Post on 02-Jan-2016
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IS YOUR CLUBPALE,
FRAIL AND STALE?
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THREE AREAS OF FOCUS
THREE AREAS OF FOCUS
FINDING MEMBERS
THREE AREAS OF FOCUS
FINDING MEMBERS
GETTING MEMBERS
THREE AREAS OF FOCUS
FINDING MEMBERS
GETTING MEMBERS
KEEPING MEMBERS
In the last 7 years, we have inducted 1.1 million members
Membership as of June 30, 2003: 1,227,338Membership as of June 30, 2010: 1,227,563
Net Increase in membership: +226
2008 2009 2010 2011 2012 20133000
3100
3200
3300
3400
DISTRICT 5440 MEMBERSHIP
Club Name 01-Jul-2008 Members
01-Jul-2009 Members
01-Jul-2010 Members
01-Jul-2011 Members
01-Jul-2012 Members
01-April 2013 Members
Buffalo 34 35 31 31 33 34
Casper 193 175 175 182 188 193
Casper-Five Trails 65 63 59 51 41 41
Casper-Reveille 36 36
Cheyenne 207 202 213 212 212 220
Cheyenne Sunrise 31 35 34 36 39 40
Cody 67 75 79 82 77 75
Craig (Moffat County) 19 19 19 20 18 19
Douglas 39 34 30 28 30 33
Estes Park 141 141 126 107 106 103
Estes Park-Longs Peak 21 24 31 32
Estes Valley Sunrise 61 64 60 71 63 68
Evanston 42 41 45 47 46 43
Fort Collins 187 193 180 162 158 165
Fort Collins (Foothills) 114 107 105 107 103 105
Fort Collins After Work 23 21 20 22 24 21
Fort Collins-Breakfast 68 72 73 79 77 77
Gillette 62 67 67 63 70 67
Gillette-Energy 52 53 48 49 51 72
Greeley 151 151 145 132 118 120
Greeley (Centennial) 110 106 103 104 97 102
Greeley Redeye 31 30 32 29 23 25
Greeley-After Hours 25 22 19 20 20 20
High Plains-Eaton 30 28 28 18 13 13
Jackson Hole 196 196 186 195 182 179
Jackson Hole Breakfast 13 19 15 13 14 14
Jackson Hole Supper 31 36 38 41 40 42
Club Name01-Jul-2008
Members01-Jul-2009
Members01-Jul-2010
Members01-Jul-2011
Members01-Jul-2012
Members01-April 2013
Members
Johnstown 19 13 20 24 30 31
Kemmerer 25 23 23 26 27 26
Lander 73 64 63 68 69 75
Laramie 105 99 95 98 111 116
Laramie Sunrise 23 27 28 25 26 27
Loveland 168 181 166 160 159 164
Loveland Mountain View 48 48 41 35 38 39
Loveland Thompson Valley 41 36 32 34 38 38
Morrill 15 17 18 19 18 18
Powell 29 28 30 24 27 25
Ranchester-Dayton 19 22 18 23 24 23
Rawlins 31 30 31 27 25 29
Riverton 49 48 54 51 51 57
Rock Springs 27 29 32 29 31 31
Scottsbluff/Gering 114 115 112 107 104 107
Sedgwick County 23 24 26 30 30 29
Sheridan 134 131 126 128 124 116
Star Valley (Afton) 16 21 18 15 13 15
Steamboat Springs 83 83 86 81 84 84
Steamboat Springs (Ski Town USA) Morning 31 32 27 28 30 32
Sterling 40 34 37 35 33 36
Teton Valley 36 39 40 26 26 26
Thermopolis 25 25 31 30 29 32
Torrington 65 69 63 65 66 66
Windsor 33 34 31 33 32 32
Worland 39 40 38 33 38 39
3303 3297 3237 3179 3193 3272
What does your club look like?
Less than 30 2%Ages 30‐39 9%Ages 40-49 19%Ages 50-59 30%Ages 60-69 24%Age 70+ 16%
70% of all Rotarians are over age 50!
11% are under 40
Why aren’t younger members joining?
Why aren’t younger members joining?
They don’t know who you are, or what you do.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it. They don’t know if they have time. They
can’t be off work or away from their family for 2 hours to go to a meeting.
Why aren’t younger members joining?
They don’t know who you are, or what you do.
They think Rotary is an exclusive club, they don’t know if they are welcome.
They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.
They don’t know if they can afford it. They don’t know if they have time. They
can’t be off work or away from their family for 2 hours to go to a meeting.
There’s nobody there who looks like them!
BUT…you can’t say…
YES! YES! YES!We want young
members!
and
NO! NO! NO!We will NOT change how we do things!
FINDINGMEMBERS
They Can’t Join You if They Can’t FIND You!
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?• Do you have a Twitter account?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on
Facebook and Twitter?
They Can’t Join You if They Can’t FIND You!
• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and
location?• Does it have a map and phone number?• Are there photos of your leadership team?
• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on
Facebook and Twitter?• Do you have a club shirt to wear at events?
Public Relations
Public Relations • Every club should have a PR person
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days
other than the meeting
Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not
committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days
other than the meeting• Update your classification list by going through
the Yellow Pages, you know more people than you think!
GETTINGMEMBERS
Have FunAdd Value
Be Different
How can we get younger members?
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
• Maintain contact with them through Facebook.
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them
to join Rotary with them.
How can we get younger members?
• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)
• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)
• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them
to join Rotary with them.
• Lower membership cost for the first year, or provide a scholarship for members under a certain age.
Ask QUALIFIED Members
Ask QUALIFIED Members
• Do they have time to attend the meetings?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
• Do they have time to do your service projects?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
• Do they have time to do your service projects?
• Can they afford your dues?
Ask QUALIFIED Members
• Do they have time to attend the meetings?
• Every week?
• Do they understand this is not a “tips” group?
• Do they have time to do your service projects?
• Can they afford your dues?
• Do they have a passion in an area that your club wants to work in?
What do you need to change?
What do you need to change?
• When they visit, do they feel welcome?
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours
What do you need to change?
• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give
your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours• Cancel one meeting a month and do a
service project instead
Turn Visitors into Members
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
• Ask them to bring their friends back next time
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
• Ask them to bring their friends back next time
• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and
RI web site• Complete an e-club makeup
Turn Visitors into Members
• Give them a folder with info about Rotary and your club, including your projects and your dues
• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure
• Ask them to bring their friends back next time
• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and
RI web site• Complete an e-club makeup
• Take them to lunch with sponsor
KEEPINGMEMBERS
Get Them Engaged!
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
• Find out what they are passionate about
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
• Find out what they are passionate about• Assign them a project
Get Them Engaged!
• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary
• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.
• Talk about the history of the club, projects, dues, rules, traditions
• Find out what they are passionate about• Assign them a project• Put them on the board
Do you make decisions byFACTS
orEMOTIONS?
Do you make decisions byFACTS
orEMOTIONS?
• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.
Do you make decisions byFACTS
orEMOTIONS?
• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.
• Emotions – Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. Join us and we will help YOU change the world!
We’veALWAYSDone It
That Way!
Tools
shop.rotary.orgNew member kits, club brochure
Tools
shop.rotary.orgNew member kits, club brochure
Michael McQueenThe New Rules of Engagement
www.thenexgengroup.com
Michelle Schaefermichelle@michelleschaefer.com
Cell 405-627-2006