Post on 02-Nov-2014
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Is Your Communication Strategy Future-Proof?Margot Hirsch RVP – International Blackboard Connect
Uni Dormitory, circa 2000…
University communication, circa 2000
PrintCirca 1439
PostCirca 1516
EmailCirca 1971
What’s happened since then?
Landlines replaced by mobile
THEN NOW
What’s happened since then?
SMS killed instant messaging
THEN NOW
What’s happened since then?
Social media have replaced portals like AOL
THEN NOW
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What’s happened since then?
Smartphones are killing: • Cameras• GPS devices• PDAs• Portable games• MP3 players• Wristwatches• Voice recorders• … and so on
What’s happened since then?
Tablets threaten laptops
THEN NOW
What’s happening today?
Headlines report eminent demise of SMS…
Apple iMessage
What’s happening today?
… at the hands of IP-based messaging
What’s happening today?
… SMS still growing in the UK
What’s happening today?
But universities still behind the SMS curve
2009 2010 2011 20121,000,000
10,000,000
100,000,000
1,000,000,000
Connect Usage by Mode
Total VoiceTotal SMSTotal Email
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What’s happening today?
Smartphones now the norm• UK smartphone penetration: 64%
– Second highest among major EU economies
• UK smartphone penetration, higher education cohort: 80%
Source: comScore, UK Digital Future in Focus, March 2013
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Where are we headed?
Mobility will be ubiquitous and mature
• UK tablet adoption, 2012:16%
• Tablet adoption, higher education age cohort: 19%
• Predicted UK tablet adoption, 2016:36%
Source: Deloitte, The State of the Global Mobile Consumer, June 2012; eMarketer, “UK, Germany Dominate the Tablet Market in EU”, Nov 2012
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• More IP-delivery of text messaging– McKinsey lists UK as “high risk” market for OTT threat
• More bite-sized sharing of all content types:
Where are we headed?
Messaging options will proliferate
TEXT IMAGES VIDEO
What do you need today?
What do you need tomorrow?