
system improves aesthetics by
keeping the brackets hidden
above and behind the cabinets,
while also reducing the vertical
array height and minimising the
number of suspension cables.
Stand: 7- M190
Community’s I-Series quality, clarity
and elegant styling
BARIX AG
The next-generation Barix
Store&Play solution will
be on show at ISE. It gives
service providers a fl exible
application for retailers
and other businesses
that want dynamic in-
store radio programming
without using the amount
of network resources that live
streaming requires.
Store&Play allows customers
to download music and advertising
content off the network and to
reliably play out that programming
on schedule with excellent audio
quality.
The new Store&Play is a complete
hardware and software solution
as opposed to a device-centric
system, giving systems integrators
a complete end-to-end package for
installation across multiple locations,
with strong control of playout
schedules across local branches.
It also delivers accelerated
download speeds, as well as
improved system memory
to preserve playback quality
throughout demanding processing
actions. Built-in precision clock
timing ensures that playback
schedules remain intact through
network outages.
Stand: 8-M245, 8-M250
Dynamic in-store radio programming
The Barix Store&Play enables dynamic in-store radio
programming that uses less network resource than
live streaming
EXHIBITOR NEWS: AUDIOFor the latest show news and updates follow #ISE2015
Preview Edition 2015 59
SYSTEMLINE
ISE 2015 is providing the debut of
the S7 installed multi-room music
system from Systemline.
The company, an Armour Home
brand, claimed that once built
into the fabric of a home, the S7
can preserve the aesthetics of
the interior while offering users
fully-integrated access to online
music services.
S7 accesses a wide available
range of online services, including
BBC iPlayer, Tune-in, Spotify,
Deezer and Qobuz. It is able to
store over one million music
tracks, thanks to a 1TB hard drive.
It offers 24-bit, 192k sound quality
capability and enables auto CD
ripping, including album art. It
is operated by Systemline’s Net
Music app, which also enables web
browsing and social networking
and is operated by a simple one-
touch control keypad; it can also be
controlled remotely from an iPhone
or iPad.
S7 uses an open access IP
gateway, allowing it to easily
interface with other home
automation systems, such as home
cinema and lighting, to create a
fully integrated experience. The
system also provides seamless
integration of TV sound, according
to the company.
S7 is priced at £3,000 for a
typical four-zone system, including
speakers, while additional zones
can be added at £550 each from
Systemline installers.
Stand: 7-T160
Multi-room music from integrated installation
ResidentialSolutions
CREST AUDIO
The Tactus Digital Mixing System
provides a simple, customisable
touchscreen operating interface
that puts all audio routing,
processing and mixing tools
within easy and immediate
reach. It has been designed
by Crest Audio in partnership
with Waves, and works with the
new Waves eMotion Mixer for
SoundGrid. The Tactus system
also allows the use of Waves
audio processing plug-ins for
live events.
It includes: Tactus.FOH, the
audio processing core; Tactus.
Stage, a 32-in/16-out remote
stage box with digitally controlled
high-quality mic preamps; and
Tactus.Control, a dedicated
hardware control surface.
The system interconnects via
Gigabit Ethernet and an internal
Gigabit switch, allowing multiple
configurations in a range of
channel counts.
The Tactus.FOH is powered
by Waves’ SoundGrid audio
processing/networking platform,
for low latency and precision audio
processing. When combined with
the new Waves eMotion Mixer,
the result is a very flexible mixing
platform. The Tactus.FOH frame
provides eight local microphone/
line inputs and eight line outputs,
and serves as the audio signal-
processing engine.
Also new from Crest Audio are:
the CLh 5000 (2,500W per channel)
and CLh 2500 (1,250W per channel)
Class D power amplifiers, using
ultra-high efficiency amplifier
output circuit that reduces
weight while increasing output
power, reliability and thermal
efficiency; the CKd Series of
four multichannel, networkable,
intelligent power amplifiers;
and the CPS Series of powered
loudspeakers with internal DSP,
with three compact full-range
speakers and two subwoofers.
Stand: 2-A60, 2-A70
Tactus digital mixing system
S7 provides 24/192 sound quality, online music services and one-touch control
High-output speaker aims for immersive sound
EXHIBITOR NEWS: AUDIO For the latest show news and updates follow #ISE2015
60 Preview Edition 2015
DAN DUGAN SOUND DESIGN
Three new products featuring
automatic microphone mixing
technology will be unveiled at
ISE 2015, adding MADI I/O and
Dante I/O capabilities as well
as a physical interface to the
Dugan range.
Dugan products are intended
for use with multiple live
microphones in broadcast talk
shows, corporate meetings,
educational settings, live
theatre and other applications.
The products are not mixers in
themselves, instead they are
accessories to sound mixing
consoles and patch into the
input insert points of a mixing
console, giving the board
operator all of the features of
the board such as EQ and sends
along with automatic mixing.
The Dugan Model M uses
MADI I/O. It provides 32
channels of Dugan auto-mixing
at 96k or 64 channels at 48k.
Equipped with PoE, it is housed
in a half rack case. The Dugan
Model N offers Dante I/O and
will supply 32 channels at 96k
or 64 channels at 48k along with
PoE , also in a half rack case.
The Dugan Model K is a
physical interface for all
networkable Dugan products.
It gives the user physical
buttons for controlling a
system made up of any
number of Dugan units.
The company claimed its
technologies provide the best
mix of live mics, providing
fast, transparent cross-fades
without up-cutting, choppy
sound or shifts in background
noise. Transitions between
talkers are consistent no matter
how many mics are open.
Stand: 7-C174
Automatic mic mixing with MADI and Dante I/O
ALCONS AUDIO
The CRS12GT from Alcons
Audio will be showcased at ISE.
The two-way passive-filtered
loudspeaker features proprietary
multiple-patented pro-ribbon driver
technology. Alcons said the speaker
is designed to meet all requirements
of current and future Digital Cinema
immersive surround sound formats.
According to the company,
the CRS12GT combines full clarity
and intelligibility with an unusually
high dynamic range and up to 90%
less distortion than traditional
cinema surround systems.
Utilising identical MHF pro-
ribbon transducers for screen and
surround systems, the speaker
aims to provide a wide and uniform
sound stage throughout the listening
area. Alcons said this was especially
noticeable in multichannel cinema
surround systems and in surround
systems for performing arts theatre.
The CRS12GT system consists
of one RBN601 6in pro-ribbon
driver for HF and a vented 12in
mid-bass for LF reproduction. The
CRS12GT HF section has a 1,000W
peak power input, enabling a 1:15
RMS-to-peak dynamic range with
lowest distortion from 1,000Hz to
beyond 20,000Hz. The absence of
a compression threshold caters for
a linear tonal balance at any SPL,
claimed the company.
The patented horizontal
dispersion of the Alcons RBN601
pro-ribbon transducer guarantees
a very stable sound projection
throughout the operating bandwidth,
both on- and off-axis.
The all-Neodymium speaker
configuration lowers the total
mounted system weight and
facilitates easier installation.
Stand: 6-N148
Alcons Audio says the CRS12GT offers the most realistic surround sound reproduction possible
drives business to exhibitors’ stands at the show and helps convert
business opportunities into solid revenues.
To confirm your advertising space in any of products, contact the sales team now:
Drive visitors to your stand
thedailyTaking a look back atInfoComm’s journey since1939, InfoComm CEO DavidLabuskes feels that whilethe technology may haveadvanced dramaticallysince the days of filmstripprojectors, the core goal ofthe association has alwaysbeen broader thantechnology.
“The celebration of our 75 years of existenceis not about pattingourselves on the back but about usingtechnology to transformhuman communications,”reflected Labuskes. “The need to enhancecommunications betweenpeople is just asimportant today as it was75 years ago, and that willcontinue for another 75 years.”
To celebrate this milestone, the association is distributing two free vouchers to all ISEregistrants this year, allowingthem access to any educationalcourse it is running at the showthis year. Labuskes is delightedwith the uptake so far, noting that 322 attendees participated
in training on the first day of the show.
“It’s our birthday gift. We thoughtit was poetic to focus on the coredelivery of education that ourassociation is so committed to andto make that available to everyonewho registered for ISE.”
Striving for quality, the associationpublished its Audiovisual Systems
Performance Verificationstandard as an ANSIstandard in December 2013,and Labuskes is excitedabout this whole process.
“It allows the use of adocumented and industry-approved process to agree towhat an AV system shouldaccomplish before it’sinstalled and to verify that it has achieved its goals onceit has been installed. It’s aclosed loop, ensuring qualityand allowing that quality tobe defined by the client andby the service provider.That’s critically important.”
Globalisation is also part of InfoComm’sstrategic plan. While basedin North America, theassociation has expandedits membership worldwide
in recent years. “For the first time in 2014,
InfoComm will have over half of itsrevenue outside of North America. Weare launching a new show in Brazilthis year in May, our membership isgrowing and we are forging strategicalliances and partnerships with otherorganisations around the world.”Stand: 11-N100
Mike Blackman, managingdirector, ISE 2014 (centre left)and Daria Petrova, projectdirector, Integrated SystemsRussia (centre right) greetrepresentatives of ISEexhibitor Polymedia, theRussian Embassy in theNetherlands and Russia’sMinistry of Defence at theshow yesterday.
InfoComm: the next 75 years
www.iseurope.org
Amsterdam RAI, NL
OFFICIAL NEWSPAPER OFISE is a joint venture partnership of:
Thursday 6 February 2014
>>> Immersive sound p3 >>>Crestron Awards p4 >>>Toshiba Europe launch p8 >>>KNX products p81 >>>$10,000 giveaway p82
SHOW HOURS Tuesday..................09.00-18.00Wednesday............09.00-18.00Thursday................09.00-17.00
Labuskes: “The need to enhance communications betweenpeople is just as important today as it was 75 years ago”
Moving closer –and further apartCEDIA has, it seems, achievedthe almost paradoxical feat ofbecoming more joined up – and,at the same time, more spreadapart. “Yes,” confirmed CEDIAchief operating officer DonGilpin, “it may have sometimesseemed that the different partsof CEDIA didn’t have much to dowith each other. Over the pastcouple of years, though, that’schanged: we’re a much moreunified organisation – we’re atruly global entity.” That means,said Gilpin, that resources arenow developed with aninternational mindset ratherthan a local mindset.
And, at the same time, CEDIA has been spreading itswings, looking to bring thebenefits of membership to amuch more geographicallydiverse audience. Gilpin hasresponsibility for CEDIA in theAmericas and Australasia,while colleague WendyGriffiths is leading the CEDIAcharge in the UK, mainlandEurope, the CIS, the MiddleEast, Africa, India and Pakistan.
Successful CEDIA events –each attracting more than 100delegates – have taken placein the last few months in bothRussia and India, and havealso been run in South Africa,China, Italy and France. Gilpinhas set his sights on creating aCEDIA presence in Brazilduring 2015, and is alsoenthused by the opportunity he
sees in Australia. “It’s takingoff like gangbusters,” helaughed. This year will seeGriffiths focusing on growingCEDIA’s footprint in India.
“It’s all about maximisingaccess to the considerableresources at CEDIA’s disposal,”pointed out Gilpin. CEDIA hasnow made its resource library –including education, research,manuals and white papers –available online.
“We’ve also taken ourRecommended WiringGuidelines and translated theminto Italian, French andSpanish,” added Griffiths, “andwe’ve distributed more than9,000 copies.”Stand 1-F21
CEDIA’s Gilpin: “We’re all morealigned now than we’ve ever been”
International: Gurpreet Purewal +44 (0)20 7354 6000 gpurewal@nbmedia.com
Guaranteededitorial with all
advertising packages in the form of a Q&A
or opinion piece
Official Visitor Newsletter, before,
during and post show and direct to the
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Don’t miss your opportunity to advertise in the show Daily’s and ISE newsletter
NEWS For the latest show news and updates follow #ISE2015
62 Preview Edition 2015
As this issue went to press, we learned of
an addition to the InfoComm professional
development sessions. On Wednesday 11
February at 16:00, an ISE-exclusive session
will take place entitled ‘Better than human
music mixing - live music auto-mixed
for the 21st century’. This will introduce
a series of revolutionary developments
that allow live music to be mixed totally
by computer to a standard as good as, or
perhaps better than, humans. How will this
technology change audio engineering?
Presented by RH Consulting in
association with Korean Advanced
Technology Research Group, the session
will feature an introduction to the auto-
mixing technologies involved and a
demonstration of the system mixing music.
A question and discussion session will
cover how this technology will be used and
how it will impact the audio market.
Entry to the session costs €40; InfoComm
members and guest members may attend
free of charge.
Room: D204
Auto-mixing: exclusive demo
EDITORPaddy Baker+44 20 7354 6002pbaker@nbmedia.com
MANAGING EDITOR Joanne Ruddock +44 20 7354 6002jruddock@nbmedia.com
EXECUTIVE EDITOR (PRE-SHOW)Andy Stout
CONTRIBUTORSMichael Burns, David Davies, David Fox, Monica Heck, Ian McMurray
HEAD OF DESIGNJat Garcha+44 20 7354 6003jgarcha@nbmedia.com
EDITORIAL PRODUCTION MANAGERDawn Boultwood+44 20 7354 6001dboultwood@nbmedia.com
SENIOR PRODUCTION MANAGERAlistair Taylor+44 20 7354 6001ataylor@nbmedia.com
SALES MANAGERGurpreet Purewal+44 20 7354 6000gpurewal@nbmedia.com
ACCOUNT MANAGER Peter McCarthy+44 20 7354 6000pmccarthy@nbmedia.com
PUBLISHERSteve Connollysconnolly@nbmedia.com
PRINTED BY Partnion, Marc van Riet+31 61362 4321
© 2015 NewBay Media. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. Published by NewBay Media on behalf of Integrated Systems Europe. NewBay Media, 1st Floor, Suncourt House, 18-26 Essex Road, London N1 8LR, England
If you’ve been a regular ISE attendee for
the past few years, then you’ll have noticed
the show growing – not only in terms of
expanding to fill every hall of the RAI, but also
in terms of the number of visitors, making
aisles, corridors and escalators noticeably
busier with each successive year.
Last year, 51,003 stepped through the
doors at ISE. This means that the show now
attracts as many people in a single day as
it used to over three days not so long ago.
Even the ‘quiet’ last day in 2014 drew 18,000
people, which is a higher attendance figure
than any of the first five ISEs.
Not only has the total attendance grown,
but the average time spent by attendees
has also gone up as the show has spread its
footprint. The show is now too big to take in
everything in a single day, and so inevitably
the middle day has the largest attendance.
Mike Blackman, ISE managing director,
reports that some exhibitors have expressed
concern about not having enough space on
their stands to accommodate the high levels
of visitors. By any standard, this is a nice
problem to have, but it is one that needs to
be addressed. As he told a press conference
in December: “The best way to deal with this
is not for our exhibitors to take bigger and
bigger stands, so we can’t accommodate
new exhibitors, but to allow them more time
to speak to attendees.” So ISE 2016 will run
from Tuesday 9 to Friday 12 February – a
four-day show.
It will be interesting to see how the fourth
day affects the pattern of attendance at
the show. Having four days addresses the
inevitable middle-day bulge, or at least allows
the possibility of flattening the attendance
curve to some extent. With ISE 2016 running
to a Friday, I expect that more visitors will be
tempted to extend their stay in Amsterdam
over the weekend; but conversely, many of
the others may head for home at an earlier
time than in previous years.
According to Blackman, his team is
currently looking at how the four days will
be structured. For instance, should the
days be themed? Should the first two days
be restricted to the channel? (This might
be tricky as many attendees like to bring
their customers with them.) Will there be
additional events at the end of the show to
encourage people to stay longer? Nothing
has been decided yet, but the aim is to make
an announcement during ISE 2015 after
discussions with ISE’s exhibitor committee.
What about further into the future? Well,
the accessibility of Amsterdam has been a
major factor in drawing a growing audience
to ISE. Building work is underway at the RAI
to expand the showfloor area – and also to
create on-site hotel accommodation – with
the first new buildings coming on stream in
2016. There is also scope to use temporary
structures, in Congress Square and at the
front of the complex, to provide additional
exhibition space. Blackman said recently:
“We’ve done some analysis to see where
our growth will be, and we believe that the
Amsterdam RAI can accommodate ISE for
another five or six years.”
One of the good things about all of this is
that it sends out a clear signal to the world
about the strength of our industry.
The growth in visitor numbers is coming
mainly from specifiers rather than the
channel – so the event is drawing in a
wider range of attendees with each
successive year. ISE’s continuing success is
unquestionably a good thing for everyone
working in AV and electronic systems
integration as the industry increases its
influence on the world stage.
OPINIONAdventures in space and time
Managing the expansion of ISE’s exhibitor and attendee numbers has involved increasing two types of resource, says thedaily editor Paddy Baker
ATLONAMore than a dozen products for residential
and commercial applications, including a
new series of 4K/UHD extenders, switchers
and matrixes, as well as the company’s first
residential components designed to support
HDCP 2.2 content protection are being
launched by Atlona at ISE 2015.
The manufacturer of signal distribution
solutions said it represents the largest new
product launch in its 12-year history.
Ilya Khayn, president and co-founder
of Atlona, said: “As a new Silver Sponsor
of the show, we’re making extra efforts to
demonstrate our increased focus on European
and international customers.”
“We’re kicking off a new year, and we think
ISE is the right place and the right time to
start some global buzz about the products
we’re bringing our customers. The new
solutions we plan to unveil are definitely
going to get our partners, prospects, and
other people talking, and not just in Europe.”
One important addition to the Atlona line
will be components utilising new HDBaseT
5Play standards.
“System designers and Integrators will
appreciate the capability to route 4K/UHD
video, audio, control, power and Ethernet
over a single Cat5e/6 cable,” he added.
“Distributors and dealers at ISE will be
happy to hear that we have increased our
support this year by adding dedicated training
personnel to our team in Europe. This means
partners will get more and new opportunities
for live training from our factory-trained
staff. With all our product and marketing
developments, we are very optimistic about
business this year.”
Stand: 7-P180
Massive AV product launch for ISE 2015