vanguardvisionsconsulting.com.au

“Is your Business NBN-ready?”

Allison MillereLNet

24 July, 2012

Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) - http://www.flickr.com/photos/pingnews/470812817/

Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government

department to be NBN-ready( Bowles, 2011)

Internet = Game Changer

• From one to many to many to many; push vs pull

• Broken business models:• Music industry• Book/Publishing industry

• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)

What is the NBN?

Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

National Broadband Network = NBN

• High speed internet• Faster than we can imagine• Everything’s connected• Changing the landscape -

• Not just with digital fibre but with digital opportunities

Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)

How would you rate the digital capability or digital ‘e-readiness’ of your workplace

• A – Highly digitally competent• B – Generally digitally competent• C – Needs further development• D – Aren’t even at the starting gate

Image: 'Rocket Man (I Think It's Going To+Be+a+Long,+Long+Time)' - http://www.flickr.com/photos/21314760@N00/2261077597

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information

and communication technology (ICT) skills ( Bowles, 2011)

Designing your digital future

• Digital Workforce• digital literacy• HR policies – tele-

working, micro-work, collaborative rewards

• Co-optition

Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)

Designing your digital future

• Supporting a culture of ongoing development:

• PD• Performance Plans• Collaborative learning

communities• Room to make mistakes

and test new ideas

What does your digital presence look like?

Image: 'My social Network on Flickr, Facebook, Twitter+and+MyblogLog' - http://www.flickr.com/photos/49503019876@N01/1824234195

Designing your digital future

• Digital Presence:• Digital identity• Social media • Social Graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook

Adwords

What digital infrastructure do you have?

Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023

Designing your digital future

• Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs

SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)

Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

Designing your digital future

• Digital Marketplace:• Online stores - eBusiness,

eCommerce, PayPal, eBay• ePromotion & eMarketing• Digitalisation of

products/services (3D printing)• Booking online (AusPost –

passports, Qld Hairdresser, Eventbrite)

• Reminding customers (SMS)• Digitally reporting – mobile

device forms, inactive PDFs

… and implement and evaluate their own business’s digital capability (Miller, 2012)

Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

When will the NBN impact you? Is it already impacting you?

Is business NBN-ready?

• Digital Policies/Legal considerations:

• HR• ICT• IP/Copyright/Creative

Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media

Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

Designing your digital future

• Financial & Sustainability considerations

• Finance (crowd sourcing finance – KickStarters)

• Risk Management• Benchmarking and metrics

(data analytics)• Sustainability - creating

your digital roadmap/strategy

What will your digital roadmap include?

More info: digitalcapability.com.au

vanguardvisionsconsulting.com.au

Allison Miller0400 732 270

allison@vanguardvisions.com.auvanguardvisionsconsulting.com.au

digitalcapability.com.au