Isabel BeauBy: Aaron Pye, Hayley, Laxmi and Megan

Demographics•Gender: Female •Age:12-25•Genre of music: Pop.•Religion: Atheist•Education:Student school/collage/universities•Occupation: Creative/media industry•Marital status: single•Income: Student loan•Nationality: British•Founded :2012 by Mercury Records •Influences: Pixie Lott, Taylor Swift and Ellie Goulding

Psychographics•She loves the pop genre due to most her songs being very pop conventional. Youth is important to her and she has a very creative mind with high fashion sense. She has a bubbly personality and is a friendly easy-going person. Has a professional manner in which she brings out her confidence and maturity. She loves engaging and interacting with her fans through posting things via her social media sites. •Likes: making music, singing, dancing, shopping and travelling. •Dislikes: Boring immature people.

Poppy will be our female artist; Isabel Beau

Mercury Records

Isabel Beau will be signed to Mercury Records.

Artists associated with Mercury Records

We came upon this record due to the artist that they work with inspires our artist.

Concept

Narrative for our Music Video

The concept for our music video…

Storyboard

Megan’s little sister Grace will play the young girl in our music video. We

selected grace to play the young ballet

dancer as she is a professional ballet

dancer.

Details of Performance

• There will be a strong intertextual reference of the scene of ‘The Last Dance’ from the film Black Swan.

• https://www.youtube.com/watch?v=hVO6VGqfWwQ

Location

Costume

Mood Board

Typical genre conventions in Pop are=• Looking good• Stylish• A Performer• Using social networking sites• Writing emotional songs & dance influenced tracks• Having an appeal to the male audience

Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, ‘Unfaithful’

• Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and the whole concept of who she is, the music video, the digital and the poster all relates to the genre conventions of the Pop industry.